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Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Strategic Look at the Travel and Tourism Industry written by and published by . This book was released on 1989 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1136362665
Total Pages : 421 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Routledge. This book was released on 2012-04-27 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Author : Rodoula H. Tsiotsou
Publisher : Emerald Group Publishing
ISBN 13 : 1780520700
Total Pages : 418 pages
Book Rating : 4.7/5 (85 download)
Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author : François Vellas
Publisher : Bloomsbury Publishing
ISBN 13 : 1349274860
Total Pages : 330 pages
Book Rating : 4.3/5 (492 download)
Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author : CUNEYT MENGU, Ph.D.
Publisher : YALIN YAYINCILIK
ISBN 13 : 6059579787
Total Pages : 384 pages
Book Rating : 4.0/5 (595 download)
Download or read book OPERATIONS MANAGEMENT AND STRATEGIES IN TRAVEL INDUSTRY written by CUNEYT MENGU, Ph.D. and published by YALIN YAYINCILIK. This book was released on 2020-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neoclassical systemandmodern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased. Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures. This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.
Author : John Tribe
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158631
Total Pages : 289 pages
Book Rating : 4.9/5 (11 download)
Download or read book Strategy for Tourism written by John Tribe and published by Goodfellow Publishers Ltd. This book was released on 2016-01-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Author : Luiz Moutinho
Publisher : CABI
ISBN 13 : 1786390248
Total Pages : 378 pages
Book Rating : 4.7/5 (863 download)
Download or read book Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts written by Luiz Moutinho and published by CABI. This book was released on 2018-02-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Author : Elizabeth Becker
Publisher : Simon and Schuster
ISBN 13 : 1439161003
Total Pages : 464 pages
Book Rating : 4.4/5 (391 download)
Download or read book Overbooked written by Elizabeth Becker and published by Simon and Schuster. This book was released on 2016-02-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Author :
Publisher :
ISBN 13 :
Total Pages : 1114 pages
Book Rating : 4.:/5 (89 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carvalho, Luisa Cagica
Publisher : IGI Global
ISBN 13 : 152259938X
Total Pages : 358 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2019-08-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Author : Victor T.C. Middleton
Publisher : Routledge
ISBN 13 : 1136379800
Total Pages : 501 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing in Travel and Tourism written by Victor T.C. Middleton and published by Routledge. This book was released on 2012-05-23 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Author : Daniel Barnes
Publisher : Nova Science Publishers
ISBN 13 : 9781622576555
Total Pages : 0 pages
Book Rating : 4.5/5 (765 download)
Download or read book Travel and Tourism in the United States written by Daniel Barnes and published by Nova Science Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the travel and tourism industry in the United States which are critical to the American economy. This growing industry offers significant potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy.
Author : J. Alf Bennett
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156366
Total Pages : 268 pages
Book Rating : 4.1/5 (563 download)
Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1466674717
Total Pages : 434 pages
Book Rating : 4.4/5 (666 download)
Download or read book Strategic Infrastructure Development for Economic Growth and Social Change written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-01-31 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obtaining the ultimate objective of economic growth depends largely on the availability of infrastructure in the economy. New developments in finance also play an important role in enhancing economic prosperity in a country. Strategic Infrastructure Development for Economic Growth and Social Change explores different avenues of research in the areas of corporate governance, socioeconomic conditions, modern business infrastructure, business automation, strategic financial management, and financial aspects of modern businesses. This reference work discusses practical applications, skills, practices, and strategies involved in economic and business growth, and overall economic development. Academicians, practitioners, professionals, and researchers will benefit from the topics discussed in this book.
Author : David Jeffries
Publisher : Routledge
ISBN 13 : 1136400389
Total Pages : 311 pages
Book Rating : 4.1/5 (364 download)
Download or read book Governments and Tourism written by David Jeffries and published by Routledge. This book was released on 2007-06-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know: * How different countries and communities have coped with the opportunities and threats posed by tourism * How they plan to address future opportunities and thresats posed by tourism * What lessons can be applied elsewhere * What should be the complementary functions of the public and private sectors
Author : David L. Edgell, Sr.
Publisher : Routledge
ISBN 13 : 1136286357
Total Pages : 325 pages
Book Rating : 4.1/5 (362 download)
Download or read book Tourism Policy and Planning written by David L. Edgell, Sr. and published by Routledge. This book was released on 2013-07-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Governments, the private sector, international organizations, academic institutions, and not-for-profit agencies must be the leaders in developing sustainable tourism policies that transcend the economic benefits and embrace environmental and cultural interests as well. Tourism Policy and Planning: Yesterday, Today, and Tomorrow (second edition) offers a comprehensive look into the policy process and how policies link to the strategic planning function as well as influence planning at the local, national and international levels. This second edition has been fully revised and updated with important new chapters and case studies that reflect the many important developments in the travel, tourism and hospitality industry and subsequent new policies and plans needed to better understand the nuances and issues in the travel, tourism and hospitality industry. The second edition features: Updates to reflect recent developments and issues ranging from global economic and cultural issues to concerns for increased national and local leadership in tourism policy and strategic planning Three new chapters: “Barriers and Obstacles to International Travel”, “The International Tourism Policy Process”, and “Transformative Leadership, Poverty Alleviation and Tourism Policies” New case studies throughout the book to illustrate practical applications of policy and planning at the international, regional, national and local levels to provide a solid foundation for a better understanding of new travel and tourism concepts and issues Examination of the past, present, and future of tourism policy development and strategic planning to equip professionals, academicians, and students to better understand the global tourism marketplace.
Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)
Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
