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Author : Yu Ding
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (315 download)
Download or read book A Research on Luxury Brands in the Xian Market in China written by Yu Ding and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelvin Molly
Publisher : GRIN Verlag
ISBN 13 : 3656624755
Total Pages : 17 pages
Book Rating : 4.6/5 (566 download)
Download or read book An Investigation of Customers’ Behavior and Subtle Luxury Market Evolution in China written by Kelvin Molly and published by GRIN Verlag. This book was released on 2014-03-27 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The luxury brand industry in China is still growing despite the global recession. It is hard to imagine that exclusive labels were once the preserve of the European aristocracy, that a mere few decades ago these beautifully crafted pieces of clothing and accessories were perfectly for the pleasure and adornment of an oriental developing country. This report will be examining the behavior of upper middle class and subtle luxury market evolution in China with a range of finding presented. As consumers react to wider choice, faster-changing fashion, luxury brand must adjust its strategies in order to gain insights into how to be competitive in the new Chinese market. The part begins with an interview result which indicates key strategy and business opportunity in long term. This is followed by three objectives and discussion of the particular emphasis to support the aim. It also presents the methodology and an elaborate secondary research, which included relevant CSR study and an analysis of Gucci’s inhumane working condition within China market. Recommendation is able to performance finally with consideration.
Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
ISBN 13 : 1118179218
Total Pages : 203 pages
Book Rating : 4.1/5 (181 download)
Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Author : Lucy Cheramy
Publisher :
ISBN 13 : 9783656676645
Total Pages : 52 pages
Book Rating : 4.6/5 (766 download)
Download or read book Effects of the co-branding strategy in the luxury industry on Chinese consumers written by Lucy Cheramy and published by . This book was released on 2014-06-27 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amanda Sikarskie
Publisher : Bloomsbury Publishing
ISBN 13 : 1350283320
Total Pages : 265 pages
Book Rating : 4.3/5 (52 download)
Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Author : Erwan Rambourg
Publisher : John Wiley & Sons
ISBN 13 : 1118950291
Total Pages : 292 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Bling Dynasty written by Erwan Rambourg and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118181549
Total Pages : 273 pages
Book Rating : 4.1/5 (181 download)
Download or read book Luxury China written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Author : Glyn Atwal
Publisher : Springer
ISBN 13 : 1137547154
Total Pages : 263 pages
Book Rating : 4.1/5 (375 download)
Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Author : W. Zhiyan
Publisher : Springer
ISBN 13 : 1137276355
Total Pages : 187 pages
Book Rating : 4.1/5 (372 download)
Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author : En-Ying Lin
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783838352879
Total Pages : 156 pages
Book Rating : 4.3/5 (528 download)
Download or read book Luxury E-Branding in Greater China written by En-Ying Lin and published by LAP Lambert Academic Publishing. This book was released on 2010 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: the current study will explore luxury brand websites in Chinese and English language in terms of website characteristics, standardization versus adaptation, product category, country of origin, cultural viewpoints and authenticity. The overall contribution of this research is to forward and apply theoretical perspectives to luxury online branding strategy and tactics. The research will be the first content analysis study in luxury online branding in China market as well. The integrated authenticity model and luxury brands authenticity index will contribute greatly in luxury branding research. Finally, the findings will be utilized by both industry and new media professionals as a practical outline for effective online branding in the market of China.
Author : Paul Husband
Publisher : Nicholas Brealey
ISBN 13 : 1473645018
Total Pages : 432 pages
Book Rating : 4.4/5 (736 download)
Download or read book The Cult of the Luxury Brand written by Paul Husband and published by Nicholas Brealey. This book was released on 2010-12-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's Asia, you are what you wear. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 percent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes," impossible to tell from the real thing but detracting from its sales. Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
Author : Hongbo Lai
Publisher : Springer Nature
ISBN 13 : 9811621454
Total Pages : 153 pages
Book Rating : 4.8/5 (116 download)
Download or read book Chinese Local New Luxury Brands in a Digitally Empowered Era written by Hongbo Lai and published by Springer Nature. This book was released on 2021-05-20 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Author : Elise Ran Wang
Publisher : CreateSpace
ISBN 13 : 9781497312586
Total Pages : 180 pages
Book Rating : 4.3/5 (125 download)
Download or read book China One, the Love of Luxe written by Elise Ran Wang and published by CreateSpace. This book was released on 2014-05-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: China One, the Love of LuxeBy Elise Ran WangAs luxury brand executives, marketers, analysts or strategists, it is very important to understand the Chinese luxury market and the Chinese luxury consumers who are driving the demand for luxury goods and leading the future direction of the luxury market. This book will provide a unique perspective through an in-depth examination of the Chinese luxury market, especially a specific group of young luxury consumers who are called the “China One,” as they are the first generation born under China's “One-Child Policy” at the beginning of China's new open-economic-environment. In "China One, the Love of Luxe" , you will learn:• The overview of global luxury market, Chinese luxury market and the consumers• The historical background of the China Ones• China Ones' value system and preference toward luxury shopping• Primary research insights towards China Ones' luxury shopping behaviors • Frameworks and strategies targeting in on the China Ones• Original segmentation development towards China One luxury consumers• Practical recommendations and future directionsCombining with an increasing usage of social media, high involvement of technology as well as a maturing value system and related behaviors toward luxury shopping, China Ones will be the most important consumer group of all the luxury brands to study in the short and the long-term future. The battlefield of luxury goods is no longer defined with geographic locations. Internet e-commerce, the trend of luxury shopping while traveling, dependent connections between areas, brands, and groups of people have taken the war into a new dimension. The competition among luxury brands has become the war of winning the heart of their consumers. In the war of leading the Chinese luxury market, winning the China Ones' hearts will ensure the victory on the battlefield at present as well as in the immediate future.
Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 355 pages
Book Rating : 4.3/5 (52 download)
Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Author : Ouya Huang
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)
Download or read book Chinese Gen Z's Knowledge Of, Attitude Toward, and Behavioral Intentions Towards Personal Luxury Fashion Goods Available Via Drop Marketing Strategies written by Ouya Huang and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drop marketing strategy is now being used by an increasing number of luxury brands to attract a new generation of young consumers. Concerning luxury consumption, research has shown that Chinese shoppers have penetrated the market. Notably, starting in 2018, Gen Z consumers began to penetrate the Chinese personal luxury market. Chinese Gen Z has a purchasing power of $507 a month, while 35% of respondents said they had a steady income source, such as part-time jobs and scholarships, in addition to their parents' money (Pan, 2018). Thus, this study aims to understand Chinese Gen Z consumers' attitudes towards drop marketing and researched the key drivers for Chinese Gen Z consumers to buy drop-marketed luxury fashion products. Semi-structured interviews were conducted with 12 Chinese Gen Z consumers (born between 1997 and 2002) via email in this qualitative study. The study used thematic coding analyses to interpret data and found three major motivations for Chinese Gen Z consumers regarding luxury shopping through drop marketing: channel-driven motivations, product-driven motivations, and emotion-driven motivations. This study's findings will help fashion industries better understand Chinese Gen Z consumers' key motivations to buy personal luxury goods via drop marketing strategy and remind the academic community of the importance of drop marketing strategy in the luxury fashion industry.
Author : Yingjiao Xu
Publisher : Springer
ISBN 13 : 9811084297
Total Pages : 211 pages
Book Rating : 4.8/5 (11 download)
Download or read book Chinese Consumers and the Fashion Market written by Yingjiao Xu and published by Springer. This book was released on 2018-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Author : S. Rovai
Publisher : Springer
ISBN 13 : 1137537752
Total Pages : 196 pages
Book Rating : 4.1/5 (375 download)
Download or read book Luxury the Chinese Way written by S. Rovai and published by Springer. This book was released on 2016-04-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
