Male Idols And Branding In Chinese Luxury

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Male Idols and Branding in Chinese Luxury

Author : Amanda Sikarskie
Publisher :
ISBN 13 : 9781350283343
Total Pages : 0 pages
Book Rating : 4.2/5 (833 download)

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Book Synopsis Male Idols and Branding in Chinese Luxury by : Amanda Sikarskie

Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."--

Male Idols and Branding in Chinese Luxury

Author : Amanda Sikarskie
Publisher : Bloomsbury Publishing
ISBN 13 : 1350283339
Total Pages : 267 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Male Idols and Branding in Chinese Luxury by : Amanda Sikarskie

Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.

Storytelling in Luxury Fashion

Author : Amanda Sikarskie
Publisher : Routledge
ISBN 13 : 1000259684
Total Pages : 211 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Storytelling in Luxury Fashion by : Amanda Sikarskie

Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Luxury Indian Fashion

Author : Tereza Kuldova
Publisher : Bloomsbury Publishing
ISBN 13 : 1474220932
Total Pages : 224 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Luxury Indian Fashion by : Tereza Kuldova

Download or read book Luxury Indian Fashion written by Tereza Kuldova and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Luxury

Author : Patrizia Calefato
Publisher : A&C Black
ISBN 13 : 0857853325
Total Pages : 129 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Luxury by : Patrizia Calefato

Download or read book Luxury written by Patrizia Calefato and published by A&C Black. This book was released on 2014-04-10 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury has been both celebrated and condemned throughout history right up to the present day. This groundbreaking text examines luxury and its relationship with desire, status, consumption and economic value, exploring why luxury remains prominent even in the context of a global recession. Using approaches from cultural studies, semiotic research and aesthetics, Luxury presents a wide range of case studies including urban space and new technologies, travel, interior design, cars, fashion ads and jewellery to explore what luxury represents, and why, in the contemporary world. The book will be essential reading for students and scholars across a range of fashion studies, cultural studies and sociology, and anyone interested in the power and allure of luxury today.

Tony Leung Chiu-Wai

Author : Mark Gallagher
Publisher : Bloomsbury Publishing
ISBN 13 : 1839020946
Total Pages : 199 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Tony Leung Chiu-Wai by : Mark Gallagher

Download or read book Tony Leung Chiu-Wai written by Mark Gallagher and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony Leung Chiu-Wai investigates the rich, prolific career of an acclaimed leading man of Hong Kong and Chinese film and television: the star of more than 70 films and dozens of television series, and the only Hong Kong actor to earn the Cannes Film Festival's best-actor award. This book addresses the dynamics of media stardom in Hong Kong, mainland China and the East Asian region, including the importance of television series for training and promotion; the phenomenon of regional, transmedia stardom across popular entertainment genres; and cultural and political considerations as performers move among different East Asian production environments. Attentive to Leung's position in both East Asian and global screen cultures, the book addresses relations among acting, global stardom and internationally circulating film genres and acclaimed directors. Overall, this unique study of Leung – who the New York Times calls “one of the world's last true matinee idols” – illuminates challenges and opportunities for Chinese screen actors in local, regional and global cultural and industrial contexts.

Luxury Brands in China and India

Author : Glyn Atwal
Publisher : Springer
ISBN 13 : 1137547154
Total Pages : 256 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Luxury Brands in China and India by : Glyn Atwal

Download or read book Luxury Brands in China and India written by Glyn Atwal and published by Springer. This book was released on 2017-06-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

The Business of Luxury

Author : Fabio Duma
Publisher : vdf Hochschulverlag AG
ISBN 13 : 372813662X
Total Pages : 62 pages
Book Rating : 4.7/5 (281 download)

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Book Synopsis The Business of Luxury by : Fabio Duma

Download or read book The Business of Luxury written by Fabio Duma and published by vdf Hochschulverlag AG. This book was released on 2015-02-16 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury has been fascinating humanity for millennia and it seems that it will continue to do so in the future. As we can see in developed countries with populations living in relative affluence, luxury takes different forms, becoming less materialistic when people already own a house, two cars and a boat, but now crave wellness treatments and more recreational time. However, luxury will always have a material aspect as embodied by beautiful products made from exclusive materials by skilled artisans with an eye for detail. One way or another, luxury is big business and an important economic factor all over the world, especially in Switzerland, a country with few natural resources to speak of but a wealth of knowledge when it comes to services (e.g. hotel management) and the manufacture of exclusive products such as watches, textiles, and of course chocolate – to name just a few. Indeed, a significant proportion of Swiss GDP comes from the production of luxury goods which are exported all over the world. In this publication we examine the phenomenon of luxury, ist roots, and ist economic impact both globally and in Switzerland. You will learn more about global luxury markets, well-known and niche market players, as well as major trends shaping the definition of luxury and the management and marketing of luxury brands in the future.

Idols and Celebrity in Japanese Media Culture

Author : P. W. Galbraith
Publisher : Springer
ISBN 13 : 1137283785
Total Pages : 317 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Idols and Celebrity in Japanese Media Culture by : P. W. Galbraith

Download or read book Idols and Celebrity in Japanese Media Culture written by P. W. Galbraith and published by Springer. This book was released on 2012-08-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. Engaging with the study of media, gender and celebrity, and sensitive to history and the contemporary scene, these interdisciplinary essays cover male and female idols, production and consumption, industrial structures and fan movements.

Queer Asia

Author : J. Daniel Luther
Publisher : Bloomsbury Publishing
ISBN 13 : 1786995832
Total Pages : 281 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis Queer Asia by : J. Daniel Luther

Download or read book Queer Asia written by J. Daniel Luther and published by Bloomsbury Publishing. This book was released on 2019-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Queer studies is now a rapidly expanding field, as scholars from a variety of disciplines seek to address the long-running marginalisation of queer perspectives and experiences. But there has so far been little effort to unify the study of queer communities outside the West, and much of the current writing views these communities through a narrowly Western lens. Building on the work of the annual Queer Asia conference, which the editors helped to establish, this collection represents the most comprehensive work to date on queer studies in an Asian context. Featuring case studies and original research from across the continent, covering the Middle East, South and East Asia, and Asian diasporas, the collection offers a genuinely pan-Asian perspective which places queer Asian identities and movements in dialogue with each other, rather than within a Western framework. By considering how queerness is imagined within plural Asian experiences and contexts, the contributors show a that re-envisioning of 'queer' through Asian perspectives has the potential to challenge existing discourses and debates in the wider field of contemporary gender, sexuality, and queer studies.

Blockchain Chicken Farm

Author : Xiaowei Wang
Publisher : FSG Originals
ISBN 13 : 0374721254
Total Pages : 256 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Blockchain Chicken Farm by : Xiaowei Wang

Download or read book Blockchain Chicken Farm written by Xiaowei Wang and published by FSG Originals. This book was released on 2020-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

As China Goes, So Goes the World

Author : Karl Gerth
Publisher : Hill and Wang
ISBN 13 : 1429962461
Total Pages : 272 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis As China Goes, So Goes the World by : Karl Gerth

Download or read book As China Goes, So Goes the World written by Karl Gerth and published by Hill and Wang. This book was released on 2010-11-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

Harrison Ford

Author : Virginia Luzón-Aguado
Publisher : Bloomsbury Publishing
ISBN 13 : 1350152439
Total Pages : 329 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Harrison Ford by : Virginia Luzón-Aguado

Download or read book Harrison Ford written by Virginia Luzón-Aguado and published by Bloomsbury Publishing. This book was released on 2020-05-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harrison Ford is known for such iconic roles as Han Solo, Indiana Jones and Rick Deckard - but his career of 50 years (and counting) encompasses a plethora of other thought-provoking roles. His off-screen persona has been no less intriguing. Covering a wide timespan, this book assesses Harrison Ford as 'star' from the difficult Hollywood studio years where he began, his blockbusters of the 1980s, through to the impact of ageist culture on his artistry of recent years. The author argues that Ford has generally been seen as a potent, irresistible combination of tradition and modernity. He is an actor who both reflects and utilises changing ideas about American masculinity in the context of Hollywood film production: particular male types are revealed as much in his trademark trustworthy hero act as in his more fallible, less conservative and therefore commercially riskier characters. Luzon Aguado explores these particular star identities and every fluctuation in between. She gives due attention to his much-neglected acting abilities while examining the crucial interplay between star persona and the constraints and conventions of genre. Going beyond standard accounts of Ford's production and pinpointing overlooked aspects of his work, and the creation of the star through cultural artefacts like magazine interviews and advertising campaigns, this book reveals the depth and dimensions of the enduring American screen legend that is Harrison Ford.

Social Media for Fashion Marketing

Author : Wendy K. Bendoni
Publisher : Bloomsbury Publishing
ISBN 13 : 1474238998
Total Pages : 273 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Social Media for Fashion Marketing by : Wendy K. Bendoni

Download or read book Social Media for Fashion Marketing written by Wendy K. Bendoni and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media

East Asian Sexualities

Author : Stevi Jackson
Publisher : Zed Books Ltd.
ISBN 13 : 1848136528
Total Pages : 212 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis East Asian Sexualities by : Stevi Jackson

Download or read book East Asian Sexualities written by Stevi Jackson and published by Zed Books Ltd.. This book was released on 2013-07-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book paints a vivid picture of women's active involvement in reshaping intimate and public sexual life in East Asia. In bringing together exciting new feminist research on sexuality from East Asia and making it available to a wider audience, East Asian Sexualities unsettles stereotypes, rectifies lack of awareness and demonstrates that East Asia matters. The chapters address the diversity and variety of everyday sexual lives and sexual politics in China, Hong Kong, Taiwan, Korea and Japan. They range from workplace sexual cultures, trans-national sexual relations, the conditions of sex-work and the emergence of new sexual desires, cultures and movements. The contributors highlight the gendered and sexual consequences of globalization and rapid social change. In doing so, they engage with western debates on late modernity while also exploring the contested understandings of modernization and westernization in the East. This is a collection which illuminates the local situations in which women's sexual lives are lived and offers fresh perspectives on global issues.

The 48 Laws of Power

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Brand Management Strategies

Author : William D'Arienzo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501306685
Total Pages : 384 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Brand Management Strategies by : William D'Arienzo

Download or read book Brand Management Strategies written by William D'Arienzo and published by Bloomsbury Publishing USA. This book was released on 2016-09-08 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion