Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Advertising Across Cultures A Linguistic Semiotic Analysis Of British And Italian Tv Commercials
Download Advertising Across Cultures A Linguistic Semiotic Analysis Of British And Italian Tv Commercials full books in PDF, epub, and Kindle. Read online Advertising Across Cultures A Linguistic Semiotic Analysis Of British And Italian Tv Commercials ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Advertising Across Cultures. A Linguistic-semiotic Analysis of British and Italian Tv Commercials by : Nicola Borrelli
Download or read book Advertising Across Cultures. A Linguistic-semiotic Analysis of British and Italian Tv Commercials written by Nicola Borrelli and published by . This book was released on 2010 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements by : Christian Wöller
Download or read book Intertextuality and Prestige Advertising: A discursive-semiotic analysis of Australian TV advertisements written by Christian Wöller and published by GRIN Verlag. This book was released on 2001-11-20 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 1.7 (A-), LMU Munich (Institute for English Philology), language: English, abstract: Introduction 1.1. Foreword Intertextuality is a term that has often been discussed in the linguistic analysis of literature texts. More recently it has become a popular term in media research, especially the analysis of advertisements. But what about Intersemioticity? Intersemioticity is a term that was coined only recently by Lipka (personal note). Like intertextuality, it deals with the relationship of texts to each other but refers not only to textual and verbal messages but also to non-verbal information such as pictures or sounds. It can simply be seen as a web of references that link the textual, visual and aural elements of a primary message with textual, visual and aural elements from other messages. Even the interaction of semiotic modes within a message marks a form of intertextuality which can be referred to as intra-semioticity. In modern TV advertising, both intra- and intersemioticity play an important role as visual and verbal information continually overlap each other and consequently can no longer be defined as independent referential systems. Prestige is a relatively broad term that, according to the Cambridge Online Dictionary (dictionary.cambridge.org/), is used to refer to the "respect and admiration given to someone or something, usually because of a reputation for high quality, success or social influence". In advertising, it is often associated with luxurious goods or prestige items such as expensive cars or watches but also with personal prestige. Celebrated public characters often advertise for a product, which enhances the value of both the product and sometimes the celebrity. In a more cultural context, prestige refers to the respect and admiration that is given to a cultural group because of its positive values and qualities. In the opinion of most Australians, Australian culture stands for: friendliness, liberal thinking, personal independence, naturalness, openness, good humour, sportsmanship, nature loving and national pride. Advertisers who wish to boost the sales of an Australian product to Australian consumers often address their target group by making references to these highly estimated "national characteristics". [...]
Book Synopsis Cross-Cultural Content Analysis of Advertising from the United States and India by : Niaz Ahmed
Download or read book Cross-Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Book Synopsis Genres and Genre Theory in Transition by : Giuliana Garzone
Download or read book Genres and Genre Theory in Transition written by Giuliana Garzone and published by Universal-Publishers. This book was released on 2014 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features representative studies focusing on the evolution of text genres in corporate and professional communication. Genre change is explored in various contexts in light of the increasing importance of new media and the profound social changes that have occurred in the last few decades. Major theoretical issues are raised and discussed, highlighting the need to reconsider the repertoire of conventions traditionally identified in each specific genre, and to reassess and update the analytical tools used to investigate them, about three decades after the emergence of genre analysis.
Book Synopsis Key Debates in the Translation of Advertising Material by : Beverly Adab
Download or read book Key Debates in the Translation of Advertising Material written by Beverly Adab and published by Routledge. This book was released on 2016-04-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. Contributors to this volume explore various interdependent aspects of the interlingual and intercultural transfer of an advertising message. They emphasize features of culture specificity, of multi-medial semiotic interaction, of values and stereotypes, and most importantly, they recommend strategies and approaches to assist translators. Topics covered include a critique of the Western-based approach to advertising in the context of the Far East; different perceptions of the concept of cleanliness in advertising texts in Italy, Russia and the UK; the Walls Cornetto strategy of internationalization of product appeal, followed by localization; the role of the translator in recreating appeal in different lingua-cultural contexts; what constitutes 'Italianness' in advertisements for British consumers; and strategies for repackaging France as a tourist destination.
Book Synopsis Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns by : Sebastian Plappert
Download or read book Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns written by Sebastian Plappert and published by GRIN Verlag. This book was released on 2010-07-19 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall’s and especially Hofstede’s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.
Book Synopsis Miss Man? Languaging Gendered Bodies by : Giuseppe Balirano
Download or read book Miss Man? Languaging Gendered Bodies written by Giuseppe Balirano and published by Cambridge Scholars Publishing. This book was released on 2019-01-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume draws together contributions containing original research on a number of linguistic and semiotic understandings of gender in the context of current debates about gender non-conforming people and diverse ways of ‘doing’ masculinities. It contests the constraints, stereotypes, and prejudices concerning gender nonconformity by sparking academic inquiry, possibly leading to social change. The book explores various gender non-conforming tropes as they apply either to same-sex related desires, identities, and practices or to other dimensions of gender non-normative experiences, such as weak or socially-perceived as unacceptable representations of manliness. The volume demonstrates that language matters in the everyday experience of gender diversity beyond traditional gender binarism. By modelling some of the approaches that are now being explored in linguistic and gender studies and by addressing language use over a range of diamesic, diastratic and diatopic contexts, all contributors here discuss cogent issues in language and gender.
Book Synopsis Advertising and Multilingual Repertoires by : Marco Santello
Download or read book Advertising and Multilingual Repertoires written by Marco Santello and published by Routledge. This book was released on 2016-08-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources; Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages; Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing. Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Book Synopsis Cross-cultural Analysis of Online Bank Advertisements in English and Serbian by : Vesna Lazović
Download or read book Cross-cultural Analysis of Online Bank Advertisements in English and Serbian written by Vesna Lazović and published by . This book was released on 2015 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Book Synopsis Advertising Culture and Translation by : Rosanna Masiola
Download or read book Advertising Culture and Translation written by Rosanna Masiola and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.
Book Synopsis The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom by :
Download or read book The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom written by and published by GRIN Verlag. This book was released on 2021-12-16 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This work includes an in-depth analysis of the United Kingdom market in terms of its media usage of all kinds. Furthermore, the Hofstede Cultural Model is used for a closer look at the way advertising is used in order to better understand what kind of advertising is most effective in the UK. In the last part, several TV commercials of the last years are analyzed to strengthen this analysis.
Book Synopsis Television Advertisements as Cultural Symbols by : Jussi V. Koivisto
Download or read book Television Advertisements as Cultural Symbols written by Jussi V. Koivisto and published by . This book was released on 1997 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The influence of culture on advertisement by : Franziska Pfund
Download or read book The influence of culture on advertisement written by Franziska Pfund and published by GRIN Verlag. This book was released on 2002-10-20 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Didactics for the subject English - Miscellaneous, grade: 2,0 (B), Stellenbosch Universitiy (International Office), course: Advanced English Writing Skills, language: English, abstract: The relevance of this topic is shown by the following true story of the Gerber Company: Gerber once decided to sell their brand of baby food in a West African country. They exported the product and ran the same copy that had been selling jars for them by the billion since 1926. They put the famous label on the jar, with the baby wearing a big smile which, over the years, had helped them become a household name back home. Reports soon came back from the distributor, announcing zero sales. Later, reports came back on the national news, telling or rioting in the streets, and casualties. Worried company chiefs watching television back home in the Unites States thought they glimpsed people burning copies of their poster in the background. Much later, it transpired that in many African countries, there was a very real but hitherto undocumented assumption that what you see on the label is what′s in the jar. This came over to consumers as a coarse hint that the little boy, far from endorsing the product, was the product: people thought they were being expected to feed their black babies with white baby. Sensibilities were naturally offended by this immodest proposal, and outrage soon gave way to violence. (Anholt, 2000:51) This story shows that culture has an enormous impact on advertisements. The fact that makes it more important than it has never been before, is globalization. As more and more companies are taking the decision to market their products abroad, they are facing cultural and linguistic dilemmas which international advertising invariably raises. This report aims to give an insight into this complex subject. [...]
Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Book Synopsis Semiotics and Shock Advertisement by : Corinna Colette Vellnagel
Download or read book Semiotics and Shock Advertisement written by Corinna Colette Vellnagel and published by GRIN Verlag. This book was released on 2011-02 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.
Book Synopsis Marketing Identities Through Language by : E. Martin
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.