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Author : Caren J. Town
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (626 download)
Download or read book A Survey of Readership Studies, 1950-1979 written by Caren J. Town and published by . This book was released on 1979 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Charles R. Acland
Publisher : Duke University Press
ISBN 13 : 1478012161
Total Pages : 267 pages
Book Rating : 4.4/5 (78 download)
Download or read book American Blockbuster written by Charles R. Acland and published by Duke University Press. This book was released on 2020-07-24 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben-Hur (1959), Jaws (1975), Avatar (2009), Wonder Woman (2017): the blockbuster movie has held a dominant position in American popular culture for decades. In American Blockbuster Charles R. Acland charts the origins, impact, and dynamics of this most visible, entertaining, and disparaged cultural form. Acland narrates how blockbusters emerged from Hollywood's turn to a hit-driven focus during the industry's business crisis in the 1950s. Movies became bigger, louder, and more spectacular. They also became prototypes for ideas and commodities associated with the future of technology and culture, accelerating the prominence of technological innovation in modern American life. Acland shows that blockbusters continue to be more than just movies; they are industrial strategies and complex cultural machines designed to normalize the ideologies of our technological age.
Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.X/5 (1 download)
Download or read book Media Research Index, 1950-1984 written by and published by . This book was released on 1985 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.2/5 (311 download)
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author :
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (319 download)
Download or read book Proceedings of the National Agricultural Science Information Conference written by and published by . This book was released on 1980 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bridget Griffen-Foley
Publisher : Melbourne Univ. Publishing
ISBN 13 : 0522869610
Total Pages : 216 pages
Book Rating : 4.5/5 (228 download)
Download or read book Public Opinion, Campaign Politics & Media Audiences written by Bridget Griffen-Foley and published by Melbourne Univ. Publishing. This book was released on 2017-01-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book investigates the fascinating landscape of media-driven politics through the prisms of 'public opinion', political campaigning, and audiences. From Indigenous voting rights and climate change to talkback radio and right-wing populism, Public Opinion, Campaign Politics & Media Audiences showcases new research in political science, history and media studies. Contributors scrutinise the relationship between polls, party policy and voting behaviour, and evaluate the roles of oratory and the media in electioneering and political communication across Australia, Britain and the United States. The eight chapters are based on papers delivered at a symposium to honour Murray Goot FASSA, Emeritus Professor of Politics and International Relations, on his retirement from Macquarie University.
Author : Edson Tandoc Jr.
Publisher : Routledge
ISBN 13 : 0429647204
Total Pages : 88 pages
Book Rating : 4.4/5 (296 download)
Download or read book Analyzing Analytics written by Edson Tandoc Jr. and published by Routledge. This book was released on 2019-05-24 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use. Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process. Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.
Author : Dwight DeWerth-Pallmeyer
Publisher : Routledge
ISBN 13 : 1136686711
Total Pages : 144 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Audience in the News written by Dwight DeWerth-Pallmeyer and published by Routledge. This book was released on 2013-11-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.
Author : Rob King
Publisher : Univ of California Press
ISBN 13 : 0520288114
Total Pages : 270 pages
Book Rating : 4.5/5 (22 download)
Download or read book Hokum! written by Rob King and published by Univ of California Press. This book was released on 2017-04-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. Hokum! is the first book to take a comprehensive view of short-subject slapstick comedy in the early sound era. Challenging the received wisdom that sound destroyed the slapstick tradition, author Rob King explores the slapstick short’s Depression-era development against a backdrop of changes in film industry practice, comedic tastes, and moviegoing culture. Each chapter is grounded in case studies of comedians and comic teams, including the Three Stooges, Laurel and Hardy, and Robert Benchley. The book also examines how the past legacy of silent-era slapstick was subsequently reimagined as part of a nostalgic mythology of Hollywood’s youth.
Author : James Curran
Publisher : Routledge
ISBN 13 : 1134372221
Total Pages : 322 pages
Book Rating : 4.1/5 (343 download)
Download or read book Media and Democracy written by James Curran and published by Routledge. This book was released on 2011-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Democracy addresses key topics and themes in relation to democratic theory, media and technology, comparative media studies, media and history, and the evolution of media research. For example: How does TV entertainment contribute to the democratic life of society? Why are Americans less informed about politics and international affairs than Europeans? How should new communications technology and globalisation change our understanding of the democratic role of the media? What does the rise of international ezines reveal about the limits of the internet? What is the future of journalism? Does advertising influence the media? Is American media independence from government a myth? How have the media influenced the development of modern society? Professor Curran’s response to these questions provides both a clear introduction to media research, written for university undergraduates studying in different countries, and an innovative analysis written by one of the field’s leading scholars.
Author : Christopher H. Sterling
Publisher : Routledge
ISBN 13 : 1136694544
Total Pages : 316 pages
Book Rating : 4.1/5 (366 download)
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author : Janet Powney
Publisher : Routledge
ISBN 13 : 0429994818
Total Pages : 172 pages
Book Rating : 4.4/5 (299 download)
Download or read book Interviewing in Educational Research written by Janet Powney and published by Routledge. This book was released on 2018-06-04 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is one of the most frequently used research tools in the social sciences, yet its importance as a technique is usually underestimated. As Janet Powney and Mike Watts point out, the practical difficulties of interviewing are often understated, and the theoretical assumptions and implications of conducting interviews can prejudice a researcher’s conclusions. Originally published in 1987, this introductory, practical guide widens the debate about interviewing with discussion and advice on interviewing in different kinds of educational inquiry, ranging from large-scale surveys to research carried out in individual schools. The authors give guidelines for preparing, conducting, reporting and analysing interviews, and discuss the practical and theoretical problems arising from each of these aspects. Examples are taken from six case studies contributed by researchers who have conducted interviews for different purposes and in different ways. Interviewing in Educational Research will be valuable to students and researchers in many fields, not only in educational research, but generally in the social sciences, in medical research, economics, business, social planning and administration.
Author : Jill Nelmes
Publisher : Routledge
ISBN 13 : 1136777156
Total Pages : 558 pages
Book Rating : 4.1/5 (367 download)
Download or read book Introduction to Film Studies written by Jill Nelmes and published by Routledge. This book was released on 2012-03-12 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Film Studies is a comprehensive textbook for students of cinema. This completely revised and updated fifth edition guides students through the key issues and concepts in film studies, traces the historical development of film and introduces some of the worlds key national cinemas. A range of theories and theorists are presented from Formalism to Feminism, from Eisenstein to Deleuze. Each chapter is written by a subject specialist, including two new authors for the fifth edition. A wide range of films are analysed and discussed. It is lavishly illustrated with 150 film stills and production shots, in full colour throughout. Reviewed widely by teachers in the field and with a foreword by Bill Nichols, it will be essential reading for any introductory student of film and media studies or the visual arts worldwide. Key features of the fifth edition are: updated coverage of a wide range of concepts, theories and issues in film studies in-depth discussion of the contemporary film industry and technological changes new chapters on Film and Technology and Latin American Cinema new case studies on films such as District 9, Grizzly Man, Amores Perros, Avatar, Made in Dagenham and many others marginal key terms, notes, cross-referencing suggestions for further reading, further viewing and a comprehensive glossary and bibliography a new, improved companion website including popular case studies and chapters from previous editions (including chapters on German Cinema and The French New Wave), links to supporting sites, clips, questions and useful resources. Individual chapters include: The Industrial Contexts of Film Production · Film and Technology · Getting to the Bigger · Picture Film Form and Narrative · Spectator, Audience and Response · Cinematic authorship and the film auteur · Stardom and Hollywood Cinema · Genre, Theory and Hollywood Cinema The Documentary Form · The Language of Animation · Gender and Film · Lesbian and Gay Cinema · Spectacle, Stereotypes and Films of the African Diaspora · British Cinema · Indian Cinema · Latin American Cinema · Soviet Montage Cinema of the 1920s Contributors: Linda Craig, Lalitha Gopalan, Terri Francis, Chris Jones, Mark Joyce, Searle Kochberg, Lawrence Napper, Jill Nelmes, Patrick Phillips, Suzanne Speidel, Paul Ward, Paul Watson, Paul Wells and William Wittington
Author : Ross McKibbin
Publisher : Oxford University Press, USA
ISBN 13 : 9780198206729
Total Pages : 588 pages
Book Rating : 4.2/5 (67 download)
Download or read book Classes and Cultures written by Ross McKibbin and published by Oxford University Press, USA. This book was released on 1998 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book McKibbin investigates the ways in which class culture characterised English society and intruded every aspect of life, during the period 1918-1951. He also shows the increasing effects of Americanisation on this culture.
Author :
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising Agency and Advertising & Selling written by and published by . This book was released on 1951 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
