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Ad Councils Aids Campaign
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Book Synopsis Advertising in America by : Danielle Sarver Coombs
Download or read book Advertising in America written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2024-06-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
Book Synopsis A Retrospective of Advertising Council Campaigns by : Museum of Television and Radio (New York, N.Y.)
Download or read book A Retrospective of Advertising Council Campaigns written by Museum of Television and Radio (New York, N.Y.) and published by . This book was released on 1991 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluating AIDS Prevention Programs by : National Research Council
Download or read book Evaluating AIDS Prevention Programs written by National Research Council and published by National Academies Press. This book was released on 1991-02-01 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Book Synopsis Advertising Organizations and Publications by : John Philip Jones
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE Publications. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Book Synopsis Advertising Creative by : Tom Altstiel
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Book Synopsis HIV/AIDS: Global Frontiers in Prevention/Intervention by : Cynthia Pope
Download or read book HIV/AIDS: Global Frontiers in Prevention/Intervention written by Cynthia Pope and published by Routledge. This book was released on 2014-06-11 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: HIV/AIDS: Global Frontiers in Prevention/Intervention provides a comprehensive overview of the global HIV/AIDS epidemic. The unique anthology addresses cutting-edge issues in HIV/AIDS research, policymaking, and advocacy. Key features include: · Nine original essays from leading scholars in public health, epidemiology, and social and behavioral sciences · Comprehensive information for individuals with varying degrees of knowledge, particularly regarding methodological and theoretical perspectives · A look into the future progression of HIV transmission and scholarly research HIV/AIDS: Global Frontiers in Prevention/Intervention is will serve as a precious resource as a textbook and reference for the university classroom, libraries, and researchers
Download or read book NIDA Notes written by and published by . This book was released on 1989 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AIDS written by Jaime Sepúlveda Amor and published by . This book was released on 1992 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A decade after AIDS was first recognized, the simple idea that education is the most effective weapon to prevent infection remains valid. This is true because AIDS will not disappear, just as the majority of infectious diseases have not disappeared, even those for which effective methods of treatment and prevention already exist. Therefore, education is not a transitory strategy; if and when effective drugs and vaccines are developed, education will still play a major role in contending with the epidemic. Enough has been learned about AIDS prevention through education during the last decade to merit reflection on both the failures and successes of this short, tragic but also intense and vital period. The original education models based on fear have been replaced with more optimistic and even humorous campaigns. Health promotion has moved to center stage in the global fight against AIDS. This book is an effort to collect and organize a wealth of global experience from many experts and to consolidate new information. Included among the variety of strategies are discussions of the role of both the print and electronic media in the national fight, as well as presentations of international lessons gleaned from community and regional efforts in Brazil, Africa, Mexico and Europe. The book offers the reader a range of views and perspectives from experts in the varied disciplines that make up the very broad field of AIDS education. This timely, important volume offers AIDS researchers, clinicians, and educators, as well as public health and infectious disease professionals key, practical insights for global AIDS prevention.
Book Synopsis Newsletter from the President's Council on Physical Fitness by :
Download or read book Newsletter from the President's Council on Physical Fitness written by and published by . This book was released on 1963 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Health Reports written by and published by . This book was released on 1992 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How McGruff and the Crying Indian Changed America by : Wendy Melillo
Download or read book How McGruff and the Crying Indian Changed America written by Wendy Melillo and published by Smithsonian Institution. This book was released on 2023-08-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
Download or read book FSH. written by and published by . This book was released on with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources Publisher : ISBN 13 : Total Pages :208 pages Book Rating :4.:/5 (327 download)
Book Synopsis Anti-drug Media Campaign by : United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources
Download or read book Anti-drug Media Campaign written by United States. Congress. House. Committee on Government Reform. Subcommittee on Criminal Justice, Drug Policy, and Human Resources and published by . This book was released on 2001 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ADAMHA News written by and published by . This book was released on 1990 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Book Synopsis Acts of Love and Lust by : Lisa Featherstone
Download or read book Acts of Love and Lust written by Lisa Featherstone and published by Cambridge Scholars Publishing. This book was released on 2014-10-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past six decades have seen astonishing changes in the construction of sexuality as an apparatus of knowledge, and as a lived experience. Australia—like much of the West—has undergone a veritable sexual revolution in attitudes and behavior. From early sex therapy to gay marriage, the juggernaut of late modern sexuality has significantly remade Australian social and cultural life. This collection brings together the work of leading historians of sexuality, to consider sixty years of remarkable sexual and social change. Acts of Love and Lust explores the ways both heterosexuality and homosexuality were constructed—by the state, through sex education, in medicine, by the law, political activists, and in the hands of the media. Just as importantly, contributors consider the ways sexuality was experienced, not as a monolithic or imposed institution, but how it was explored and enjoyed by individual bodies across different times and spaces. The authors examine the pleasures and pains of living in sexual bodies, and explore the manifest ways that love and lust shaped Australia’s society and culture.
