A Marketing Approach To Physician Recruitment

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A Marketing Approach to Physician Recruitment

Author : James O. Hacker
Publisher : Psychology Press
ISBN 13 : 9781560248989
Total Pages : 148 pages
Book Rating : 4.2/5 (489 download)

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Book Synopsis A Marketing Approach to Physician Recruitment by : James O. Hacker

Download or read book A Marketing Approach to Physician Recruitment written by James O. Hacker and published by Psychology Press. This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment programs. Given the ever-changing status on health care reform, hospital administrators and physicians are faced with the challenge of meeting the growing needs of patients, as well as their own internal priorities. In order to survive, the medical profession as a whole must make the commitment to identify the needs of the community it serves, while integrating the activities and roles of departments, boards and staff. In the past, physician recruitment has tended to itself. As part of a competitive system, neither the individual provider nor the medical group can afford to ignore its physician profile. This book is aware of the needs of today's hospitals and presents a program to facilitate the process of recruiting physicians. The authors provide the reader with a step-by-step physician recruiting process. They include additional materials to support the recruiting process. The book is comprised of four sections. The process section provides organization for the recruitment program by assisting readers with creating a written plan. The resources section facilitates that plan's effectiveness by providing information for developing pro forms, community support, letters, tracking forms, incentive packages, and legal documents. The reference section lists organizations, contact names, addresses, and phone numbers needed for recruiting. A Marketing Approach to Physician Recruitment is the only book of its kind. Hospitals can use it to develop a practical and proven process for recruiting physicians. It is an effective tool for meeting the needs of patients and physicians alike.

Innovations in Hospital Marketing

Author : William J. Winston
Publisher : Psychology Press
ISBN 13 : 9780866563499
Total Pages : 168 pages
Book Rating : 4.5/5 (634 download)

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Book Synopsis Innovations in Hospital Marketing by : William J. Winston

Download or read book Innovations in Hospital Marketing written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!

So You Always Wanted to Be A Physician Recruiter

Author : Cpc Bob Eskridge
Publisher : AuthorHouse
ISBN 13 : 9781434395924
Total Pages : 334 pages
Book Rating : 4.3/5 (959 download)

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Book Synopsis So You Always Wanted to Be A Physician Recruiter by : Cpc Bob Eskridge

Download or read book So You Always Wanted to Be A Physician Recruiter written by Cpc Bob Eskridge and published by AuthorHouse. This book was released on 2008-11-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The youth of the ocean floors (0- .3Ma) verses the age of plate tectonics (2-3 Ma) suggests strongly that plate tectonics is cyclic. Densified silicate liquid(Ls) at about 290km depth suggests that it could be the ingredient that lightens the outer core as well as an active ingredient in its activities along with lower mantle phases high density magnesium provoskite (MgPv), calcium perovskite (CaPv), magnesiumwustite (Mw), iron(Ir) and iron liquid(Lm) plus isobarically and isothermally invariant liquid phases. Unstable convective contacts among these phases at all levels produce heat as they tend toward stable equilibrium. This heat expands against the earth's mantle and even causes the inner core to melt with 5cc\g. Eventually, the core-mantle boundary fails along lines and / or points to allow for the exit of densified silicate liquid. This liquid reacts with the lower mantle to produce unique liquids FOZO for oceanic island basalts and C-Component for the ridge and rise basalts ofthe Atlantic, Indian and Pacific oceans. It is thought that these ejected liquids react to form hot solid plumes of low viscosity that ascend to 290 km where they melt on decompression to basalt that ascends further to create oceanic crust. Sea-floor spreading followed by subduction to the earth's core where the cycle ends to begin... again and again. A hypothetical ternary system is used to illustrate the cycle from beginning to end. Experimental evidence indicates that the core-mantle boundary may be as simple as a quaternary reaction: MgPv + CaPv +Mw = Ls + Lm, where Ls probably contains some Fe203.

A Marketer's Guide to Physician Relations

Author : Kriss Barlow
Publisher : HC Pro, Inc.
ISBN 13 : 1601460740
Total Pages : 249 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis A Marketer's Guide to Physician Relations by : Kriss Barlow

Download or read book A Marketer's Guide to Physician Relations written by Kriss Barlow and published by HC Pro, Inc.. This book was released on 2007 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders

Marketing the Group Practice

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317941969
Total Pages : 103 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing the Group Practice by : William Winston

Download or read book Marketing the Group Practice written by William Winston and published by Routledge. This book was released on 2014-07-10 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.

Physician Recruitment and Employment

Author : Eugene E. Olson
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763745769
Total Pages : 306 pages
Book Rating : 4.7/5 (457 download)

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Book Synopsis Physician Recruitment and Employment by : Eugene E. Olson

Download or read book Physician Recruitment and Employment written by Eugene E. Olson and published by Jones & Bartlett Learning. This book was released on 2004 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physician Recruitment and Employment: A Complete Reference Guide is a comprehensive orientation and instruction manual for physician recruitment and employment policies and contracts. An invaluable resource for hospitals and health care providers who have questions about the far-reaching government regulations pertaining to physician recruitment, this book will help readers avoid potential pitfalls and help ensure legal compliance.In a world where the regulations regarding physician recruitment are vague and often contradictory, Physician Recruitment and Employment: A Complete Reference Guide will help you stay on top of ever-changing guidelines.Comes with Free CD-ROM!

Environmental Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136590269
Total Pages : 416 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Environmental Marketing by : William Winston

Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Marketing Planning in a Total Quality Environment

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317939069
Total Pages : 483 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing Planning in a Total Quality Environment by : William Winston

Download or read book Marketing Planning in a Total Quality Environment written by William Winston and published by Routledge. This book was released on 2020-02-27 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

Internal Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136459391
Total Pages : 178 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Internal Marketing by : William Winston

Download or read book Internal Marketing written by William Winston and published by Routledge. This book was released on 2012-10-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.

Squeezing a New Service Into a Crowded Market

Author : Dennis J. Cahill
Publisher : Psychology Press
ISBN 13 : 9781560249399
Total Pages : 186 pages
Book Rating : 4.2/5 (493 download)

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Book Synopsis Squeezing a New Service Into a Crowded Market by : Dennis J. Cahill

Download or read book Squeezing a New Service Into a Crowded Market written by Dennis J. Cahill and published by Psychology Press. This book was released on 1995 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Squeezing a New Service Into a Crowded Market begins to answer the question of how to successfully offer another service in what appears to be an already crowded market. Is there room for one more hospital? Another law firm? Another newspaper? Another spreadsheet? Yes, according to Dennis Cahill. He shows readers how--through theory and case studies--to define, produce, and market a new service in a field where there already exists a similar service. He provides a roadmap for successful planning and introduction of new services. This roadmap uses perceptual mapping and case applications to show how adding a new service should and should not be done. Perceptual mapping is fully described and its use to find gaps in the service coverage is detailed. Three case studies of services which have been introduced into crowded markets are used to show how and how not to offer a new service. Cahill looks at these services from the perspective of customer design and internal development. Both practitioners of services marketing and advanced marketing students who want the "real world" application of the marketing theory learned in the classroom can benefit from Squeezing a New Service Into a Crowded Market. Part I explores the research necessary to utilize Cahill's approach. In Part II, Cahill presents detailed case examples from his own files of how various services were offered to crowded markets--and all failed. These case analyses dissect the failures, explain where, why, and how they failed, and interpose what could and should have been done to prevent--or at least reduce the probability of--a failure. Readers will clearly see the common thread running through these failures and will be able to avoid failures of their own. Part III deals with innovation and how to handle it in a service firm.

Managed Service Restructuring in Health Care

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317939085
Total Pages : 126 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Managed Service Restructuring in Health Care by : William Winston

Download or read book Managed Service Restructuring in Health Care written by William Winston and published by Routledge. This book was released on 2019-05-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek to solve the problem of how to deal with health care services that appear to be no longer productive. In Managed Service Restructuring in Health Care, the authors provide a solid theoretical base for what they have developed in MSR (Managed Service Restructuring)--a conscious--not crisis--management tool. They prepare readers for implementing MSR techniques by describing them in detail for their application to readers’situations. MSR approaches to planned health care management, as introduced in this book, help administrators channel scarce resources to the services the community wants and needs most. Facts and cases are offered as examples of when and how MSR techniques have been applied successfully. The authors also include failure cases where, if MSR techniques had been followed, health care providers would have survived in several communities. Incorporate the information in this book to enhance long-range planning and prevent closure of health care services needed by the community. Along with financial and marketing tools necessary for long-range planning, Goldman and Mukherjee list warning signals that alert professionals to the need to review the services and products offered. They also fully explore these areas: Product Life Cycle Boston Consulting Group’s Portfolio of Business (Growth Share Matrix) Product Development Product Planning Public Service of Health Care Providers Centers of Excellence Service Diversification/Consolidation Investment/Disinvestment Criteria Marketing in Competitive Environment for Health Services Health care managers, hospital administrators, and students in health services management programs can benefit from the focus on conscious planning in Managed Service Restructuring in Health Care. While many of the examples take place within acute care hospitals, the MSR approach and this book are designed to assist any health care administrator or manager. With knowledge of when and how services can be prolonged, professionals can more effectively lead their health care provider into a more competitive environment. The analyses used in the book should enhance many readers’knowledge of basic marketing and financial principles and theories important to restructuring and providing health services today.

Physician Recruitment and Employment

Author : Eugene E. Olson
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763738679
Total Pages : 328 pages
Book Rating : 4.7/5 (386 download)

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Book Synopsis Physician Recruitment and Employment by : Eugene E. Olson

Download or read book Physician Recruitment and Employment written by Eugene E. Olson and published by Jones & Bartlett Learning. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Second Edition of Physician Recruitment and Employment serves as a resource for physician recruitment offices within hospitals, medical groups, and health systems. Thoroughly updated, this edition offers comprehensive coverage of revisions made to the Stark self referral guidelines, general guiding principles, current legal environments, and recruitment policy development. In addition, it provides readers with the templates and tools necessary to optimize physician recruitment."--BOOK JACKET.

Managing Sales Professionals

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136590617
Total Pages : 416 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Managing Sales Professionals by : William Winston

Download or read book Managing Sales Professionals written by William Winston and published by Routledge. This book was released on 2013-01-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is needed by sales managers who want to oversee a successful sales staff. The author, Joseph Vaccaro, uses an “integrated model” approach. He integrates the marketing mix as it relates to selling, and then he delves into the daily situations and problems readers encounter as practicing sales managers. With cases at the end of each chapter that make the chapter material come to life, Managing Sales Professionals is a practical tool for those in the world of marketing and sales management. It is a realistic, pragmatic, practical, how-to approach that explains complex concepts in a clear and concise manner. Vaccaro avoids generalities, and he cuts right to the critical specifics for sales managers in the real world. Terms and concepts are clearly defined, and each chapter concludes with penetrating questions to further develop your sales management skills. Along with a highly pertinent chapter on legal and ethical aspects in selling, Managing Sales Professionals covers: how to recruit salespeople motivation procedures gender and racial diversity of the sales force how to plan and conduct a training program effective selling techniques how to develop brand awareness new sales technology how to determine pricing and discount policies compensation policies how to determine transportation policies control and evaluation procedures how to effectively interact with marketing Anyone looking to increase sales, such as business owners, consultants, marketing professionals, and practicing salespeople and sales managers, can use this book to examine their sales staffs and look for areas in which to improve. Managing Sales Professionals is also ideal for upper level undergraduate students as they learn the basics of how to sell, organize, and run a sales force.

Predicting Successful Hospital Mergers and Acquisitions

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136372288
Total Pages : 141 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Predicting Successful Hospital Mergers and Acquisitions by : William Winston

Download or read book Predicting Successful Hospital Mergers and Acquisitions written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

Risky Business

Author : William Winston
Publisher : Routledge
ISBN 13 : 131795789X
Total Pages : 238 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Risky Business by : William Winston

Download or read book Risky Business written by William Winston and published by Routledge. This book was released on 2014-06-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risky Business tells in plain language the specific behaviors that indicate an employee has the potential to become violent, and it tells managers what to do--and what not to do--to prevent workplace violence. Author Lynne Falkin McClure describes in clear detail the eight major categories of behavioral clues to violence and includes anecdotes from work settings to help managers and others identify potentially violent employees. Most importantly, she emphasizes the precautions and steps managers must take when they see these “clues” in an employee’s behavior and how to create and maintain a work environment that is likely to protect everyone. Including the hiring--appraisal--training process, Risky Business focuses on system-wide, ongoing prevention steps organizations can take to protect everyone in the workplace. The book points out for readers informal organizational ‘policies’that unwittingly encourage potentially dangerous behaviors in employees and then offers alternative ‘policies’that create and maintain a safer environment. Managers, members of personnel, and public relations representatives learn how to deal effectively with the fears of workers and customers should a violent event occur that affects the company’s morale and image. However, readers are certain to gain the skills and foresight necessary to avert disaster before it strikes. Lynne Falkin McClure, PhD, is a management consultant, workshop designer/facilitator, and public speaker in Tempe, Arizona. President of McClure Associates Management Consultants, Inc., since 1980, she specializes in work relationships and conducts inhouse workshops for corporations and government agencies. Through The McClure Institute in Tempe, she offers intensive 5--day courses for executives, directors, and managers, as well as for EAP specialists and mental health professionals, on how to identify and prevent potential workplace violence. Dr. McClure has been a guest on several national shows, including appearances on “Maury Povich,” “Between the Lines” (Associated Press Broadcast News), “Good Day Atlanta,” “Market Talk” (KWHY-TV, America’s first all-financial station), and “Wireless Flash” (San Diego).

How Consumers Pick a Hotel

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136374523
Total Pages : 175 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis How Consumers Pick a Hotel by : William Winston

Download or read book How Consumers Pick a Hotel written by William Winston and published by Routledge. This book was released on 2013-05-13 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!

Contemporary Sales Force Management

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136373683
Total Pages : 319 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Contemporary Sales Force Management by : William Winston

Download or read book Contemporary Sales Force Management written by William Winston and published by Routledge. This book was released on 2013-05-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management policies to reflect changing industry dynamics, and how to raise your level of sales efficiency through the use of customer advisory groups and sales technological tools, such as video conferencing, database management, and up-to-date industry software. Through the book’s important discussions on lowering mutual costs, building long-term customer relationships, improving sales skills, and developing core process skills, you will also learn to think and act with a strategic perspective that successfully steers the sales process.Grounded in practical applications, Contemporary Sales Force Management unites theoretical principles with applied examples and case studies gathered from research with major firms in dynamic markets such as Beijing and Shanghai in China, the European Union, and the United States. From these case studies demonstrating how top players achieve success, you gain critical information on: the role of the sales force manager in organizations strategic issues for an international sales effort gaining functional expertise in sales and marketing along with industry knowledge globalization and its impact on sales management strategies for applying Total Quality Management to sales electronic commerce and cultivating customers on the Web the consequences of having a poorly motivated sales force with low morale developing an environment that fosters and rewards the management of crisis understanding your biases and stereotypical assumptions about others and how these affect decisionmaking dealing with the legal and regulatory environment and ethical issues that arise in the course of managing the sales forceContemporary Sales Force Management is the book managers, entrepreneurs, business people, and faculty and students of executive business education programs have long awaited. Its sample sales plan, specific strategies, and hands-on advice will prove indispensable as you maneuver away from the coattails of your competitors into a leading position in the marketplace.