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Architectural Digest at 100

Author : Architectural Digest
Publisher : Abrams
ISBN 13 : 1683356470
Total Pages : 468 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Architectural Digest at 100 by : Architectural Digest

Download or read book Architectural Digest at 100 written by Architectural Digest and published by Abrams. This book was released on 2019-10-08 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 100-year visual history of the magazine, showcasing the work of top interior designers and architects, and the personal spaces of numerous celebrities. Architectural Digest at 100 celebrates the best from the pages of the international design authority. The editors have delved into the archives and culled years of rich material covering a range of subjects. Ranging freely between present and past, the book features the personal spaces of dozens of private celebrities like Barack and Michelle Obama, David Bowie, Truman Capote, David Hockney, Michael Kors, and Diana Vreeland, and includes the work of top designers and architects like Frank Gehry, David Hicks, India Mahdavi, Peter Marino, John Fowler, Renzo Mongiardino, Oscar Niemeyer, Axel Vervoordt, Frank Lloyd Wright, and Elsie de Wolfe. Also included are stunning images from the magazine’s history by photographers such as Bill Cunningham, Horst P. Horst, Simon Upton, Francois Dischinger, Francois Halard, Julius Shulman, and Oberto Gili. “The book is really a survey of how Americans have lived—and how American life has changed—over the past 100 years.” ?Los Angeles Times “A Must-Have Book!” ?Interior Design Magazines “Written in the elevated quality that only the editors of Architectural Digest can master so well, AD at 100: A Century of Style is the world’s newest guide to the best and brightest designs to inspire your next big home project.” ?The Editorialist

Sherrie Levine: After Reinhardt

Author :
Publisher : David Zwirner Books
ISBN 13 : 1644230097
Total Pages : 41 pages
Book Rating : 4.6/5 (442 download)

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Book Synopsis Sherrie Levine: After Reinhardt by :

Download or read book Sherrie Levine: After Reinhardt written by and published by David Zwirner Books. This book was released on 2019-10-08 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The renowned American artist Sherrie Levine engages her ongoing practice of appropriating artworks from the Western art-historical canon—this time taking Ad Reinhardt’s Blue Paintings as a point of departure. Monochromes After Reinhardt: 1–28 (2018) is a new body of work by Levine that continues her ongoing investigation of color separated from its representational function. Inspired by the exhibition Ad Reinhardt: Blue Paintings held at David Zwirner, New York, in 2017, Levine has created abstract restatements of the twenty-eight works that were on view, making use of pixilation to consolidate the range of blue tones in each painting into a single, truly monochromatic value. This work revisits a technique first employed by Levine in her 1989 group of woodcut prints Meltdown, where an averaging algorithm was used to create a checkerboard composition based on modernist artists’ iconic paintings. Sherrie Levine: After Reinhardt is published on the occasion of Levine’s eponymous solo exhibition at David Zwirner’s Upper East Side location in New York in 2019. This publication features full color reproductions of Monochromes After Reinhardt: 1–28 and includes the 1965 text “Reinhardt Paints a Picture,” in which Reinhardt famously interviewed himself.

Absolut Book

Author : Richard W. Lewis
Publisher : Journey Editions (VT)
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Absolut Book by : Richard W. Lewis

Download or read book Absolut Book written by Richard W. Lewis and published by Journey Editions (VT). This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Mass Media Advertising

Author : Edith Smit
Publisher : Het Spinhuis
ISBN 13 : 9789055891368
Total Pages : 208 pages
Book Rating : 4.8/5 (913 download)

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Book Synopsis Mass Media Advertising by : Edith Smit

Download or read book Mass Media Advertising written by Edith Smit and published by Het Spinhuis. This book was released on 1999 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Your Ad Here

Author : Michael Serazio
Publisher : NYU Press
ISBN 13 : 0814724590
Total Pages : 238 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Your Ad Here by : Michael Serazio

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Self-Publishing Made Simple

Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

City Directory of Boston

Author :
Publisher :
ISBN 13 :
Total Pages : 2256 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis City Directory of Boston by :

Download or read book City Directory of Boston written by and published by . This book was released on 1904 with total page 2256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record

Author : California
Publisher :
ISBN 13 :
Total Pages : 1532 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record by : California

Download or read book Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record written by California and published by . This book was released on 1977 with total page 1532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes include: Statutory record.

Google Advertising Tools

Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449389090
Total Pages : 430 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Google Advertising Tools by : Harold Davis

Download or read book Google Advertising Tools written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2009-11-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

Identify and Evaluate Advertising

Author : Valerie Bodden
Publisher : Lerner Publications
ISBN 13 : 146776230X
Total Pages : 40 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis Identify and Evaluate Advertising by : Valerie Bodden

Download or read book Identify and Evaluate Advertising written by Valerie Bodden and published by Lerner Publications. This book was released on 2015-03-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is advertising, and why should you care? Learn to identify and think critically about advertising. Discover how to pinpoint and evaluate some of the most common persuasive techniques used in advertising.

Local/Global Shakespeare and Advertising

Author : Márta Minier
Publisher : Taylor & Francis
ISBN 13 : 1040040942
Total Pages : 248 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Local/Global Shakespeare and Advertising by : Márta Minier

Download or read book Local/Global Shakespeare and Advertising written by Márta Minier and published by Taylor & Francis. This book was released on 2024-06-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Advertising Principles and Practice

Author : Gupta Ruchi
Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 402 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Advertising Principles and Practice by : Gupta Ruchi

Advances in Advertising Research (Vol. III)

Author : Tobias Langner
Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Advanced Introduction to Advertising

Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200894
Total Pages : 192 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick

Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

The Language of Pictures in Print Media Advertising

Author : Wilfried Pichler
Publisher : diplom.de
ISBN 13 : 3832451994
Total Pages : 94 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis The Language of Pictures in Print Media Advertising by : Wilfried Pichler

Download or read book The Language of Pictures in Print Media Advertising written by Wilfried Pichler and published by diplom.de. This book was released on 2002-03-07 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

Ad Nauseam

Author : Carrie McLaren
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429956887
Total Pages : 366 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Ad Nauseam by : Carrie McLaren

Download or read book Ad Nauseam written by Carrie McLaren and published by Farrar, Straus and Giroux. This book was released on 2009-06-23 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free!—long considered the Adbusters of the United States—is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll. In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.