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Author : Tamara F. Mangleburg
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (282 download)
Download or read book A Socialization Model of Children's Perceived Purchase Influence written by Tamara F. Mangleburg and published by . This book was released on 1992 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold W. Berkman
Publisher : N T C Business Books
ISBN 13 : 9780844236742
Total Pages : 660 pages
Book Rating : 4.2/5 (367 download)
Download or read book Consumer Behavior written by Harold W. Berkman and published by N T C Business Books. This book was released on 1997 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Ayantunji Gbadamosi
Publisher : Routledge
ISBN 13 : 1351819054
Total Pages : 666 pages
Book Rating : 4.3/5 (518 download)
Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi and published by Routledge. This book was released on 2017-11-22 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author : Vashima Veerkumar
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954893800
Total Pages : 150 pages
Book Rating : 4.9/5 (548 download)
Download or read book Impact of Television Advertisement on Purchases made for children written by Vashima Veerkumar and published by Anchor Academic Publishing (aap_verlag). This book was released on 2015-02-25 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. An average Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
Author : Dr Sindura Bhargav
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4./5 ( download)
Download or read book Crayons to Consumerism: The Role of Children in Purchasing written by Dr Sindura Bhargav and published by Blue Rose Publishers. This book was released on 2024-08-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 594 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author : Margaret K. Hogg
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (321 download)
Download or read book Consumer Behavior I: Consumer socialization: childhood, children and families written by Margaret K. Hogg and published by . This book was released on 2005 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author : Lisa Jean Snyder
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (323 download)
Download or read book Parents' Perception of Children's Evaluative Criteria in Clothing Purchases written by Lisa Jean Snyder and published by . This book was released on 1992 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Ward
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Socialization written by Scott Ward and published by . This book was released on 1974 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Florentine Frentz
Publisher : Springer Nature
ISBN 13 : 3658303662
Total Pages : 220 pages
Book Rating : 4.6/5 (583 download)
Download or read book The Pursuit of Food Well-Being written by Florentine Frentz and published by Springer Nature. This book was released on 2020-05-13 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
Author : Catherine R. Cooper
Publisher : Psychology Press
ISBN 13 : 1135607060
Total Pages : 369 pages
Book Rating : 4.1/5 (356 download)
Download or read book Developmental Pathways Through Middle Childhood written by Catherine R. Cooper and published by Psychology Press. This book was released on 2006-04-21 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: When can contexts and diversity be resources, rather than risks, for children's developmental pathways? Scholars, policy makers, and practitioners increasingly realize that middle childhood matters as a time when children's pathways diverge, as they meet new and overlapping contexts they must navigate on their way to adolescence and adulthood. This volume shines new light on this important transition by tracing how these contexts -- cultural, economic, historical, political, and social -- can support or undermine children's pathways, and how children's own actions and the actions of those around them shape these pathways. With a focus on demographic changes taking place in the U.S., the volume also maps how experiences of diversity, reflecting culture, ethnicity, gender, and social class, matter for children's life contexts and options. Chapters by a team of social scientists in the MacArthur Foundation Research Network on Successful Pathways through Middle Childhood present the fruits of ten years of research on these issues with diverse cultural and ethnic communities across the U.S. These include: *a set of models and measures that trace how contexts and diversity evolve and interact over time, with an epilogue that aligns and compares them; *surprising new findings, quantitative and qualitative, with cases showing how children and families shape and are affected by their individual, recreational, institutional, and cultural experiences; and *applications to policy and practice for diverse children and families. The importance of these new models, methods, findings, and applications is the topic of commentaries by distinguished scholars with both U.S. and international perspectives. The book is intended for researchers, practitioners, and policy makers, as well as students in psychology, sociology, and education.
Author : David Marshall
Publisher : SAGE
ISBN 13 : 0857026747
Total Pages : 282 pages
Book Rating : 4.8/5 (57 download)
Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author : Miriam K. Rosenthal
Publisher : Routledge
ISBN 13 : 1317782305
Total Pages : 178 pages
Book Rating : 4.3/5 (177 download)
Download or read book An Ecological Approach To the Study of Child Care written by Miriam K. Rosenthal and published by Routledge. This book was released on 2014-05-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new type of childhood is experienced these days by many children in industrial societies that provide child care services. The studies summarized in this book stem from a conceptual model based on an ecological approach to the study of development. The family day care system in Israel is presented as a "case study" for the discussion of issues derived from this conceptual model -- issues which are of central concern to the investigation of child care in any society. This book establishes how historical and socio-economic processes: *influence the values and goals set by the society for its children, and its social policy concerning child care service; *are interpreted by parents and early childhood educators; *relate to different definitions of "quality care." Unique in its integrative analysis of the daily experiences of infants and toddlers in family day care, this volume examines cultural and social policy issues, family background and parental beliefs, caregiver's background and beliefs, the nature of the child care environment, and the child's personal characteristics. Its "theoretical" and "applied" orientation is important to researchers interested in the study of out-of-home-care for young children, as well as educators, developmental psychologists, sociologists, and social workers interested in the study of environmental influences on the child development. The ecological model and the applied implications of the study are of special relevance to practitioners in the field of early childhood.
Author : Youcef Baghdadi
Publisher : Springer Nature
ISBN 13 : 3030342697
Total Pages : 597 pages
Book Rating : 4.0/5 (33 download)
Download or read book ICT for an Inclusive World written by Youcef Baghdadi and published by Springer Nature. This book was released on 2020-01-30 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the impact of information and communication technologies (ICTs) on organizations and on society as a whole. Specifically, it examines how such technologies improve our life and work, making them more inclusive through smart enterprises. The book focuses on how actors understand Industry 4.0 as well as the potential of ICTs to support organizational and societal activities, and how they adopt and adapt these technologies to achieve their goals. Gathering papers from various areas of organizational strategy, such as new business models, competitive strategies and knowledge management, the book covers a number of topics, including how innovative technologies improve the life of the individuals, organizations, and societies; how social media can drive fundamental business changes, as their innovative nature allows for interactive communication between customers and businesses; and how developing countries can use these technologies in an innovative way. It also explores the impact of organizations on society through sustainable development and social responsibility, and how ICTs use social media networks in the process of value co-creation, addressing these issues from both private and public sector perspectives and on national and international levels, mainly in the context of technology innovations.
Author :
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1997-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harleen Kaur
Publisher : Routledge
ISBN 13 : 1000029492
Total Pages : 162 pages
Book Rating : 4.0/5 ( download)
Download or read book Adolescents, Family and Consumer Behaviour written by Harleen Kaur and published by Routledge. This book was released on 2019-12-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
