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Advanced Introduction To The Experience Economy
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Book Synopsis Advanced Introduction to the Experience Economy by : Sundbo, Jon
Download or read book Advanced Introduction to the Experience Economy written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Book Synopsis Advanced Introduction to the Experience Economy by : Jon Sundbo
Download or read book Advanced Introduction to the Experience Economy written by Jon Sundbo and published by Edward Elgar Publishing. This book was released on 2021-07-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy. Key features include: Analysis of how experiences are replacing services and knowledge as a key driver for the economy Discussion of the future of the experience economy and the impacts Covid-19 may have on this Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization. Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.
Book Synopsis Handbook on the Experience Economy by : Jon Sundbo
Download or read book Handbook on the Experience Economy written by Jon Sundbo and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Book Synopsis The Experience Economy by : B. Joseph Pine
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Book Synopsis Advanced Introduction to International Political Economy by : Benjamin J. Cohen
Download or read book Advanced Introduction to International Political Economy written by Benjamin J. Cohen and published by Edward Elgar Publishing. This book was released on 2019 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, now in its second edition, provides a comprehensive and up to date survey of the field of International Political Economy. Although the subject’s roots go far back, the modern field has developed along sharply divergent paths followed by different clusters of scholars. Today there are multiple versions of IPE, each with its own distinct personality. This book illuminates the full array of analytical styles and traditions to be found across the globe in this rich field of study.
Book Synopsis Creating Experiences in the Experience Economy by : Jon Sundbo
Download or read book Creating Experiences in the Experience Economy written by Jon Sundbo and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.
Book Synopsis Advanced Introduction to New Institutional Economics by : Ménard, Claude
Download or read book Advanced Introduction to New Institutional Economics written by Ménard, Claude and published by Edward Elgar Publishing. This book was released on 2022-01-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as why are some countries rich and others poor? Why are activities organized as firms or markets or through alternative organizational solutions? When are shared resources overexploited?
Book Synopsis Advanced Introduction to Global Production Networks by : Neil M. Coe
Download or read book Advanced Introduction to Global Production Networks written by Neil M. Coe and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and controversies in the field. The author argues overall that, during a time of profound on-going challenges within the global economic system, the need for a GPN framework has never been more pressing.
Book Synopsis Advanced Introduction to Platform Economics by : Robin Mansell
Download or read book Advanced Introduction to Platform Economics written by Robin Mansell and published by Edward Elgar Publishing. This book was released on 2020-08-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countries. How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations. They show how these perspectives can lead to contrasting claims about platform benefits and harms. Uneven power relationships between platform operators and their users are treated differently in these economic traditions. Sometimes leading to advocacy for regulation or for public provision of digital services. Sometimes indicating restraint and precaution. The authors challenge the reader to think beyond the inevitability of platform dominance to create new visions of how platforms might operate in the future.
Book Synopsis The Experience Economy, With a New Preface by the Authors by : B. Joseph Pine II
Download or read book The Experience Economy, With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Book Synopsis Enterprising Initiatives in the Experience Economy by : Britta Timm Knudsen
Download or read book Enterprising Initiatives in the Experience Economy written by Britta Timm Knudsen and published by Routledge. This book was released on 2014-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general. This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action. This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.
Book Synopsis The Experience Economy by : Albert Boswijk
Download or read book The Experience Economy written by Albert Boswijk and published by Pearson Education. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling
Book Synopsis Advanced Introduction to Tourism Economics by : David W. Marcouiller
Download or read book Advanced Introduction to Tourism Economics written by David W. Marcouiller and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction is an accessible and critical review of the economic foundations of tourism. Taking a regional approach based in macro- and resource economics, David Marcouiller points to how the competitive aspect of tourism can be transformative to regional activity. Offering insight into the decision-making process among both private and public stakeholders, this book makes clear the increasing necessity of using sound planning principles and practice to shape tourism consumption and production.
Book Synopsis Advanced Macroeconomics by : Filipe R. Campante
Download or read book Advanced Macroeconomics written by Filipe R. Campante and published by LSE Press. This book was released on 2021-10-11 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners. This book, born out of the Masters course the authors taught for many years at the Harvard Kennedy School, fills this gap. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to a wide range of policy questions – ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. It does so with the requisite rigor, but also with a light touch, and an unyielding focus on their application to policy-making, as befits the authors’ own practical experience. Advanced Macroeconomics: An Easy Guide is bound to become a great resource for graduate and advanced undergraduate students, and practitioners alike.
Book Synopsis Creative Destruction and the Sharing Economy by : Henrique Schneider
Download or read book Creative Destruction and the Sharing Economy written by Henrique Schneider and published by Edward Elgar Publishing. This book was released on 2017-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: While creative destruction and disruptive innovation change the entrepreneurial landscape; regulation – especially regulation of sectorial markets and competition regulation – can delay this change or even bring it to a halt. Uber plays an active role between these two forces: first as an agent of creative destruction and then possibly in championing regulation on its own terms. Grounded in a particular understanding of the economic concept of the market as a series of processes, this book explores the implications of creative destruction, competition regulation and the role that businesses play. Instead of discussing these relations in a purely abstract manner, this book uses Uber as a case study.
Book Synopsis Handbook of Experience Science by : Joseph S. Chen
Download or read book Handbook of Experience Science written by Joseph S. Chen and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.
Book Synopsis Advanced Introduction to the Creative City by : Charles Landry
Download or read book Advanced Introduction to the Creative City written by Charles Landry and published by Edward Elgar Publishing. This book was released on 2019 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the leading authority Charles Landry, inventor of the concept of the creative city, this timely book offers an insightful and engaging introduction to the field. Exploring the development of the concept, it discusses the characteristics of cities, the qualities of creativity, the creative and regeneration repertoires and the gentrification dilemma. Other key topics of this definitive work include ambition and creativity, cities and psychology, digitization and the creative bureaucracy.
