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A New Approach To Professional Practice
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Book Synopsis A New Approach to Professional Practice by : Nelouise Geyer
Download or read book A New Approach to Professional Practice written by Nelouise Geyer and published by . This book was released on 2013-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing core nursing skills and the importance of a strong foundation in professional practices, this work details the many ethical and legal components to the nurse–patient relationship. A New Approach to Professional Practice provides sound advice on all relevant issues for nurses, including explaining the importance of the scope of practice so that nurses fully understand the framework of their position; discussing all relevant legal aspects to explain such implications on day-to-day work; detailing the rights and responsibilities of the patient so as to provide total clarity on the nurse–patient relationship; and providing information on communication and its relevance to privacy, listening skills, record keeping, and electronic information. The new approach outlined in this resource makes extensive use of case studies drawn from real-life situations, illustrating and explaining theoretical concepts in full to readers.
Book Synopsis Nursing: Transition to Professional Practice by : Rob Burton
Download or read book Nursing: Transition to Professional Practice written by Rob Burton and published by OUP Oxford. This book was released on 2011-02-24 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: To successfully complete the transition from being a final year pre-reg nursing student to becoming a qualified staff nurse, students need to understand and practise the responsibilities and roles of the registered nurse. Consequently, they need a textbook which goes further than simply outlining the theory of leadership and management and teamwork and gives more than just 'tips' for being in charge. Nursing: transition to professional practice has been developed as a one-stop-shop for the principles of professional practice and the skills of the qualified nurse. Taking a logical approach, the authors introduce the role of the qualified nurse before explaining what it means to be in charge, how to deliver good care, how to make legal and ethical decisions, and the best ways to work with and teach other staff. Theory is applied to clinical work so readers can easily see the rationale behind daily decisions. Useful for the entire final year, the content is mapped against the transitional module and extremely useful for final year placements as well as providing tips on getting a job and continuing professional development. Written in an easy to read, student friendly manner the authors have brought together trustworthy and reliable advice in a way that is easy to dip into any time you need it- from writing an assignment, devising a nursing plan, documenting your placement learning outcomes, or finding advice on job applications. This book has been truly designed to help student nurses become registered staff and to prepare for practice. Online material - Interactive cases on common scenarios and problems that the Newly Qualified Nurse needs to manage . - Job hunting section with practical exercises and sections on writing CV's, interview practice questions etc to print off.
Book Synopsis Beyond Reflective Practice by : Helen Bradbury
Download or read book Beyond Reflective Practice written by Helen Bradbury and published by Routledge. This book was released on 2012-09-11 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflective practice has moved from the margins to the mainstream of professional education. However, in this process, its radical potential has been subsumed by individualistic, rather than situated, understandings of practice. Presenting critical perspectives that challenge the current paradigm, this book aims to move beyond reflective practice. It proposes new conceptualisations and offers fresh approaches relevant across professions. Contributors include both academics and practitioners concerned with the training and development of professionals. Definitions of reflection (which are often implicit) often focus on the individual's internal thought processes and responsibility for their actions. The individual - what they did/thought/felt – is emphasised with little recognition of context, power dynamics or ideological challenge. This book presents the work of practitioners, educators, academics and researchers who see this as problematic and are moving towards a more critical approach to reflective practice. With an overview from the editors and fourteen chapters considering new conceptualisations, professional perspectives and new practices, Beyond Reflective Practice examines what new forms of professional reflective practice are emerging. It examines in particular the relationships between reflective practitioners and those upon whom they practise. It looks at the ways in which the world of professional work has changed and the ways in which professional practice needs to change to meet the needs of this new world. It will be relevant for those concerned with initial and ongoing professional learning, both in work and in educational contexts.
Book Synopsis Professional Practice and Learning by : Nick Hopwood
Download or read book Professional Practice and Learning written by Nick Hopwood and published by Springer. This book was released on 2016-01-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores important questions about the relationship between professional practice and learning, and implications of this for how we understand professional expertise. Focusing on work accomplished through partnerships between practitioners and parents with young children, the book explores how connectedness in action is a fluid, evolving accomplishment, with four essential dimensions: times, spaces, bodies, and things. Within a broader sociomaterial perspective, the analysis draws on practice theory and philosophy, bringing different schools of thought into productive contact, including the work of Schatzki, Gherardi, and recent developments in cultural historical activity theory. The book takes a bold view, suggesting practices and learning are entwined but distinctive phenomena. A clear and novel framework is developed, based on this idea. The argument goes further by demonstrating how new, coproductive relationships between professionals and clients can intensify the pedagogic nature of professional work, and showing how professionals can support others’ learning when the knowledge they are working with, and sense of what is to be learned, are uncertain, incomplete, and fragile.
Book Synopsis Concept Analysis in Nursing by : John Paley
Download or read book Concept Analysis in Nursing written by John Paley and published by Taylor & Francis. This book was released on 2021-02-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept analysis is an established genre of inquiry in nursing, introduced in the 1970s. Currently, over 100 concept studies are published annually, yet the methods used within this field have rarely been questioned. In Concept Analysis in Nursing: A New Approach, Paley provides a critical analysis of the philosophical assumptions that underpin nursing’s concept analysis methods. He argues, provocatively, that there are no such things as concepts, as traditionally conceived. Drawing on Wittgenstein and Construction Grammar, the book first makes a case for dispensing with the traditional concept of a ‘concept’, and then provides two examples of a new approach, examining the use of ‘hope’ and ‘moral distress’. Casting doubt on the assumption that ‘hope’ always stands for an ‘inner’ state of the person, the book shows that the word’s function varies with the grammatical construction it appears in. Similarly, it argues that ‘moral distress’ is not the name of a mental state, but a normative classification used to bolster a narrative concerning nursing’s identity. Concept Analysis in Nursing is a fresh and challenging book written by a philosopher interested in nursing. It will appeal to researchers and postgraduate students in the areas of nursing, health, philosophy and linguistics. It will also interest those familiar with the author’s previous book, Phenomenology as Qualitative Research.
Download or read book Value Redesigned written by Kyle V. Davy and published by Greenway Communications. This book was released on 2005 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Value Redesigned, Davy and Harris reveal a vivid landscape where innovative new models for professional practice are already beginning to flourish, showing firms avenues of escape from the vicious cycle of commoditization and low prestige that is epidemic within the architecture and engineering community. Aligned with the dynamics of the emerging knowledge-based economy, these new models of practice offer bold value propositions, combining new ways of creating value with innovative pricing strategies.
Book Synopsis Guided Reflection by : Christopher Johns
Download or read book Guided Reflection written by Christopher Johns and published by John Wiley & Sons. This book was released on 2011-06-13 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...an important text for practitioners...this text is a valuable tool that develops self-inquiry skills." Journal of Advanced Nursing Reflection is widely recognised as an invaluable tool in health care, providing fresh insights which enable practitioners to develop their own practice and improve the quality of their care. Guided Reflection: A Narrative Approach to Advancing Professional Practice introduces the practitioner to the concept of guided reflection, in which the practitioner is assisted by a mentor (or 'guide') in a process of self-enquiry, development, and learning through reflection in order to effectively realise one’s vision of practice and self as a lived reality. Guided reflection is grounded in individual practice, and can provide deeply meaningful insights into self-development and professional care. The process results in a reflexive narrative, which highlights key issues for enhancing healthcare practice and professional care. Reflection: A Narrative Approach to Advancing Professional Practice uses a collection of such narratives from everyday clinical practice to demonstrate the theory and practicalities of guided reflection and narrative construction. In this second edition, Chris Johns has explored many of the existing narratives in more depth. Many new contributions have been added including several more innovative reflections, such as performance and art.These narratives portray the values inherent in caring, highlight key issues in clinical practice, reveal the factors that constrain the quest to realise practice, and examine the ways practitioners work towards overcoming these constraints.
Author :Joanne R. Duffy, PhD, RN, FAAN Publisher :Springer Publishing Company ISBN 13 :0826126448 Total Pages :322 pages Book Rating :4.8/5 (261 download)
Book Synopsis Professional Practice Models in Nursing by : Joanne R. Duffy, PhD, RN, FAAN
Download or read book Professional Practice Models in Nursing written by Joanne R. Duffy, PhD, RN, FAAN and published by Springer Publishing Company. This book was released on 2016-01-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first resource to demonstrate to nurse leaders, administrators, and staff how to develop, apply, and successfully integrate a professional practice model into a health system. It delivers best practices for creating, implementing, evaluating, adapting, adopting, and revising professional practice models that contribute to improving patient outcomes. Consolidating a wealth of information in one place, the text describes a coordinated and consistent approach that generates an in-depth understanding of professional practice models including their implementation and evaluation. Distinguished by its focus on the "how to" of successful enculturation—a common obstacle for many nursing professionals—the text guides nurse leaders and educators in the process of integrating professional practice models into clinical workflow, advancing nursing practice, improving the quality of patient care, and facilitating Magnet® designation. Specific methods and implementation strategies are delineated along with tipping points and milestones. Real-life examples offer relevant lessons from others who have encountered problems and created successful solutions along the way. They describe approaches, resolutions to problems, unique insights, and meaningful revisions. Opportunities for reflection and case analysis are presented and chapters—each with comprehensive, concise, evidence-based content—include learning objectives, key summary points, reflective exercises, illustrations, charts, and "learning from the field" insets. Key Features: Encompasses essential information for developing, applying, and diffusing a professional practice model Provides comprehensive, concise, and evidence-based content Written by a renowned nurse leader, educator, and researcher with expertise in the enculturation of professional practice models Addresses one of the criteria necessary for Magnet® designation Includes a strong disciplinary perspective with a focus on professionalism and demonstrating value
Book Synopsis "Becoming" a Professional by : Lesley Scanlon
Download or read book "Becoming" a Professional written by Lesley Scanlon and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is founded on the idea that ‘becoming’ is the most useful defining concept for a new ‘professional’ class whose members understand that development in their working lives is an open-ended, lifelong process of refinement and learning. In a world where being a ‘professional’ is an increasingly indistinct notion and where better education and technology are challenging ‘professional’ norms, it is imperative that we no longer think in terms of an exclusive, ‘Anglo-American’, knowledge-rich class of workers. Exploring the implications of this insight for professions including nursing, teaching, social work, engineering and the clergy, this volume aims to encourage informed debate on what it means to be a ‘professional’ in this globalised 21st century. The book argues that ‘becoming’ a professional is a lifelong process in which individual professional identities are constructed through formal education, workplace interactions and popular culture. The book advocates the ‘ongoingness’ of developing a professional self throughout one’s professional life. What emerges is a concept of becoming a professional different from the isolated, rugged, individualistic approach to traditional professional practice as represented in popular culture. It is a book for the reflective professional.
Book Synopsis Educating the Deliberate Professional by : Franziska Trede
Download or read book Educating the Deliberate Professional written by Franziska Trede and published by Springer. This book was released on 2016-06-21 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at professional practice and professional education. In times of increased managerialism of academic teaching and a focus on graduate learning outcomes, it discusses possibilities to teach and learn otherwise. A deliberate professional is someone who consciously, thoughtfully and courageously makes choices about how to act and be in the practice world. A pedagogy of deliberateness is introduced that focuses on developing the following four characteristics of professionals: (1) deliberating on the complexity of practice and workplace cultures and environments; (2) understanding what is probable, possible and impossible in relation to existing and changing practices; (3) taking a deliberate stance in positioning oneself in practice as well as in making technical decisions; and (4) being aware of and responsible for the consequences of actions taken or actions not taken in relation to the ‘doing’, ‘saying’, ‘knowing’ and ‘relating’ in practice. Educating the deliberate professional is a comprehensive volume that carves out and explores a framework for a pedagogy of deliberateness that goes beyond educating reflective and deliberative practitioners. As a whole, this book argues for the importance of educating deliberate professionals, because, in the current higher education climate, there is a need to reconcile critique (thinking), participation (doing) and moral responsibility (relating to others) in professional practice and professional education.
Book Synopsis Transitions to Professional Nursing Practice by : Jamie Murphy
Download or read book Transitions to Professional Nursing Practice written by Jamie Murphy and published by 64ink. This book was released on 2020-06-22 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nursing and Multi-Professional Practice by : Janet McCray
Download or read book Nursing and Multi-Professional Practice written by Janet McCray and published by SAGE Publications. This book was released on 2009-03-05 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is a real find for nursing students (and academics!) - a clear and comprehensive overview of all the key ideas related to multi-professional practice, with learning activities to help students develop a good understanding of policy and practice issues. The examples that are given will help make sense of how the theory applies to practice. This is a book that will become a key source of reference throughout any undergraduate nursing programme' - Dr Kay Caldwell, Head of the Institute of Nursing and Midwifery, Middlesex University This book offers nursing students an introduction to - and foundation in - multi-professional practice. It explores the reasons behind the changing face and redesign of many services in health and social care, and it looks at how this affects the readers own role in the emerging multi-professional partnerships and teams. Features of the book include: o it provides a framework for developing the knowledge and practice skills needed for effective collaborative working o it contains examples drawn from acute medicine, primary care, mental-health services, learning disability nursing, child and family social care, and community nursing o it is embedded in real-life practice and brings together examples from traditional and more innovative practice settings o it offers tips for successful teamworking and reflects upon likely challenges o the chapters are supported by a range of interactive study activities linked to the student nurse's practice placement experiences. Nursing and Multi-professional Practice will help students to develop the skills for effective collaboration. It has been designed to map onto the pre-registration curriculum and will be invaluable reading for all nursing students, as well as professionals and trainees working at the interface of health and social care.
Book Synopsis Physician-Led Healthcare Reform by : Ken Terry
Download or read book Physician-Led Healthcare Reform written by Ken Terry and published by . This book was released on 2020-07-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, employed physicians and independent physicians alike feel powerless. Hospital-employed doctors feel like cogs in a machine, and community doctors are increasingly threatened by forces beyond their control. Physician-led healthcare reform would give them back a large measure of control and pride in their work. The Medicare for All debate has mostly focused on how the U.S. should finance healthcare. This book, directed to physicians, healthcare administrators, health policy experts, politicians, and consumers, explains why the U.S. healthcare delivery system must be restructured to lower costs--and how to do it. Unless we can get doctors to change how they practice, Medicare for All will struggle with the same cost pressures that have made our system the most expensive in the world. The biggest problems of physicians--both employed and independent--are a loss of professional autonomy, overwhelming administrative requirements, and the conflict between business and patient care imperatives. From the Foreword "With this manual, leaders of health systems and medical groups can achieve these goals and align their physicians, management, care teams, payers, and patients to deliver exceptional care that will improve quality while lowering costs, resulting in better care, better patient experience, and more affordable health care." This book, at this critical time, offers a comprehensive argument in favor of physician-led reform. Table of Contents Chapter 1 - Medicare for All Lives Chapter 2 - Obamacare: A Work in Progress Chapter 3 - Industry Consolidation on Steriods Chapter 4 - Primary Care on The Ropes Chapter 5 - Waste Not, Want Not Chapter 6 - Population Health Management Chapter 7 - Addressing Social Determinants of Health Chapter 8 - Physician-led Healthcare Reform Chapter 9 - Building the New Delivery System Chapter 10 - Taking Advantage of Health IT Chapter 11 - The Payoff Chapter 12 - Drugs and the Technology Challenge Final Thoughts
Book Synopsis Becoming a Reflective Practitioner by : Christopher Johns
Download or read book Becoming a Reflective Practitioner written by Christopher Johns and published by John Wiley & Sons. This book was released on 2013-04-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Christopher Johns is an internationally recognised pioneer of reflective practice in nursing and health care’ (Nursing Standard) Becoming a Reflective Practitioner provides a unique insight into reflective practice, exploring the value of using models of reflection, with particular reference to Christopher Johns' own model for structured reflection. Now in its fourth edition, this book has been completely revised and updated to include up-to-date literature and reflective extracts. Contemporary in approach, this definitive text contains a variety of rich and insightful reflective extracts that support the main issues being raised in each chapter, and challenges practitioners and students to question their own practice. Now with further scenarios and case studies included throughout, these extracts provide the reader with access to the experience of reflective representation helping to explicate the way in which reflective practice can inform the wider notion of professional practice. The fourth edition of Becoming a Reflective Practitioner should be essential reading to everybody using reflection in everyday clinical practice. Special Features New, fully updated edition of a seminal text in the field Includes an additional chapter looking at existing studies on reflective practice Scenarios and case studies provided throughout A practical guide to using reflection in everyday clinical practice
Author :Diana Swihart Publisher :Hcpro, a Division of Simplify Compliance ISBN 13 :9781601468680 Total Pages :0 pages Book Rating :4.4/5 (686 download)
Book Synopsis Shared Governance by : Diana Swihart
Download or read book Shared Governance written by Diana Swihart and published by Hcpro, a Division of Simplify Compliance. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shared Governance A Practical Approach to Transform Professional Nursing Practice, Second Edition Diana Swihart, PhD, DMin, MSN, APN CS, RN-BC, CEO of AAPA As of June 20, 2014, contact hours for nurses are no longer available with this product. Turn the theory of shared governance into a reality. Includes more than 30 customizable tools and forms! Change is possible. Use the principles of shared governance to improve nursing satisfaction and patient care. Anecdotal accounts and research studies attempt to connect shared governance with rosy outcomes. But without defining and measuring its underlying concepts, how can organizations assess it? And if shared governance isn't defined and measured, how can it be connected to outcomes? Change your nursing culture for the better. This book shows you how to define and measure shared governance so you can evaluate efficacy and analyze outcomes. Easy-to-implement strategies help you successfully introduce shared governance or revitalize an existing model. Foreword written by Tim Porter-O'Grady, DM, EdD, ScD(h), APRN, FAAN, and tools and guidance from Robert Hess, PhD, RN, FAAN. Order today! Benefits: Get everything you need to build and sustain your shared governance model Save time with easy-to-implement tools Enhance nurse autonomy and increase competency and accountability of nursing staff Create a collaborative environment among units and departments Measure and assess outcomes to ensure continuous process improvement What's new: Updated research and case studies New benchmarking guidelines based on data from Robert Hess Evidence-based strategies to help maintain your program and curb the damaging effects of staff turnover More than 30 customizable tools and forms Here's a sampling of the customizable resources included with this book: Unit council worksheet: Structures and processes Unit council bylaws and charter Nursing governance council action request form Nursing communication policy Coordinating council agenda or minutes template Unit council minutes template After action review form Unit council discussion planner, shared decision-making tool, and quarterly report Table of Contents: Chapter 1: Introduction: The Construct of Shared Governance What Is Shared Governance? History and Development of Shared Governance Shared Governance and Professional Nursing Practice Models Shared Governance and Relational Partnerships Chapter 2: Design a Structure to Support Shared Governance Basic Requirements of All Shared Governance Systems Structural Process Models of Shared Governance Chapter 3: Build a Structure to Support Shared Governance Implementing Shared Governance Leading Strategic Change Shared Governance Systems: Perspective and Format Bylaws and Articles: Formalizing the Shared Governance Structure Chapter 4: Building the Unit-Level Practice Council for Implementing Shared Governance at Point of Care Why Is a Unit-Level Council So Important? Dealing With Change Servant (Transformational) Leadership Building Relationships: Interprofessional and Interdisciplinary Teams Building the Structure for Unit-Level Practice Councils (The Microsystem Level of Shared Governance) Chapter 5: Implementing Shared Governance at the Organization Level The Roles of the Stakeholders Chapter 6: Measure Your Process and Outcomes at the Point of Care Measurement Tools: IPNG and IPG Research on the Evidence and Principles of Shared Governance Research on Shared Governance in a Government Agency Chapter 7: Case Studies: Snapshots of Shared Governance and Best Practices Implementing Shared Governance in the U.S. and Global Communities Chapter 8: Relationships for Excellence: ANCC Magnet Recognition Program(R) and ISO 9001:2008 Quality Management The Relationship Between Shared Governance and the ANCC Magnet Recognition Program(R) The Relationship Between Shared Governance and the ISO 9001:2008 Quality Management System Chapter 9: Tips for Success Best Practices Shared by Direct-Care Nurses, Team Leaders, and Other Organizations Chapter 10: Conclusions and Recommendations: Where Do We Go From Here? Learning objectives: Define the four primary principles of shared governance: partnership, equity, accountability, and ownership Compare two professional nursing practice models Identify five characteristics that shared governance structures have in common Discuss the basic guidelines for forming the governance bodies in shared governance Compare and contrast four structural process models of shared governance Identify four strategic changes related to implementation of shared governance Describe the roles and responsibilities of a design team for implementation of shared governance Discuss the purpose of bylaws and articles and how they are established when formalizing the shared governance structure Describe the importance of a unit-level council List three strategies to help nurses accept change when establishing and building a unit council Identify the first three steps in building a unit-level practice council Discuss the roles of the following stakeholders: leadership, union representatives, community members, nurses, and patients Describe how shared governance can be an integrating structure in healthcare organizations under nursing's leadership Identify some of the research done on the principles of shared governance Discuss the research project that looked at shared governance in a government agency using the Index of Professional Nursing Governance (IPNG) Describe the attributes of the shared governance process of the organizations featured in the case studies Describe the ANCC Magnet Recognition Program(R) and its relationship to shared governance Describe the ISO 9001:2008 quality management system and its relationship to shared governance Describe 10 tips for success when implementing shared governance State four key messages from the Institute of Medicine and Robert Wood Johnson Foundation Initiative on the Future of Nursing study (2011) for advancing nursing professional practice Describe how the recommendations from the Initiative on the Future of Nursing study could be supported through shared governance
Book Synopsis Clinical Guidelines for Advanced Practice Nursing by : Karen G. Duderstadt
Download or read book Clinical Guidelines for Advanced Practice Nursing written by Karen G. Duderstadt and published by Jones & Bartlett Publishers. This book was released on 2016-03-17 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clinical Guidelines for Advanced Practice Nursing: An Interdisciplinary Approach, Third Edition is an accessible and practical reference designed to help nurses and students with daily clinical decision making. Written in collaboration with certified nurse midwives, clinical nurse specialists, nurse practitioners, nutritionists, pharmacists, and physicians, it fosters a team approach to health care. Divided into four areas—Pediatrics, Gynecology, Obstetrics, and, Adult General Medicine—and following a lifespan approach, it utilizes the S-O-A-P (Subjective-Objective-Assessment-Plan) format. Additionally, the authors explore complex chronic disease management, health promotion across the lifespan, and professional and legal issues such as reimbursement, billing, and the legal scope of practice. The Third Edition has a keen focus on gerontology to accommodate the AGNP specialty and to better assist the student or clinician in caring for the aging population. The authors follow the across the life span approach and focus on common complete disorders. Certain chapters have been revised and new chapters have been added which include:Health Maintenance for Older Adults; Frailty; Common Gerontology Syndromes; Cancer Survivorship; Lipid Disorders; Acne (pediatrics section). Please note that the 2016 CDC Guidelines for prescribing opioids for chronic pain in the United States were not yet available at the time the authors were updating the Third Edition. See the Instructor Resources tab to read a note from the authors about their recommendations for resources around these guidelines.
Book Synopsis Professional Practice for Interior Designers by : Christine M. Piotrowski
Download or read book Professional Practice for Interior Designers written by Christine M. Piotrowski and published by Wiley. This book was released on 1994-09-16 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive book provides information on establishing and managing an interior design practice. Equally relevant for commercial and residential designers, it covers all the basics from legal responsibilities to financial management, personnel management, licensing, marketing, and general business issues. The First Edition was the winner of the prestigious Joel Polsky award from ASID.
