Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Explorations in Critical Studies of Advertising

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Publisher : Routledge
ISBN 13 : 1317232976
Total Pages : 407 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton

Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Shoe Retailer and Boots and Shoes Weekly

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Publisher :
ISBN 13 :
Total Pages : 1054 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Shoe Retailer and Boots and Shoes Weekly by :

Download or read book Shoe Retailer and Boots and Shoes Weekly written by and published by . This book was released on 1903 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Companion to Comparative Politics

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Publisher : Oxford University Press, USA
ISBN 13 : 0199738599
Total Pages : 1305 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Companion to Comparative Politics by : Joel Krieger

Download or read book The Oxford Companion to Comparative Politics written by Joel Krieger and published by Oxford University Press, USA. This book was released on 2013 with total page 1305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume Oxford Companion to Comparative Politics fills a gap in scholarship on an increasingly important field within Political Science. Comparative Politics, the discipline devoted to the politics of other countries or peoples, has been steadily gaining prominence as a field of study, allowing politics to be viewed from a wider foundation than a concentration on domestic affairs would permit. Comparativists apply various theories and concepts to analyze the similarities and differences between political units, using the results of their research to develop causalities and generalizations. Each of these theories and outcomes are thoroughly defined in the Companion, as are major resultant conclusions, those comparativists who have influenced the field in significant ways, and politicians whose administrations have shaped the evaluation of contrasting governments. Approximately 200 revised and updated articles from the Oxford Companion to Politics of the World would serve as a foundation for the set, while over 100 new entries would thoroughly examine the field in a lasting, more theoretical than current-event-based, way. New entries cover such topics as failed states, Grand Strategies, and Soft Power; important updates include such countries as China and Afghanistan and issues like Capital Punishment, Gender and Politics, and Totalitarianism. Country entries include the most significant nations to permit a focus on non time-sensitive analysis. In addition, 25 1,000-word interpretive essays by notable figures analyze the discipline, its issues and accomplishments. Collectively, entries promote deeper understanding of a field that is often elusive to non-specialists.

Printers' Ink

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Publisher :
ISBN 13 :
Total Pages : 1024 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Printers' Ink by :

Download or read book Printers' Ink written by and published by . This book was released on 1916 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Qualitative Research Methods in Public Relations and Marketing Communications

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Publisher : Routledge
ISBN 13 : 1136935029
Total Pages : 550 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon

Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Routledge. This book was released on 2010-09-13 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Advances in National Brand and Private Label Marketing

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Publisher : Springer Nature
ISBN 13 : 3030769356
Total Pages : 145 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Operation & Maintenance

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Publisher :
ISBN 13 :
Total Pages : 866 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Operation & Maintenance by :

Download or read book Operation & Maintenance written by and published by . This book was released on 1912 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Railroad Men

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Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Railroad Men by :

Download or read book Railroad Men written by and published by . This book was released on 1917 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition, Strategy, and Innovation

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Publisher : Routledge
ISBN 13 : 1000476995
Total Pages : 149 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Competition, Strategy, and Innovation by : Rafał Śliwiński

Download or read book Competition, Strategy, and Innovation written by Rafał Śliwiński and published by Routledge. This book was released on 2021-11-29 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

Advertising & Selling

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Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Principles and Practice

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Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 414 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Advertising Principles and Practice by : Gupta Ruchi

Download or read book Advertising Principles and Practice written by Gupta Ruchi and published by S. Chand Publishing. This book was released on 2012 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Mild Cognitive Impairment: Influencing Factors and Intervention Effects

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Publisher : Frontiers Media SA
ISBN 13 : 2832551807
Total Pages : 223 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Mild Cognitive Impairment: Influencing Factors and Intervention Effects by : Ying Wang

Download or read book Mild Cognitive Impairment: Influencing Factors and Intervention Effects written by Ying Wang and published by Frontiers Media SA. This book was released on 2024-07-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the aging population degree is deepened, cognitive impairment has become a globally recognized public health problem. As an intermediate state from normal cognition (NC) to Alzheimer's disease (AD), mild cognitive impairment (MCI) has a highly variable cognitive trajectory, which contains three outcomes: 1) progression to AD and other types of dementia; 2) Maintaining stability; 3) Reversal to NC. Reversal of cognitive function can be achieved by taking positive and effective measures. Current studies mostly focus on factors affecting MCI to AD. World Health Organization and Alzheimer’s Disease International have also proposed relatively mature guidelines for risk factors. However, there are still some influencing factors that have not yet formed a unified conclusion. In addition, there are fewer studies and no consensus on the influencing factors for MCI to NC. Current forms of intervention for MCI are mainly non-pharmacological interventions, and there is a lack of randomized controlled trials with larger sample sizes and longer intervention periods to confirm the effect of pharmacological and non-pharmacological interventions. The purpose of this study is to explore the factors that influence the transition from MCI to AD or NC in aging adults, and to examine how the influencing factors make the cognitive function of aging adults with MCI deteriorate, improve or even reverse to NC and how are their reversal rates. This includes effective measures proven through pharmacological and non-pharmacological intervention studies and their impact on reversal. Influence factors include but are not limited to demographic factors (age, socioeconomic status, education), lifestyle (smoking, alcohol consumption, physical activity, nutrition, social participation), mental health (depression, loneliness), diseases (hypertension, diabetes, sleep disorders), biological markers (ß-amyloid, tau protein), and pharmacological factors (cholinesterase inhibitor, Aß monoclonal antibodies, drugs to rebalance the gut flora), etc., and submission of research results based on intervention trials is encouraged.

Advanced Introduction to Advertising

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Publisher : Edward Elgar Publishing
ISBN 13 : 1802200894
Total Pages : 192 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick

Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Sustainable Marketing and Customer Value

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Publisher : Taylor & Francis
ISBN 13 : 100078584X
Total Pages : 345 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Sustainable Marketing and Customer Value by : Subrata Chattopadhyay

Download or read book Sustainable Marketing and Customer Value written by Subrata Chattopadhyay and published by Taylor & Francis. This book was released on 2022-12-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Marketing Logistics

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Publisher : Routledge
ISBN 13 : 0750652241
Total Pages : 170 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Logistics by : Martin Christopher

Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2003 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.

New York Review of the Telegraph and Telephone and Electrical Journal

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Publisher :
ISBN 13 :
Total Pages : 1376 pages
Book Rating : 4.:/5 (26 download)

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Download or read book New York Review of the Telegraph and Telephone and Electrical Journal written by and published by . This book was released on 1910 with total page 1376 pages. Available in PDF, EPUB and Kindle. Book excerpt: