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Author : John Lee Mahin
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (334 download)
Download or read book Advertising written by John Lee Mahin and published by . This book was released on 1914 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Lee Mahin
Publisher : Legare Street Press
ISBN 13 : 9781020247040
Total Pages : 0 pages
Book Rating : 4.2/5 (47 download)
Download or read book Advertising, Selling the Consumer written by John Lee Mahin and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Selling the Consumer is a book about the art and practice of advertising. It includes details about the psychological and social factors that impact consumer behavior, as well as practical advice for creating effective advertising campaigns. This book is perfect for anyone involved in advertising or marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Ms Ruta Kalmane
Publisher : Lulu.com
ISBN 13 : 1445714310
Total Pages : 105 pages
Book Rating : 4.4/5 (457 download)
Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by Lulu.com. This book was released on 2010-03-26 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society’s weaknesses as its strengths in order to benefit financially. The book ADVERTISING: USING WORDS AS TOOLS FOR SELLING provides an insight into the world of manipulative advertising language, describing how word interaction influences consumer choices and revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in this book concentrate on beauty products as women are claimed to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertising (it will make you think twice before buying) and those who already don’t.
Author : Knowledge Flow
Publisher : Knowledge Flow
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)
Download or read book Advertising and Sales Promotion written by Knowledge Flow and published by Knowledge Flow. This book was released on 2014-08-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Author :
Publisher :
ISBN 13 :
Total Pages : 1122 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertising & Selling Magazine written by and published by . This book was released on 1921 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : JOHN LEE. MAHIN
Publisher :
ISBN 13 : 9781033519929
Total Pages : 0 pages
Book Rating : 4.5/5 (199 download)
Download or read book ADVERTISING written by JOHN LEE. MAHIN and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Kellogg Strong
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (3 download)
Download or read book The Psychology of Selling and Advertising written by Edward Kellogg Strong and published by . This book was released on 1925 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claude Whitacre
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481862592
Total Pages : 230 pages
Book Rating : 4.8/5 (625 download)
Download or read book Selling Local Advertising written by Claude Whitacre and published by Createspace Independent Publishing Platform. This book was released on 2013-01-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.
Author : John M. Hood
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031303687X
Total Pages : 269 pages
Book Rating : 4.3/5 (13 download)
Download or read book Selling the Dream written by John M. Hood and published by Bloomsbury Publishing USA. This book was released on 2005-10-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
Author : John Lee 1869-1930 Mahin
Publisher : Wentworth Press
ISBN 13 : 9781360133416
Total Pages : 334 pages
Book Rating : 4.1/5 (334 download)
Download or read book Advertising; Selling the Consumer written by John Lee 1869-1930 Mahin and published by Wentworth Press. This book was released on 2016-08-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Shaun Tinney
Publisher :
ISBN 13 : 9780692503003
Total Pages : 196 pages
Book Rating : 4.5/5 (3 download)
Download or read book Stop Marketing, Start Selling written by Shaun Tinney and published by . This book was released on 2015-09-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to doubling online leads, customers, and revenue. The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they're on your site, your marketing worked. Now it's time to help them get what they came for. The partners at The Good (http: //thegood.com), an ecommerce and lead generation advisory, have condensed their learnings from over a decade in the ecommerce space. Their battle tested process for growing online revenues for brands large and small is shared in this comprehensive and actionable path to doubling online leads, customers and revenue. This book offers a step by step guide to making websites that convert. "In the age of empowered customers the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly tells you what you need to hear." -Gerry McGovern, Author, CEO of Customer Carewords "When you invite guests to your house, you want them to enjoy themselves and leave happy. You should have the same mindset with your website. In this book, The Good shows you how to create a customer experience that converts." -Stephen Lease, Founder, Simplify & Go
Author : Christopher Vollmer
Publisher : McGraw Hill Professional
ISBN 13 : 0071508295
Total Pages : 225 pages
Book Rating : 4.0/5 (715 download)
Download or read book Always On: Advertising, Marketing, and Media in an Era of Consumer Control written by Christopher Vollmer and published by McGraw Hill Professional. This book was released on 2008-04-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.
Author : Haje Jan Kamps
Publisher : Apress
ISBN 13 : 9781484260647
Total Pages : 103 pages
Book Rating : 4.2/5 (66 download)
Download or read book Pitch Perfect written by Haje Jan Kamps and published by Apress. This book was released on 2020-08-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Author : Paul Farris
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Intensity in Consumer Goods Marketing written by Paul Farris and published by . This book was released on 1976 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Abstract: The goal of this thesis is to provide insight into the reasons some consumer goods businesses advertise their products more intensely than do others. More specifically, the aim is to identify those factors which account for the variations in advertising/sales ratios with respect to many different variables as opposed to using only a few different expanatory factors ... The final chapters discuss three major areas for extending and applying the results. These areas are 1) managerial decisions about advertising budgets, 2) market and consumer research into the effects and effectiveness of advertising expenditures, and finally, 3) public policy questions about excessive rates of advertising.
Author : Inger L Stole
Publisher : University of Illinois Press
ISBN 13 : 0252094239
Total Pages : 283 pages
Book Rating : 4.2/5 (52 download)
Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Author : Ronald S. Bond
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Preference, Advertising, and Sales written by Ronald S. Bond and published by . This book was released on 1979 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
