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A User Acceptance Of Web Personalization Systems
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Book Synopsis A User Acceptance of Web Personalization Systems by : Dr. Fendi Ameen
Download or read book A User Acceptance of Web Personalization Systems written by Dr. Fendi Ameen and published by Iris Publishing. This book was released on 2014-10-09 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on web personalization techniques for collecting and analysing web data in order to deliver personalized information to users is in an advanced state. Many metrics from the computational intelligence field have been developed to evaluate the algorithmic performance of Web Personalization Systems (WPSs). However, measuring the success of a WPS in terms of user acceptance is difficult until the WPS is deployed in practice. In summary, many techniques exist for delivering personalized information to a user, but a comprehensive measure of the success in WPSs in terms of human interaction and behaviour does not exist. This study aims to develop a framework for measuring user acceptance of WPSs from a user perspective. The proposed framework is based on the unified theory of acceptance and use of technology (UTAUT). The antecedents of user accep- tance are described by indicators based on four key constructs, i.e. performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC). All these constructs are underpinned by Information Systems (IS) theories that determine the intention to use (BI) and the actual use (USE) of a technology. A user acceptance model was proposed and validated using structural equation modelling (SEM) via the partial least squares path modelling (PLS-PM). Four user characteristics (i.e. gender, age, skill and experience) have been chosen for testing the moderating effects of the four constructs. The relationship between the four constructs in regard to BI and USE has been validated through moderating effects, in order to present an overall view of the extent of user acceptance of a WPS. Results from response data analysis show that the acceptance of a WPS is deter- mined through PE, EE SI, and FC. The gender of a user was found to moderate the relationship between performance expectancy of a WPS and their behavioural intention in using a WPS. The effect of behavioural intention on the use of WPS is higher for a group of females than for males. Furthermore, the proposed model has been tested and validated for its explanation power of the model and effect size. The current study concluded that predictive relevance of intention to use a WPS is more effective than the actual WPS usage, which indicated that intention to use has more prediction power for describing a user acceptance of a WPS. The implications of these measures from the computational intelligent point of view are useful when a WPS is implemented. For example, the designer of a WPS should consider personalized design features that enable the delivery of relevant information, sharing to other users, and accessibility across many platforms, Such features create a better web experience and a complete security policy. These measures can be utilized to obtain a higher attention rate and continued use by a user; the features that define user acceptance of a WPS.
Book Synopsis Digital Technologies and Instructional Design for Personalized Learning by : Zheng, Robert
Download or read book Digital Technologies and Instructional Design for Personalized Learning written by Zheng, Robert and published by IGI Global. This book was released on 2018-03-02 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: When facilitating high-quality education, using digital technology to personalize students' learning is a focus in the development of instruction. There is a need to unify the multifaceted directions in personalized learning by presenting a coherent and organized vision in the design of personalized learning using digital technology. Digital Technologies and Instructional Design for Personalized Learning is a critical scholarly resource that highlights the theories, principles, and learning strategies in personalized learning with digital technology. Featuring coverage on a broad range of topics, such as collaborative learning, instructional design, and computer-supported collaborative learning, this book is geared towards educators, professionals, school administrators, academicians, researchers, and students seeking current research on the area of personalized learning with digital technology.
Book Synopsis Human-Computer Interaction by : Peter Forbrig
Download or read book Human-Computer Interaction written by Peter Forbrig and published by Springer. This book was released on 2010-08-06 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IFIP World Computer Congress (WCC) is one of the most important conferences in the area of computer science at the worldwide level and it has a federated structure, which takes into account the rapidly growing and expanding interests in this area. Informatics is rapidly changing and becoming more and more connected to a number of human and social science disciplines. Human–computer interaction is now a mature and still dynamically evolving part of this area, which is represented in IFIP by the Technical Committee 13 on HCI. In this WCC edition it was interesting and useful to have again a Symposium on Human–Computer Interaction in order to p- sent and discuss a number of contributions in this field. There has been increasing awareness among designers of interactive systems of the importance of designing for usability, but we are still far from having products that are really usable, and usability can mean different things depending on the app- cation domain. We are all aware that too many users of current technology often feel frustrated because computer systems are not compatible with their abilities and needs in existing work practices. As designers of tomorrow’s technology, we have the - sponsibility of creating computer artifacts that would permit better user experience with the various computing devices, so that users may enjoy more satisfying expe- ences with information and communications technologies.
Book Synopsis Navigating the Digital Landscape by : Nripendra Singh
Download or read book Navigating the Digital Landscape written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-05-23 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
Book Synopsis Personalized Human-Computer Interaction by : Mirjam Augstein
Download or read book Personalized Human-Computer Interaction written by Mirjam Augstein and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalized and adaptive systems employ user models to adapt content, services, interaction or navigation to individual users’ needs. User models can be inferred from implicitly observed information, such as the user’s interaction history or current location, or from explicitly entered information, such as user profile data or ratings. Applications of personalization include item recommendation, location-based services, learning assistance and the tailored selection of interaction modalities. With the transition from desktop computers to mobile devices and ubiquitous environments, the need for adapting to changing contexts is even more important. However, this also poses new challenges concerning privacy issues, user control, transparency, and explainability. In addition, user experience and other human factors are becoming increasingly important. This book describes foundations of user modeling, discusses user interaction as a basis for adaptivity, and showcases several personalization approaches in a variety of domains, including music recommendation, tourism, and accessible user interfaces.
Book Synopsis Data-Driven Marketing for Strategic Success by : Rosário, Albérico Travassos
Download or read book Data-Driven Marketing for Strategic Success written by Rosário, Albérico Travassos and published by IGI Global. This book was released on 2024-08-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.
Book Synopsis Globalized Consumer Insights in the Digital Era by : Sahin, Fatih
Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Book Synopsis Bridging the Socio-technical Gap in Decision Support Systems by : Ana Respício
Download or read book Bridging the Socio-technical Gap in Decision Support Systems written by Ana Respício and published by IOS Press. This book was released on 2010 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the advances in decision support theory and practice with a focus on bridging the socio-technical gap. This book covers a wide range of topics including: Understanding DM, Design of DSS, Web 2.0 Systems in Decision Support, Business Intelligence and Data Warehousing, Applications of Multi-Criteria Decision Analysis, and more.
Book Synopsis ECDG 2018 18th European Conference on Digital Government by : Ramon Bouzas-Lorenzo
Download or read book ECDG 2018 18th European Conference on Digital Government written by Ramon Bouzas-Lorenzo and published by Academic Conferences and publishing limited. This book was released on 2018-10-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Conference on e-Government has been running now for 18 years. This event has been held in Italy, Ireland, Belgium, UK, Slovenia, to mention a few of the countries who have hosted it. This year we are refocusing the conference to look more broadly at the area of Digital Government. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, public sector workers and individuals who are engaged in various aspects of Digital Government research and application.
Book Synopsis Designing Personalized User Experiences in eCommerce by : Clare-Marie Karat
Download or read book Designing Personalized User Experiences in eCommerce written by Clare-Marie Karat and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Book Synopsis Intelligent Techniques for Web Personalization by : Bamshad Mobasher
Download or read book Intelligent Techniques for Web Personalization written by Bamshad Mobasher and published by Springer. This book was released on 2005-11-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the Second Workshop on Intelligent Techniques in Web Personalization, ITWP 2003, held in Acapulco, Mexico in August 2003 as part of IJCAI 2003, the 18th International Joint Conference on Artificial Intelligence. The 17 revised full papers presented were carefully selected and include extended versions of some of the papers presented at the ITWP 2003 workshop as well as a number of invited chapters by leading researchers in the field of Intelligent Techniques for Web Personalization. The papers are organized in topical sections on user modelling, recommender systems, enabling technologies, personalized information access, and systems and applications.
Book Synopsis Navigating Cyber Threats and Cybersecurity in the Logistics Industry by : Jhanjhi, Noor Zaman
Download or read book Navigating Cyber Threats and Cybersecurity in the Logistics Industry written by Jhanjhi, Noor Zaman and published by IGI Global. This book was released on 2024-03-05 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply chains are experiencing a seismic shift towards customer-centricity and sustainability and the challenges that are bound to arise will require innovative solutions. The escalating complexities of logistics, exacerbated by the profound impacts of the pandemic, underscore the urgency for a paradigm shift. Every industry is grappling with unprecedented disruptions from shortages in essential components to workforce deficits. Navigating Cyber Threats and Cybersecurity in the Logistics Industry serves as a beacon of insight and solutions in this transformative landscape. This groundbreaking book, a result of an in-depth study evaluating 901 startups and scale-ups globally, delves into the Top Logistics Industry Trends & Startups. It unveils the pivotal role of the Insights Discovery Platform, powered by Big Data and Artificial Intelligence, covering over 2 million startups and scale-ups worldwide. This platform offers an immediate and comprehensive assessment of innovations, facilitating the early identification of startups and scale-ups that hold the key to revolutionizing logistics.
Book Synopsis Knowledge Management, Innovation and Big Data by : Patricia Ordóñez de Pablos
Download or read book Knowledge Management, Innovation and Big Data written by Patricia Ordóñez de Pablos and published by MDPI. This book was released on 2019-12-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of knowledge management theory and the special emphasis on human and social capital sets new challenges for knowledge-driven and technology-enabled innovation. Emerging technologies including big data and analytics have significant implications for sustainability, policy making, and competitiveness. This edited volume promotes scientific research into the potential contributions knowledge management can make to the new era of innovation and social inclusive economic growth. We are grateful to all the contributors of this edition for their intellectual work. The organization of the relevant debate is aligned around three pillars: SECTION A. DATA, KNOWLEDGE, HUMAN AND SOCIAL CAPITAL FOR INNOVATION We elaborate on the new era of knowledge types and the emerging forms of social capital and their impact on technology-driven innovation. Topics include: · Social Networks · Smart Education · Social Capital · Corporate Innovation · Disruptive Innovation · Knowledge integration · Enhanced Decision-Making. SECTION B. KNOWLEDGE MANAGEMENT & BIG DATA ENABLED INNOVATION In this section, knowledge management and big data applications and systems are presented. Selective topic include: · Crowdsourcing Analysis · Natural Language Processing · Data Governance · Knowledge Extraction · Ontology Design Semantic Modeling SECTION C. SUSTAINABLE DEVELOPMENT In the section, the debate on the impact of knowledge management and big data research to sustainability is promoted with integrative discussion of complementary social and technological factors including: · Big Social Networks on Sustainable Economic Development · Business Intelligence
Book Synopsis Adoption of LMS in Higher Educational Institutions of the Middle East by : Rashid A. Khan
Download or read book Adoption of LMS in Higher Educational Institutions of the Middle East written by Rashid A. Khan and published by Springer Nature. This book was released on 2020-07-28 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the adoption of learning management systems (LMS) in higher education institutions. It presents influential predictors that may impact instructors’ behavioral intention to adopt learning management systems in the context of Arab culture, as well as a unique model of technology acceptance that draws on and combines previous technology adoption models (i.e., a modified unified theory of acceptance and use of technology model – UTAUT2). Moreover, this study extends the UTAUT2 model by including Hofstede’s (1980) cultural dimensions, and technology awareness as the moderators of the model. It also describes the explanatory technique approach used to collect quantitative data from the instructors at higher education institutions in Saudi Arabia and were analyzed with structural equation modeling using SPSS/Amos software. The findings revealed that facilitating conditions were the strongest predictor of behavioral intention to adopt an LMS, followed by performance expectancy and hedonic motivation, technology awareness, and cultural dimensions exerted a moderating influence on instructors’ behavioral intention to use LMS in their teaching. By including new constructs, this becomes the first study of its kind exploring instructors’ use of LMS in Higher Educational Institutions of Saudi Arabia and other countries of the Middle East. It offers practical insights for a broad range of researchers and professionals at higher education institutions and serves as a reference guide for designers of learning management systems (e.g., blackboard systems), policymakers, and the Ministry of Education staff.
Book Synopsis Advances in Information Technology Research and Application: 2012 Edition by :
Download or read book Advances in Information Technology Research and Application: 2012 Edition written by and published by ScholarlyEditions. This book was released on 2012-12-26 with total page 3360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Information Technology Research and Application / 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Information Technology. The editors have built Advances in Information Technology Research and Application / 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Information Technology in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Advances in Information Technology Research and Application / 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Book Synopsis Cybersecurity Measures for E-Government Frameworks by : Zaman, Noor
Download or read book Cybersecurity Measures for E-Government Frameworks written by Zaman, Noor and published by IGI Global. This book was released on 2022-03-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an application of information technology (IT), e-government is used for delivery in government for services and information exchange between the government and the public. This electronic service delivery is an important innovation to society; however, it also attracts hackers and cyberattacks. It is essential to provide fast protection application software and structure. Cybersecurity Measures for E-Government Frameworks provides security techniques and measures to e-governance applications. It further discusses emerging technologies in the cybersecurity field as well as the specific uses they have to e-government technologies. Covering topics such as cyberattack detection, deep learning, and preventive approaches, this book is an essential resource for government officials, security professionals, students and educators of higher education, IT professionals, researchers, and academicians.
Book Synopsis Services Customization Using Web Technologies by : Kardaras, Dimitris
Download or read book Services Customization Using Web Technologies written by Kardaras, Dimitris and published by IGI Global. This book was released on 2012-05-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products? Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.
