A Crowdfunders Strategy Guide

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A Crowdfunder’s Strategy Guide

Author : Jamey Stegmaier
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564094
Total Pages : 217 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis A Crowdfunder’s Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder’s Strategy Guide written by Jamey Stegmaier and published by Berrett-Koehler Publishers. This book was released on 2015-09-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

A Crowdfunder's Strategy Guide

Author : Jamey Stegmaier
Publisher : National Geographic Books
ISBN 13 : 1626564086
Total Pages : 0 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis A Crowdfunder's Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder's Strategy Guide written by Jamey Stegmaier and published by National Geographic Books. This book was released on 2015-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Money Jamey Stegmaier knows crowdfunding. He’s a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he’s the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they’ll become advocates as well as funders, exponentially increasing your project’s chances of succeeding.

A Crowdfunder's Strategy Guide

Author : Jamey Stegmaier
Publisher :
ISBN 13 : 9780369312662
Total Pages : 374 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis A Crowdfunder's Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder's Strategy Guide written by Jamey Stegmaier and published by . This book was released on 2015-09-14 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important ''nuts and bolts'' elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the ''crowd'' than the ''funding.'' He shows that if you treat your backers as people, not pocketbooks - communicate regularly and transparently with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

A Crowdfunder’s Strategy Guide

Author : Jamey Stegmaier
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564108
Total Pages : 216 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis A Crowdfunder’s Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder’s Strategy Guide written by Jamey Stegmaier and published by Berrett-Koehler Publishers. This book was released on 2015-09-14 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Summary of Jamey Stegmaier's A Crowdfunder’s Strategy Guide

Author : Everest Media
Publisher : Everest Media LLC
ISBN 13 : 1669347486
Total Pages : 30 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Jamey Stegmaier's A Crowdfunder’s Strategy Guide by : Everest Media

Download or read book Summary of Jamey Stegmaier's A Crowdfunder’s Strategy Guide written by Everest Media and published by Everest Media LLC. This book was released on 2022-02-28T20:32:00Z with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 One of the biggest mistakes makers when launching a crowdfunding project is to launch too soon. The Coolest cooler is an outlier, but it serves as a great example of how not launching today can have a significant impact on your dream project. #2 The Coolest Cooler campaign was successful, and it surpassed the previous top-funded project, the Pebble smartwatch. It ended with more than $13 million. #3 Don’t launch your crowdfunding project if you’re doing anything last minute. You’re setting yourself up for failure from the start. Ninety-nine percent of the time, I know something is wrong when someone tells me they are launching their project today. #4 Back at least ten crowdfunding projects and read every update in real time, taking note of when you reach the point at which you have the strongest urge to unsubscribe.

The Everything Guide to Crowdfunding

Author : Thomas Elliott Young
Publisher : Simon and Schuster
ISBN 13 : 1440550344
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide to Crowdfunding by : Thomas Elliott Young

Download or read book The Everything Guide to Crowdfunding written by Thomas Elliott Young and published by Simon and Schuster. This book was released on 2012-12-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of the crowd to turn your dreams into reality! Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them. The Everything Guide to Crowdfunding is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including: Gaining an online presence Tapping into the crowd Understanding the different crowdfunding platforms Designing a successful campaign plan Promoting your campaign with social media, search engine optimization, and affiliate marketing Dealing with donors after your campaign ends Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.

Six Figure Crowdfunding

Author : Derek Miller
Publisher : BOOM! Studios
ISBN 13 : 9781684152117
Total Pages : 0 pages
Book Rating : 4.1/5 (521 download)

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Book Synopsis Six Figure Crowdfunding by : Derek Miller

Download or read book Six Figure Crowdfunding written by Derek Miller and published by BOOM! Studios. This book was released on 2018-07-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to know how to crowdfund projects that make hundreds of thousands of dollars? This is how. HOW THE HELL DO YOU CROWDFUND $100,000? HERE’S THE ULTIMATE HANDBOOK In this bold, irreverent, hilarious how-to guide, bestselling Kickstarter campaign manager Derek Miller takes his millions of dollars of Super Crowdfunding experience and delivers everything you need to know about being a modern entrepreneur in today’s global marketplace. In other words, this is not a cheesecake cookbook. Embrace community and learn how to maximize your MESSAGE, MECHANICS, and MARKETING so you can successfully: Get people to give a damn about you and your crazy idea so you can stand out from the noise. Avoid the mistakes the rest of us made. Discover your creative freedom and make that sweet, sweet cash. Accompanied by laugh-out-loud illustrations by cartoonist Joy Ho, enjoy an exhaustive look into what it takes to manage and execute a successful six-figure crowdfunding campaign with over $30 million worth of collective advice and pro-tips from the world class asskickers who brought you: Dude Bro Party Massacre 3 ($241,071) Augie and the Green Knight ($384,410) OrganATTACK! ($526,274) The Cyanide & Happiness Show ($770,309) Bunch of Balloons ($929,160) Superbook ($2,952,508) Joking Hazard ($3,246,588) G-RO ($3,307,773) Pillars of Eternity ($3,986,929) Bones I-IV ($12,380,214) DEREK MILLER is a crowdfunding consultant who helps craft rewards-based strategies for early-stage startup companies focused on raising capital without sacrificing equity. Since 2013, Derek has raised over $4.7 million through three Cyanide & Happiness Kickstarter campaigns, each of which launched a new, self-sustaining company. He’s been featured in Variety, PBS Rewire, USA Today’s Moonlighting, and has appeared on Crowdfunding Demystified, Crowdfunding Uncut, and Side Hustle School. Currently, Derek serves as the Business Manager at Explosm while mentoring students at the University of Texas at Dallas

Crowdfunding Secrets

Author : B. Vincent
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.2/5 (236 download)

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Book Synopsis Crowdfunding Secrets by : B. Vincent

Download or read book Crowdfunding Secrets written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-19 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Crowdfunding Secrets: A Comprehensive Guide to Successfully Funding Your Next Project" is the ultimate resource for entrepreneurs, creators, and innovators who want to bring their ideas to life through crowdfunding. This comprehensive guide takes readers step-by-step through the entire crowdfunding process, from choosing the right platform and crafting a compelling campaign to engaging backers and navigating legal issues. With detailed insights and practical tips, this book covers everything readers need to know to succeed in crowdfunding, including the psychology of crowdfunding, the importance of visual storytelling, and strategies for building a strong crowdfunding team. The book also explores the power of social media, the complexities of crowdfunding regulations, and the art of creating incentives for backers. In addition, "Crowdfunding Secrets" includes inspiring success stories of crowdfunding triumph, demonstrating the transformative power of crowdfunding to bring innovative ideas to life and create new opportunities for success. The book also looks to the future of crowdfunding, exploring emerging trends and predictions for the next decade. Whether readers are new to crowdfunding or experienced veterans, "Crowdfunding Secrets" provides the essential knowledge and practical guidance they need to achieve their crowdfunding goals and bring their visions to life.

Strategic Approaches to Successful Crowdfunding

Author : Assadi, Djamchid
Publisher : IGI Global
ISBN 13 : 1466696052
Total Pages : 378 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Approaches to Successful Crowdfunding by : Assadi, Djamchid

Download or read book Strategic Approaches to Successful Crowdfunding written by Assadi, Djamchid and published by IGI Global. This book was released on 2015-12-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives. Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.

The JOBS Act

Author : William Michael Cunningham
Publisher : Apress
ISBN 13 : 1484224094
Total Pages : 239 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The JOBS Act by : William Michael Cunningham

Download or read book The JOBS Act written by William Michael Cunningham and published by Apress. This book was released on 2016-12-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this book shows how full implementation of the Jumpstart Our Business Startups (JOBS) Act by the SEC in 2016 enables entrepreneurs and SME executives to leverage crowdfunding platforms to raise significant amounts of capital for their startups and small-to-medium–sized businesses. The unprecedented fundraising opportunities contained in the hundreds of pages of new SEC rules have generated tremendous excitement in the startup, small business, angel investing, and venture capital worlds—tempered by uncertainty about the correct interpretation of the rules and the compliance risks implicit in them.In The JOBS Act: Crowdfunding Guide for Small Businesses and Startups, 2nd Edition, crowdfunding pioneer William Michael Cunningham trawls the hundreds of pages of new rules for the essential takeaways and practical tips on successfully tapping the new crowdfunding sources that the JOBS Act opens up to small businesses and startups, while complying with new SEC regulations in the least burdensome way. The 2nd edition of The JOBS Act delivers the following new material: Updates and augments the 1st edition with description, analysis, and discussion of post-2012 SEC rules and forms implementing the JOBS Act Focuses on the final SEC rules that implement Title III (“Regulation Crowdfunding”) and Title IV (“Regulation A+”) to make the JOBS Act a practical fundraising vehicle for small business and startups Presents case studies of successful JOBS Act-compliant crowdfunding campaigns Tips readers to the opportunities, loopholes, and hazards in the hundreds of pages of new SEC rules that crowdfunders need know to maximize their fundraising success and avoid inadvertent non-compliance Deploys new graphical analysis tools and financial models summarizing and comparing characteristics of various equity-based and donation-based crowdfunding campaigns Reviews and describes significant Title III offerings and highlights relevant Title IV offerings Lists all SEC/FINRA-approved equity crowdfunding platforms (“funding portals”) Describes Title VII and provides crowdfunding-pertinent information on the new Offices of Women and Minority Inclusion at twenty-nine federal agencies Who This Book Is For Entrepreneurs and small business owners who wish to leverage the JOBS Act to crowdfund their enterprises. The secondary readerships are investors, angels, venture capitalists, securities lawyers, community development specialists, and visitors to crowdfunding platforms, which are required under the JOBS Act to demonstrate to the SEC and FINRA that they are proactively providing educational resources to potential crowdfunders.

The Secrets of Crowdfunding

Author : Sean Akers
Publisher :
ISBN 13 : 9780988322318
Total Pages : 71 pages
Book Rating : 4.3/5 (223 download)

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Book Synopsis The Secrets of Crowdfunding by : Sean Akers

Download or read book The Secrets of Crowdfunding written by Sean Akers and published by . This book was released on 2012-11-17 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using the best business principles to build a crowd-funding campaign on kickstarter.

The Comprehensive Crowdfunding Guide

Author : Lance Joseph Mcneill
Publisher : CreateSpace
ISBN 13 : 9781503199361
Total Pages : 106 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Comprehensive Crowdfunding Guide by : Lance Joseph Mcneill

Download or read book The Comprehensive Crowdfunding Guide written by Lance Joseph Mcneill and published by CreateSpace. This book was released on 2014-11-19 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 100+ page Comprehensive Crowdfunding Guide is designed to walk you step-by-step through the planning and execution of a successful crowdfunding campaign. The Guide includes practical recommendations, tools and templates for every aspect of the crowdfunding campaign, from creating desirable perks and rewards, to crafting your crowdfunding video message, to effective social media strategies specific to perks and rewards-based crowdfunding. This Guide has it all! Disclaimer: You are ultimately responsible for the success or failure of your crowdfunding campaign, project and/or business and all decisions pertaining to the planning, execution and fulfillment of obligations related to your crowdfunding and business endeavors are solely your responsibility. This publication is based on compiled best practices, research and experience. The author makes no guarantee that your crowdfunding campaign, business or any other endeavor will be successful, but hopes that you will utilize this information to aid in your own success.

The Crowdfunding Book

Author : Patty Lennon
Publisher :
ISBN 13 : 9781936984510
Total Pages : pages
Book Rating : 4.9/5 (845 download)

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Book Synopsis The Crowdfunding Book by : Patty Lennon

Download or read book The Crowdfunding Book written by Patty Lennon and published by . This book was released on 2014-04-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding allows a large number of people to finance an idea through small individual contributions. By harnessing the power of collective energy, crowdfunding can get a project off the ground and in the public eye with astounding speed and success if its done the right way. In this easy-to-use guide, you'll learn: * Learn how to structure your campaign for maximum funding with the least amount of your time and energy * Become a magnet to potential funders so they are finding you before you have to go out and find them * Access the insiders secrets that helped author, Patty Lennon reach her goal in 14 days and be featured by Indiegogo! * Springboard your campaign into social media buzz to create an eager following of campaign evangelists * Avoid the mistakes most crowdfunders make so you are part of the elite group of crowdfunders who fund above their goal amount Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life experience in crowdfunding Patty Lennon provides an easy-to-follow guide to launching a crowdfunding project.

Crowdfunding

Author : Steven Dresner
Publisher : John Wiley & Sons
ISBN 13 : 1118492978
Total Pages : 277 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Crowdfunding by : Steven Dresner

Download or read book Crowdfunding written by Steven Dresner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues. Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns Examines effective techniques for communicating with the crowd Details equity-based financing and other sources such as debt instruments Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.

The Crowdfunding Guide

Author : Sarah Elle
Publisher : Independently Published
ISBN 13 : 9781793368829
Total Pages : 56 pages
Book Rating : 4.3/5 (688 download)

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Book Synopsis The Crowdfunding Guide by : Sarah Elle

Download or read book The Crowdfunding Guide written by Sarah Elle and published by Independently Published. This book was released on 2018-10-19 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you've probably heard of it before, just a word floating in a new marketing or business class you're taking, or maybe you're completely unaware of this new topic of business. Either way, you'll become far more familiar with this rising method of commerce, and by the end of this program, you may just be a master. Entrepreneurs, investors, and even regular individuals, worldwide, are notoriously raising thousands-to-millions of dollars to fund the research, production, and development of their business ventures. It's the perfect way to fund the manufacturing costs of new and exciting ideas and, over the last 10 years, has become one of the most effective methods of launching a business. Crowdfunding is an innovative approach to financing a business. In this short, but extensive e-Course, Sarah Elle compares traditional business launches to crowdfunding as a far simpler method of pitching your idea to a large group of potential investors, to fund the expenses of developing your new product or business.

Equity Crowdfunding for Investors

Author : David M. Freedman
Publisher : John Wiley & Sons
ISBN 13 : 1118857801
Total Pages : 304 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Equity Crowdfunding for Investors by : David M. Freedman

Download or read book Equity Crowdfunding for Investors written by David M. Freedman and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the ins and outs of equity crowdfunding with this informative guide Equity Crowdfunding for Investors is a comprehensive, objective, and authoritative guide to the social and financial rewards of crowdfunding. Before now, angel investing – and the spectacular returns possible in this asset class – has been off-limits to all but the wealthiest Americans. Now equity crowdfunding portals allow the general public to buy shares in startups and fast-growing private companies for the first time in generations. This book provides the guidance individuals need to invest wisely, tempering the excitement of leading-edge technology, innovative business models, and exciting new brands with thorough, practical know-how – including investor limits and requirements, portfolio strategy, deal terms, and much more. Readers will learn the pros and cons of investing in equity crowdfunding so they can make an informed investment decision, as well as best practices for finding, researching, evaluating, and buying into potentially profitable startups. Digital components include tables, graphs, comparison charts, screen captures, checklists, and other tools that further enable readers to make suitable investment choices. Equity crowdfunding is a new, exciting, and evolving way for growing businesses to raise capital and for average investors to buy equity in those businesses. It has been hailed as a "game changer" in the private capital markets, particularly the angel investment asset class, which includes angel investing. This book shows readers how to take full advantage of this new avenue of investment, without being taken advantage of themselves. Make smarter investment decisions Avoid being ripped off Find the best information available Understand the SEC rules and limits Equity crowdfunding can produce huge returns. It also comes with huge risk. Some companies will succeed, but many will fail. Everyday investors can mitigate some risk and increase their chance of profit with the fundamental insight provided in Equity Crowdfunding for Investors.

Your First Kickstarter Campaign

Author : Vilius Stanislovaitis
Publisher : Independently Published
ISBN 13 : 9781690084129
Total Pages : 262 pages
Book Rating : 4.0/5 (841 download)

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Book Synopsis Your First Kickstarter Campaign by : Vilius Stanislovaitis

Download or read book Your First Kickstarter Campaign written by Vilius Stanislovaitis and published by Independently Published. This book was released on 2019-09-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: 63% of Kickstarter campaigns fail. Do this one thing, and you'll be among the 37% who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do pre-launch with a minimal budget by using personal efforts and delegating some work to others. This book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early, in advance, and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded. You will understand the basics of crowdfunding, the main difference between the two most popular reward-based crowdfunding platforms: Kickstarter and Indiegogo, how to turn your idea, passion or skill into a product and how to evaluate if there's a market demand for it. The core part of this book is about preparation for the crowdfunding campaign: How to set crowdfunding goals and why it is important to set a low goal How to analyze similar campaigns How to define your target audience How to gather your crowd using free methods How to create a landing page that turns visitors into subscribers What are the best tools to build landing pages How to integrate your landing page with your mailing list How to "warm-up" leads with automated email sequence How to engage your audience How to run Facebook Ads to collect leads How to use "smoke testing" method to see if someone buys your product What is a pre-launch funnel and what stages it has Conversion rates that you can expect How to do media and influencer outreach How to submit your video to viral video publishers You will also learn and be exposed to best practices when it comes to selecting attractive project images, how to create a title that sells, how to build engaging project video and how to brainstorm ideas for your rewards. Finally, the book explains how to launch and manage a Kickstarter campaign, when it's live: Why project launch timing is important The steps you need to do during the launch day Prepare to refuse offers Communication with backers (project updates and direct messages) Stretch goals Get traffic from Kickstarter ("Projects we love," trending, popularity rankings) Last days of your project Wrap-up and action plan