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A Marketing Plan For The Retail Bank
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Book Synopsis A Marketing Plan for the Retail Bank by : Christine Cole
Download or read book A Marketing Plan for the Retail Bank written by Christine Cole and published by . This book was released on 1994 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Strategies in Retail Banks by : Trevor Watkins
Download or read book Marketing Strategies in Retail Banks written by Trevor Watkins and published by . This book was released on 2000 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at the strategic marketing methods used by retail banks to help with objective analysis of future trends in the market. This report examines factors affecting the supply and demand for retail banking services, the major competitors for retail banking and their impact on the consumer market for financial services. The report aims to identify the strategic options available in order to gain a competitive advantage. It outlines the marketing choices that need to be made: price competition versus service quality, media advertising versus below-the-line promotion, family brands versus individual brands, traditional versus new distribution routes, compete versus co-operate, and niche player versus financial supermarkets. The report also includes case studies from market leaders which show innovative marketing practices.
Book Synopsis Bank Marketing by : R. Eric Reidenbach
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building a Financial Services Marketing Plan by : Bank Marketing Association (U.S.)
Download or read book Building a Financial Services Marketing Plan written by Bank Marketing Association (U.S.) and published by . This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing for Bankers by : Mary Ann Pezzullo
Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Targeting Retail Banking Customers with Commercial and Personal Relationships by : Brenda Doscher
Download or read book Targeting Retail Banking Customers with Commercial and Personal Relationships written by Brenda Doscher and published by . This book was released on 1996 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Financial Services Marketing Handbook by : Evelyn Ehrlich
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Book Synopsis Marketing Plan for Retail Deposit Acquisition Through Utilization of a Personal Banker Program by : Louise M. Murdoch
Download or read book Marketing Plan for Retail Deposit Acquisition Through Utilization of a Personal Banker Program written by Louise M. Murdoch and published by . This book was released on 1981 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNB, with a youthful customer base from middle status households, is the only bank in its market to offer a Personal Banker Program (PBP). The marketing plan's objective is to acquire retail deposits through utilization of the PBP, to cultivate long-term financial relationships that directly impact the bank's profit growth, and to reduce the number of one-service users of the bank. Detailed short- and long-term profitability projections are made and risks (staff turnover, legal/regulatory matters, and competition) are discussed. Mail questionnaires and telephone surveys were conducted to determine what percent of customers had a favorable attitude toward the PBP, to study the potential for cross-selling customers, and to determine the level of appeal among noncustomers. The personal banker's salesmanship function was emphasized by sales training, the establishment of M.B.O., improved communications, and an employee incentive campaign. A product manual and details of the incentive program are provided.
Book Synopsis Marketing for the Bank Executive by : Leonard L. Berry
Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essential Guide to Marketing Planning by : Marian Burk Wood
Download or read book Essential Guide to Marketing Planning written by Marian Burk Wood and published by Pearson Higher Ed. This book was released on 2017-01-16 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
Book Synopsis Drives and Tasks in Bank Marketing by : Leo Onyiriuba
Download or read book Drives and Tasks in Bank Marketing written by Leo Onyiriuba and published by CreateSpace. This book was released on 2013 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some bankers feel they do not have to read any book to do their marketing jobs well. They think that all they need to succeed in marketing are flair, ability to network, personal contacts, and entreaty. Doing so, they simply do things that tend to gratify expediency of the marketing situation in which they find themselves. Of course the foregoing views are erroneous. The factors on which the erroneous views hinge relate to, and could be useful in, only certain personal selling assignments. Otherwise, in executing complex marketing tasks, such factors would hardly be relevant. Of the twenty-two chapters of this book, for instance, such factors gained value in only one and a half chapters (see chapters five and twenty-two). This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. Enriched with market researches, empirical data, literature reviews, and theoretical analyses, the book underscores the interdependence of knowledge of theory and practice for the success of marketing in banking. Its target market includes practising bankers, business schools and students. The book is divided into five sections, and covers major aspects of bank marketing as follows: Section I: General principles, goals, and tasks Marketing of financial services - an overview Financial services marketing environment Market analysis, segmentation, and targeting Marketing planning - bases, tasks, and issues Calls, prospecting for accounts, and negotiating transactions Marketing and operations duel Section II: Customer service - orientation, Standard, and measures Customer definition, analysis, and service Enthroning ideals of customer service Service orientation and disposition of employees Operations risks, errors, and frauds Section III: Springboard for bank marketing Relationship management strategies, drives and practices Account management goals and responsibilities Liquidity - staving off treasury crisis Section IV: Markets structure, behaviour, and strategies Retail banking and small businesses Consumer banking sector, behaviour, and analysis Commercial banking sector and middle-tier market Corporate banking sector and strategies Government and public sector Section V: Marketing tools, mix, and strategies Product concepts, development and policy Pricing decisions, strategy, and policy Promotional strategies, practices, and influences Distribution and financial services delivery system "Drives and tasks in bank marketing" is certainly an invaluable text for practitioners and students alike."
Book Synopsis Marketing in Commercial Banks by : W. Ogden Ross
Download or read book Marketing in Commercial Banks written by W. Ogden Ross and published by . This book was released on 1968 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Planning for Financial Services by : Roy Stephenson
Download or read book Marketing Planning for Financial Services written by Roy Stephenson and published by Gower Publishing, Ltd.. This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products of all kinds. Marketing Planning for Financial Services is a sourcebook and checklist against which product managers in the financial services industry can build and validate their marketing plans. The book illustrates the whole range of marketing techniques and puts each into its context within the financial services market. Roy Stephenson's book covers the marketing process, from preliminary market study right through to product management and customer relationship building. A 'must' for practising product managers in banks, building societies, insurance companies, in fact the whole consumer and business-to-business financial services sector.
Book Synopsis Relationship Marketing in Retail Banking by : Daniel Lashar
Download or read book Relationship Marketing in Retail Banking written by Daniel Lashar and published by LAP Lambert Academic Publishing. This book was released on 2012 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.
Download or read book Bank Marketing written by and published by . This book was released on 1995 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Community Reinvestment Act Retail Marketing Plan by : Reese Lackey
Download or read book Community Reinvestment Act Retail Marketing Plan written by Reese Lackey and published by . This book was released on 1994 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Marketing Plan for a Small Bank by : G. Thomas Andes
Download or read book A Marketing Plan for a Small Bank written by G. Thomas Andes and published by . This book was released on 1972 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: