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A Comprehensive Literature Review On Different Marketing Strategies Adopting By Various Industrial Sectors In Sri Lanka And Global Context During Covid 19 Era
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Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lankan and Global Context During COVID-19 Era by : Pavithra Dilhani
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lankan and Global Context During COVID-19 Era written by Pavithra Dilhani and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy can be defined as a process of using the marketing mix to satisfy and attract customers to make a profit for the organization. Every business organizations develop unique marketing strategies to compete in the market. Their industry is frequently a factor. To compete more successfully in the commercial market, it is crucial to concentrate on creating marketing strategies. Further, marketing strategies are essential to the success of the company and the sector as a whole. The study's objective is to identify the most recent marketing strategies being used by various industrial sectors and how they are being carried out in the year COVID-19. Here, we mostly recognized Visual Merchandising, Premium Pricing, Customer Ethnocentrism and Patriotism among many marketing strategies. Through this study, it has been questioned how strategies implemented during COVID-19 in various industries, such as the handloom, FMCG, and MSMEs industries, cosmetic industry, etc. were adopted. In this approach, the usage of various marketing methods has been assessed in this essay in light of both the Sri Lankan and international contexts.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chathumini Pinnagoda
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chathumini Pinnagoda and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are a company's long-term, comprehensive plans for achieving its goals by understanding a variety of consumer needs and creating a measurable, sustainable competitive advantage. Effective marketing plans usually lay out the goals of a firm by helping to define the ideal features of its target market and offering efficient methods to connect with those consumers. In order to attract potential customers and convince them to buy their goods and services, the majority of firms nowadays use certain marketing methods. COVID-19 might be regarded as one of the most dangerous crises in recent memory that occurred abruptly and profoundly altered people's lifestyles all across the world. COVID-19 has affected every individual's life and economies of the countries. Various industries across the world had to change their operational methods including their marketing activities and strategies followed by a pandemic that changed the way of interacting with consumers. Hotel, FMCG, MSME, Airline or Aviation and Retail industries were impacted with the COVID-19 pandemic and had to change their marketing strategies and follow new strategies to promote the product and services while keeping and forming relationships with the consumer. Therefore, this paper evaluates the marketing strategies adopted by various industries during the COVID-19 pandemic.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chameera Madusanka
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chameera Madusanka and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer's behaviour patterns have been affected by the global pandemic called as COVID-19 to a greater extent. People became more concerned about health benefits in their daily consumptions like food, transportation, beauty care etc. It is with clear evidence that during this period have revealed that environmental concerns and health consciousness have been the major concerns of the people during the pandemic duration. With the threats that could have been a hit point that could industries have followed several trends and strategies to eliminate the bad effects of such. Such strategies and trends have simultaneously caused them to improve their performance while some has made the performance to decline. Pivotal role of these strategies were to eliminate the negative impact while they have improved the company's performance and also greatly impacted to change the consumer's regular buying behaviour. This review has been conducted with reference to many global contexts and local contexts with analyzing different trends.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries with Special Reference to Sri Lankan and Global Context Before and During COVID-19 Era by : Shelani Matharage
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries with Special Reference to Sri Lankan and Global Context Before and During COVID-19 Era written by Shelani Matharage and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines how various industries have implemented customer ethnocentrism, premium pricing, consumer patriotism, formal marketing strategies, informal marketing strategies, and virtual marketing as marketing strategies in the Sri Lankan and global contexts. The research also assesses the marketing strategies in three different sections. The report provides an overview of marketing methods in its first section. Consumer ethnocentrism, premium pricing, patriotism, formal marketing methods, informal marketing strategies, and virtual marketing are all empirically reviewed in the second half of the study. The author conducts an empirical evaluation of consumer ethnocentrism in relation to the dairy and handloom industries. Second, the author empirically assesses premium pricing in relation to the hotel and organic food industries. Consumer patriotism is then expressed in relation to MSME and the automobile industries. The formal marketing strategies in relation to the MSME and mobile phone industries are empirically evaluated by the following author. The author then conducts an empirical evaluation of informal advertising strategies in regard to the insurance and agricultural industries. Finally, the author empirically assesses the effectiveness of the virtual marketing strategy in the MSME and pharmaceutical industries. The author concluded by demonstrating the significant adjustments made to several advertising strategies in context of the COVID-19 pandemic.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period by : Nadee tharanga
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period written by Nadee tharanga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is one of the most important roles in all sectors. Selecting the most effective marketing plan either propels the firm to success or determines its collapse. The marketing strategy that the firm implements will decide the integrated strategy to reaching its intended audience. This study mainly focused on comprehensive literature on different marketing strategies adoptions by different industries in Sri Lanka and the global context with the COVID-19 pandemic and the economic crisis situation. By analyzing the literature, this study mainly focused on four main industries in the world that used different marketing strategies in the COVID-19 pandemic period. According to that, apparel industry, FMCG industry, SMEs industry and the tourism industry has used different marketing strategies to overcome from the crisis. Specially in apparel industry, they focused on visualization in buying and the consumer ethnocentrism as their main marketing strategies. With the COVID-19 pandemic situation many industries have focused their attention on the virtual marketing strategies as there was a limitation of social distance. Hence, this comprehensive literature analysis will assist to identified different marketing strategies used by different industries in the global context.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Used by Various Industries in Sri Lankan and Global Context During COVID-19 Era by : Ravindu Parera
Download or read book A Comprehensive Literature Review on Marketing Strategies Used by Various Industries in Sri Lankan and Global Context During COVID-19 Era written by Ravindu Parera and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy is a long-term plan for attaining a company's goals through consumer understanding and the creation of a distinct and sustainable competitive advantage. Marketing strategies are very important to any business organisation in order to achieve business goals. Different organizations used different marketing strategies and it depends on their industry. Many industries faced difficulties in Sri Lankan context and global context due to the COVID-19 pandemic and they had to used different types of marketing strategies to survive in the market. The objective of this study is to identify different types of marketing strategies used in Sri Lankan and global context industries during COVID-19 era and how they used these strategies to survive in the market. This study mainly focuses on tourism industry, FMCG industry, apparel industry and banking industry and how they used marketing strategies and suggestions were indicated.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka and Global During Crisis /COVID-19 Era by : Sachini Weerasinghe
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka and Global During Crisis /COVID-19 Era written by Sachini Weerasinghe and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 as a global crisis has impact dramatically on global economy and organizations survival all over the world. Due to crisis, customers all over the world have rethought their purchasing patterns, and demand for home delivery, online shopping, and cashless payments has surged. This study investigates that marketing strategies adopting by different industrial sectors in Sri Lanka during crisis and COVID-19 era. Organizations that are adaptable and implement marketing strategies during a crisis are more likely to survive and shine, whereas others will disappear. This study discusses marketing strategies: Visual merchandising, digital marketing, premium pricing and consumer ethnocentrism. This study discusses marketing strategies and methods that should be used to deal with COVID-19's effects on the corporate environment and succeed in the post-COVID-19 world.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in COVID-19 Era by : Devindi Disanayeke
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in COVID-19 Era written by Devindi Disanayeke and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry and organization are using different marketing strategies to compete in the market and retain their market share and customers as well. These strategies are changing parallel to the changes that are happening in the business environment. The purpose of this study is to review the literature about marketing strategies adopted by different industries in the covid-19 pandemic in global and Sri Lankan context with special reference to FMCG, Hotel, MSME and Fashion industries. The researcher evaluated the findings from the previous studies and gave the conclusions and recommendations.
Book Synopsis Marketing Strategies Used in Various Industries During COVID-19 Pandemic Situation in Sri Lankan and Global Context by : Suresh Gamage
Download or read book Marketing Strategies Used in Various Industries During COVID-19 Pandemic Situation in Sri Lankan and Global Context written by Suresh Gamage and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy is a long-term plan for attaining a company's goals through consumer understanding and creating a distinct and sustainable competitive advantage. Marketing strategies are essential to any business organization in order to achieve business goals. This study discusses and compares about use of different marketing strategies in different industries. Many industries faced difficulties in the Sri Lankan context and global context due to the covid-19 pandemic, and they had to use different types of marketing strategies to survive in the market. The objective of this study is to identify different types of marketing strategies used in Sri Lankan and global contexts in different industries during the COVID-19 pandemic period and how they used these strategies to survive in the market. This study mainly focuses on the hotel and tourism industry, FMCG industry, higher education industry, and banking industry and how they used marketing strategies and suggestions were indicated.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Used by Various Industry in Global and Sri Lankan Context During COVID-19 Pandemic. (Special Reference of Tourism, Apparel, FMCG Industry and SMEs Sector). by : Nisalka Ranasinghe
Download or read book A Comprehensive Literature Review on Marketing Strategies Used by Various Industry in Global and Sri Lankan Context During COVID-19 Pandemic. (Special Reference of Tourism, Apparel, FMCG Industry and SMEs Sector). written by Nisalka Ranasinghe and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report gives a comprehensive analysis of tourism, Apparel, FMCG and SMEs in the global and Sri Lankan context. This report gave attention to marketing strategies of global and Sri Lankan contexts during the COVID19 pandemic. Especially in the Sri Lankan context, they have engaged with online base business activities in this period as their marketing strategies. Furthermore, they have been concerned shift the production process towards production to increase the healthy life of consumers. The apparel industry adopted automation systems to aim to gain cost advantages as well as reduce prices in the market.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan and Global Context by : Maleesha Senanayake
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan and Global Context written by Maleesha Senanayake and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a most essential thing in today's world. Other than marketing there are no longer living for the organizations. All of a business's efforts to advertise and persuade customers to buy its goods or services are referred to as marketing. At its foundation, marketing aims to take a product or service, pinpoint its ideal consumers, and attract those consumers to the offering. A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy. The value proposition of the business, critical brand messages, information on targeted market demographics, and other important components are all included in a marketing plan. The 4ps of marketing; product, pricing, place, and promotion; are covered in-depth in a marketing strategy. The company's value proposition, which explains to customers what the company stands for, how it runs, and why it merits their business, should be the focal point of a clear marketing plan. Different industries using different marketing strategies to get success of the businesses. Therefore this study conducts a comprehensive review of how different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan context and Global Context.
Book Synopsis A Comprehensive Literature Review on the Impact of the COVID-19 Pandemic on Critical Industries in the Sri Lankan Economy and the Marketing Strategies Used to Stay in the Market During the Period by : Tharindu Hemawansha
Download or read book A Comprehensive Literature Review on the Impact of the COVID-19 Pandemic on Critical Industries in the Sri Lankan Economy and the Marketing Strategies Used to Stay in the Market During the Period written by Tharindu Hemawansha and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay in the market, different businesses employ a variety of marketing strategies. It frequently relies upon their industry. It is vital to zero in on creating showcasing techniques to contend all the more really in the business market. These marketing strategies are important to the business and the industry as a whole's success. The study's goal is to learn about the various marketing strategies employed by various industries during COVID-19. Ethnocentrism, patriotism, panic buying, and online shopping are among the various marketing concepts discussed here. Strategies implemented during COVID-19 in a variety of industries, including the tourism, tea, SMEs, and appeal industries. Through this study, we have inquired about their adoption. In this way, this paper has evaluated the application of various marketing strategies in light of both the global and Sri Lankan contexts.
Book Synopsis A Comprehensive Literature Review on 'marketing Strategies Utilized by Various Industries in Sri Lanka During COVID-19 Era' by : Avishka lakshan
Download or read book A Comprehensive Literature Review on 'marketing Strategies Utilized by Various Industries in Sri Lanka During COVID-19 Era' written by Avishka lakshan and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is more than merely telling people about the goods. Activities can now be observed in every area of the company. No one should ignore the significance of marketing because it now drives both the company's internal and external operations. Today, local and global, creative and traditional, and public and private are competing for the same market. Companies now recognize the value of a comprehensive marketing strategy for building and sustaining a favorable demand, reputation, and competitiveness. It is impossible to adequately summarize the variety of marketing roles in a single short essay. Numerous marketing tactics are available today because of digitization. A company's entire plan to reach out to potential customers and persuade them to buy its products or services is known as its marketing strategy. Among the most well-liked modern marketing techniques are ethnocentrism, premium pricing, and visual merchandising. This is a list of some of the best marketing strategies used by companies to draw in both current and new customers and boost sales. Therefore, the main objective of this study is to conduct a comprehensive review of how different industries are adopting different marketing strategies both local and global.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries Within the COVID-19 Period in the Globe by : Chathura Madhuranga
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Used by Different Industries Within the COVID-19 Period in the Globe written by Chathura Madhuranga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most crucial positions in all industries is marketing. The company's success or failure depends on choosing the most successful marketing strategy. The integrated approach for reaching the company's target audience will be determined by the marketing plan the company uses. This study primarily focuses on a thorough literature review of the various marketing methods employed by various companies in Sri Lanka as well as the global backdrop of the COVID-19 epidemic and the current economic crisis. This study employed literature analysis to identify four key sectors that used various marketing techniques during the COVID 19 pandemic. According to that, the FMCG, SMEs, apparel, and tourist industries all adopted various marketing tactics to get through the crisis. They concentrated on consumer ethnocentrism and visualizing the purchase as their primary marketing strategies, particularly in the apparel business. Due to a social distance restriction brought on by the COVID-19 pandemic condition, several companies have concentrated their emphasis on virtual marketing strategies. As a result, this thorough literature review will help identify the various marketing strategies utilized by various businesses in the worldwide environment.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19 by : Tharaka Rajapakshe
Download or read book A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19 written by Tharaka Rajapakshe and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending on the specific circumstances of the many industries around the world, marketing methods may vary. There are numerous methods to classify some general tactics, though. Due to the outbreak, the market has undergone tremendous transformation. Every industry is being impacted by the coronavirus outbreak differently, with some being hammered more than others. Deliveries have been discontinued in some regions of the world where only basic services are operating while deliveries are highly reliant in other parts of the world. For this reason, in accordance with this stage, briefly define and explain about that the marketing strategies in many industries, such as tourism industry, beverage industry, agricultural business, hotel industry, and construction industry with the period of COVID-19 pandemic. This statement is based on the recommendation to proceed with theoretical and empirical literatures linked to industrial marketing strategies while taking Sri Lankan and international context into consideration.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context in During Crisis Situation by : Kishani Pushparaj
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context in During Crisis Situation written by Kishani Pushparaj and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways of the usage of new marketing strategies in there industries during crisis situation. Moreover, composed parts of new marketing strategies and possible usage of this strategies and possible usage of this strategy at the tourism industry, small and medium business industry and health and care industry are described by the author.
Book Synopsis A Comprehensive Literature of Marketing Strategies Used by Different Industries in Local and Global Context During COVID-19 Impact by : Janaka Sooriyage
Download or read book A Comprehensive Literature of Marketing Strategies Used by Different Industries in Local and Global Context During COVID-19 Impact written by Janaka Sooriyage and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different industries develop different strategies to stay competitive. It is frequently determined by their industry. To compete more effectively in the business market, it is critical to focus on developing marketing strategies. These marketing strategies are critical to the success of the company as well as the industry. The study's objective is to understand the various marketing strategies used by different industries during the year COVID-19. Among the various types of marketing concepts identified here are marketing strategies, patriotism, and online purchasing. During COVID-19, various industries such as apparel, tourism, MSMEs, and tea adopted strategies.
