handbook-of-research-on-entrepreneurship-and-marketing-for-global-reach-in-the-digital-economy

Download handbook-of-research-on-entrepreneurship-and-marketing-for-global-reach-in-the-digital-economy full books in PDF, epub, and Kindle. Read online handbook-of-research-on-entrepreneurship-and-marketing-for-global-reach-in-the-digital-economy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 609 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1799841006
Total Pages : 455 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2020-08-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.

Handbook of Research on Bioeconomy and Economic Ecosystems

Author : Pego, Ana
Publisher : IGI Global
ISBN 13 : 1668488809
Total Pages : 528 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Bioeconomy and Economic Ecosystems by : Pego, Ana

Download or read book Handbook of Research on Bioeconomy and Economic Ecosystems written by Pego, Ana and published by IGI Global. This book was released on 2023-07-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bioeconomy is an essential natural capital for life, citizen well-being, and societal prosperity. After decades of intense damaging use, pollution, and hydrological stress, Europe's ecosystems are acutely threatened with serious degradation. This situation not only means acute economic loss, but also entails catastrophic ecological, social, and cultural damage. Handbook of Research on Bioeconomy and Economic Ecosystems is a critical resource that explores the conservation of ecosystems and their biodiversity and discusses potential new challenges in terms of the economic, social, and environmental path for Europe and other regions of the world. Featuring research on topics such as bioeconomy, circular economy, and economic and social analysis, this book is ideally designed for city authorities, experts, officers, business representatives, economists, politicians, academicians, and researchers.

Handbook of Research on Smart Management for Digital Transformation

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 : 1799890104
Total Pages : 614 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Smart Management for Digital Transformation by : Barbosa, Belem

Download or read book Handbook of Research on Smart Management for Digital Transformation written by Barbosa, Belem and published by IGI Global. This book was released on 2022-03-11 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Author : Saiz-Alvarez, Jose Manuel
Publisher : IGI Global
ISBN 13 : 1522589406
Total Pages : 438 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic

Author : Andrade, Pedro
Publisher : IGI Global
ISBN 13 : 1668433710
Total Pages : 782 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic by : Andrade, Pedro

Download or read book Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic written by Andrade, Pedro and published by IGI Global. This book was released on 2022-06-30 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical. The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Smart Cities, Citizen Welfare, and the Implementation of Sustainable Development Goals

Author : Pego, Ana Cristina
Publisher : IGI Global
ISBN 13 : 1799877876
Total Pages : 402 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Smart Cities, Citizen Welfare, and the Implementation of Sustainable Development Goals by : Pego, Ana Cristina

Download or read book Smart Cities, Citizen Welfare, and the Implementation of Sustainable Development Goals written by Pego, Ana Cristina and published by IGI Global. This book was released on 2021-11-26 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The smart city is a driver of change, innovation, competitiveness, and networking for businesses and organizations based on the concept of the Sustainable Development Goals for the 2030 agenda. The importance of a new paradigm regarding the externalities of the environment, citizen welfare, and natural resources in cities as an impact of urban ecosystems is the main objective for sustainable development in cities through 2030. Smart Cities, Citizen Welfare, and the Implementation of Sustainable Development Goals provides innovative insights into the key developments and new trends associated with online challenges and opportunities in smart cities based on the concept of the Sustainable Development Goals. The content within this publication represents research encompassing corporate social responsibility, economic policy, and city planning. This book serves as a vital reference source for urban planners, policymakers, managers, entrepreneurs, graduate-level students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to smart city development in Europe.

Handbook of Digital Entrepreneurship

Author : Mohammad Keyhani
Publisher : Edward Elgar Publishing
ISBN 13 : 1800373635
Total Pages : 341 pages
Book Rating : 4.8/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Digital Entrepreneurship by : Mohammad Keyhani

Download or read book Handbook of Digital Entrepreneurship written by Mohammad Keyhani and published by Edward Elgar Publishing. This book was released on 2022-11-04 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. This title contains one or more Open Access chapters.

Handbook of Innovation and Regulation

Author : Pontus Braunerhjelm
Publisher : Edward Elgar Publishing
ISBN 13 : 1800884478
Total Pages : 429 pages
Book Rating : 4.8/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Innovation and Regulation by : Pontus Braunerhjelm

Download or read book Handbook of Innovation and Regulation written by Pontus Braunerhjelm and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook presents thoughtful analysis on how regulations can impact innovation within a number of regulatory fields and markets, and provides a greater understanding of regulatory complexity and the challenging task it presents for future research.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities

Author : Yeromin, Mykola Borysovych
Publisher : IGI Global
ISBN 13 : 1799838099
Total Pages : 209 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Universal Codes of Media in International Political Communications: Emerging Research and Opportunities by : Yeromin, Mykola Borysovych

Download or read book Universal Codes of Media in International Political Communications: Emerging Research and Opportunities written by Yeromin, Mykola Borysovych and published by IGI Global. This book was released on 2020-11-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.

Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities

Author : Ellis, Allison Clark
Publisher : IGI Global
ISBN 13 : 1799842924
Total Pages : 204 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities by : Ellis, Allison Clark

Download or read book Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities written by Ellis, Allison Clark and published by IGI Global. This book was released on 2020-10-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted people for generations. The study of communication is important as it shows how much effect government type has on the principles its people support. Those interested in promoting and maintaining democratic ideals in countries around the world require a book such as this to better understand the effect communism has had. Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities examines life under communism in Czechoslovakia and Hungary with particular attention paid to education, religion, travel, and exposure to Western culture, as well as their transition to democracy and how successful that transition has been. The book makes the case that being politically socialized under communism has made embracing democratic principles more difficult. The evidence for this case is based on 200 interviews conducted in 2017-18 with people who lived in Czechoslovakia and Hungary during communism, present-day analysis of government and politics in the Czech Republic and Hungary, and survey data from the European Social Survey. The main struggles in transitioning to democracy are identified, and it is speculated whether the Czech Republic and Hungary can ever be long-term, fully functioning democracies. The main implications of this publication are how government type during political socialization affects support for democratic principles, and whether the United States could ever be at risk for democratic erosion. The book is intended for political scientists, government officials, historians, academicians, researchers, and students.

Multidimensional Sustainability: Transitions and Convergences

Author : Fernando Luís Almeida
Publisher : Springer Nature
ISBN 13 : 3031248929
Total Pages : 482 pages
Book Rating : 4.0/5 (312 download)

DOWNLOAD NOW!

Book Synopsis Multidimensional Sustainability: Transitions and Convergences by : Fernando Luís Almeida

Download or read book Multidimensional Sustainability: Transitions and Convergences written by Fernando Luís Almeida and published by Springer Nature. This book was released on 2023-12-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the proceedings of the 2022 iteration of the ISPGAYA meeting, titled “Multidimensional Sustainability: Transitions and Convergences” and held on September 29 and 30th, 2022 in Vila Nova de Gaia, Portugal. The conference and resulting book intend to explore the involvement of Portugal, a country on the semi-periphery of the world system, in developments regarding the understanding of and progress toward sustainability. The conference was organized by ISPGAYA, an institution belonging to the private polytechnic higher education system in Portugal, and brought together participants from around the world. This volume intends to establish a milestone in the multidimensional approach to the theme of sustainability, affirming the concept's multi- and interdisciplinary nature and bringing together scholars across disciplines.

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Author : Jose Manuel Saiz-Alvarez
Publisher : Business Science Reference
ISBN 13 : 9781522589396
Total Pages : 0 pages
Book Rating : 4.5/5 (893 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Jose Manuel Saiz-Alvarez

Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Jose Manuel Saiz-Alvarez and published by Business Science Reference. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"--

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

Author : Antonaras, Alexandros
Publisher : IGI Global
ISBN 13 : 1522577165
Total Pages : 426 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Cases on Corporate Social Responsibility and Contemporary Issues in Organizations by : Antonaras, Alexandros

Download or read book Cases on Corporate Social Responsibility and Contemporary Issues in Organizations written by Antonaras, Alexandros and published by IGI Global. This book was released on 2019-02-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decades witnessed a vigorous debate over the role of corporations in society. Interest in corporate social responsibility (CSR) has become intense as corporate stakeholders have called for higher performance and ethical standards from businesses, and many corporations have developed CSR programs to harvest the benefits resulting from such initiatives. CSR practices have become a crucial component of business strategy contributing to organizational success and sustainable competitiveness. Cases on Corporate Social Responsibility and Contemporary Issues in Organizations is an essential reference source that provides specific case studies that elaborate on the strategies and policies enacted by contemporary organizations to address environmental and social issues, as well as economic and financial ones. Featuring research on topics such as sustainable development goals, CSR pillars, employee retention, gender equality, and social accountability, this book is ideally designed for business managers, researchers, practitioners, and students seeking coverage on innovative business practices enacted in multiple organizations/industries.

Visibilities and Invisibilities in Smart Cities: Emerging Research and Opportunities

Author : McKenna, H. Patricia
Publisher : IGI Global
ISBN 13 : 179983851X
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Visibilities and Invisibilities in Smart Cities: Emerging Research and Opportunities by : McKenna, H. Patricia

Download or read book Visibilities and Invisibilities in Smart Cities: Emerging Research and Opportunities written by McKenna, H. Patricia and published by IGI Global. This book was released on 2021-06-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, humanity has sought the betterment of its communities. In the 21st century, humanity has technology on its side in the process of improving its cities. Smart cities make their improvements by gathering real-world data in real time. Still, there are many complexities that many do not catch—they are invisible. It is important to understand how people make sense at the urban level and in extra-urban spaces of the combined complexities of invisibilities and visibilities in their environments, interactions, and infrastructures enabled through their own enhanced awareness together with aware technologies that are often embedded, pervasive, and ambient. This book probes the visible and invisible dimensions of emerging understandings of smart cities and regions in the context of more aware people interacting with each other and through more aware and pervasive technologies. Visibilities and Invisibilities in Smart Cities: Emerging Research and Opportunities contributes to the research literature for urban theoretical spaces, methodologies, and applications for smart and responsive cities; the evolving of urban theory and methods for 21st century cities and urbanities; and the formulation of a conceptual framework for associated methodologies and theoretical spaces. This work explores the relationships between variables using a case study approach combined with an explanatory correlational design. It is based on an urban research study conducted from mid-2015 to mid-2020 that spanned multiple countries across three continents. The book is split into four sections: introduction to the concepts of visible and invisible, frameworks for understanding the interplay of the two concepts, associated and evolving theory and methods, and extending current research as opportunities in smart city environments and regions. Covering topics including human geography, smart cities, and urban planning, this book is essential for urban planners, designers, city officials, community agencies, business managers and owners, academicians, researchers, and students, including those who work across multiple domains such as architecture, environmental design, human-computer interaction, human geography, information technology, sociology, and affective computing.

Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities

Author : Belim, Célia
Publisher : IGI Global
ISBN 13 : 1799843971
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities by : Belim, Célia

Download or read book Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities written by Belim, Célia and published by IGI Global. This book was released on 2021-08-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.