Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
A Comprehensive Literature Review On Marketing Strategies Adopting By Various Industries In The Global Within The Pandemic Period
Download A Comprehensive Literature Review On Marketing Strategies Adopting By Various Industries In The Global Within The Pandemic Period full books in PDF, epub, and Kindle. Read online A Comprehensive Literature Review On Marketing Strategies Adopting By Various Industries In The Global Within The Pandemic Period ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period by : Nadee tharanga
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period written by Nadee tharanga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is one of the most important roles in all sectors. Selecting the most effective marketing plan either propels the firm to success or determines its collapse. The marketing strategy that the firm implements will decide the integrated strategy to reaching its intended audience. This study mainly focused on comprehensive literature on different marketing strategies adoptions by different industries in Sri Lanka and the global context with the COVID-19 pandemic and the economic crisis situation. By analyzing the literature, this study mainly focused on four main industries in the world that used different marketing strategies in the COVID-19 pandemic period. According to that, apparel industry, FMCG industry, SMEs industry and the tourism industry has used different marketing strategies to overcome from the crisis. Specially in apparel industry, they focused on visualization in buying and the consumer ethnocentrism as their main marketing strategies. With the COVID-19 pandemic situation many industries have focused their attention on the virtual marketing strategies as there was a limitation of social distance. Hence, this comprehensive literature analysis will assist to identified different marketing strategies used by different industries in the global context.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries Within the COVID-19 Period in the Globe by : Chathura Madhuranga
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries Within the COVID-19 Period in the Globe written by Chathura Madhuranga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most crucial positions in all industries is marketing. The company's success or failure depends on choosing the most successful marketing strategy. The integrated approach for reaching the company's target audience will be determined by the marketing plan the company uses. This study primarily focuses on a thorough literature review of the various marketing methods employed by various companies in Sri Lanka as well as the global backdrop of the COVID-19 epidemic and the current economic crisis. This study employed literature analysis to identify four key sectors that used various marketing techniques during the COVID 19 pandemic. According to that, the FMCG, SMEs, apparel, and tourist industries all adopted various marketing tactics to get through the crisis. They concentrated on consumer ethnocentrism and visualizing the purchase as their primary marketing strategies, particularly in the apparel business. Due to a social distance restriction brought on by the COVID-19 pandemic condition, several companies have concentrated their emphasis on virtual marketing strategies. As a result, this thorough literature review will help identify the various marketing strategies utilized by various businesses in the worldwide environment.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopted by Various Industries During the COVID-19 Pandemic Period by : Githmi Perera
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopted by Various Industries During the COVID-19 Pandemic Period written by Githmi Perera and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies can be identified as an organization's long-term and overall approaches to attaining its objectives through comprehending various consumer needs and forging an identifiable and long-lasting competitive advantage. In general, effective marketing strategies outline an organization's objectives by assisting to identify its ideal target market characteristics and providing beneficial ways to reach those target consumers. Consequently, the majority of businesses nowadays employ distinct marketing strategies to influence their potential consumers and persuade them to purchase their products and services. COVID-19 can be specified as one of the most hazardous crises in recent history that have transpired unexpectedly and significantly changed the lifestyles of people all around the globe. Also, the COVID-19 pandemic has generated serious economic repercussions in many countries all around the world. In addition to having an impact on the economy, the epidemic also created a negative impact on society as a whole, which has drastically altered the way both businesses and consumers behave and interact. Tourism, real estate, MSME, and the food and beverage industry can be identified as industries that were considerably affected by the COVID-19 pandemic due to lockdowns, travel restrictions, social distancing measures, etc. Accordingly, the marketing strategies utilized by those industries were also considerably altered. Hence, this paper evaluates different marketing strategies adopted by various industries during the COVID-19 pandemic period.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chameera Madusanka
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chameera Madusanka and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer's behaviour patterns have been affected by the global pandemic called as COVID-19 to a greater extent. People became more concerned about health benefits in their daily consumptions like food, transportation, beauty care etc. It is with clear evidence that during this period have revealed that environmental concerns and health consciousness have been the major concerns of the people during the pandemic duration. With the threats that could have been a hit point that could industries have followed several trends and strategies to eliminate the bad effects of such. Such strategies and trends have simultaneously caused them to improve their performance while some has made the performance to decline. Pivotal role of these strategies were to eliminate the negative impact while they have improved the company's performance and also greatly impacted to change the consumer's regular buying behaviour. This review has been conducted with reference to many global contexts and local contexts with analyzing different trends.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context by : Chamali de Silva
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context written by Chamali de Silva and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is more than merely telling people about the goods. Activities can now be observed in every area of the company. No one should ignore the significance of marketing because it now drives both the company's internal and external operations. The same market is being contested by businesses large and small, worldwide and locally, creative and conventional, public and private, etc. Companies now recognize the value of a comprehensive marketing strategy for building and sustaining a favourable demand, reputation, and competitiveness. It is impossible to adequately summarize the variety of marketing roles in a single short essay. Numerous marketing strategies are available today because to digitisation. One of the best marketing strategies utilized by companies to increase sales and draw in both current and new customers. In here, we are discussing about the different marketing strategies which are using the different industries and their performance. And also different marketing strategies in COVID-19 pandemic period.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries in Local and Global Context During COVID-19 Era by : Sanuja Ananthan
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries in Local and Global Context During COVID-19 Era written by Sanuja Ananthan and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing tactics play an important role in accomplishing an organization's goals and objectives. In order to reach and engage target markets in an ever-changing landscape, marketing strategies must be developed in the twenty-first century. As a result, the goal of this research paper is to identify marketing strategies used by various industries in both the local and global contexts during the COVID-19 era. Furthermore, this study gives more information for marketers to flourish in their fields.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19 by : Tharaka Rajapakshe
Download or read book A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19 written by Tharaka Rajapakshe and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending on the specific circumstances of the many industries around the world, marketing methods may vary. There are numerous methods to classify some general tactics, though. Due to the outbreak, the market has undergone tremendous transformation. Every industry is being impacted by the coronavirus outbreak differently, with some being hammered more than others. Deliveries have been discontinued in some regions of the world where only basic services are operating while deliveries are highly reliant in other parts of the world. For this reason, in accordance with this stage, briefly define and explain about that the marketing strategies in many industries, such as tourism industry, beverage industry, agricultural business, hotel industry, and construction industry with the period of COVID-19 pandemic. This statement is based on the recommendation to proceed with theoretical and empirical literatures linked to industrial marketing strategies while taking Sri Lankan and international context into consideration.
Book Synopsis Comprehensive Literature Review of Marketing Strategies Adopting By Various Industries During The COVID19 Period by : Sheral Nimnada
Download or read book Comprehensive Literature Review of Marketing Strategies Adopting By Various Industries During The COVID19 Period written by Sheral Nimnada and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations must employ a variety of exhibiting techniques that can provide a common customer experience in order to survive and compete in the market. Several studies believed that visual development, premium esteeming, and ethnocentrism expect an essential part and have become a key element of many endeavors, according to the force composing. To decide how Visual Advancing, Worth Premium, and Ethnocentrism affect various places, areas, and overall as an exhibiting method while considering the earlier types of composition is the sole purpose of this article.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Used by Various Industry in Global and Sri Lankan Context During COVID-19 Pandemic. (Special Reference of Tourism, Apparel, FMCG Industry and SMEs Sector). by : Nisalka Ranasinghe
Download or read book A Comprehensive Literature Review on Marketing Strategies Used by Various Industry in Global and Sri Lankan Context During COVID-19 Pandemic. (Special Reference of Tourism, Apparel, FMCG Industry and SMEs Sector). written by Nisalka Ranasinghe and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report gives a comprehensive analysis of tourism, Apparel, FMCG and SMEs in the global and Sri Lankan context. This report gave attention to marketing strategies of global and Sri Lankan contexts during the COVID19 pandemic. Especially in the Sri Lankan context, they have engaged with online base business activities in this period as their marketing strategies. Furthermore, they have been concerned shift the production process towards production to increase the healthy life of consumers. The apparel industry adopted automation systems to aim to gain cost advantages as well as reduce prices in the market.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context in During Crisis Situation by : Kishani Pushparaj
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context in During Crisis Situation written by Kishani Pushparaj and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways of the usage of new marketing strategies in there industries during crisis situation. Moreover, composed parts of new marketing strategies and possible usage of this strategies and possible usage of this strategy at the tourism industry, small and medium business industry and health and care industry are described by the author.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; Special Referencing on Visual Merchandising, Premium Pricing, Ethnocentrism During the COVID-19 by : Rajitha Mendis
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; Special Referencing on Visual Merchandising, Premium Pricing, Ethnocentrism During the COVID-19 written by Rajitha Mendis and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selecting the proper marketing approach is crucial if you want to compete in the market. Because of how the organization's path and how they will approach their target market will depend on the chosen strategy, it might decide the company' success or failure. The study will focus on Visual Merchandising Strategies, Premium Pricing Strategies, Ethnocentrism in various industries and concern the COVID-19 period.
Book Synopsis A Comprehensive Literature Review on the Impact of the COVID-19 Pandemic on Critical Industries in the Sri Lankan Economy and the Marketing Strategies Used to Stay in the Market During the Period by : Tharindu Hemawansha
Download or read book A Comprehensive Literature Review on the Impact of the COVID-19 Pandemic on Critical Industries in the Sri Lankan Economy and the Marketing Strategies Used to Stay in the Market During the Period written by Tharindu Hemawansha and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay in the market, different businesses employ a variety of marketing strategies. It frequently relies upon their industry. It is vital to zero in on creating showcasing techniques to contend all the more really in the business market. These marketing strategies are important to the business and the industry as a whole's success. The study's goal is to learn about the various marketing strategies employed by various industries during COVID-19. Ethnocentrism, patriotism, panic buying, and online shopping are among the various marketing concepts discussed here. Strategies implemented during COVID-19 in a variety of industries, including the tourism, tea, SMEs, and appeal industries. Through this study, we have inquired about their adoption. In this way, this paper has evaluated the application of various marketing strategies in light of both the global and Sri Lankan contexts.
Book Synopsis A Comprehensive Literature Review on The Adoption of Marketing Strategies in Various Industries by : Ama Liyanage
Download or read book A Comprehensive Literature Review on The Adoption of Marketing Strategies in Various Industries written by Ama Liyanage and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the previous and present research studies on a company's marketing strategy is crucial to its success. It's just as crucial to put a good marketing strategy into action as it is to think of one. Companies employ limited resources to achieve specified goals and objectives by executing marketing strategies through marketing capabilities. To demonstrate the importance of the marketing strategy and implementation process, thorough literature research was done. Premium pricing, ethnocentrism, and visual merchandising have all been studied concerning marketing strategy.
Book Synopsis A Comprehensive Literature Review on Marketers Strategic Plan During COVID-19 Pandemic by : Ashfaq Mohammed
Download or read book A Comprehensive Literature Review on Marketers Strategic Plan During COVID-19 Pandemic written by Ashfaq Mohammed and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are several marketing strategies used by companies in COVID-19 pandemic. Not only corporate companies srilankan companies also adapting to new marketing strategies during this COVID-19 pandemic. SMES, tourism sector, corporate organizations all are change their marketing ways in this covid pandemic. As a result of the COVID-19 pandemic, e-Commerce companies are growing quickly on a global scale as people shift to online platforms and make online shopping the "new standard‖. Companies used their marketing mix to adapt this pandemic. The use of marketing during (and after) the COVID-19 crisis reflects marketing strategies utilized throughout recessionary times.
Book Synopsis Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic by : Manura Balasinghe
Download or read book Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic written by Manura Balasinghe and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is essential in today's business environment for the promotion and sale of goods and services. As a result, different companies employ different marketing strategies, with the majority of industries employing visual merchandising (VM), premium pricing (PP), and ethnocentrism as their primary marketing techniques. This depends in part on the industry in which they operate. The main aim of this essay is to compare and contrast the strategies of different industries and show how according to recent literature VM, PP and ethnocentrism pursued by companies in different industries are different from each other. Future researchers can benefit from the pertinent recommendations of this paper on these research methods. And as a second part, here is a study on consumer purchasing behavior during the pandemic.
Book Synopsis A Comprehensive Literature Review on Uses of Marketing Strategies in Different Industries by : Manasha Wickramasinghe
Download or read book A Comprehensive Literature Review on Uses of Marketing Strategies in Different Industries written by Manasha Wickramasinghe and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's intentional and strategic approach to planning and executing actions that assure and promote commercial success is referred to as an acceptable marketing strategy. A thorough analysis strives to look at the marketing tactics used by various businesses and sectors, as well as the effects of these tactics in national and international settings. Then, propose fresh recommendations for improving the sector. The pricing strategy has a significant position among other marketing techniques, according to the researchers' conclusions.
Book Synopsis Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic (Visual Merchandising, Premium Pricing and Ethnocentrism). by : Chami Samaraweera
Download or read book Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic (Visual Merchandising, Premium Pricing and Ethnocentrism). written by Chami Samaraweera and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is essential in today's corporate environment for promoting and selling goods and services. As a result, various businesses employ various marketing strategies, with the majority of industries adopting Visual Merchandising (VM), Premium Pricing (PP), and Ethnocentrism as their primary marketing techniques. It partially depends on the sector of business they are in. The primary goal of this essay is to compare and contrast the strategies used by various industry sectors and to show how, according to recent literature, the VM, PP, and ethnocentrism followed by businesses in various industry sectors differ from one another. Future researchers can benefit from this paper's pertinent recommendations on those research methodologies. And as the second part here study about the consumer buying behavior during the pandemic.
