Active Audience

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Active Audience

Author : Huimin Jin
Publisher : transcript Verlag
ISBN 13 : 3839418968
Total Pages : 181 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Active Audience by : Huimin Jin

Download or read book Active Audience written by Huimin Jin and published by transcript Verlag. This book was released on 2014-03-31 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

Cultural Studies

Author : Chris Barker
Publisher : SAGE
ISBN 13 : 1446260437
Total Pages : 586 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Cultural Studies by : Chris Barker

Download or read book Cultural Studies written by Chris Barker and published by SAGE. This book was released on 2011-12-12 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chris Barker is a trustworthy field guide for those new to cultural studies." - Ben Highmore, University of Sussex "Remarkable in the breadth of its coverage, it is written with passion and insight. It will be warmly welcomed by students interested in how theory can help us to think through the complexities of real-world issues." - Stuart Allan, Bournemouth University "Has been for many years one of the best guides to and overviews of a broad range of the issues and theories that constitute cultural studies... For those who want to be prepped to play the game of cultural studies, this is the book to read." - Douglas Kellner, UCLA Building upon the scope and authority of previous editions this book represents a definitive benchmark in understanding and applying the foundations of cultural studies. it provides those new to the field with an authoritative introduction to everything they need to know. An indispensible resource for any student or lecturer it is packed with concise, accessible definitions, clear chapter summaries, inspiring student activities, biographical snapshots of key figures and a full glossary. With updates to every chapter and many more practical examples, this new edition includes: New material on social media, subcultures and climate change Improved coverage of digital cultures, digital media, digital games and the virtual city A comprehensive companion website providing student exercises, global case-studies, essay questions and links to relevant SAGE journal articles. Visit www.sagepub.co.uk/barker This is the perfect book for any student needing a vibrant, comprehensive introduction to cultural studies. An essential companion for all undergraduate students embarking on a cultural studies course or module.

Audience Analysis

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 9780761910022
Total Pages : 180 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis Audience Analysis by : Denis McQuail

Download or read book Audience Analysis written by Denis McQuail and published by SAGE. This book was released on 1997-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.

The SAGE Dictionary of Cultural Studies

Author : Chris Barker
Publisher : SAGE
ISBN 13 : 9780761973416
Total Pages : 238 pages
Book Rating : 4.9/5 (734 download)

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Book Synopsis The SAGE Dictionary of Cultural Studies by : Chris Barker

Download or read book The SAGE Dictionary of Cultural Studies written by Chris Barker and published by SAGE. This book was released on 2004-06-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over 200 entries on key concepts and theorists of cultural studies.

Culture, Inc

Author : Herbert I. Schiller
Publisher : Oxford University Press, USA
ISBN 13 : 0195067835
Total Pages : 210 pages
Book Rating : 4.1/5 (95 download)

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Book Synopsis Culture, Inc by : Herbert I. Schiller

Download or read book Culture, Inc written by Herbert I. Schiller and published by Oxford University Press, USA. This book was released on 1989 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Americans take for granted that they live in an open society with a free market of ideas. But as Herbert Schiller reveals in Culture, Inc., the corporate arm has reached into every corner of daily life, and from the shopping mall to the art gallery, big-business influence has brought about some frightening changes in American culture. Examining the effects of fifty years worth of corporate growth on American culture, Schiller argues that corporate control over such arenas of culture as museums, theaters, performing arts centers, and public broadcasting stations has resulted in a broad manipulation of consciousness as well as an insidious form of censorship. A disturbing but enlightening picture of corporate America, Culture, Inc. exposes the agenda and methods of the corporate cultural takeover, reveals the growing threat to free access to information at home and abroad, shows how independent channels of expression have been greatly restricted, and explains how the few keep managing to benefit from the many.

Communication Theory

Author : David Holmes
Publisher : SAGE
ISBN 13 : 9780761970705
Total Pages : 276 pages
Book Rating : 4.9/5 (77 download)

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Book Synopsis Communication Theory by : David Holmes

Download or read book Communication Theory written by David Holmes and published by SAGE. This book was released on 2005-04-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

Audience Studies

Author : Toshie Takahashi
Publisher : Routledge
ISBN 13 : 1135227802
Total Pages : 251 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Audience Studies by : Toshie Takahashi

Download or read book Audience Studies written by Toshie Takahashi and published by Routledge. This book was released on 2009-09-10 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world’s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the ‘internationalisation’ of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.

New Directions in American Reception Study

Author : Philip Goldstein
Publisher : Oxford University Press
ISBN 13 : 9780198043287
Total Pages : 416 pages
Book Rating : 4.0/5 (432 download)

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Book Synopsis New Directions in American Reception Study by : Philip Goldstein

Download or read book New Directions in American Reception Study written by Philip Goldstein and published by Oxford University Press. This book was released on 2008-01-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary reception study has developed a diversity of approaches and methods, including the institutional, textual, historical, authorial, and reader-response, which, to a greater or lesser extent, acknowledge the various ways in which readers have found texts-- literature, television shows, movies, and newspapers--meaningful. This collection emphasizes that new diversity, examining movies, newspapers, fans, television shows, and traditional American as well as modern Hispanic, Black, and Women's literature. The essays on literature include James Machor on Melville's short fiction, Kenneth Roemer on Edward Bellamy's utopian work Looking Backward, Amy Blair on the popularity of Sinclair Lewis's Main Street, Marcial Gonzalez on Danny Santiago and his Hispanic novel Famous All Over Town, and Leonard Diepeveen on modernist fiction and criticism. The theoretical essays on reader-oriented criticism include Patsy Schweickart on interpretation and the ethics of careand Jack Bratich on active audiences. Media versions of response criticism include Andrea Press and Camille Johnson's ethnographic analysis of fans of the Oprah Winfrey Show, Janet Staiger on Robert Aldrich's film version of Mickey Spillane's Kiss Me Deadly, and Rhiannon Bury on the fans of the HBO television show Six Feet Under. History-of-the-book versions include Barbara Hochman on the popularity of the 1890s editions of Harriet Beecher Stowe's Uncle Tom's Cabin, Ellen Garvey on nineteenth-century scrapbooks of newspaper, and David Nord on early twentieth-century newspapers' relations to audience charges of bias and unfairness. Poststructuralist studies include Philip Goldstein on Richard Wright's Native Son, Steve Mailloux on Reading Lolita in Tehran, and Tony Bennett on the cultural analyses of Pierre Bourdieu. The collection concludes with essays by Janice Radway on the limits of these methods and on the possibility of new forms of sociological and anthropological reception study and byToby Miller on the "reception deception" in relation to the worldwide distribution and reception of movies and television shows.

Encyclopedia of Science and Technology Communication

Author : Susanna Hornig Priest
Publisher : SAGE
ISBN 13 : 1412959209
Total Pages : 1145 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Science and Technology Communication by : Susanna Hornig Priest

Download or read book Encyclopedia of Science and Technology Communication written by Susanna Hornig Priest and published by SAGE. This book was released on 2010-07-14 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

Internet Marketing Research: Theory and Practice

Author : Lee, Ook
Publisher : IGI Global
ISBN 13 : 1930708890
Total Pages : 272 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Internet Marketing Research: Theory and Practice by : Lee, Ook

Download or read book Internet Marketing Research: Theory and Practice written by Lee, Ook and published by IGI Global. This book was released on 2000-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Radio Audiences and Participation in the Age of Network Society

Author : Tiziano Bonini
Publisher : Routledge
ISBN 13 : 1317806824
Total Pages : 296 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Radio Audiences and Participation in the Age of Network Society by : Tiziano Bonini

Download or read book Radio Audiences and Participation in the Age of Network Society written by Tiziano Bonini and published by Routledge. This book was released on 2014-12-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation, and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? What’s the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences’ interactions and co-creations overrated or underrated by radio producers? To what extent listeners' generated content can be considered a form of participation or "free labour" exploitation? What’s the role of community radio in this new context? These are some of the many issues that this book aims to explore. Visit https://www.facebook.com/pages/Radio-Audience-and-Participation-in-the-Age-of-Network-Society/869169869799842 for the book's Facebook page.

Audiences

Author : Nicholas Abercrombie
Publisher : SAGE
ISBN 13 : 1446264556
Total Pages : 210 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Audiences by : Nicholas Abercrombie

Download or read book Audiences written by Nicholas Abercrombie and published by SAGE. This book was released on 1998-04-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"′ - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience′. Audience experience can no longer be simply classified as `simple′ or `mass′, for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.

Value Realization in the Phygital Reality Market

Author : Lin Huang
Publisher : Springer Nature
ISBN 13 : 9819941296
Total Pages : 221 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Value Realization in the Phygital Reality Market by : Lin Huang

Download or read book Value Realization in the Phygital Reality Market written by Lin Huang and published by Springer Nature. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Dictionary of Media and Communication

Author : Daniel Chandler
Publisher : Oxford University Press
ISBN 13 : 0192578936
Total Pages : 673 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis A Dictionary of Media and Communication by : Daniel Chandler

Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2020-02-21 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

Media Audiences

Author : John L. Sullivan
Publisher : SAGE Publications
ISBN 13 : 1506397387
Total Pages : 290 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Media Audiences by : John L. Sullivan

Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

The Audience And Its Landscape

Author : James Hay
Publisher : Routledge
ISBN 13 : 0429965362
Total Pages : 416 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Audience And Its Landscape by : James Hay

Download or read book The Audience And Its Landscape written by James Hay and published by Routledge. This book was released on 2018-10-08 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.

Cultural Diversity and Global Media

Author : Eugenia Siapera
Publisher : John Wiley & Sons
ISBN 13 : 1405180463
Total Pages : 233 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Cultural Diversity and Global Media by : Eugenia Siapera

Download or read book Cultural Diversity and Global Media written by Eugenia Siapera and published by John Wiley & Sons. This book was released on 2010-03-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical debates and empirical findings on multiculturalism and the media Assumes the new perspective of mediation of cultural diversity, which critically combines elements of previous theories in order to gain a better understanding of the relationship between the media and cultural diversity Explores media ‘moments’ of production, representation and consumption, while incorporating arguments on their shifting roles and boundaries Examines separately the role of the internet, which is linked to many changes in patterns of media production, representation and to increased possibilities for diasporic and transnational communication Contains pedagogical features that enable readers to understand and critically engage with the material, and draws upon and reviews an extensive bibliography, providing a useful reference tool.