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Author : George P. Moschis
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.3/5 (91 download)
Download or read book Acquisition of the Consumer Role by Adolescents written by George P. Moschis and published by . This book was released on 1978 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harleen Kaur
Publisher : Routledge
ISBN 13 : 1000029395
Total Pages : 190 pages
Book Rating : 4.0/5 ( download)
Download or read book Adolescents, Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Joan Jacobs Brumberg
Publisher : Vintage
ISBN 13 : 0307755746
Total Pages : 335 pages
Book Rating : 4.3/5 (77 download)
Download or read book The Body Project written by Joan Jacobs Brumberg and published by Vintage. This book was released on 2010-06-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The award-winning author of Fasting Girls explores what teenage girls have lost in this new world of freedom and consumerism—a world in which the body is their primary project. "Fascinating ... riveting ... Women and girls should read this fine book together." —The New York Times Book Review A hundred years ago, women were lacing themselves into corsets and teaching their daughters to do the same. The ideal of the day, however, was inner beauty: a focus on good deeds and a pure heart. Today American women have more social choices and personal freedom than ever before. But fifty-three percent of our girls are dissatisfied with their bodies by the age of thirteen, and many begin a pattern of weight obsession and dieting as early as eight or nine. Why? In The Body Project, historian Joan Jacobs Brumberg answers this question, drawing on diary excerpts and media images from 1830 to the present. Tracing girls' attitudes toward topics ranging from breast size and menstruation to hair, clothing, and cosmetics, she exposes the shift from the Victorian concern with character to our modern focus on outward appearance—in particular, the desire to be model-thin and sexy. Compassionate, insightful, and gracefully written, The Body Project explores the gains and losses adolescent girls have inherited since they shed the corset and the ideal of virginity for a new world of sexual freedom and consumerism—a world in which the body is their primary project.
Author : Karin Ekström
Publisher : Routledge
ISBN 13 : 1136859454
Total Pages : 275 pages
Book Rating : 4.1/5 (368 download)
Download or read book Beyond the Consumption Bubble written by Karin Ekström and published by Routledge. This book was released on 2010-12-14 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable.
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George P. Moschis
Publisher : Springer Nature
ISBN 13 : 3031565487
Total Pages : 383 pages
Book Rating : 4.0/5 (315 download)
Download or read book Academic Research in Business and the Social Sciences written by George P. Moschis and published by Springer Nature. This book was released on with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joan Gordon
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812216288
Total Pages : 284 pages
Book Rating : 4.2/5 (162 download)
Download or read book Blood Read written by Joan Gordon and published by University of Pennsylvania Press. This book was released on 1997-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vampire is one of the nineteenth century's most powerful surviving archetypes, owing largely to Bela Lugosi's portrayal of Dracula, the Bram Stoker creation. Yet the figure of the vampire has undergone many transformations in recent years, thanks to Anne Rice's Vampire Chronicles and other works, and many young people now identify with vampires in complex ways. Blood Read explores these transformations and shows how they reflect and illuminate ongoing changes in postmodern culture. It focuses on the metaphorical roles played by vampires in contemporary fiction and film, revealing what they can tell us about sexuality and power, power and alienation, attitudes toward illness, and the definition of evil in a secular age. Scholars and writers from the United States, Canada, England, and Japan examine how today's vampire has evolved from that of the last century, consider the vampire as a metaphor for consumption within the context of social concerns, and discuss the vampire figure in terms of contemporary literary theory. In addition, three writers of vampire fiction—Suzy McKee Charnas (author of the now-classic Vampire Tapestry), Brian Stableford (writer of the lively and erudite novels Empire of Fear and Young Blood), and Jewelle Gomez (creator of the dazzling Gilda stories)—discuss their own uses of the vampire, focusing on race and gender politics, eroticism, and the nature of evil. The first book to examine a wide range of vampire narratives from the perspective of both writers and scholars, Blood Read offers a variety of styles that will keep readers thoroughly engaged, inviting them to participate in a dialogue between fiction and analysis that shows the vampire to be a cultural necessity of our age. For, contrary to legends in which Dracula has no reflection, we can see reflections of ourselves in the vampire as it stands before us cloaked not in black but in metaphor.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1914 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1979 with total page 1914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Marshall
Publisher : SAGE
ISBN 13 : 1446246418
Total Pages : 332 pages
Book Rating : 4.4/5 (462 download)
Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author : Lisa Jacobson
Publisher : Praeger
ISBN 13 : 0313331405
Total Pages : 0 pages
Book Rating : 4.3/5 (133 download)
Download or read book Children and Consumer Culture in American Society written by Lisa Jacobson and published by Praeger. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.
Author : George P. Moschis
Publisher : Lexington, Mass. : Lexington Books
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 (321 download)
Download or read book Consumer Socialization written by George P. Moschis and published by Lexington, Mass. : Lexington Books. This book was released on 1987 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lelia Green
Publisher : Routledge
ISBN 13 : 1351004093
Total Pages : 631 pages
Book Rating : 4.3/5 (51 download)
Download or read book The Routledge Companion to Digital Media and Children written by Lelia Green and published by Routledge. This book was released on 2020-10-27 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion presents the newest research in this important area, showcasing the huge diversity in children’s relationships with digital media around the globe, and exploring the benefits, challenges, history, and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues, and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances, the interdisciplinary approach ensures a careful, nuanced, multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies, perspectives, and socio-cultural contexts, The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication, family and technology studies, psychology, education, anthropology, and sociology, as well as interested teachers, policy makers, and parents.
Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (321 download)
Download or read book Consumer Behavior I: Consumer socialization: childhood, children and families written by Margaret K. Hogg and published by . This book was released on 2005 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Jensen Arnett
Publisher : SAGE
ISBN 13 : 1412905303
Total Pages : 1105 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Dr. Poonam
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958908
Total Pages : 409 pages
Book Rating : 4.3/5 (949 download)
Download or read book CONSUMER BEHAVIOUR written by Dr. Poonam and published by Archers & Elevators Publishing House. This book was released on with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
