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Author : Herman Strecker Hettinger
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (2 download)
Download or read book A Decade of Radio Advertising written by Herman Strecker Hettinger and published by . This book was released on 1971 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : HERMAN STRECKER. HETTINGER
Publisher :
ISBN 13 : 9781033502693
Total Pages : 0 pages
Book Rating : 4.5/5 (26 download)
Download or read book DECADE OF RADIO ADVERTISING written by HERMAN STRECKER. HETTINGER and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herman S. Hettinger
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.:/5 (36 download)
Download or read book A Decade of Radio Advertising written by Herman S. Hettinger and published by . This book was released on 1971 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herman Strecker 1902- Hettinger
Publisher : Hassell Street Press
ISBN 13 : 9781013793691
Total Pages : 270 pages
Book Rating : 4.7/5 (936 download)
Download or read book A Decade of Radio Advertising written by Herman Strecker 1902- Hettinger and published by Hassell Street Press. This book was released on 2021-09-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Herman Strecker Hettinger
Publisher : Forgotten Books
ISBN 13 : 9781330284681
Total Pages : 370 pages
Book Rating : 4.2/5 (846 download)
Download or read book A Decade of Radio Advertising written by Herman Strecker Hettinger and published by Forgotten Books. This book was released on 2015-06-12 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from A Decade of Radio Advertising About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Herman Strecker Hettinger
Publisher : Forgotten Books
ISBN 13 : 9780266428312
Total Pages : 370 pages
Book Rating : 4.4/5 (283 download)
Download or read book A Decade of Radio Advertising (Classic Reprint) written by Herman Strecker Hettinger and published by Forgotten Books. This book was released on 2017-10-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from A Decade of Radio Advertising About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Herman Strecker Hettinger
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Decade of Radio Advertising written by Herman Strecker Hettinger and published by . This book was released on 1933 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc G. Weinberger
Publisher : Lexington Books
ISBN 13 : 9780669250039
Total Pages : 210 pages
Book Rating : 4.2/5 (5 download)
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Charles F. McGovern
Publisher : Univ of North Carolina Press
ISBN 13 : 080787664X
Total Pages : 553 pages
Book Rating : 4.8/5 (78 download)
Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author : Richard S. Nickeson
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.:/5 (89 download)
Download or read book The History of the Radio Commercial written by Richard S. Nickeson and published by . This book was released on 1946 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Cullen
Publisher : John Wiley & Sons
ISBN 13 : 0470673656
Total Pages : 309 pages
Book Rating : 4.4/5 (76 download)
Download or read book Popular Culture in American History written by Jim Cullen and published by John Wiley & Sons. This book was released on 2013-04-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Popular Culture in American History updates the text for a contemporary readership and explores academic developments in this area of study over the last decade. Fully revised second edition with over 50 percent new material Compact and classroom-friendly format Includes the best writing on popular culture from the 1970s onwards Essays examine pivotal moments, issues, and genres in American popular culture, from the ‘penny press’ to the Internet
Author : Jim Cox
Publisher : McFarland
ISBN 13 : 0786451769
Total Pages : 333 pages
Book Rating : 4.7/5 (864 download)
Download or read book Sold on Radio written by Jim Cox and published by McFarland. This book was released on 2008-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Author : Timothy D. Taylor
Publisher : University of Chicago Press
ISBN 13 : 0226791157
Total Pages : 367 pages
Book Rating : 4.2/5 (267 download)
Download or read book The Sounds of Capitalism written by Timothy D. Taylor and published by University of Chicago Press. This book was released on 2012-07-27 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Author : William Leiss
Publisher : Routledge
ISBN 13 : 1135887349
Total Pages : 680 pages
Book Rating : 4.1/5 (358 download)
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
ISBN 13 : 0823253767
Total Pages : 288 pages
Book Rating : 4.8/5 (232 download)
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author : Aniko Bodroghkozy
Publisher : John Wiley & Sons
ISBN 13 : 1118646053
Total Pages : 512 pages
Book Rating : 4.1/5 (186 download)
Download or read book A Companion to the History of American Broadcasting written by Aniko Bodroghkozy and published by John Wiley & Sons. This book was released on 2018-07-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950’s television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.
Author : United States. Congress. House. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.0/5 ( download)
Download or read book Performance Rights Act written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 2009 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
