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Author : Alexios Katsouris
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (127 download)
Download or read book Advertising Management. Theory and Practice in Cyprus written by Alexios Katsouris and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alkis Thrassou
Publisher : Springer
ISBN 13 : 3030175235
Total Pages : 335 pages
Book Rating : 4.0/5 (31 download)
Download or read book The Synergy of Business Theory and Practice written by Alkis Thrassou and published by Springer. This book was released on 2019-08-07 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Author : Michael J. Baker
Publisher : Bloomsbury Publishing
ISBN 13 : 1137342137
Total Pages : 553 pages
Book Rating : 4.1/5 (373 download)
Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)
Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Author : Dolores Sanchez Bengoa
Publisher : Lulu.com
ISBN 13 : 1445785501
Total Pages : 412 pages
Book Rating : 4.4/5 (457 download)
Download or read book TOP Biodiversity Cyprus 2010 Conference Proceedings written by Dolores Sanchez Bengoa and published by Lulu.com. This book was released on 2010-07-14 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents the compiled conference proceedings for the TOP Biodiversity Conference that took place in June 2010 at Intercollege-Larnaca in Cyprus
Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1315737353
Total Pages : 624 pages
Book Rating : 4.3/5 (157 download)
Download or read book Theory and Practice in Hospitality and Tourism Research written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2014-08-12 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:- Hospitality management- Hospitality & tourism marketing- Tourism management- Technology & innova
Author : Ronald R. Sims
Publisher : M.E. Sharpe
ISBN 13 : 9780765614292
Total Pages : 452 pages
Book Rating : 4.6/5 (142 download)
Download or read book Leadership written by Ronald R. Sims and published by M.E. Sharpe. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors here seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different sectors and functions, they examine what they view as the major leadership challenges throughout the world.
Author : Alkis Thrassou
Publisher : Springer Nature
ISBN 13 : 3031623991
Total Pages : 322 pages
Book Rating : 4.0/5 (316 download)
Download or read book Non-Profit Organisations, Volume I written by Alkis Thrassou and published by Springer Nature. This book was released on with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Gibson Anderson
Publisher : Beckenham, Kent : C.B.D. Research
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing & Management written by Ian Gibson Anderson and published by Beckenham, Kent : C.B.D. Research. This book was released on 1969 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalogue of Training Materials written by and published by . This book was released on 1975 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Subhash C. Jain
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806128
Total Pages : 433 pages
Book Rating : 4.8/5 (498 download)
Download or read book Handbook of Research in International Marketing written by Subhash C. Jain and published by Edward Elgar Publishing. This book was released on 2011 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Author : Yaakov Weber
Publisher : Emerald Group Publishing
ISBN 13 : 1838672516
Total Pages : 240 pages
Book Rating : 4.8/5 (386 download)
Download or read book The Cross-Disciplinary Perspectives of Management written by Yaakov Weber and published by Emerald Group Publishing. This book was released on 2019-11-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides cross-disciplinary management research that integrates theories, concepts, and perspectives from two or more scientific disciplines. It aims to resolve complex theoretical problems within multiple industries, fields and areas of management including mergers, SMEs, hospitality, and healthcare.
Author : Tsiakis, Theodosios
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 475 pages
Book Rating : 4.4/5 (666 download)
Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Author : Jos Hornikx
Publisher : Springer Nature
ISBN 13 : 3030316912
Total Pages : 263 pages
Book Rating : 4.0/5 (33 download)
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author : Nesrin Özataç
Publisher : Springer Nature
ISBN 13 : 3030937259
Total Pages : 209 pages
Book Rating : 4.0/5 (39 download)
Download or read book New Dynamics in Banking and Finance written by Nesrin Özataç and published by Springer Nature. This book was released on 2022-04-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents current developments in the fields of banking and finance from an international perspective. Featuring contributions from the 5th International Conference on Banking and Finance Perspectives (ICBFP), this volume serves as a valuable forum for discussing current issues and trends in the banking and financial sectors, especially in light of the global economic challenges triggered by financial institutions. Using the latest theoretical models, new perspectives are brought to topics such as the global financial markets, international banking and finance, microfinance, fintech, and corporate finance. Offering an opportunity to explore the challenges of a rapidly changing industry, this volume will be of interest to academics, policy makers, and scholars in the fields of banking, insurance, and finance.
Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Leo Paul Dana
Publisher : Edward Elgar Publishing
ISBN 13 : 1848441304
Total Pages : 793 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Research on European Business and Entrepreneurship written by Leo Paul Dana and published by Edward Elgar Publishing. This book was released on 2008 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an important contribution to the field of international entrepreneurship. . . it provides a comprehensive account of internationalization strategies adopted by SMEs in a wide range of European countries, and by drawing on a number of empirical studies, it enriches the theory of SME internationalization with a new theoretical framework that can be useful for understanding the complexity of SME internationalization processes in Europe. Julia Korosteleva, Thunderbird International Business Review From Andorra to Wales with stops in more than 35 other European countries along the way, this comprehensive collection of articles is required reading for scholars interested in international entrepreneurship. It provides information on how entrepreneurs and their firms go international from virtually every country in Europe. This unique volume permits researchers to compare how the process of entrepreneurial internationalization is affected by differences in culture, location, technology, and other influences within Europe. Furthermore, the various authors consider a range of theoretically important issues, such as cooperation and trust, venture capital, research and development, learning, networks, and government policy. This book serves as an essential departure point from which scholars can embark on their study of international entrepreneurship in Europe. Benjamin M. Oviatt, Georgia State University, US This is a timely and interesting book that brings together some of the most insightful contributions on the internationalization of new ventures, with an emphasis on the European experiences. Assembling some of the best scholars, the book offers a distinctively European perspective one that deserves recognition, analysis, and discussion. I applaud the editors for doing such a masterful job in bringing a great group of researchers and ideas together. I highly recommend this book for any serious researcher and scholar. Shaker A. Zahra, University of Minnesota, US This remarkable book provides valuable contributions on how the process of SMEs internationalization is operating in 37 different European countries. Researchers in international entrepreneurship will find new materials for theorization. Numerous facets of international business are carefully documented by a great many well-known scholars. Also, given the variety of situations typical of the European small business sector, the book may prove to be helpful to small-scale entrepreneurs wishing to take steps towards internationalization. Overall, this coordinate work makes you realize why Europe is so fascinating. Jean-Jacques Obrecht, University Robert Schuman, Strasbourg, France This unique comparative study of the internationalization of small firms is a milestone in international business research. It compares the internationalization strategies of fast-growing firms across nearly forty different European countries. It shows that the growth trajectories of firms reflect the investing country s geographical location, natural resource endowments, legal and financial institutions and local culture. There are many important new insights to be gained from a careful study of this important new research resource. Mark Casson, University of Reading, UK This unique Handbook illustrates how entrepreneurs across Europe tackle internationalization. This timely and important book identifies patterns and builds a theory of international entrepreneurship in Europe. The contributors discuss the performances of SMEs on the road to internationalization. Each chapter emphasizes how the process of internationalization of SMEs operates, the challenges and opportunities that arise due to each country s specific political and economic situation, and their subsequent internationalization performance. These processes, challenges and performances can be understood through theories of international business and entrepreneurship. Although at times these theories cannot fully
