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A New Paradigm Of Library And Information Services Marketing
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Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis A New Paradigm of Library and Information Services Marketing by : Dinesh Gupta
Download or read book A New Paradigm of Library and Information Services Marketing written by Dinesh Gupta and published by Elsevier. This book was released on 2025-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers’ needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services. Written by an actively engaged library professional at international level Presents marketing in simplistic ways Includes recent marketing concepts
Book Synopsis The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services / O cliente virtual: um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas / L' usager virtuel: un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information / El cliente virtual: un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de información y biblioteca by : Sueli Mara Soares Pinto Ferreira
Download or read book The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services / O cliente virtual: um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas / L' usager virtuel: un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information / El cliente virtual: un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de información y biblioteca written by Sueli Mara Soares Pinto Ferreira and published by Walter de Gruyter. This book was released on 2005-01-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.
Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Book Synopsis Library Management for the Digital Age by : Julie Todaro
Download or read book Library Management for the Digital Age written by Julie Todaro and published by Rowman & Littlefield. This book was released on 2014-06-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary introduction to library management is the first conceived in and written for a digital age. Julie Todaro, one of America’s leading management experts, posits a new paradigm for planning, administering, and assessing library services. She explains each facet of administering both “old” (physical) and “new” (virtual) libraries. Library Management for the Digital Age covers hierarchies, policies, communication, working relationships, facilities, human resources, settings, customer services, budgeting, emergency management, appendixes including model positions descriptions, interview questions, evaluation forms, and other necessary management tools. Each chapter concludes with an illustration of the old-to-new paradigm shift in that particular aspect of management as well as concise case studies that illustrate the real-world nature of the shift and discussion questions to facilitate active learning. A platinum-quality editorial board comprised of both LIS faculty and expert library managers has reviewed this book in order to ensure authority.
Book Synopsis Financial and Cost Management for Libraries and Information Services by : Stephen A. Roberts
Download or read book Financial and Cost Management for Libraries and Information Services written by Stephen A. Roberts and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1799881059 Total Pages :1096 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries by : Management Association, Information Resources
Download or read book Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-01-15 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.
Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten
Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Book Synopsis Marketing and Outreach for the Academic Library by : Bradford Lee Eden
Download or read book Marketing and Outreach for the Academic Library written by Bradford Lee Eden and published by Rowman & Littlefield. This book was released on 2016-05-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez
Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
Book Synopsis UNIMARC & Friends: Charting the New Landscape of Library Standards by : Marie-France Plassard
Download or read book UNIMARC & Friends: Charting the New Landscape of Library Standards written by Marie-France Plassard and published by Walter de Gruyter. This book was released on 2008-12-19 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the expansion of the World Wide Web during the last decade, libraries and their standards face an ever-complex environment, with new types, genres and forms of information resources. Changing information network structures and the emergence of new retrieval methods all play their roles. A three day conference was held in Lisbon, Portugal in March 2006, in order to review the current state of bibliographic standards and to discuss a number of questions in charting a future for their development.
Book Synopsis Service Science and the Information Professional by : Yvonne de Grandbois
Download or read book Service Science and the Information Professional written by Yvonne de Grandbois and published by Chandos Publishing. This book was released on 2013-10-31 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we transition to a service and information-based economy, information specialists are projected onto the leading edge of an emerging science. Service Science and theInformation Professional demonstrates how the power of this new transdisciplinary field can inform and transform the current information professional world. Service Science is about people, technology, information, and organizations. Service Science can be of great benefit to Information Centres everywhere, and Information Service outlets can be a tremendous field of research for this new science. iSchools and Schools of Information Studies can join Computer Science, Engineering and Business Schools in receiving research grants for the development of Service Science. Information professionals need to know this new discipline and be inspired to participate in it. Describes service science and its increasing relevance as a discipline Provides relevant information to those pursuing interests in Information science, Information literacy, service science, and information management illustrates that the transition to a service and information-based economy will require libraries to deal with both information and services Explains why information professionals need to know more about this emerging field Shows the value of research, and the importance of participating in this field
Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis International Newspaper Librarianship for the 21st Century by : Hartmut Walravens
Download or read book International Newspaper Librarianship for the 21st Century written by Hartmut Walravens and published by Walter de Gruyter. This book was released on 2006-01-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume consists of presentations at recent events of the IFLA Newspapers Section in Oslo 2005, Canberra 2005, Buenos Aires 2004, Shanghai 2004, Berlin 2003 and Cape Town 2003. It covers the variety and intensity of newspaper activities worldwide, emphasising both regional activities and current work in the fields of the preservation and digitisation of newspapers, and including reports on the ongoing US and UK projects. Another essential subject covered in this volume is the very complex issue of newspapers and copyright. This publication presents the current state of newspaper librarianship on all five continents. It reflects not only the remarkable progress made during recent years, but also the major challenges for the future.
Book Synopsis Homework Help from the Library by : Carol Intner
Download or read book Homework Help from the Library written by Carol Intner and published by American Library Association. This book was released on 2011-02-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: From planning a customized homework-help agenda to demonstrating how to help students successfully use their technological savvy in ways not necessarily possible at home, this book presents a no-nonsense, comprehensive approach to giving students the assistance they need.
Book Synopsis Networking for Digital Preservation by : Ingeborg Verheul
Download or read book Networking for Digital Preservation written by Ingeborg Verheul and published by Walter de Gruyter. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: General Analysis; Digital Repository; Preservation Strategies; Current Activities; Conclusion.
Book Synopsis A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch by : Christina Weißenfels
Download or read book A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch written by Christina Weißenfels and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-04 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic research and practice. In the 1980s and 1990s, scholars called for a paradigm shift, but did not deliver clear directives on how to move forward. It was not before 2004 when Stephen L. Vargo and Robert F. Lusch published their award-winning article Evolving to a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has caused a lot of discussions, crowned by a collection of essays from more than 50 scholars in 2006. This book aims at looking into the reactions and discussions regarding the proposed service-dominant logic in more detail. So far, no comprehensive overview of the existing literature has yet been made. This book will introduce the basic ideas of the service-dominant logic, followed by a detailed state-of-literature. The last part of the book will examine whether the concepts of a service-dominant logic display similarities with concepts of B2B marketing and whether they could successfully be adopted in B2B markets.
