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A Critical Examination Of The Recent Evolution Of B2b Sales
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Book Synopsis A Critical Examination of the Recent Evolution of B2B Sales by : Cohn, Joel G.
Download or read book A Critical Examination of the Recent Evolution of B2B Sales written by Cohn, Joel G. and published by IGI Global. This book was released on 2024-02-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Recent Evolution of B2B Salesis a groundbreaking exploration designed for academic scholars seeking clarity in these uncertain times. In the pursuit for understanding, scholars encounter a myriad of questions. What truly transpired in sales activities during the pandemic? Does the surge in virtual selling signify a lasting transformation, or is it merely a temporary adaptation? Critical thinking becomes paramount, necessitating a deep dive into published ideas to discern the strength of conclusions drawn. The academic community grapples with the challenge of scrutinizing the landscape to determine if the changes are indeed permanent and if so, how B2B sales forces can effectively adapt.
Book Synopsis Convergence of Industry 4.0 and Supply Chain Sustainability by : Khan, Muhammad Rahies
Download or read book Convergence of Industry 4.0 and Supply Chain Sustainability written by Khan, Muhammad Rahies and published by IGI Global. This book was released on 2024-03-22 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-increasing landscape of industry and technology, companies worldwide face an unprecedented challenge. The relentless march of progress, epitomized by the revolution of Industry 4.0, demands adaptation for survival and competitiveness. The integration of technologies such as the Internet of Things (IoT), blockchain, artificial intelligence, additive manufacturing, and robotics has irrevocably altered manufacturing and supply chain operations. What was initially a quest for augmented quality and production has now become an inexorable pursuit of sustainability. The United Nations Sustainable Development Goals (UNSDG) 2030 have left no room for exemptions, making sustainability an imperative at the heart of every business strategy. The answer to this pressing challenge lies within the pages of the book, Convergence of Industry 4.0 and Supply Chain Sustainability. It serves a meticulously curated collection of research that illuminates the intricacies of implementing Industry 4.0 and the ramifications for sustainable supply chains. Our work focuses on the associated challenges and opportunities encountered by the adoption of Industry 4.0 in supply chain management (SCM).
Book Synopsis Sustainable Partnership and Investment Strategies for Startups and SMEs by : Paul, Biswajit
Download or read book Sustainable Partnership and Investment Strategies for Startups and SMEs written by Paul, Biswajit and published by IGI Global. This book was released on 2024-04-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable development is a bigger issue than it has ever been before. The relationship between present needs and future imperatives defines our contemporary challenges, especially within the realms of societal aspirations, business enterprises, startups, and SMEs. The dynamic nature of today's entrepreneurial landscape, characterized by ceaseless challenges and constant change, underscores the urgency to align strategies with the imperatives of sustainable development. Sustainable Partnership and Investment Strategies for Startups and SMEs examines this issue and the intersection between sustainable development and the practical nuances of navigating the modern entrepreneurial landscape. The book serves as a comprehensive scholarly source, providing in-depth insights into the challenges of formulating strategies for ventures within the framework of Sustainable Development Goals (SDGs). From 'no poverty' to 'Partnerships for the Goals,' it scrutinizes the latest research, theoretical frameworks, and powerful approaches that lie at the heart of sustainable and responsible entrepreneurship. Against the backdrop of a constantly evolving world, the objective of the book comes to the forefront. Today's business and entrepreneurial practices grapple with an ever-changing environment, demanding contemporary and flexible business and investment strategies. Focusing on a select set of SDGs is not just a strategic imperative but a requirement for societal well-being and enduring business success.
Book Synopsis Resilience of Multicultural and Multigenerational Leadership and Workplace Experience by : Vázquez de Príncipe, Joanne
Download or read book Resilience of Multicultural and Multigenerational Leadership and Workplace Experience written by Vázquez de Príncipe, Joanne and published by IGI Global. This book was released on 2024-05-07 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's volatile, uncertain, complex, and ambiguous (VUCA) world, the challenges faced by individuals, teams, and organizations are more pressing than ever. The persistent global tragedies and instabilities demand a new approach to leadership—one that goes beyond traditional models to address the complexities of a multicultural and multigenerational workforce. The need for resilience has never been more urgent as we grapple with the aftermath of a pandemic and the ever-evolving landscape of work. The book titled Resilience of Multicultural and Multigenerational Leadership and Workplace Experience dives deep into the heart of the issue, highlighting the importance of cultivating resilience as a dynamic ability. It serves as a call to action for individuals and leaders to fortify their resilience, transforming it from a mere survival mechanism into a strategic advantage that propels individuals and organizations towards success. The core objective of Resilience of Multicultural and Multigenerational Leadership and Workplace Experience is to offer various solutions to the challenges posed by the contemporary business environment. Grounded in both theoretical and empirical research, the book aims to provide a guide for scholars and professionals navigating the complexities of leadership in a multicultural context. By delving into the strategic role of resilient leadership across various organizational levels, the book equips its readers with the tools and insights needed to not only face these challenges but emerge stronger.
Book Synopsis Strategic Management and Policy in the Global Aviation Industry by : Kurnaz, Salim
Download or read book Strategic Management and Policy in the Global Aviation Industry written by Kurnaz, Salim and published by IGI Global. This book was released on 2024-04-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry presents a unique conundrum with the complex relationship between government oversight and business management. While the aviation industry operates in a business-oriented manner, a considerable number of aviation companies and airports worldwide are still government-owned. The COVID-19 pandemic has accentuated the pivotal role of governments in the industry, highlighting the need for a comprehensive understanding of this interaction, given the sector's massive economic influence and the extensive investment required. The need for an in-depth exploration of this liaison has never been more pressing. Strategic Management and Policy in the Global Aviation Industry offers an insightful and comprehensive solution to this enigmatic issue. This book delves into the dynamics of the aviation sector's reliance on government intervention and support, providing invaluable perspectives for academic scholars and industry enthusiasts. It explores the critical role governments play in the development and sustainability of aviation companies, especially in the wake of the pandemic, where governments worldwide stepped in to bolster their national aviation companies. Additionally, the book explores the industry's efforts to align with the United Nations' sustainability targets and the critical influence of government regulations in achieving these goals. It also dissects the digital transformation and the integration of innovative technologies in aviation, setting the stage for a more efficient and innovative industry. Furthermore, it unveils the burgeoning role of artificial intelligence in the quest for cost reduction and enhanced operational efficiency in the fiercely competitive aviation market.
Book Synopsis Reskilling the Workforce for Technological Advancement by : Meçik, Oytun
Download or read book Reskilling the Workforce for Technological Advancement written by Meçik, Oytun and published by IGI Global. This book was released on 2024-02-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern workforce is continually evolving, presenting an ongoing challenge to business stakeholders, from workers to administration. Technological advancements, shifting consumer preferences, and the ever-changing global economic landscape have set the stage for a resounding conundrum. How can workers, employers, and society adapt to this rapidly transforming environment? Reskilling the Workforce for Technological Advancement presents an answer in the concept of reskilling existing workforces. As highlighted in the book, reskilling offers a path to not only address the challenges faced by individuals but also to propel businesses and society forward. The first issue at hand is the need for workers to continually develop new skills and adapt to new roles in response to technological advancements. Reskilling the Workforce for Technological Advancement presents a compelling solution by outlining how reskilling can open to new career opportunities, boost earning potential, and provide the necessary tools for individuals to remain competitive.
Book Synopsis Utilization of AI Technology in Supply Chain Management by : Pandey, Digvijay
Download or read book Utilization of AI Technology in Supply Chain Management written by Pandey, Digvijay and published by IGI Global. This book was released on 2024-03-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in digital transformation and the integration of innovative technologies into manufacturing processes have given rise to a pressing issue in supply chain management. Businesses are in dire need of solutions to navigate this complexity and harness the true potential of intelligent supply chains. Utilization of AI Technology in Supply Chain Management is a comprehensive guide tailored for academic scholars seeking to unravel the mysteries of artificial intelligence (AI) and machine learning (ML) in the context of supply chain management. Amid the hype surrounding AI and ML, there exists a critical need to bridge the gap between human expertise and technological advancements. Utilization of AI Technology in Supply Chain Management addresses this necessity by delving into real-world instances where teams have successfully employed these innovative technologies to enhance supply chain performance, reduce inventory, and optimize routes. The adoption of AI and ML is not just a trend; it is the cornerstone of digital acceleration initiatives, making it imperative for scholars to understand and leverage these technologies effectively.
Book Synopsis Contemporary Management and Global Leadership for Sustainability by : Kankaew, Kannapat
Download or read book Contemporary Management and Global Leadership for Sustainability written by Kankaew, Kannapat and published by IGI Global. This book was released on 2024-02-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern organizations confront an array of existential challenges encompassing environmental volatility, resource scarcity, workforce recruitment woes, employee burnout, and technological disruption. These uncertainties, coupled with the call for sustainability as exemplified by the Sustainable Development Goals (SDGs), necessitate adept management and visionary leadership. Nevertheless, deciphering these intricacies proves formidable, exacerbated by societal shifts and rapid behavioral transformations. The demand for proficient management and comprehensive leadership has never been more pressing as we stand on the cusp of a transformative era. Contemporary Management and Global Leadership for Sustainability, emerges as a remedy for present challenges. This book delves into the core of modern management science and global leadership, offering a roadmap to navigate multifaceted issues across various sectors. Beyond theoretical insights, it bridges the gap between theory and application, equipping a diverse audience with actionable approaches for sustainable triumph. Tailored for academics, professionals in public and private spheres, and students, the book serves as a reservoir of knowledge. Touching industries from hospitality to education and exploring the fusion of religious philosophy with sustainable leadership, provides invaluable guidance. As organizations worldwide seek direction amid contemporary challenges, this book shines as a beacon, guiding the way toward resilience, innovation, and enduring triumph.
Book Synopsis Complex AI Dynamics and Interactions in Management by : Figueiredo, Paula Cristina Nunes
Download or read book Complex AI Dynamics and Interactions in Management written by Figueiredo, Paula Cristina Nunes and published by IGI Global. This book was released on 2024-02-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) permeates our daily lives, revolutionizing routine tasks. However, the profound implications of AI on business management demand meticulous scrutiny. Leaders and organizations must proactively shape strategies to align with the tenets of this new era. This necessitates a commitment to innovatively amalgamate data, technology, design, and human expertise to address real-world challenges on a large scale. Beyond concerns about the future of work and potential job displacement due to automation, societal readiness at all levels becomes paramount for AI to benefit humanity. Complex AI Dynamics and Interactions in Management guides leaders and organizations navigating this transformative era. It facilitates a seamless transition by advocating successful AI initiatives, discerning optimal opportunities, fostering diverse expert teams, conducting strategic experiments, and crafting solutions that contribute to the benefit of both the organization and society. This book is a valuable resource for managers and decision-makers, providing insights on leveraging AI to enhance business sustainability. This initiative allows collaboration among stakeholders, including professionals from public and private sectors, human resources specialists, data experts, and academics from various countries.
Book Synopsis Drivers of SME Growth and Sustainability in Emerging Markets by : Dadwal, Sumesh
Download or read book Drivers of SME Growth and Sustainability in Emerging Markets written by Dadwal, Sumesh and published by IGI Global. This book was released on 2024-03-19 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.
Book Synopsis Innovation and Resource Management Strategies for Startups Development by : Baporikar, Neeta
Download or read book Innovation and Resource Management Strategies for Startups Development written by Baporikar, Neeta and published by IGI Global. This book was released on 2024-02-26 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thriving ecosystem alone is not enough to ensure success. Equally vital is the ability to manage relationships within this ecosystem effectively, harnessing its potential to enhance overall performance. Moreover, startups face the daunting challenge of scalability, a pivotal factor in long-term sustainability. Yet, achieving scalability often proves elusive due to complexities in resource management and ecosystem development. Innovation and Resource Management Strategies for Startups Development is a comprehensive solution to the pressing issues of resource management, ecosystem development, and startup scalability. This unique reference book delves deep into these critical aspects, offering a wealth of ideas, case studies, and best practices alongside thorough theoretical analysis. We recognize the undeniable influence of resource management and ecosystems on startup scalability, and our objective is to enhance understanding in this domain. By examining the powerful concepts that have shaped development policy and dissecting the role of resource management and ecosystem development in current discourse, our book provides the necessary insights to identify inefficiencies and facilitate startup scalability. It goes beyond mere theory, fostering collaborative strategies among resources, ecosystems, and startups on a global scale, ultimately contributing to social and economic development.
Book Synopsis The Current State of B2B Sales and Marketing by : Edward B. Marsh
Download or read book The Current State of B2B Sales and Marketing written by Edward B. Marsh and published by Createspace Independent Pub. This book was released on 2012-10-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B Sales & Marketing faces an existential crisis. Most business owners and senior executives sense this intuitively. Many recognize it explicitly. Yet remarkably few have a clear strategy to adapt. Most B2B companies respond by increasing the intensity of their traditional direct sales approach – augmented by traditional marketing. And diminishing results and unclear ROI prompt them to scale back on the “marketing” and double down on the sales.But there's a problem – the way businesses buy has changed radically. And new variations on the traditional solutions merely achieve varying degrees of mediocrity.This book is intended for company founders, owners and senior execs who are disgusted with mediocrity. And it's intended to be read, digested, and acted upon.This is not an academic treatise. Nor is it a traditional 250 page business book full of typical bromides. Instead this is an “operations order” for your B2B marketing. The first half of the book is 'intel' – the intelligence on the current circumstances and considerations on the B2B battlefield. Trends and conditions are clearly outlined and carefully documented. And the circumstances your people will encounter are defined and explained.The second half is the 'battle plan.' Typical B2B companies can follow the sensible, manageable and attainable 13 step action plan – supported by worksheets and step-by-step to-dos.Companies looking for grand overviews of the business climate should honestly look elsewhere. But executives who ponder any of these questions will benefit:1. Why can't my marketing department provide any clear ROI details?2. What role should our website really play?3. Why are our salespeople consistently less effective now than they used to be?4. Why do we struggle to generate QUALIFIED leads?5. Is social media really relevant to our business?6. What is content marketing?7. I don't understand the gobbledygook our marketing people toss around. I wonder if they really do?8. How do successful companies do it?9. Sales & Marketing have changed – but I can't quite figure out why?10. We've got to grow…but how?For the owners of “regular” B2B companies these are fundamental questions – and the existential change in sales and marketing is indeed a crisis. But in crisis is opportunity. And this book provides the tools for business owners to seize that opportunity – that's why they should be pumped…and why, once they crack the code with this book, VPs of Sales & Marketing should be terrified!The bottom line is that buyers will find what they want. If you want to be part of that, you must adapt. Your sales rep is no longer brought into the purchasing process while it is less than 1/3 complete. Instead, today, your rep won't become involved until the process is nearly ¾ done. At that point (s)he is negotiating terms…if you're lucky. More likely other companies that have adapted their marketing are having discussions that your folks will never have.The good news is that it's completely in your power to change. Without 'geek speak' this book lays out the challenges you face, the leverage you have and the tools and action steps required to seize the equalizing opportunity that is available.It's your business. You're brutally busy – we know. We've owned businesses and so we conceived and designed this book to be quick to read, easy to digest and feasible to implement.Put your business back on top of even today's brutal markets.
Book Synopsis Agribusiness Innovation and Contextual Evolution, Volume II by : Antonino Galati
Download or read book Agribusiness Innovation and Contextual Evolution, Volume II written by Antonino Galati and published by Springer Nature. This book was released on with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Digital Transformation of Labor by : Anthony Larsson
Download or read book The Digital Transformation of Labor written by Anthony Larsson and published by Routledge. This book was released on 2019-11-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of studies, the overarching aim of this book is to investigate if and how the digitalization/digital transformation process causes (or may cause) the autonomy of various labor functions, and its impact in creating (or stymieing) various job opportunities on the labor market. This book also seeks to illuminate what actors/groups are mostly benefited by the digitalization/digital transformation and which actors/groups that are put at risk by it. This book takes its point of departure from a 2016 OECD report that contends that the impact digitalization has on the future of labor is ambiguous, as on the one hand it is suggested that technological change is labor-saving, but on the other hand, it is suggested that digital technologies have not created new jobs on a scale that it replaces old jobs. Another 2018 OECD report indicated that digitalization and automation as such does not pose a real risk of destroying any significant number of jobs for the foreseeable future, although tasks would by and large change significantly. This would affects welfare, as most of its revenue stems from taxation, and particularly so from the taxation on labor (directly or indirectly). For this reason, this book will set out to explore how the future technological and societal advancements impact labor conditions. The book seeks to provide an innovative, enriching and controversial take on how various aspects of the labor market can be (and are) affected the ongoing digitalization trend in a way that is not covered by extant literature. As such, this book intends to cater to a wider readership, from a general audience and students, to specialized professionals and academics wanting to gain a deeper understanding of the possible future developments of the labor market in light of an accelerating digitalization/digital transformation of society at large.
Book Synopsis The Big Data-Driven Business by : Russell Glass
Download or read book The Big Data-Driven Business written by Russell Glass and published by John Wiley & Sons. This book was released on 2014-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Download or read book B2B Marketing written by Toni J. Young and published by Toni J. Young. This book was released on 2024-01-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a journey through the dynamic and ever-evolving world of B2B marketing. In this book, you delve deep into the strategies, tools, and insights that are reshaping how businesses connect, engage, and grow in the digital age. Whether you're a seasoned marketer, a business leader, or someone stepping into the vast universe of B2B marketing, this book is your compass to navigate the complex terrain of modern marketing practices.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
