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Advertising In Radio And Television Broadcasts
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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Book Synopsis Advertising in the Broadcast Media by : Elizabeth J. Heighton
Download or read book Advertising in the Broadcast Media written by Elizabeth J. Heighton and published by . This book was released on 1976 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising in Radio and Television Broadcasts by : H. G. Knitel
Download or read book Advertising in Radio and Television Broadcasts written by H. G. Knitel and published by . This book was released on 1982 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :280 pages Book Rating :4.:/5 (6 download)
Book Synopsis Regulation of Radio and Television Cigarette Advertisements by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Regulation of Radio and Television Cigarette Advertisements written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1969 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising and Business Side of Radio by : Ned Midgley
Download or read book The Advertising and Business Side of Radio written by Ned Midgley and published by Wildside Press LLC. This book was released on 2008-05-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Book Synopsis Radio and Television Broadcasting on the European Continent by : Burton Paulu
Download or read book Radio and Television Broadcasting on the European Continent written by Burton Paulu and published by U of Minnesota Press. This book was released on 1967-10-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio and Television Broadcasting on the European Continent was first published in 1967. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. In this book Dr. Paulu provides a comprehensive survey based on firsthand study of the development and current status of radio and television broadcasting in continental Europe. He discusses the technical, organizational, financial, and programming aspects of European broadcasting in both Communist and Western countries. The material is organized, not on a country-by-country basis, but as it relates to broad basic issues, and it is presented in a framework of such interrelated factors as geography, history politics, international relations, religious traditions, language, national economic standards, and cultural and social life. The broadcasting systems studied include those of the Soviet Union and other Communist countries, France, West Germany, Belgium, the Netherlands, Italy, Sweden, and Switzerland. The account is particularly timely in view of the concern and discussion about the future course of broadcasting in the United States. It has relevance not only for communications specialists but for political scientists and other scholars in the social sciences as well as for the growing public which is interested in the improvement of American broadcasting.
Book Synopsis Broadcast Management by : Ward L. Quaal
Download or read book Broadcast Management written by Ward L. Quaal and published by New York : Hastings House. This book was released on 1976 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Electronic Media Management by : Peter K. Pringle
Download or read book Electronic Media Management written by Peter K. Pringle and published by . This book was released on 1995 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
Book Synopsis Advertising in radio and television broadcast by : H.G. Knitel
Download or read book Advertising in radio and television broadcast written by H.G. Knitel and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brought to You By by : Lawrence R. Samuel
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Book Synopsis Broadcasting, Combined with Broadcast Advertising by :
Download or read book Broadcasting, Combined with Broadcast Advertising written by and published by . This book was released on 1957 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Standards of Practice for Radio Broadcasters of the United States of America by : National Association of Radio and Television Broadcasters (U.S.)
Download or read book Standards of Practice for Radio Broadcasters of the United States of America written by National Association of Radio and Television Broadcasters (U.S.) and published by . This book was released on 1954 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :James Anthony Brown Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 : Total Pages :584 pages Book Rating :4.3/5 (91 download)
Book Synopsis Radio-television-cable Management by : James Anthony Brown
Download or read book Radio-television-cable Management written by James Anthony Brown and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1998 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Book Synopsis Issues in Broadcasting by : Ted Curtis Smythe
Download or read book Issues in Broadcasting written by Ted Curtis Smythe and published by . This book was released on 1975 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling Electronic Media by : Ed Shane
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
