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A Manual For The Use Of Focus Groups
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Book Synopsis Focus Groups by : Richard A. Krueger
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Book Synopsis A Manual for the Use of Focus Groups by : Susan Dawson
Download or read book A Manual for the Use of Focus Groups written by Susan Dawson and published by International Nutrition Foundation for. This book was released on 1993 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Using Focus Groups by : Ivana Acocella
Download or read book Using Focus Groups written by Ivana Acocella and published by SAGE. This book was released on 2020-10-12 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the authors′ thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as ′expert advice′ and ′concepts and theories′ boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.
Book Synopsis How to Do Your Own Focus Groups by : David A. Ball
Download or read book How to Do Your Own Focus Groups written by David A. Ball and published by National Inst for Trial Advocacy. This book was released on 2001 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Book Synopsis Focus Groups by : Richard A. Krueger
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations. Key Features Offers the latest on telephone and Internet focus groups Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results. Gives solid information on organizational focus groups Presents ways on how to recruit participants to the focus group Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results. Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information. Intended Audience This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.
Book Synopsis Collecting Qualitative Data by : Greg Guest
Download or read book Collecting Qualitative Data written by Greg Guest and published by SAGE. This book was released on 2013 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a very practical and step-by-step guide to collecting and managing qualitative data,
Book Synopsis The Focus Group Guidebook by : David L. Morgan
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book From Their Lives written by Helen D. Ward and published by . This book was released on 2002 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Focus Groups in Social Research by : Michael Bloor
Download or read book Focus Groups in Social Research written by Michael Bloor and published by SAGE. This book was released on 2001-03-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE Publications. This book was released on 1997-11-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990's by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.
Book Synopsis The Power of Focus Groups by : Janet Mancini Billson
Download or read book The Power of Focus Groups written by Janet Mancini Billson and published by . This book was released on 2007 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A practical and applied approach to focus group research that will help neophyte and experienced researchers plan, conduct, and report the findings from focus groups, The Power of Focus Groups is rooted firmly in social science theory and research design. Each chapter emphasizes conducting high quality focus groups that produce good data rather than interesting information that may be distorted because of design and moderation flaws. The manual follows the natural flow of focus group research, and includes chapters on communicating in groups and special topics as well. You will find sample materials for each stage of the research process in the Appendix at the end of the report. A bibliography provides resources for further reading and research."
Book Synopsis Basic and Advanced Focus Groups by : David L. Morgan
Download or read book Basic and Advanced Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 2018-07-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Book Synopsis Moderating Focus Groups by : Richard A. Krueger
Download or read book Moderating Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Book Synopsis Focus Groups by : Richard A. Krueger
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE Publications, Incorporated. This book was released on 1994-02-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: " - Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. " - Designing questions" for asking effective questions to draw out a group and how to refine them based on the group's responses. " - Collaborative Approach" updated to address the latest ways to implement the empowerment and action research. " - Budgeting" how to more effectively budget for a focus group " - Coding" how to more effectively use existing software packages to code and analyze the results of a focus group.
Book Synopsis Analyzing and Reporting Focus Group Results by : Richard A. Krueger
Download or read book Analyzing and Reporting Focus Group Results written by Richard A. Krueger and published by SAGE. This book was released on 1998 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.
