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Author : Arno J. Rethans
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.0/5 ( download)
Download or read book A Script Theoretic Analysis of Consumer Decision Making written by Arno J. Rethans and published by . This book was released on 1982 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Bell
Publisher : Routledge
ISBN 13 : 113468925X
Total Pages : 322 pages
Book Rating : 4.1/5 (346 download)
Download or read book Marketing Apocalypse written by Jim Bell and published by Routledge. This book was released on 2003-09-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author : Arno J. Rethans
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Scripts written by Arno J. Rethans and published by . This book was released on 1985 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David T. Wilson
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.0/5 ( download)
Download or read book Building Theory from Practice written by David T. Wilson and published by . This book was released on 1980 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.:/5 ( download)
Download or read book 1985 AMA Educator's Proceedings written by American Marketing Association and published by . This book was released on 1985 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.4/5 (91 download)
Download or read book AMA Educators' Proceedings written by and published by . This book was released on 1985 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book JOURNAL OF RETAILING written by and published by . This book was released on 1989 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Swasy
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Receiver Questions written by John L. Swasy and published by . This book was released on 1983 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary L. Lilien
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.0/5 ( download)
Download or read book A Descriptive Model of the Trade Show Budgeting Decision Process written by Gary L. Lilien and published by . This book was released on 1981 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Janine Frauendorf
Publisher : Springer Science & Business Media
ISBN 13 : 3835094475
Total Pages : 314 pages
Book Rating : 4.8/5 (35 download)
Download or read book Customer Processes in Business-to-Business Service Transactions written by Janine Frauendorf and published by Springer Science & Business Media. This book was released on 2007-12-08 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator’s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.
Author :
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.:/5 (49 download)
Download or read book Journal of Business Research written by and published by . This book was released on 1985 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. W. Greeno
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.0/5 ( download)
Download or read book The Consumer Belief Space written by D. W. Greeno and published by . This book was released on 1981 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Solomon
Publisher : Pearson Higher Education AU
ISBN 13 : 1442564997
Total Pages : 553 pages
Book Rating : 4.4/5 (425 download)
Download or read book Consumer Behaviour written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2012-10-24 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Author : Rajesh Kanwar
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.0/5 ( download)
Download or read book Toward Conceptualizing and Measuring Cognitive Structures written by Rajesh Kanwar and published by . This book was released on 1980 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Beth Walker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.0/5 ( download)
Download or read book Exploring the Structural Characteristics of Consumers' Knowledge written by Beth Walker and published by . This book was released on 1986 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.0/5 ( download)
Download or read book The Construction of Scientific Meaning written by Jerry Corrie Olson and published by . This book was released on 1987 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas W. Leigh
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 ( download)
Download or read book Incorporating Salesperson Preferences Into Sales Territory Decisions Using Conjoint Analysis written by Thomas W. Leigh and published by . This book was released on 1982 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
