A Practitioner's Guide to Business Analytics (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071807608
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (PB) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (PB) written by Randy Bartlett and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Business Analysis for Practitioners

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Publisher : Project Management Inst
ISBN 13 : 9781628250695
Total Pages : 206 pages
Book Rating : 4.2/5 (56 download)

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Book Synopsis Business Analysis for Practitioners by : Project Management Institute

Download or read book Business Analysis for Practitioners written by Project Management Institute and published by Project Management Inst. This book was released on 2015-01-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research has shown that organizations continue to experience project issues associated with the poor performance of requirements-related activities a core task for the practice of business analysis. In fact, poor requirements practices are often cited as a leading cause of project failure in PMI's Pulse of the Profession surveys. Business Analysis for Practitioners: A Practice Guide provides practical resources to tackle the project-related issues associated with requirements and business analysis and addresses a critical need in the industry for more guidance in this area.

Profit Driven Business Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119286557
Total Pages : 420 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Profit Driven Business Analytics by : Wouter Verbeke

Download or read book Profit Driven Business Analytics written by Wouter Verbeke and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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Author :
Publisher : World Scientific Publishing Company
ISBN 13 : 9814641383
Total Pages : 720 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by : Ashok Charan

Download or read book Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods written by Ashok Charan and published by World Scientific Publishing Company. This book was released on 2015-05-20 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

The Practitioner's Guide to Data Quality Improvement

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Author :
Publisher : Elsevier
ISBN 13 : 0080920349
Total Pages : 423 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis The Practitioner's Guide to Data Quality Improvement by : David Loshin

Download or read book The Practitioner's Guide to Data Quality Improvement written by David Loshin and published by Elsevier. This book was released on 2010-11-22 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practitioner's Guide to Data Quality Improvement offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology. It shares the fundamentals for understanding the impacts of poor data quality, and guides practitioners and managers alike in socializing, gaining sponsorship for, planning, and establishing a data quality program. It demonstrates how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics. It includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning. This book is recommended for data management practitioners, including database analysts, information analysts, data administrators, data architects, enterprise architects, data warehouse engineers, and systems analysts, and their managers. - Offers a comprehensive look at data quality for business and IT, encompassing people, process, and technology. - Shows how to institute and run a data quality program, from first thoughts and justifications to maintenance and ongoing metrics. - Includes an in-depth look at the use of data quality tools, including business case templates, and tools for analysis, reporting, and strategic planning.

The PMI Guide to Business Analysis

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Author :
Publisher : Project Management Institute
ISBN 13 : 1628254734
Total Pages : 509 pages
Book Rating : 4.6/5 (282 download)

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Book Synopsis The PMI Guide to Business Analysis by :

Download or read book The PMI Guide to Business Analysis written by and published by Project Management Institute. This book was released on 2017-12-22 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Standard for Business Analysis – First Edition is a new PMI foundational standard, developed as a basis for business analysis for portfolio, program, and project management. This standard illustrates how project management processes and business analysis processes are complementary activities, where the primary focus of project management processes is the project and the primary focus of business analysis processes is the product. This is a process-based standard, aligned with A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and to be used as a standard framework contributing to the business analysis body of knowledge.

Financial Statement Analysis

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Publisher : John Wiley & Sons
ISBN 13 : 0471264601
Total Pages : 414 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Financial Statement Analysis by : Martin S. Fridson

Download or read book Financial Statement Analysis written by Martin S. Fridson and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Financial Statement Analysis A Practitioner's Guide Third Edition "This is an illuminating and insightful tour of financial statements, how they can be used to inform, how they can be used to mislead, and how they can be used to analyze the financial health of a company." -Professor Jay O. Light Harvard Business School "Financial Statement Analysis should be required reading for anyone who puts a dime to work in the securities markets or recommends that others do the same." -Jack L. Rivkin Executive Vice President (retired) Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing financial reports put out by firms. Their discussion of profits-'quality of earnings'-is particularly insightful given the recent spate of reporting problems encountered by firms. I highly recommend their book to anyone interested in getting behind the numbers as a means of predicting future profits and stock prices." -Paul Brown Chair-Department of Accounting Leonard N. Stern School of Business, NYU "Let this book assist in financial awareness and transparency and higher standards of reporting, and accountability to all stakeholders." -Patricia A. Small Treasurer Emeritus, University of California Partner, KCM Investment Advisors "This book is a polished gem covering the analysis of financial statements. It is thorough, skeptical and extremely practical in its review." -Daniel J. Fuss Vice Chairman Loomis, Sayles & Company, LP

Essentials of Business Analytics

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Author :
Publisher : Springer
ISBN 13 : 3319688375
Total Pages : 971 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Essentials of Business Analytics by : Bhimasankaram Pochiraju

Download or read book Essentials of Business Analytics written by Bhimasankaram Pochiraju and published by Springer. This book was released on 2019-07-10 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

Delivering Business Analytics

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118559444
Total Pages : 368 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Delivering Business Analytics by : Evan Stubbs

Download or read book Delivering Business Analytics written by Evan Stubbs and published by John Wiley & Sons. This book was released on 2013-01-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: The economic principles behind how business analytics leads to competitive differentiation The elements which define best practice The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists. Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.

Business Analysis For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118510631
Total Pages : 387 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Business Analysis For Dummies by : Kupe Kupersmith

Download or read book Business Analysis For Dummies written by Kupe Kupersmith and published by John Wiley & Sons. This book was released on 2013-07-01 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your go-to guide on business analysis Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead. Business Analysis For Dummies is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success. Offers guidance on how to make an impact in your organization by performing business analysis Shows you the tools and techniques to be an effective business analysis professional Provides a number of examples on how to perform business analysis regardless of your role If you're interested in learning about the tools and techniques used by successful business analysis professionals, Business Analysis For Dummies has you covered.

Business Analytics

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Publisher : Springer Science & Business Media
ISBN 13 : 1461460808
Total Pages : 164 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Business Analytics by : Rahul Saxena

Download or read book Business Analytics written by Rahul Saxena and published by Springer Science & Business Media. This book was released on 2012-12-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides “full lifecycle support” for business and helps during all stages of management decision-making and execution. The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage analytics for competitive advantage and to embed the use of business analytics into the business culture. It lays out an approach for analytics, describes the processes used, and provides guidance on how to scale analytics and how to develop analytics teams. It provides tools to improve analytics in a broad range of business situations, regardless of the level of maturity and the degree of executive sponsorship provided. As a guide for practitioners and managers, the book will benefit people who work in analytics teams, the managers and leaders who manage, use and sponsor analytics, and those who work with and support business analytics teams.

Big Data Analytics with Spark

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Author :
Publisher : Apress
ISBN 13 : 1484209648
Total Pages : 290 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Big Data Analytics with Spark by : Mohammed Guller

Download or read book Big Data Analytics with Spark written by Mohammed Guller and published by Apress. This book was released on 2015-12-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics with Spark is a step-by-step guide for learning Spark, which is an open-source fast and general-purpose cluster computing framework for large-scale data analysis. You will learn how to use Spark for different types of big data analytics projects, including batch, interactive, graph, and stream data analysis as well as machine learning. In addition, this book will help you become a much sought-after Spark expert. Spark is one of the hottest Big Data technologies. The amount of data generated today by devices, applications and users is exploding. Therefore, there is a critical need for tools that can analyze large-scale data and unlock value from it. Spark is a powerful technology that meets that need. You can, for example, use Spark to perform low latency computations through the use of efficient caching and iterative algorithms; leverage the features of its shell for easy and interactive Data analysis; employ its fast batch processing and low latency features to process your real time data streams and so on. As a result, adoption of Spark is rapidly growing and is replacing Hadoop MapReduce as the technology of choice for big data analytics. This book provides an introduction to Spark and related big-data technologies. It covers Spark core and its add-on libraries, including Spark SQL, Spark Streaming, GraphX, and MLlib. Big Data Analytics with Spark is therefore written for busy professionals who prefer learning a new technology from a consolidated source instead of spending countless hours on the Internet trying to pick bits and pieces from different sources. The book also provides a chapter on Scala, the hottest functional programming language, and the program that underlies Spark. You’ll learn the basics of functional programming in Scala, so that you can write Spark applications in it. What's more, Big Data Analytics with Spark provides an introduction to other big data technologies that are commonly used along with Spark, like Hive, Avro, Kafka and so on. So the book is self-sufficient; all the technologies that you need to know to use Spark are covered. The only thing that you are expected to know is programming in any language. There is a critical shortage of people with big data expertise, so companies are willing to pay top dollar for people with skills in areas like Spark and Scala. So reading this book and absorbing its principles will provide a boost—possibly a big boost—to your career.

A Practitioner's Guide to Business Analytics

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Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (17 download)

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Book Synopsis A Practitioner's Guide to Business Analytics by :

Download or read book A Practitioner's Guide to Business Analytics written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Practitioner's Guide to Business Analytics (Pb)

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 : 9781265796440
Total Pages : 0 pages
Book Rating : 4.7/5 (964 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (Pb) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (Pb) written by Randy Bartlett and published by McGraw-Hill Companies. This book was released on 2023-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an ''overemphasis on industry knowledge, which crowds out good analytics.''" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company "Over the long term, those who show the greatest imagination, grow the right skills, build the deepest organizations, and follow rigorous statistical practice will reap the greatest rewards from their analytics efforts. A Practitioner''s Guide to Business Analytics lights the way." -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group "Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . . . Hold on to your seat and be prepared to change the way you think about leaders, leadership qualities, and leadership skills needed for future success in the changing business landscape." -- Thomas J. Scott, Director/Advisor, Marketing Sciences Solutions, TGaS Advisors "Randy Bartlett has written an important and useful book, filling at least some of the large void between books that exhort managers to think more analytically without explaining how, and overly technical books that only quantitative analysts would appreciate. Particular strengths are the recommendations about how to organize to integrate analytical expertise into decision-making and the guidance about how managers can assess whether they are getting good analytical advice." -- Douglas A. Samuelson, D.Sc., President and Chief Scientist, InfoLogix, Inc., Annandale, VA; quantitative analyst, inventor, entrepreneur and executive About the Book: The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won''t have the capabilities in place to filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt . . . quickly. A Practitioner''s Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen. The case for competing based on analytics is clear, but until now, there hasn''t been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors. Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accounts of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to: Assess your company''s analytics needs and capabilities, and develop a strategic analytics plan Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses Build and organize a specialized Business Analytics Team to lead infrastructural changes Upgrade the foundation that supports business analytics--data collection, data software, and data management Create the essential synergy for success between the Business Analytics Team and IT Effectively integrating analytics into everyday decision making, corporate

A Practitioner's Guide to Data Governance

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 178973567X
Total Pages : 248 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis A Practitioner's Guide to Data Governance by : Uma Gupta

Download or read book A Practitioner's Guide to Data Governance written by Uma Gupta and published by Emerald Group Publishing. This book was released on 2020-07-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data governance looks simple on paper, but in reality it is a complex issue facing organizations. In this practical guide, data experts Uma Gupta and San Cannon look to demystify data governance through pragmatic advice based on real-world experience and cutting-edge academic research.

Guide to Business Data Analytics

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Author :
Publisher :
ISBN 13 : 9781927584200
Total Pages : 172 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Guide to Business Data Analytics by : Iiba

Download or read book Guide to Business Data Analytics written by Iiba and published by . This book was released on 2020-08-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA(R)- CBDA). Explore more information about the Certification in Business Data Analytics at IIBA.org/CBDA. About International Institute of Business Analysis International Institute of Business Analysis(TM) (IIBA(R)) is a professional association dedicated to supporting business analysis professionals deliver better business outcomes. IIBA connects almost 30,000 Members, over 100 Chapters, and more than 500 training, academic, and corporate partners around the world. As the global voice of the business analysis community, IIBA supports recognition of the profession, networking and community engagement, standards and resource development, and comprehensive certification programs. IIBA Publications IIBA publications offer a wide variety of knowledge and insights into the profession and practice of business analysis for the entire business community. Standards such as A Guide to the Business Analysis Body of Knowledge(R) (BABOK(R) Guide), the Agile Extension to the BABOK(R) Guide, and the Global Business Analysis Core Standard represent the most commonly accepted practices of business analysis around the globe. IIBA's reports, research, whitepapers, and studies provide guidance and best practices information to address the practice of business analysis beyond the global standards and explore new and evolving areas of practice to deliver better business outcomes. Learn more at iiba.org.

A Practitioner’s Guide to Resampling for Data Analysis, Data Mining, and Modeling

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Author :
Publisher : Chapman and Hall/CRC
ISBN 13 : 9781439855508
Total Pages : 0 pages
Book Rating : 4.8/5 (555 download)

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Book Synopsis A Practitioner’s Guide to Resampling for Data Analysis, Data Mining, and Modeling by : Phillip Good

Download or read book A Practitioner’s Guide to Resampling for Data Analysis, Data Mining, and Modeling written by Phillip Good and published by Chapman and Hall/CRC. This book was released on 2011-08-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution-free resampling methods—permutation tests, decision trees, and the bootstrap—are used today in virtually every research area. A Practitioner’s Guide to Resampling for Data Analysis, Data Mining, and Modeling explains how to use the bootstrap to estimate the precision of sample-based estimates and to determine sample size, data permutations to test hypotheses, and the readily-interpreted decision tree to replace arcane regression methods. Highlights Each chapter contains dozens of thought provoking questions, along with applicable R and Stata code Methods are illustrated with examples from agriculture, audits, bird migration, clinical trials, epidemiology, image processing, immunology, medicine, microarrays and gene selection Lists of commercially available software for the bootstrap, decision trees, and permutation tests are incorporated in the text Access to APL, MATLAB, and SC code for many of the routines is provided on the author’s website The text covers estimation, two-sample and k-sample univariate, and multivariate comparisons of means and variances, sample size determination, categorical data, multiple hypotheses, and model building Statistics practitioners will find the methods described in the text easy to learn and to apply in a broad range of subject areas from A for Accounting, Agriculture, Anthropology, Aquatic science, Archaeology, Astronomy, and Atmospheric science to V for Virology and Vocational Guidance, and Z for Zoology. Practitioners and research workers and in the biomedical, engineering and social sciences, as well as advanced students in biology, business, dentistry, medicine, psychology, public health, sociology, and statistics will find an easily-grasped guide to estimation, testing hypotheses and model building.