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A Nonstationary Bernoulli Model Of Brand Choice And Some Investigation Into Stochastic Models Of Buyer Behavior
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Book Synopsis A Nonstationary Bernoulli Model of Brand Choice and Some Investigation Into Stochastic Models of Buyer Behavior by : Ramanujam Kesavan
Download or read book A Nonstationary Bernoulli Model of Brand Choice and Some Investigation Into Stochastic Models of Buyer Behavior written by Ramanujam Kesavan and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Non-stationary Probability Diffusion Model of Consumer Brand Choice Behavior by : John Morgan Jones
Download or read book A Non-stationary Probability Diffusion Model of Consumer Brand Choice Behavior written by John Morgan Jones and published by . This book was released on 1969 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Testing Stochastic Models of Consumer Choice Behavior by : R. Dale Wilson
Download or read book Testing Stochastic Models of Consumer Choice Behavior written by R. Dale Wilson and published by . This book was released on 1977 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1976 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Investigation Into the Order of the Brand Choice Process by :
Download or read book An Investigation Into the Order of the Brand Choice Process written by and published by . This book was released on 1982 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior by : R. Dale Wilson
Download or read book Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior written by R. Dale Wilson and published by . This book was released on 1978 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Journal of Business by : University of Chicago. The School of Business
Download or read book The Journal of Business written by University of Chicago. The School of Business and published by . This book was released on 1978 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stochastic Models of Buying Behavior by : William F. Massy
Download or read book Stochastic Models of Buying Behavior written by William F. Massy and published by Mit Press. This book was released on 1974-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject. While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist. The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book. Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.
Book Synopsis Comprehensive Dissertation Index by :
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1984 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1973- include the following subject areas: Biological sciences, Agriculture, Chemistry, Environmental sciences, Health sciences, Engineering, Mathematics and statistics, Earth sciences, Physics, Education, Psychology, Sociology, Anthropology, History, Law & political science, Business & economics, Geography & regional planning, Language & literature, Fine arts, Library & information science, Mass communications, Music, Philosophy and Religion.
Book Synopsis Marketing Doctoral Dissertation Abstracts by : Donald L. Shawver
Download or read book Marketing Doctoral Dissertation Abstracts written by Donald L. Shawver and published by . This book was released on 1977 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1977 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comprehensive Dissertation Index: Business & economics, A-K by :
Download or read book Comprehensive Dissertation Index: Business & economics, A-K written by and published by . This book was released on 1984 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique by : R. Dale Wilson
Download or read book An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique written by R. Dale Wilson and published by . This book was released on 1978 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AMA Bibliography Series by : American Marketing Association
Download or read book AMA Bibliography Series written by American Marketing Association and published by . This book was released on 1977 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Models of Buyer Behavior, Chapter 7 by : Jerome B. Kernan
Download or read book Models of Buyer Behavior, Chapter 7 written by Jerome B. Kernan and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AN INVESTIGATION OF BRAND CHOICE PROCESSES by : B.WIERENGA
Download or read book AN INVESTIGATION OF BRAND CHOICE PROCESSES written by B.WIERENGA and published by . This book was released on 1974 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Union Catalog written by and published by . This book was released on 1982 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.