Advertising and Marketing Law: Cases and Materials, 3d Ed

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Publisher :
ISBN 13 : 9781540616883
Total Pages : 662 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Advertising and Marketing Law: Cases and Materials, 3d Ed by : Eric Goldman

Download or read book Advertising and Marketing Law: Cases and Materials, 3d Ed written by Eric Goldman and published by . This book was released on 2016-11-30 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

Advertising & Marketing Law

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Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.6/5 (714 download)

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Book Synopsis Advertising & Marketing Law by : Rebecca Tushnet

Download or read book Advertising & Marketing Law written by Rebecca Tushnet and published by . This book was released on 2020-08 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

Advertising and Marketing Law: Cases and Materials, 3d Ed

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Author :
Publisher :
ISBN 13 : 9781540616081
Total Pages : 766 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Advertising and Marketing Law: Cases and Materials, 3d Ed by : Eric Goldman

Download or read book Advertising and Marketing Law: Cases and Materials, 3d Ed written by Eric Goldman and published by . This book was released on 2016-11-30 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 1. You can find the order page for Volume 2 at https://www.createspace.com/6744683. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

Advertising & Marketing Law

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (458 download)

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Book Synopsis Advertising & Marketing Law by : Rebecca Tushnet

Download or read book Advertising & Marketing Law written by Rebecca Tushnet and published by Independently Published. This book was released on 2022-08-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

Advertising & Marketing Law

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Author :
Publisher : Independently Published
ISBN 13 : 9781793081940
Total Pages : 400 pages
Book Rating : 4.0/5 (819 download)

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Book Synopsis Advertising & Marketing Law by : Rebecca Tushnet

Download or read book Advertising & Marketing Law written by Rebecca Tushnet and published by Independently Published. This book was released on 2019-01-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

Advertising & Marketing Law

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Author :
Publisher : Independently Published
ISBN 13 : 9781790833627
Total Pages : 412 pages
Book Rating : 4.8/5 (336 download)

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Book Synopsis Advertising & Marketing Law by : Rebecca Tushnet

Download or read book Advertising & Marketing Law written by Rebecca Tushnet and published by Independently Published. This book was released on 2019-01-02 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

Consumer Law

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Publisher : West Academic Publishing
ISBN 13 : 9780314277398
Total Pages : 0 pages
Book Rating : 4.2/5 (773 download)

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Book Synopsis Consumer Law by : John A. Spanogle

Download or read book Consumer Law written by John A. Spanogle and published by West Academic Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases and Materials on Consumer Law (4th ed.) retains its comprehensive coverage and has been completely updated to reflect new developments in the dynamic field of consumer law, including: Internet marketing, ad substantiation, celebrity and other testimonials Consumer credit regulation, and the new Consumer Financial Protection Bureau Consumer privacy, online marketing and tracking Emerging payment systems - e.g., credit, debit and stored value cards Remedies -latest U.S. Supreme Court developments on consumer arbitration Predatory lending ("capstone" chapter), the legal fallout from the subprime mortgage foreclosure crisis This text contains a balance of cases, problems that reflect modern situations, and notes with discussion questions and references to the latest consumer protection scholarship. A new statutory supplement, entitled Selected Consumer Statutes, is available, also.

Law & Advertising

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Publisher : Rowman & Littlefield
ISBN 13 : 1442244895
Total Pages : 398 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Law & Advertising by : Dean K. Fueroghne

Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Cases and Materials

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Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.:/5 (184 download)

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Book Synopsis Cases and Materials by : Thomas G. Field

Download or read book Cases and Materials written by Thomas G. Field and published by . This book was released on 1975 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Marketing Law in Canada

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Publisher :
ISBN 13 : 9780433472131
Total Pages : 540 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Advertising and Marketing Law in Canada by : Brenda L. Pritchard

Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cases and Materials, Advertising and Labeling Law

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (245 download)

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Book Synopsis Cases and Materials, Advertising and Labeling Law by : Thomas G. Field

Download or read book Cases and Materials, Advertising and Labeling Law written by Thomas G. Field and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Federal Advertising and Marketing Law Guide

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Publisher :
ISBN 13 : 9781556950094
Total Pages : pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis Federal Advertising and Marketing Law Guide by : James E. Turner

Download or read book Federal Advertising and Marketing Law Guide written by James E. Turner and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Marketing Law

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Publisher :
ISBN 13 : 9781552643280
Total Pages : 649 pages
Book Rating : 4.6/5 (432 download)

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Book Synopsis Advertising and Marketing Law by : Insight Information Inc

Download or read book Advertising and Marketing Law written by Insight Information Inc and published by . This book was released on 2002 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cases and Materials on Mass Media Law

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Publisher : Foundation Press
ISBN 13 : 9781599415826
Total Pages : 0 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Cases and Materials on Mass Media Law by : Marc A. Franklin

Download or read book Cases and Materials on Mass Media Law written by Marc A. Franklin and published by Foundation Press. This book was released on 2008-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 2008 case supplement to Franklin, Anderson, and Lidsky's Mass Media Law, Cases and Materials, 7th Edition.

Advertising and Marketing Law

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ISBN 13 : 9781552645482
Total Pages : pages
Book Rating : 4.6/5 (454 download)

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Book Synopsis Advertising and Marketing Law by :

Download or read book Advertising and Marketing Law written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Model Rules of Professional Conduct

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Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Federal Advertising and Marketing Law Guide

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Publisher :
ISBN 13 : 9780769879901
Total Pages : pages
Book Rating : 4.8/5 (799 download)

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Book Synopsis Federal Advertising and Marketing Law Guide by : David McF Stemler

Download or read book Federal Advertising and Marketing Law Guide written by David McF Stemler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: