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Absolute Essentials Of Strategic Marketing
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Book Synopsis Absolute Essentials of Strategic Marketing by : Tony Proctor
Download or read book Absolute Essentials of Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2020-05-17 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Book Synopsis Absolute Essentials of Strategic Management by : Barry J. Witcher
Download or read book Absolute Essentials of Strategic Management written by Barry J. Witcher and published by Routledge. This book was released on 2019-08-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Book Synopsis Absolute Essentials of Digital Marketing by : Alan Charlesworth
Download or read book Absolute Essentials of Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2020-09-24 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Book Synopsis Strategic Marketing Management by : S. Soundaian
Download or read book Strategic Marketing Management written by S. Soundaian and published by MJP Publisher. This book was released on 2019-06-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Book Synopsis Absolute Essentials of International Business by : Alan Sitkin
Download or read book Absolute Essentials of International Business written by Alan Sitkin and published by Routledge. This book was released on 2020-09-24 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.
Book Synopsis Absolute Essentials of Business Behavioural Ethics by : Nina Seppala
Download or read book Absolute Essentials of Business Behavioural Ethics written by Nina Seppala and published by Routledge. This book was released on 2020-10-07 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book explains how people behave in real situations and what action can be taken to nudge behaviour in a more ethical direction. This concise textbook is ideal for use in the classroom as core or additional reading on courses in business ethics and corporate social responsibility; organisational behaviour and psychology; and any module with ethics content (for example, accounting ethics and strategic management). Each chapter is presented as a story with details about the experimental designs and related research findings. The key features include learning outcomes, suggested class activities, mock assessment questions, and an annotated list of key readings and these provide a one-stop text for tutors and students interested in this increasingly important area of study.
Book Synopsis Absolute Essentials of Corporate Governance by : Stephen Bloomfield
Download or read book Absolute Essentials of Corporate Governance written by Stephen Bloomfield and published by Routledge. This book was released on 2020-10-12 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field. Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a recitation of statutes, regulations and principles, devoid of context. Features include basic definitions, reviews of theoretical governance problems, and a worldwide review of current governance provisions along with more detail on the UK situation. Revealing the geology of governance in the business world, the book highlights its progress set into a framework of regulation and law. This textbook provides a brief, authoritative summary of the field for two core audiences: as a reference for specialist readers, and as an concise introduction for non-specialist readers.
Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt
Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Book Synopsis Strategic Marketing by : Tony Proctor
Download or read book Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2014-02-25 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
Book Synopsis Strategic Marketing Management by : Alexander Chernev
Download or read book Strategic Marketing Management written by Alexander Chernev and published by . This book was released on 2014-06-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Book Synopsis Strategic Marketing Management - The Framework, 10th Edition by : Alexander Chernev
Download or read book Strategic Marketing Management - The Framework, 10th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Book Synopsis Strategic Marketing Management by : Richard Malcolm Sano Wilson
Download or read book Strategic Marketing Management written by Richard Malcolm Sano Wilson and published by Butterworth-Heinemann. This book was released on 1992 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.
Book Synopsis Strategic Marketing by : Andrew Whalley
Download or read book Strategic Marketing written by Andrew Whalley and published by Bookboon. This book was released on 2000 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Book Synopsis Strategic Marketing Management by : Mark E. Parry
Download or read book Strategic Marketing Management written by Mark E. Parry and published by McGraw Hill Professional. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Book Synopsis Strategic Marketing Management, 9th Edition by : Chernev, Alexander
Download or read book Strategic Marketing Management, 9th Edition written by Chernev, Alexander and published by Cerebellum Press. This book was released on 2018-01-01 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Marketing by : David T. Kollat
Download or read book Strategic Marketing written by David T. Kollat and published by . This book was released on 1974 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
