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Advanced Introduction To Consumer Behavior Analysis
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Book Synopsis Advanced Introduction to Consumer Behavior Analysis by : Gordon Foxall
Download or read book Advanced Introduction to Consumer Behavior Analysis written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Book Synopsis The Routledge Companion to Consumer Behavior Analysis by : Gordon R. Foxall
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Book Synopsis Advanced Introduction to Behavioral Finance by : H. K. Baker
Download or read book Advanced Introduction to Behavioral Finance written by H. K. Baker and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the discipline and provide a useful differentiation between behavioral finance and standard finance.
Book Synopsis Advanced Introduction to Cost–Benefit Analysis by : Robert J. Brent
Download or read book Advanced Introduction to Cost–Benefit Analysis written by Robert J. Brent and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise yet comprehensive introduction aims to outline the core principles of Cost–Benefit Analysis (CBA), laying them out in an accessible manner with minimum technical detail. The applied nature of the subject is emphasized by showing how each of the principles is applied to an actual public policy intervention, covering transport, education, health and the environment. Robert Brent demonstrates how economic efficiency and equity can be combined as social objectives to help determine decisions that can increase satisfaction for all.
Book Synopsis Advanced Introduction to Behavioral Economics by : John F. Tomer
Download or read book Advanced Introduction to Behavioral Economics written by John F. Tomer and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.
Book Synopsis Consumer Behavior Analysis by : Donald A. Hantula
Download or read book Consumer Behavior Analysis written by Donald A. Hantula and published by Routledge. This book was released on 2014-01-21 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Book Synopsis The Continuum of Consumer Choice by : Gordon R. Foxall
Download or read book The Continuum of Consumer Choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2024-03-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases. The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styles from the everyday to the extreme. The focus is on explaining this continuum in behavioral, cognitive, and neurophysiological terms, affording the reader a unique perspective on the intellectual basis of consumer psychology and marketing. The reader gains insight into a critical combination of economic psychology, neurophysiology, and philosophy, which contributes to establishing marketing and consumer research as scholarly academic pursuits. The book’s particular focus is the proper place and form of an intentional (cognitive and perceptual) explanation of consumer choice. This is an essential monograph for advanced students in consumer psychology and marketing as well as for researchers in these areas. It is particularly relevant to marketing and consumer theory, providing appreciation of their scholarly foundations. It also appeals to students, lecturers, and researchers in social science generally who are alert to the intellectual potential of consumer psychology and marketing as contributors to a full understanding of human behavior and experience.
Book Synopsis Advanced Introduction to Cybersecurity Law by : Fidler, David P.
Download or read book Advanced Introduction to Cybersecurity Law written by Fidler, David P. and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This succinct Advanced Introduction delivers insights into the pressing technological, political, and legal challenges of cybersecurity. Exploring cybersecurity threats on both a national and global scale, it provides guidance on how countries use domestic and international law to counter crime, terrorism, espionage, and armed conflict in cyberspace.
Book Synopsis Intentional Behaviorism by : Gordon Foxall
Download or read book Intentional Behaviorism written by Gordon Foxall and published by Academic Press. This book was released on 2020-04-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and justifiable intentional explanation of behavior. Since the cognitive revolution in psychology, intentional explanations of behavior have become the norm, and as the methodology that provides the normal science component of psychology, cognitivism is sometimes accepted relatively uncritically. However, there is a lack of understanding of the role of psychological research in determining the place and shape of intentionality. This book explicates the philosophy of psychology that the author has devised and applied in his work on economic psychology and behavioral economics. Given the provenance of intentional behaviorism, economic and consumer psychology forms the primary application basis for the book. This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies. Integrates research in behavioral economics, decision-making, cognitive psychology, and consumer psychology. Offers readers an interdisciplinary look at intentionality and intentional explanations. Proposes a theory of intentional behaviorism to explain economic behavior, consumer choice, and other decision-making. Examines the methodologies of philosophers of mind such as Dennett and Searle.
Book Synopsis Advanced Introduction to U.S. Federal Securities Law by : Hazen, Thomas L.
Download or read book Advanced Introduction to U.S. Federal Securities Law written by Hazen, Thomas L. and published by Edward Elgar Publishing. This book was released on 2022-05-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answering the key question of whether there is an obligation for States to define and enact sound climate policies in order to avoid the impacts of global warming, this timely book provides expert analysis on recent global climate cases, assessing not only the plaintiffs’ claims but also the legal reasoning put forward by the courts.
Book Synopsis The Future of Work in Non-Profit and Religious Organizations: Current and Future Perspectives and Concerns by : Antonio Ariza-Montes
Download or read book The Future of Work in Non-Profit and Religious Organizations: Current and Future Perspectives and Concerns written by Antonio Ariza-Montes and published by Frontiers Media SA. This book was released on 2021-01-20 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Theory of the Marketing Firm by : Gordon R. Foxall
Download or read book The Theory of the Marketing Firm written by Gordon R. Foxall and published by Springer Nature. This book was released on 2021-11-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
Book Synopsis Contemporary Behaviorisms in Debate by : Diego Zilio
Download or read book Contemporary Behaviorisms in Debate written by Diego Zilio and published by Springer Nature. This book was released on 2021-08-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and discusses seven contemporary theoretical approaches to behavior analysis that build upon the foundations laid by B.F. Skinner’s radical behaviorism and renew its legacy. These contemporary approaches show that behaviorism is not a monolithic or static intellectual tradition, but a dynamic movement, which changes and adapts in face of new questions, issues, and perspectives. The death of behaviorism has been proclaimed since its early days – a “premature” assessment, to say the least – but this volume shows that behaviorism is alive and kicking, even thirty years after its main proponent passed away. This volume contains seven sections, each one dedicated to a particular variation of contemporary behaviorism: Howard Rachlin’s teleological behaviorism, William Baum’s molar behaviorism and multiscale behavior analysis, John Staddon’s theoretical behaviorism, John Donahoe’s biological behaviorism, Gordon Foxall’s intentional behaviorism, Steven Hayes’ contextual behaviorism or contextual behavioral science, and Emilio Ribes-Iñesta’s field-theory behaviorism. Each section contains three chapters: the first one written by the original proponent of each of these forms of behaviorism, the second one written by a commentator, and the third one written by the proponent, replying to the commentator. Contemporary Behaviorisms in Debate will be a valuable tool to behavior analysts and psychologists in general by providing an introduction to contemporary forms of behaviorism and promoting debates about the main philosophical issues faced by the field of behavior analysis today— issues that can directly influence future epistemological variations in the selection process of “behaviorisms.” By doing so the book is directed not only to the present, but, more importantly, toward the future of the field.
Book Synopsis Advanced Introduction to Resilience by : Fikret Berkes
Download or read book Advanced Introduction to Resilience written by Fikret Berkes and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a concise overview of resilience in the context of unprecedented global environmental change, this Advanced Introduction addresses the intertwined systems of people and nature. It explores ecological resilience, incorporating social science approaches and concepts, and identifies and discusses innovative ways of planning for an increasingly unpredictable future.
Book Synopsis Understanding Applied Behavior Analysis by : Albert J. Kearney
Download or read book Understanding Applied Behavior Analysis written by Albert J. Kearney and published by Jessica Kingsley Pub. This book was released on 2008 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert J. Kearney explains the kinds of learning and reinforcement processes that form the basis of ABA programs. He then describes how the science of behavior analysis can be applied to real life problems. He looks at how behavior is assessed and various intervention techniques that are often employed with children who have special needs.
Book Synopsis Advanced Introduction to Evidence by : Richard D. Friedman
Download or read book Advanced Introduction to Evidence written by Richard D. Friedman and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction to Evidence delivers a comprehensive exposition of the major tenets of evidence law, principally from an American perspective. Using the Federal Rules of Evidence as a structural framework, Richard D. Friedman reflects on the underlying policies, psychological perceptions and philosophical viewpoints that underpin evidence law.
Book Synopsis Behavior Analysis and Learning by : W. David Pierce
Download or read book Behavior Analysis and Learning written by W. David Pierce and published by Psychology Press. This book was released on 2013-08-21 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior Analysis and Learning, Fifth Edition is an essential textbook covering the basic principles in the field of behavior analysis and learned behaviors, as pioneered by B. F. Skinner. The textbook provides an advanced introduction to operant conditioning from a very consistent Skinnerian perspective. It covers a range of principles from basic respondent and operant conditioning through applied behavior analysis into cultural design. Elaborating on Darwinian components and biological connections with behavior, the book treats the topic from a consistent worldview of selectionism. The functional relations between the organism and the environment are described, and their application in accounting for old behavior and generating new behavior is illustrated. Expanding on concepts of past editions, the fifth edition provides updated coverage of recent literature and the latest findings. There is increased inclusion of biological and neuroscience material, as well as more data correlating behavior with neurological and genetic factors. The chapter on verbal behavior is expanded to include new research on stimulus equivalence and naming; there is also a more detailed and updated analysis of learning by imitation and its possible links to mirror neurons. In the chapter on applied behavior analysis (ABA), new emphasis is given to contingency management of addiction, applications to education, ABA and autism, and prevention and treatment of health-related problems. The material presented in this book provides the reader with the best available foundation in behavior science and is a valuable resource for advanced undergraduate and graduate students in psychology or other behavior-based disciplines. In addition, a website of supplemental resources for instructors and students makes this new edition even more accessible and student-friendly (www.psypress.com/u/pierce).
