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A Study Of Factors Affecting Online Buying Behavior
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Book Synopsis A Study of Factors Affecting Online Buying Behavior by : Dr. Vinay Kumar
Download or read book A Study of Factors Affecting Online Buying Behavior written by Dr. Vinay Kumar and published by . This book was released on 2013 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the key factors which affect buying motives of consumers for online buying or E-shopping. For this purpose different models from different research scholars have been studied. One online consumer buying behavior motive model, (FFF Model), has been designed and suggested on the basis of existing review of literatures. Future research could use our suggested factors (F), filtering elements (F) and then filtered buying behavior (F), (FFF Model) framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research.
Book Synopsis Study of the Factors Influencing Online Buying Behaviour of Customers by : CMA(Dr.) Ashok Panigrahi
Download or read book Study of the Factors Influencing Online Buying Behaviour of Customers written by CMA(Dr.) Ashok Panigrahi and published by . This book was released on 2019 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers" loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing.
Book Synopsis Factors Affecting Consumer's Online Shopping Buying Behavior by : Anurag Pandey
Download or read book Factors Affecting Consumer's Online Shopping Buying Behavior written by Anurag Pandey and published by . This book was released on 2019 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To investigate the factors affecting consumer's online shopping behavior.Design/methodology/approach - A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. The data has been collecting with the help of questionnaire. The factor analysis is performed for identifying the factors, the nonparametric test has been used for hypothesis testing.Findings - The study results suggest that consumers' online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of goods and after sales services plays an important role in online shopping.Research limitations/implications - The study results cannot be generalized to the all online shopping users because of small sample size and geographical location from where data is collected. Future studies may also apply some more statistical techniques to improve the conclusiveness of the findings reported in this study.Practical implications - The results should be of interest to the online retailers in deciding their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the cronback Alpha value. The KMO values supports the adequacy of sample size. It will help the academicians and scholars in their research work in the form of a literature on online shopping. It will also provide guidelines to online retailers in making their marketing program.
Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Book Synopsis Handbook of Human-Computer Interaction by : M.G. Helander
Download or read book Handbook of Human-Computer Interaction written by M.G. Helander and published by Elsevier. This book was released on 2014-06-28 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is concerned with principles of human factors engineering for design of the human-computer interface. It has both academic and practical purposes; it summarizes the research and provides recommendations for how the information can be used by designers of computer systems. The articles are written primarily for the professional from another discipline who is seeking an understanding of human-computer interaction, and secondarily as a reference book for the professional in the area, and should particularly serve the following: computer scientists, human factors engineers, designers and design engineers, cognitive scientists and experimental psychologists, systems engineers, managers and executives working with systems development. The work consists of 52 chapters by 73 authors and is organized into seven sections. In the first section, the cognitive and information-processing aspects of HCI are summarized. The following group of papers deals with design principles for software and hardware. The third section is devoted to differences in performance between different users, and computer-aided training and principles for design of effective manuals. The next part presents important applications: text editors and systems for information retrieval, as well as issues in computer-aided engineering, drawing and design, and robotics. The fifth section introduces methods for designing the user interface. The following section examines those issues in the AI field that are currently of greatest interest to designers and human factors specialists, including such problems as natural language interface and methods for knowledge acquisition. The last section includes social aspects in computer usage, the impact on work organizations and work at home.
Book Synopsis A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention by : Anurag Pandey
Download or read book A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention written by Anurag Pandey and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To find out the factors affecting consumers' online shopping behavior and their impact on Behavioral Intention.Design/methodology/approach - A Cross-sectional descriptive study using snowball sampling for selecting the samples from online shopping users of 11 districts of Central U.P. The schedule and Web-based structured questionnaire have been used for collecting the data. The factor analysis is performed for identifying the factors, the multiple regression analysis is used for creating a regression line.Findings - The study results recommend that consumers' online shopping behavior is being affected by several factors like social influence, self-efficacy, perceived credibility, performance expectancy, effort expectancy, website design, social media, and delivery of goods.Research limitations/implications - The study results can be generalized to the online shopping users of the selected districts of central U.P. only. In future studies, more statistical techniques might be applied for improving the conclusiveness of the findings reported in the study.Practical Implications - The researcher can use the findings of the study in future studies. The findings can be implemented by online retailers in decision-making while making their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the Cronbach's Alpha value. The KMO values support the adequacy of sample size and were found significant for applying Exploratory Factor Analysis.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Book Synopsis A Study on Factors Affecting Switching Behavior Toward Online Shopping of Vietnamese Consumers During the Covid-19 Time by : Tran Le Nguyen
Download or read book A Study on Factors Affecting Switching Behavior Toward Online Shopping of Vietnamese Consumers During the Covid-19 Time written by Tran Le Nguyen and published by . This book was released on 2020-08-16 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has promoted online shopping activities of Vietnamese consumers more active, which previously took a lot of effort of online businesses, but not effective. However, will this changing behavior be sustained after the Covid-19 pandemic? Therefore, the book aims to investigate how customers change during the Covid-19 outbreak based on perceived risks and perceived benefits of consumers in online shopping. These two groups of factors will be assessed along with the moderating role of the Covid-19 impact. In so doing, the paper investigated 427 online-shoppers during the Covid-19 outbreak from March to April 2020 in Vietnam (the period of social distancing). The collected data were analyzed by the hierarchical regression to determine how the Covid-19 play as a moderator that change the perception of online consumers in Vietnam. The study found that the perceptions of risk when shopping online has changed positively during Covid-19 pandemic, while these risk variables were found negatively in the normal situation. Moreover, among the benefit variables, marketing policy shows the impact on online shopping with awareness of Covid-19 compared to no effects without Covid-19. Furthermore, some control variables in the model have different results in online shopping compared to previous papers in which could be recommended to test again in future researches. However, these new behaviours would not maintain after the epidemic season. As a result, the study's findings will contribute to clarify changes in consumer buying behaviour, in order to help businesses can respond in time during the epidemic season.
Book Synopsis A Review of Factors Affecting Online Buying Behavior by : Prateek Kalia
Download or read book A Review of Factors Affecting Online Buying Behavior written by Prateek Kalia and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the onset of e-commerce, e-businesses have always been interested in knowing what propels their customers. An extensive literature review has been cast around the said reason to identify factors affecting online buying behavior. Twenty-six factors have been identified initially, out of which price; convenience; security; information; enjoyment; access and tangibility/sensation have been found to be most cited. These factors have been further explored to examine their implications in managerial decision making. Managerial implications have been discussed at the end. This review will help businesses and academicians to build basic foundation while proposing a strategy or systematic study focusing on online buying behavior.
Book Synopsis Factors Affecting Online Services Shopping Behavior by : Manal Hamdi Roushdi Mahmoud El-Tahawy
Download or read book Factors Affecting Online Services Shopping Behavior written by Manal Hamdi Roushdi Mahmoud El-Tahawy and published by . This book was released on 2019 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Online services are a relatively new type of shopping in Egypt. Online Service (e-service) is defined as an experience or act delivered by one person to another, being requested online, and delivered online or offline, without this second person owning any tangible product. This type of shopping is overwhelming in the whole world including Egypt. In Egypt, nowadays, the online shopping trend is booming rapidly. A lot of people shop online for nearly all kinds of products and services, yet there are still some products such as buying gold that are not as well bought online as other products and services. There are a lot of factors affecting the behavior of consumers, but most of these factors have not been investigated. Several articles and researches have been conducted on the factors behind online shopping worldwide, but they are very few articles which focus on Egypt and discuss consumers' online shopping triggers in Egypt. Since Egypt is relatively a collectivist country; it is important to study and to highlight the triggers behind Egyptian consumers online shopping behavior. Thus, this research aims to understand the Egyptian online services shoppers' behavior behind online shopping for services. Research Design In this research, a descriptive research methodology is used to examine certain traits of a specific group of people (online services shoppers), and to forecast what motivates their online services shopping behavior. To answer this, an obvious research question and set of hypotheses are used. Moreover, since a descriptive research method is used in this research; some quantitative results would be collected through a questionnaire that is distributed over 404 respondents are integrated in the research as the targeted sample and they will be asked some questions and required to answer on a 5-point Likert scale ranging their responses from 1 strongly disagree to 5 strongly agree. Moreover, some demographic questions will be asked at the end of the survey. Key Findings Once all the questionnaires had been filled, then data analysis process started. In data analysis process, the SPSS spread sheet is used to generate all respondents' responses frequencies and percentages on each question of the survey. Finding shows that 70% of the sample or 283 out of 404 respondents were mainly youth between the age of 18 to 29 years old. Moreover, gender is equally shared in the sample between females who were 50.2% and males who were 49.8% of the sample. Furthermore, 70.3% of the sample respondents were B¬¬achelor degree holders. Reliability is tested to be high since all the independent variables' Cronbach Alpha including attitude, subjective norm, perceived behavioral control, behavioral intention, desired consequence (convenience, time, price, and trust) are above 0.70, so they are all affecting the dependent variable which is online buying intention. Moreover, Findings shows that all independent variables have positive correlation with the dependent variable "Behavior Intention", yet one independent variable "Attitude" has the highest Pearson Correlation at .691 with the dependent variable "Behavioral Intention". Furthermore, for the inferential analysis, multiple regression is used for interval hypothesis ANOVA is used to analyze ordinal hypothesis which tackles with demographics, and t-test is used for hypothesis that deals with gender. As a result of the previous, it is concluded that hypotheses 1, 3, 4, 6, 7 and 8 are accepted with "Attitude" being higher predictor for "Behavioral Intention" toward online services shopping followed by "Perceived Behavioral Control", "Desired Outcome - Trust", "Desired Outcome - Convenience", and "Desired Outcome - Price", beside women having lower "Behavior Intention" to acquire services online than men. Unlike hypotheses 2, 5, 9, and 10 are rejected as the p-value for subjective norm, time, education level, and age group are all above 0.05. Conclusion and Recommendations Results of this research showed that the factors that mainly affect Egyptian online buying intention for online services are attitude, perceived behavioral control, desired outcome including trust, convenience, price. Besides, findings show that women having lower behavior intention to acquire services online than men. On the other hand, findings indicate that respondents also agree that factors such as subjective norm, time, education level, and age group are not determinants of consumers' buying intention. Based on the research findings, these outcomes will be useful in giving new insights to marketers marketing strategies when examining factors that affect consumers online buying intention in business-to-consumer fields. Hence, marketers would be able to increase their business value and compete in the market. Moreover, results of this research would be helpful for sellers and shoppers as sellers will be able to boost their selling process by moving to the Internet channels for better and various online services which satisfy their customer for having numerous online services.
Book Synopsis Consumer Behaviour Towards Online Shopping in India by : Dr Yogesh Gaikwad
Download or read book Consumer Behaviour Towards Online Shopping in India written by Dr Yogesh Gaikwad and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: “An increasing number and variety of firms and organizations are exploiting and creating Business opportunities on the Internet” Liao and Cheung (2000) As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. In order to reach towards purchase decision, it consists of several factors which influence consumers to shop online. These factors are important for retailers to compete in the market and to make their product more compatible. Purpose of the Research and Research Questions: The prime purpose of the research is to identify and analyze the factors influencing on consumers to shop online. Besides the factors influencing another purpose of the study is to analyze who are online shoppers in terms of demography. The findings of this research will not only help marketers to formulate their marketing strategies for online shoppers but will also increase the knowledge and research in field of online shopping. i) What factors influence consumers to shop online? ii) Who are online shoppers in terms of demography? One of our research objectives is to work on factors that influence consumers to shop online, researchers have decided to study four factors such as Convenience, Time Saving, Website Design/Features and Security. While it is important to investigate the motivation behind consumer purchasing but it is equally important to find as how the consumers form attitudes and behaviors towards online buying because consumer attitude towards purchasing online is a conspicuous factor affecting actual buying behavior. When marketers get to know the factors affecting online consumer behavior then it create huge opportunity for the marketers to develop the marketing strategies accordingly and turn the potential customers into actual one and retain the exiting buyers. Question: Prepare the Research Proposal for “Consumer behavior towards Online Shopping in India” with reference to above Purpose of the Research and Research Questions.
Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari
Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Book Synopsis A Comparison of Online Shopping Behavior of American and German Consumers by : Silke Kühn
Download or read book A Comparison of Online Shopping Behavior of American and German Consumers written by Silke Kühn and published by GRIN Verlag. This book was released on 2010-01-13 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,7, University of Duisburg-Essen, language: English, abstract: “A profound shift in the economy is underway - the industrial age economy is rapidly giving way to the Internet age economy.“1 Four years after the New Economy crash the Internet Economy is booming and hopes that mobile offers will further increase the speed.2 With the number of online sales for goods and services increasing every day3, online shopping - with sales growth rates outpacing traditional retailing purchases - has become one of the fastest growing forms of shopping4. The statement above explains the reason why the term Electronic Commerce has kept both business research and business practice as occupied as barely any other term, in the last years.5 Warren D. Raisch writes about this shift in the economy that “the global development and acceptance of the Internet as the new standard for communication and commerce provides us with a powerful new global Internet-based E-Business network (...).“6 Realizing that we live in a global marketplace with international trade7 additionally pushed by the Internet, companies face a stronger competition and the need to create more value for customers than their competitors. In this context, it is important for companies to realize that, through the Internet, there is a power shift to the customer. Furthermore, as customers will demand and tolerate only delightening buying experiences, it is a necessity to capture and analyze information about buying behavior in the 21st century business.8 When talking about E-Commerce, which is a part of Electronic Business (E-Business), describing the sale of goods and services via the Internet targeting a mass market9, the following two areas have to be differentiated: Business-to-Cus- tomer (B2C) E-Commerce, meaning the settlement of buying contracts between a commercial seller and an end-consumer via electronic media, and Business-to-Business (B2B) E-Commerce, describing the same action but between two commercial business partners. 10 11 In this paper, the focus lies on B2C E-Commerce as this is the most interesting area regarding marketing.12 13 Therefore, to better understand the online purchase behavior of private consumers, in the frame of the following analysis the influencing factors of shopping over the Internet are examined. Since determining the factors influencing online shopping behavior also discovers those factors hindering the usage of the Internet as a shopping platform, suggestions to improve and adjust online offers appropriately can be made.14
Book Synopsis Consumer Behavior During the Online Business Era by : Dewi Indriani Jusuf
Download or read book Consumer Behavior During the Online Business Era written by Dewi Indriani Jusuf and published by Independently Published. This book was released on 2018-11-30 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content of the webThis book is about consumer behavior during the era of the online business in which the discussion also includes the shifting from the conventional consumer behavior in the online one. The book discussion includes: 1DEFINITION AND BASIC CONCEPT 1.1 Definition and Basic Concept 1.2 Question 2 HISTORY OF DEVELOPMENT OF CONSUMER BEHAVIOR 2.1 Introduction 2.2 Periodization 2.3 Questions 3FACTORS AFFECTING CONSUMER BEHAVIOR 3.1 Main Factors 3.2 Other Factors Participate Take effect to Behavior Consumer 3.3 Consumer Behavior Model 3.4 Pattern of Purchase Behavior3.5 Question 4 CONSUMER PURCHASE DECISION PROCESS 4.1 Stages in the Purchase Process Decision4.2 Problem Recognition 4.3 Search of Information 4.4 Evaluation Alternative 4.5 Purchase Decision 4.6 Evaluation Post Purchase 4.7 New Products 4.8 Questions 5TYPE OF CONSUMER BEHAVIOR 5.1 Type of Purchase Decision Behavior 5.2 Purchase Behavior Model 5.3 Participants in the Business Purchasing Process5.4 Questions 6PERCEPTION OF CONSUMER RISK 6.1 Risk Perception 6. 2 Activities Reducing Risk 6.3 Questions 7 CONSUMER BEHAVIOR IN ONLINE BUSINESS 7.1 Background 7. 2 Consumer Behavior Models in the Online Business Era 7.3 Matters that Are Generally Purchased Online 7.4 Web Site Functions for Consumers 7.5 Online Advertising Media Used for Product Searching7.6 Type of Online Consumer Behavior 7.7 Characteristics Online Consumers 7.8 Factors Affecting Online Consumer Behavior 7.9 Questions 8ONLINE BUSINESS IN THE DIGITAL ECONOMIC ERA 8.1 Definition 8.2 Objectives of Doing Marketing Online 8.3 Strategy of Doing Business Online 8.4 Online Business Models 8.5 Questions 9CUSTOMER SATISFACTION AND LOYALITY 9.1 Definition of Customer 9.2 Types of Customer 9.3 New Customers versus Old Customers 9.4 Reasons Needed to Conduct Customer Satisfaction Research9.5 Things to be Researched 9.6 Question Model and Scale Measurement 9.7 Questions 10 CUSTOMER RELATIONAL MANAGEMENT 10.1 Definition and Concept 10.2 Some Factors Affecting Customer Relational Management 10.3 Main Purpose Relational Marketing 10.4 Orientation of Relational Marketing10.5 Build Relation 'Online' 10.6 Strategy to Build Customer Relational Management 10.7 Techniques to Make Interesting, Sustaining and Setting Target of Customers 10.8 Questions 11 STATISTICAL PROCEDURES TO MEASURE CONSUMER BEHAVIOR 11.1 Dominant Factors Influencing on Consumer Behavior11.2 Analysis Factor to Assess the Most Dominant Factor 11.3 Multiple Linear Regression 11.4 Path Analysis 11.5 Structural Equation Modeling 11.6 Consumer Behavior and Purchase Decision11.7 Complex Research Models 11.8 Simple Research Model 11.9 Tasks
Book Synopsis Internationalization, Design and Global Development by : Nuray Aykin
Download or read book Internationalization, Design and Global Development written by Nuray Aykin and published by Springer Science & Business Media. This book was released on 2009-07-15 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Third International Conference on Internationalization, Design and Global Development, IDGD 2009, held in San Diego, CA, USA, in July 2009 in the framework of the 13th International Conference on Human-Computer Interaction, HCII 2009 with 10 other thematically similar conferences. The 57 revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of internationalization, design and global development and address the following major topics: cross-cultural user interface design; culture, community, collaboration and learning; internationalization and usability; ICT for global development; and designing for eCommerce, eBusiness and eBanking.
Book Synopsis Factors Affecting Online Shopping Behaviour by : Siriporn Thananuraksakul
Download or read book Factors Affecting Online Shopping Behaviour written by Siriporn Thananuraksakul and published by . This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In conclusion, the five factors affecting online shopping for this study as mentioned above contribute to the findings on Thai online buying behaviour. Sellers need to take these factors into consideration and put them into their business plans in order to boost online sales, and to remain competitive in the online market.
Book Synopsis Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage by : Meral, Yurdagül
Download or read book Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage written by Meral, Yurdagül and published by IGI Global. This book was released on 2019-09-20 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
