Advanced Organizational Marketing Planning Management

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Advanced Organizational Marketing: Planning & Management

Author : Emiliano Giovannoni
Publisher : Chasefive.com
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4./5 ( download)

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Book Synopsis Advanced Organizational Marketing: Planning & Management by : Emiliano Giovannoni

Download or read book Advanced Organizational Marketing: Planning & Management written by Emiliano Giovannoni and published by Chasefive.com. This book was released on 2024-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FAPI Marketing Framework™ is the leading organizational marketing management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. The official FAPI Marketing Framework™ guidebook provides a valuable resource for both seasoned marketing professionals and new leaders looking to develop robust, scalable marketing functions that drive business growth through Latest Industry Insights: The 2025 edition will incorporate the most recent trends and innovations in marketing strategies, ensuring that leadership teams stay ahead of the curve with cutting-edge knowledge and Practical Tools and Resources: The updated edition will include more actionable templates, checklists, and frameworks that simplify the implementation process, enabling teams to structure their marketing functions efficiently as well as Case Studies and Success Stories: Real-world examples and success stories will demonstrate how companies have used the FAPI framework to achieve measurable results, providing inspiration and practical insights for application."

Strategic Marketing Planning

Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435255
Total Pages : 544 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson

Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Strategic Marketing in the Global Forest Industries

Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Strategic Marketing Planning

Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435247
Total Pages : 552 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson

Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Advance

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advance by :

Download or read book Advance written by and published by . This book was released on 1987 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Machiavelli, Marketing and Management

Author : Phil Harris
Publisher : Routledge
ISBN 13 : 1134605676
Total Pages : 264 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Machiavelli, Marketing and Management by : Phil Harris

Download or read book Machiavelli, Marketing and Management written by Phil Harris and published by Routledge. This book was released on 2000-04-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

Handbook of Marketing Strategy

Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar

Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Essential Business Skills for Social Work Managers

Author : Andrew J. Germak
Publisher : Routledge
ISBN 13 : 1317689259
Total Pages : 198 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Essential Business Skills for Social Work Managers by : Andrew J. Germak

Download or read book Essential Business Skills for Social Work Managers written by Andrew J. Germak and published by Routledge. This book was released on 2014-11-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many social workers find themselves in management positions within a few years of graduating from MSW programs. Most of these jobs are in nonprofit human service organizations in which, increasingly, business acumen is necessary to maintain grants and donations, start new programs, market services to clients, supervise the finance function, and understand the external environment. This book teaches MSW students and early-stage social work management practitioners the essential business skills needed to manage programs and organizations; to improve their overall management toolkit for finding a better job or getting promoted; and, ultimately, to gain parity with other managers holding MBA degrees and working in the human service space. This text can serve as a desk reference for managers to troubleshoot various situations. It is also appropriate for social work macro practice courses at the undergraduate and graduate levels, as well as courses that cover human resource management and financial management.

Daily Graphic

Author : Ransford Tetteh
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Daily Graphic by : Ransford Tetteh

Download or read book Daily Graphic written by Ransford Tetteh and published by Graphic Communications Group. This book was released on 2010-09-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Marketing Planning Guide, Second Edition

Author : Robert E. Stevens
Publisher : CRC Press
ISBN 13 : 1000525082
Total Pages : 382 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Marketing Planning Guide, Second Edition by : Robert E. Stevens

Download or read book Marketing Planning Guide, Second Edition written by Robert E. Stevens and published by CRC Press. This book was released on 2021-11-19 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.

Marketing Planning Guide

Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.0/5 (233 download)

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Book Synopsis Marketing Planning Guide by : Robert E. Stevens

Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

University of Michigan Official Publication

Author : University of Michigan
Publisher : UM Libraries
ISBN 13 :
Total Pages : 804 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis University of Michigan Official Publication by : University of Michigan

Download or read book University of Michigan Official Publication written by University of Michigan and published by UM Libraries. This book was released on 1972 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each number is the catalogue of a specific school or college of the University.

Advanced Theory and Practice in Sport Marketing

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 1136338780
Total Pages : 434 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2012-10-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

Organizational Improvisation

Author : Ken N. Kamoche
Publisher : Psychology Press
ISBN 13 : 9780415261753
Total Pages : 336 pages
Book Rating : 4.2/5 (617 download)

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Book Synopsis Organizational Improvisation by : Ken N. Kamoche

Download or read book Organizational Improvisation written by Ken N. Kamoche and published by Psychology Press. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought-provoking papers on the relatively new field of organizational improvisation, which consider the pressures on organizations to react continually to today's ever-changing environment.

Marketing Planning Guide

Author : Bruce Wrenn
Publisher : Routledge
ISBN 13 : 1317718283
Total Pages : 380 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Marketing Planning Guide by : Bruce Wrenn

Download or read book Marketing Planning Guide written by Bruce Wrenn and published by Routledge. This book was released on 2014-07-16 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.