Process Analytics

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Publisher : Springer
ISBN 13 : 331925037X
Total Pages : 178 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Process Analytics by : Seyed-Mehdi-Reza Beheshti

Download or read book Process Analytics written by Seyed-Mehdi-Reza Beheshti and published by Springer. This book was released on 2016-03-28 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book starts with an introduction to process modeling and process paradigms, then explains how to query and analyze process models, and how to analyze the process execution data. In this way, readers receive a comprehensive overview of what is needed to identify, understand and improve business processes. The book chiefly focuses on concepts, techniques and methods. It covers a large body of knowledge on process analytics – including process data querying, analysis, matching and correlating process data and models – to help practitioners and researchers understand the underlying concepts, problems, methods, tools and techniques involved in modern process analytics. Following an introduction to basic business process and process analytics concepts, it describes the state of the art in this area before examining different analytics techniques in detail. In this regard, the book covers analytics over different levels of process abstractions, from process execution data and methods for linking and correlating process execution data, to inferring process models, querying process execution data and process models, and scalable process data analytics methods. In addition, it provides a review of commercial process analytics tools and their practical applications. The book is intended for a broad readership interested in business process management and process analytics. It provides researchers with an introduction to these fields by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in business process management to graduate courses in business process analytics. Lastly, it offers professionals a reference guide to the state of the art in commercial tools and techniques, complemented by many real-world use case scenarios.

Analyzing Analytics

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Author :
Publisher : Springer Nature
ISBN 13 : 3031017498
Total Pages : 118 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Analyzing Analytics by : Rajesh Bordawekar

Download or read book Analyzing Analytics written by Rajesh Bordawekar and published by Springer Nature. This book was released on 2022-05-31 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to achieve the following goals: (1) to provide a high-level survey of key analytics models and algorithms without going into mathematical details; (2) to analyze the usage patterns of these models; and (3) to discuss opportunities for accelerating analytics workloads using software, hardware, and system approaches. The book first describes 14 key analytics models (exemplars) that span data mining, machine learning, and data management domains. For each analytics exemplar, we summarize its computational and runtime patterns and apply the information to evaluate parallelization and acceleration alternatives for that exemplar. Using case studies from important application domains such as deep learning, text analytics, and business intelligence (BI), we demonstrate how various software and hardware acceleration strategies are implemented in practice. This book is intended for both experienced professionals and students who are interested in understanding core algorithms behind analytics workloads. It is designed to serve as a guide for addressing various open problems in accelerating analytics workloads, e.g., new architectural features for supporting analytics workloads, impact on programming models and runtime systems, and designing analytics systems.

Analyzing Analytics

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Author :
Publisher : Routledge
ISBN 13 : 0429647204
Total Pages : 82 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Analyzing Analytics by : Edson C. Tandoc Jr.

Download or read book Analyzing Analytics written by Edson C. Tandoc Jr. and published by Routledge. This book was released on 2019-05-24 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use. Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process. Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.

Real-Time Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1118838025
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Real-Time Analytics by : Byron Ellis

Download or read book Real-Time Analytics written by Byron Ellis and published by John Wiley & Sons. This book was released on 2014-06-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construct a robust end-to-end solution for analyzing and visualizing streaming data Real-time analytics is the hottest topic in data analytics today. In Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data, expert Byron Ellis teaches data analysts technologies to build an effective real-time analytics platform. This platform can then be used to make sense of the constantly changing data that is beginning to outpace traditional batch-based analysis platforms. The author is among a very few leading experts in the field. He has a prestigious background in research, development, analytics, real-time visualization, and Big Data streaming and is uniquely qualified to help you explore this revolutionary field. Moving from a description of the overall analytic architecture of real-time analytics to using specific tools to obtain targeted results, Real-Time Analytics leverages open source and modern commercial tools to construct robust, efficient systems that can provide real-time analysis in a cost-effective manner. The book includes: A deep discussion of streaming data systems and architectures Instructions for analyzing, storing, and delivering streaming data Tips on aggregating data and working with sets Information on data warehousing options and techniques Real-Time Analytics includes in-depth case studies for website analytics, Big Data, visualizing streaming and mobile data, and mining and visualizing operational data flows. The book's "recipe" layout lets readers quickly learn and implement different techniques. All of the code examples presented in the book, along with their related data sets, are available on the companion website.

Relational Analytics

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Publisher : Routledge
ISBN 13 : 1000391639
Total Pages : 196 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Relational Analytics by : Jody Hoffer Gittell

Download or read book Relational Analytics written by Jody Hoffer Gittell and published by Routledge. This book was released on 2021-06-13 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook goes beyond people analytics to provide a research-based, practice-tested methodology for doing relational analytics, based on the science of relational coordination. We are witnessing a revolution in people analytics, where data are used to identify and leverage human talent to drive performance outcomes. Today’s workplace is interdependent, however, and individuals drive performance through networks that span department, organization and sector boundaries. This book shares the relational coordination framework, with a validated scalable analytic tool that has been used successfully across dozens of countries and industries to understand, measure and influence networks of relationships in and across organizations, and which can be applied at any level in the private and public sectors worldwide. Graduate students and practitioners in human resource management, health policy and management, organizational behavior, engineering and network analysis will appreciate the methodology and hands-on guidance this book provides, with its focus on identifying, analyzing and building networks of productive interdependence. Online resources include data appendices and statistical commands that can be used to conduct all these analyses in readers’ own organizations.

Data Science and Big Data Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118876059
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Science and Big Data Analytics by : EMC Education Services

Download or read book Data Science and Big Data Analytics written by EMC Education Services and published by John Wiley & Sons. This book was released on 2015-01-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!

Search Analytics for Your Site

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 1933820047
Total Pages : 224 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Search Analytics for Your Site by : Louis Rosenfeld

Download or read book Search Analytics for Your Site written by Louis Rosenfeld and published by Rosenfeld Media. This book was released on 2011-07-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Web Analytics Action Hero

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Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 475 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Web Analytics Action Hero by : Brent Dykes

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Python for Data Analysis

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491957611
Total Pages : 676 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Python for Data Analysis by : Wes McKinney

Download or read book Python for Data Analysis written by Wes McKinney and published by "O'Reilly Media, Inc.". This book was released on 2017-09-25 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Ecommerce Analytics

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Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years

Analyzing Baseball Data with R

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Author :
Publisher : CRC Press
ISBN 13 : 1466570237
Total Pages : 334 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Analyzing Baseball Data with R by : Max Marchi

Download or read book Analyzing Baseball Data with R written by Max Marchi and published by CRC Press. This book was released on 2016-04-05 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its flexible capabilities and open-source platform, R has become a major tool for analyzing detailed, high-quality baseball data. Analyzing Baseball Data with R provides an introduction to R for sabermetricians, baseball enthusiasts, and students interested in exploring the rich sources of baseball data. It equips readers with the necessary skills and software tools to perform all of the analysis steps, from gathering the datasets and entering them in a convenient format to visualizing the data via graphs to performing a statistical analysis. The authors first present an overview of publicly available baseball datasets and a gentle introduction to the type of data structures and exploratory and data management capabilities of R. They also cover the traditional graphics functions in the base package and introduce more sophisticated graphical displays available through the lattice and ggplot2 packages. Much of the book illustrates the use of R through popular sabermetrics topics, including the Pythagorean formula, runs expectancy, career trajectories, simulation of games and seasons, patterns of streaky behavior of players, and fielding measures. Each chapter contains exercises that encourage readers to perform their own analyses using R. All of the datasets and R code used in the text are available online. This book helps readers answer questions about baseball teams, players, and strategy using large, publically available datasets. It offers detailed instructions on downloading the datasets and putting them into formats that simplify data exploration and analysis. Through the book’s various examples, readers will learn about modern sabermetrics and be able to conduct their own baseball analyses.

Smart Log Data Analytics

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Author :
Publisher : Springer Nature
ISBN 13 : 3030744507
Total Pages : 210 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Smart Log Data Analytics by : Florian Skopik

Download or read book Smart Log Data Analytics written by Florian Skopik and published by Springer Nature. This book was released on 2021-08-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into smart ways of computer log data analysis, with the goal of spotting adversarial actions. It is organized into 3 major parts with a total of 8 chapters that include a detailed view on existing solutions, as well as novel techniques that go far beyond state of the art. The first part of this book motivates the entire topic and highlights major challenges, trends and design criteria for log data analysis approaches, and further surveys and compares the state of the art. The second part of this book introduces concepts that apply character-based, rather than token-based, approaches and thus work on a more fine-grained level. Furthermore, these solutions were designed for “online use”, not only forensic analysis, but also process new log lines as they arrive in an efficient single pass manner. An advanced method for time series analysis aims at detecting changes in the overall behavior profile of an observed system and spotting trends and periodicities through log analysis. The third part of this book introduces the design of the AMiner, which is an advanced open source component for log data anomaly mining. The AMiner comes with several detectors to spot new events, new parameters, new correlations, new values and unknown value combinations and can run as stand-alone solution or as sensor with connection to a SIEM solution. More advanced detectors help to determines the characteristics of variable parts of log lines, specifically the properties of numerical and categorical fields. Detailed examples throughout this book allow the reader to better understand and apply the introduced techniques with open source software. Step-by-step instructions help to get familiar with the concepts and to better comprehend their inner mechanisms. A log test data set is available as free download and enables the reader to get the system up and running in no time. This book is designed for researchers working in the field of cyber security, and specifically system monitoring, anomaly detection and intrusion detection. The content of this book will be particularly useful for advanced-level students studying computer science, computer technology, and information systems. Forward-thinking practitioners, who would benefit from becoming familiar with the advanced anomaly detection methods, will also be interested in this book.

Building a Digital Analytics Organization

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Author :
Publisher : FT Press
ISBN 13 : 0133372812
Total Pages : 369 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Building a Digital Analytics Organization by : Judah Phillips

Download or read book Building a Digital Analytics Organization written by Judah Phillips and published by FT Press. This book was released on 2013-07-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

Cultural Analytics

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Publisher : MIT Press
ISBN 13 : 0262360632
Total Pages : 332 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Cultural Analytics by : Lev Manovich

Download or read book Cultural Analytics written by Lev Manovich and published by MIT Press. This book was released on 2020-10-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book at the intersection of data science and media studies, presenting concepts and methods for computational analysis of cultural data. How can we see a billion images? What analytical methods can we bring to bear on the astonishing scale of digital culture--the billions of photographs shared on social media every day, the hundreds of millions of songs created by twenty million musicians on Soundcloud, the content of four billion Pinterest boards? In Cultural Analytics, Lev Manovich presents concepts and methods for computational analysis of cultural data. Drawing on more than a decade of research and projects from his own lab, Manovich offers a gentle, nontechnical introduction to the core ideas of data analytics and discusses the ways that our society uses data and algorithms.

Analyzing Baseball Data with R, Second Edition

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Author :
Publisher : CRC Press
ISBN 13 : 1351107070
Total Pages : 318 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Analyzing Baseball Data with R, Second Edition by : Max Marchi

Download or read book Analyzing Baseball Data with R, Second Edition written by Max Marchi and published by CRC Press. This book was released on 2018-11-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Baseball Data with R Second Edition introduces R to sabermetricians, baseball enthusiasts, and students interested in exploring the richness of baseball data. It equips you with the necessary skills and software tools to perform all the analysis steps, from importing the data to transforming them into an appropriate format to visualizing the data via graphs to performing a statistical analysis. The authors first present an overview of publicly available baseball datasets and a gentle introduction to the type of data structures and exploratory and data management capabilities of R. They also cover the ggplot2 graphics functions and employ a tidyverse-friendly workflow throughout. Much of the book illustrates the use of R through popular sabermetrics topics, including the Pythagorean formula, runs expectancy, catcher framing, career trajectories, simulation of games and seasons, patterns of streaky behavior of players, and launch angles and exit velocities. All the datasets and R code used in the text are available online. New to the second edition are a systematic adoption of the tidyverse and incorporation of Statcast player tracking data (made available by Baseball Savant). All code from the first edition has been revised according to the principles of the tidyverse. Tidyverse packages, including dplyr, ggplot2, tidyr, purrr, and broom are emphasized throughout the book. Two entirely new chapters are made possible by the availability of Statcast data: one explores the notion of catcher framing ability, and the other uses launch angle and exit velocity to estimate the probability of a home run. Through the book’s various examples, you will learn about modern sabermetrics and how to conduct your own baseball analyses. Max Marchi is a Baseball Analytics Analyst for the Cleveland Indians. He was a regular contributor to The Hardball Times and Baseball Prospectus websites and previously consulted for other MLB clubs. Jim Albert is a Distinguished University Professor of statistics at Bowling Green State University. He has authored or coauthored several books including Curve Ball and Visualizing Baseball and was the editor of the Journal of Quantitative Analysis of Sports. Ben Baumer is an assistant professor of statistical & data sciences at Smith College. Previously a statistical analyst for the New York Mets, he is a co-author of The Sabermetric Revolution and Modern Data Science with R.

Complex Data Analytics with Formal Concept Analysis

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Author :
Publisher : Springer
ISBN 13 : 9783030932800
Total Pages : 0 pages
Book Rating : 4.9/5 (328 download)

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Book Synopsis Complex Data Analytics with Formal Concept Analysis by : Rokia Missaoui

Download or read book Complex Data Analytics with Formal Concept Analysis written by Rokia Missaoui and published by Springer. This book was released on 2023-07-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: FCA is an important formalism that is associated with a variety of research areas such as lattice theory, knowledge representation, data mining, machine learning, and semantic Web. It is successfully exploited in an increasing number of application domains such as software engineering, information retrieval, social network analysis, and bioinformatics. Its mathematical power comes from its concept lattice formalization in which each element in the lattice captures a formal concept while the whole structure represents a conceptual hierarchy that offers browsing, clustering and association rule mining. Complex data analytics refers to advanced methods and tools for mining and analyzing data with complex structures such as XML/Json data, text and image data, multidimensional data, graphs, sequences and streaming data. It also covers visualization mechanisms used to highlight the discovered knowledge. This edited book examines a set of important and relevant research directions in complex data management, and updates the contribution of the FCA community in analyzing complex and large data such as knowledge graphs and interlinked contexts. For example, Formal Concept Analysis and some of its extensions are exploited, revisited and coupled with recent processing parallel and distributed paradigms to maximize the benefits in analyzing large data.

A General Introduction to Data Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119296250
Total Pages : 352 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis A General Introduction to Data Analytics by : João Moreira

Download or read book A General Introduction to Data Analytics written by João Moreira and published by John Wiley & Sons. This book was released on 2018-07-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the principles and methods of data analysis that does not require knowledge of statistics or programming A General Introduction to Data Analytics is an essential guide to understand and use data analytics. This book is written using easy-to-understand terms and does not require familiarity with statistics or programming. The authors—noted experts in the field—highlight an explanation of the intuition behind the basic data analytics techniques. The text also contains exercises and illustrative examples. Thought to be easily accessible to non-experts, the book provides motivation to the necessity of analyzing data. It explains how to visualize and summarize data, and how to find natural groups and frequent patterns in a dataset. The book also explores predictive tasks, be them classification or regression. Finally, the book discusses popular data analytic applications, like mining the web, information retrieval, social network analysis, working with text, and recommender systems. The learning resources offer: A guide to the reasoning behind data mining techniques A unique illustrative example that extends throughout all the chapters Exercises at the end of each chapter and larger projects at the end of each of the text’s two main parts Together with these learning resources, the book can be used in a 13-week course guide, one chapter per course topic. The book was written in a format that allows the understanding of the main data analytics concepts by non-mathematicians, non-statisticians and non-computer scientists interested in getting an introduction to data science. A General Introduction to Data Analytics is a basic guide to data analytics written in highly accessible terms.