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Author : Edward C. Crimmins
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Management Guide to Cooperative Advertising written by Edward C. Crimmins and published by . This book was released on 1970 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yong Shi
Publisher : Springer Science & Business Media
ISBN 13 : 3540239871
Total Pages : 275 pages
Book Rating : 4.5/5 (42 download)
Download or read book Data Mining and Knowledge Management written by Yong Shi and published by Springer Science & Business Media. This book was released on 2005-01-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: criteria linear and nonlinear programming has proven to be a very useful approach. • Knowledge management for enterprise: These papers address various issues related to the application of knowledge management in corporations using various techniques. A particular emphasis here is on coordination and cooperation. • Risk management: Better knowledge management also requires more advanced techniques for risk management, to identify, control, and minimize the impact of uncertain events, as shown in these papers, using fuzzy set theory and other approaches for better risk management. • Integration of data mining and knowledge management: As indicated earlier, the integration of these two research fields is still in the early stage. Nevertheless, as shown in the papers selected in this volume, researchers have endearored to integrate data mining methods such as neural networks with various aspects related to knowledge management, such as decision support systems and expert systems, for better knowledge management. September 2004 Yong Shi Weixuan Xu Zhengxin Chen CASDMKM 2004 Organization Hosted by Institute of Policy and Management at the Chinese Academy of Sciences Graduate School of the Chinese Academy of Sciences International Journal of Information Technology and Decision Making Sponsored by Chinese Academy of Sciences National Natural Science Foundation of China University of Nebraska at Omaha, USA Conference Chairs Weixuan Xu, Chinese Academy of Sciences, China Yong Shi, University of Nebraska at Omaha, USA Advisory Committee
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerhard Aust
Publisher : Springer
ISBN 13 : 3319116266
Total Pages : 167 pages
Book Rating : 4.3/5 (191 download)
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Author : Ronald K. Klimberg - USE 0048
Publisher : Emerald Group Publishing
ISBN 13 : 0857249991
Total Pages : 326 pages
Book Rating : 4.8/5 (572 download)
Download or read book In Productivity, Finance, and Operations written by Ronald K. Klimberg - USE 0048 and published by Emerald Group Publishing. This book was released on 2006-06-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talks about the applications of management science to: Multi-Criteria Decision Making, Operations and Supply Chain Management, Productivity Management (DEA), and Financial Management. This book provides an overview of some of the most essential aspects of the discipline. It is suitable for persons interested in management or management science.
Author : Kenneth D. Lawrence
Publisher : Emerald Group Publishing
ISBN 13 : 0762312211
Total Pages : 325 pages
Book Rating : 4.7/5 (623 download)
Download or read book In Productivity, Finance, and Operations written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2006-06-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talks about the applications of management science to: Multi-Criteria Decision Making, Operations and Supply Chain Management, Productivity Management (DEA), and Financial Management. This book provides an overview of some of the most essential aspects of the discipline. It is suitable for persons interested in management or management science.
Author : Harvey R. Cook
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 ( download)
Download or read book Selecting Advertising Media written by Harvey R. Cook and published by . This book was released on 1977 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Rogers III
Publisher : Springer
ISBN 13 : 3319169378
Total Pages : 665 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference written by John C. Rogers III and published by Springer. This book was released on 2015-06-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Farm Credit Administration. Cooperative Research and Service Division
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (3 download)
Download or read book Guide for Post-war Development of Cooperatives written by United States. Farm Credit Administration. Cooperative Research and Service Division and published by . This book was released on 1944 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Delmer Dawson Brubaker
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.3/5 (243 download)
Download or read book Cooperative Marketing of Farm Products written by Delmer Dawson Brubaker and published by . This book was released on 1932 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cesar Brea
Publisher : FT Press
ISBN 13 : 0133994775
Total Pages : 1465 pages
Book Rating : 4.1/5 (339 download)
Download or read book The Definitive Guide to Marketing Analytics and Metrics (Collection) written by Cesar Brea and published by FT Press. This book was released on 2014-08-18 with total page 1465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Author :
Publisher :
ISBN 13 :
Total Pages : 1332 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin written by and published by . This book was released on 1935 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.:/5 (34 download)
Download or read book Cooperation in Agriculture, Selected and Annotated Reading List written by and published by . This book was released on 1936 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Baskerville
Publisher : SAGE Publications
ISBN 13 : 1544341199
Total Pages : 658 pages
Book Rating : 4.5/5 (443 download)
Download or read book Music Business Handbook and Career Guide written by David Baskerville and published by SAGE Publications. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.
Author : Edwin E. Bobrow
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Handbook: Marketing practices written by Edwin E. Bobrow and published by Irwin Professional Publishing. This book was released on 1985 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1250 pages
Book Rating : 4.3/5 ( download)
Download or read book Consumers' Guide written by and published by . This book was released on 1938 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
