The Experience Economy With A New Preface By The Authors

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The Experience Economy, With a New Preface by the Authors

Author : B. Joseph Pine II
Publisher : Harvard Business Press
ISBN 13 : 1633697983
Total Pages : 412 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Experience Economy, With a New Preface by the Authors by : B. Joseph Pine II

Download or read book The Experience Economy, With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

The Experience Economy

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

The Experience Economy

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 1422161978
Total Pages : 392 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2011 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.

Authenticity

Author : James H. Gilmore
Publisher : Harvard Business Review Press
ISBN 13 : 1633690571
Total Pages : 320 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Authenticity by : James H. Gilmore

Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Pine & Gilmore's Field Guide for the Experience Economy

Author : B. Joseph Pine
Publisher :
ISBN 13 : 9780977784608
Total Pages : 10 pages
Book Rating : 4.7/5 (846 download)

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Book Synopsis Pine & Gilmore's Field Guide for the Experience Economy by : B. Joseph Pine

Download or read book Pine & Gilmore's Field Guide for the Experience Economy written by B. Joseph Pine and published by . This book was released on 2005-06-30 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing Experiences

Author : J. Robert Rossman
Publisher : Columbia University Press
ISBN 13 : 0231549512
Total Pages : 257 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Designing Experiences by : J. Robert Rossman

Download or read book Designing Experiences written by J. Robert Rossman and published by Columbia University Press. This book was released on 2019-07-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.

Planning and Managing the Experience Economy in Tourism

Author : Augusto Costa, Rui
Publisher : IGI Global
ISBN 13 : 1799887774
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Planning and Managing the Experience Economy in Tourism by : Augusto Costa, Rui

Download or read book Planning and Managing the Experience Economy in Tourism written by Augusto Costa, Rui and published by IGI Global. This book was released on 2021-12-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

Do You Want to Keep Your Customers Forever?

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 142214027X
Total Pages : 94 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Do You Want to Keep Your Customers Forever? by : B. Joseph Pine

Download or read book Do You Want to Keep Your Customers Forever? written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Information Rules

Author : Carl Shapiro
Publisher : Harvard Business Press
ISBN 13 : 9780875848631
Total Pages : 374 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Information Rules by : Carl Shapiro

Download or read book Information Rules written by Carl Shapiro and published by Harvard Business Press. This book was released on 1999 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.

The Ancient Economy

Author : Moses I. Finley
Publisher : Univ of California Press
ISBN 13 : 9780520024366
Total Pages : 228 pages
Book Rating : 4.0/5 (243 download)

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Book Synopsis The Ancient Economy by : Moses I. Finley

Download or read book The Ancient Economy written by Moses I. Finley and published by Univ of California Press. This book was released on 1973 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Ancient Economy holds pride of place among the handful of genuinely influential works of ancient history. This is Finley at the height of his remarkable powers and in his finest role as historical iconoclast and intellectual provocateur. It should be required reading for every student of pre-modern modes of production, exchange, and consumption."--Josiah Ober, author of Political Dissent in Democratic Athens

Pathologies of Power

Author : Paul Farmer
Publisher : Univ of California Press
ISBN 13 : 0520243269
Total Pages : 429 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Pathologies of Power by : Paul Farmer

Download or read book Pathologies of Power written by Paul Farmer and published by Univ of California Press. This book was released on 2005 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Pathologies of Power" uses harrowing stories of life and death to argue thatthe promotion of social and economic rights of the poor is the most importanthuman rights struggle of our times.

Risk, Uncertainty and Profit

Author : Frank H. Knight
Publisher : Cosimo, Inc.
ISBN 13 : 1602060053
Total Pages : 401 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis Risk, Uncertainty and Profit by : Frank H. Knight

Download or read book Risk, Uncertainty and Profit written by Frank H. Knight and published by Cosimo, Inc.. This book was released on 2006-11-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timeless classic of economic theory that remains fascinating and pertinent today, this is Frank Knight's famous explanation of why perfect competition cannot eliminate profits, the important differences between "risk" and "uncertainty," and the vital role of the entrepreneur in profitmaking. Based on Knight's PhD dissertation, this 1921 work, balancing theory with fact to come to stunning insights, is a distinct pleasure to read. FRANK H. KNIGHT (1885-1972) is considered by some the greatest American scholar of economics of the 20th century. An economics professor at the University of Chicago from 1927 until 1955, he was one of the founders of the Chicago school of economics, which influenced Milton Friedman and George Stigler.

Urban Fortunes

Author : John R. Logan
Publisher : Univ of California Press
ISBN 13 : 0520254287
Total Pages : 414 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Urban Fortunes by : John R. Logan

Download or read book Urban Fortunes written by John R. Logan and published by Univ of California Press. This book was released on 2007-08-28 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Twenty years after publication, Urban Fortunes remains the best book on urban sociology around. Starting from a political economy analysis, Logan and Molotch develop a picture of the formative processes creating the contemporary American city while managing to avoid the pitfalls of determinism."—Susan Fainstein, Harvard University

The National System of Political Economy

Author : Friedrich List
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The National System of Political Economy by : Friedrich List

Download or read book The National System of Political Economy written by Friedrich List and published by . This book was released on 1916 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Look

Author : James H. Gilmore
Publisher : Greenleaf Book Group
ISBN 13 : 1626343004
Total Pages : 192 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Look by : James H. Gilmore

Download or read book Look written by James H. Gilmore and published by Greenleaf Book Group. This book was released on 2016-08-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Way You See the World Inspired by Edward de Bono’s Six Thinking Hats method, Jim Gilmore has created a unique and useful tool to help our ability to perceive. In his latest book, Look: A Practical Guide for Improving Your Observational Skills, Gilmore introduces the metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. The six skills include binoculars, bifocals, magnifying glass, microscope, rose-colored glasses, and blindfold looking. Each looking glass provides an observational lens through which to see the world differently. This framework will help its users to: • See the big picture • Overcome personal bias • Pinpoint significance • Better scrutinize numerous details • Uncover potential opportunities • See what’s in the mind’s eye These varying perspectives offer myriad practical applications: They can help any executive, manager, or designer more richly observe customer behavior, philanthropists and policy makers more keenly identify human needs, and anyone else interested in innovative thinking to first ground their ideation in practical observation. Gilmore helps readers grasp the Six Looking Glasses by including helpful everyday examples and practice exercises throughout. Put into practice, this method of looking will help you see the world with new eyes.

The Beginning of Infinity

Author : David Deutsch
Publisher : Penguin UK
ISBN 13 : 0141969695
Total Pages : 571 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis The Beginning of Infinity by : David Deutsch

Download or read book The Beginning of Infinity written by David Deutsch and published by Penguin UK. This book was released on 2011-03-31 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Science has never had an advocate quite like David Deutsch ... A computational physicist on a par with his touchstones Alan Turing and Richard Feynman, and a philosopher in the line of his greatest hero, Karl Popper. His arguments are so clear that to read him is to experience the thrill of the highest level of discourse available on this planet and to understand it' Peter Forbes, Independent In our search for truth, how far have we advanced? This uniquely human quest for good explanations has driven amazing improvements in everything from scientific understanding and technology to politics, moral values and human welfare. But will progress end, either in catastrophe or completion - or will it continue infinitely? In this profound and seminal book, David Deutsch explores the furthest reaches of our current understanding, taking in the Infinity Hotel, supernovae and the nature of optimism, to instill in all of us a wonder at what we have achieved - and the fact that this is only the beginning of humanity's infinite possibility. 'This is Deutsch at his most ambitious, seeking to understand the implications of our scientific explanations of the world ... I enthusiastically recommend this rich, wide-ranging and elegantly written exposition of the unique insights of one of our most original intellectuals' Michael Berry, Times Higher Education Supplement 'Bold ... profound ... provocative and persuasive' Economist 'David Deutsch may well go down in history as one of the great scientists of our age' Scotsman