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A Case Analysis Exploring Customer Attitudes On Bmw
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Book Synopsis A Case Analysis - Exploring Customer Attitudes on BMW by : Marion Maguire, geb. Weiler
Download or read book A Case Analysis - Exploring Customer Attitudes on BMW written by Marion Maguire, geb. Weiler and published by diplom.de. This book was released on 2006-02-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a strong positive correlation between customer satisfaction and perceived customer service and perceived innovation for existing customers and a strong positive correlation between customer satisfaction and perceived customer service, perceived innovation and perceived price for potential customers. Furthermore, the regression analyses indicated that there is a strong positive correlation between customer satisfaction and brand loyalty, both in form of repurchase as well as attitudinal loyalty. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. More and more companies have come to the realization that one of their most valuable assets is the brand name associated with their products. Highly competitive markets like the automotive market make powerful brands essential to accomplishing growth. By using the underlying concept of brand equity, this paper investigates in which areas brand equity has been created for the [...]
Download or read book A Case Analysis written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-08 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "1.1 Objective of the Studies[.] The objective of this research paper is to find out attitudes of US consumers towards the brand BMW. Specifically, the objective is to uncover associations and attitudes of existing and potential customers towards the brand BMW. Furthermore, the objective of this study is to explore customer satisfaction and brand loyalty for existing customers, while to investigate willingness to purchase, expected satisfaction and attitudinal loyalty for potential customers. This paper will begin by introducing the concept of brand equity and what makes a strong brand. Furthermore, the researcher will discuss why building a strong brand equity is a competitive advantage in the marketplace, especially in highly competitive markets like the automotive markets."--GRIN Publishing GmbH website, viewed 31 May 2010.
Book Synopsis Listen First! by : Stephen D. Rappaport
Download or read book Listen First! written by Stephen D. Rappaport and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.
Book Synopsis Social Metacognition by : Pablo Briñol
Download or read book Social Metacognition written by Pablo Briñol and published by Taylor & Francis. This book was released on 2012-04-27 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metacognition refers to thinking about our own thinking. It has assumed a prominent role in social judgment because our thoughts about our thoughts can magnify, attenuate, or even reverse the impact of primary cognition. Metacognitive thoughts can also produce changes in thought, feeling, and behavior, and thus are critical for a complete understanding of human social behavior. The present volume presents the most important and advanced research areas in social psychology where the role of metacognition has been studied. Specifically, the chapters of this book are organized into four substantive content areas: Attitudes and Decision Making, Self and Identity, Experiential, and Interpersonal. Each section consists in several chapters summarizing much of the work done in recent decades on critical topics, such as attitude strength, persuasion, bias correction, self-regulation, subjective feelings, embodiment, and prejudice, among others. This book also emphasizes interpersonal aspects of metacognition as they play an essential role in close relationships, groups, consumer and clinical interactions. Each chapter is written by an expert in the field, and presents a state-of-the-art view of the many ways metacognition has been examined by social psychologists.
Book Synopsis Exploring Strategy, Text and Cases, 12th Edition by : Gerry Johnson
Download or read book Exploring Strategy, Text and Cases, 12th Edition written by Gerry Johnson and published by Pearson UK. This book was released on 2019 with total page 1490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions ab.
Book Synopsis Consumer Information Systems and Relationship Management: Design, Implementation, and Use by : Lin, Angela
Download or read book Consumer Information Systems and Relationship Management: Design, Implementation, and Use written by Lin, Angela and published by IGI Global. This book was released on 2013-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Book Synopsis XXX International Congress of Psychology: Abstracts by : Michele Robert
Download or read book XXX International Congress of Psychology: Abstracts written by Michele Robert and published by Psychology Press. This book was released on 2017-10-03 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abstracts of the XXX International Congress of Psychology (July 2012, Cape Town) are published as a supplement to Volume 47 of the International Journal of Psychology. The published volume includes the abstracts of the invited addresses, symposia, oral and poster presentations, numbering over 5,000 separate contributions and creating an invaluable overview of the discipline of psychological science around the world today.
Book Synopsis Exploring Management by : John R. Schermerhorn, Jr.
Download or read book Exploring Management written by John R. Schermerhorn, Jr. and published by John Wiley & Sons. This book was released on 2017-10-16 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Management supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, Exploring Management is the perfect balance between what students need and what instructors want.
Book Synopsis Social Media for Progressive Public Relations by : Outi Niininen
Download or read book Social Media for Progressive Public Relations written by Outi Niininen and published by Taylor & Francis. This book was released on 2022-11-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.
Book Synopsis Strategic Alliance Management by : Brian Tjemkes
Download or read book Strategic Alliance Management written by Brian Tjemkes and published by Routledge. This book was released on 2013-03-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today. Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances. Concluding with the three alliance paradoxes managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally. A website run by the authors, can be found here: http://www.strategic-alliance-management.com/
Book Synopsis The MERge Model for Business Development by : Orit Hazzan
Download or read book The MERge Model for Business Development written by Orit Hazzan and published by Springer. This book was released on 2016-04-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector organizations. The authors aim to contribute to the field of innovation and entrepreneurship by merging and consolidating different methodologies and insights borrowed from the "meta-professions" (referring to skills that can be expressed meaningfully after one has gained disciplinary and professional knowledge) of management, education, and research. Targeting three key groups—practitioners in industry, academic institutions and public sector organizations—this model proposes that all practitioners can further develop their unique expertise, as well as new skills, while acknowledging and applying the three meta-professions in their initiatives, on-going work and personal lives. The authors acknowledge that in the postmodern era, where barriers between disciplines are falling in every aspect of professional life, managerial, educational and research skills are becoming increasingly essential and interdependent. Featuring case studies that illustrate how the MERge model is implemented in practice, this volume presents practical tools for integrating these key skills in a wide variety of initiatives in business, teaching and research contexts.
Book Synopsis Globalisation & Manufacturing Decline by : Nicola R. Hothi
Download or read book Globalisation & Manufacturing Decline written by Nicola R. Hothi and published by Arena books. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the manufacturing industry in Britain is coming under increasing focus, "Globalisation & Manufacturing Decline" provides a clear framework for positioning the key drivers and influences on automotive manufacturing in Britain today.
Download or read book Resources in Education written by and published by . This book was released on 1980 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring Management by : John R. Schermerhorn
Download or read book Exploring Management written by John R. Schermerhorn and published by John Wiley & Sons. This book was released on 2011-10-11 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Book Synopsis Multinational Corporations and Organization Theory by : Christoph Dörrenbächer
Download or read book Multinational Corporations and Organization Theory written by Christoph Dörrenbächer and published by Emerald Group Publishing. This book was released on 2017-02-24 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume covers a range of on-going and newly emerging debates in the study of multinational companies (MNCs). A key aim is to consolidate and make available in one place new conceptual, methodological and critical MNC research.
Book Synopsis Information and Communication Technologies in Organizations and Society by : Francesca Ricciardi
Download or read book Information and Communication Technologies in Organizations and Society written by Francesca Ricciardi and published by Springer. This book was released on 2016-02-02 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society. It adopts an inter-disciplinary approach, allowing for the integration of contributions from various disciplines such as information systems, organizational studies, marketing, accounting, and social sciences. This book offers valuable insights not only for scholars, but also for practitioners, managers, and policy makers. The book is a compilation of the best research papers – originally double blind, peer-reviewed contributions – presented at the ICTO 2015 conference held in Paris.
Download or read book Risk Management written by Thomas Wolke and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-09-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the English edition of the German third edition, which has proven to be a standard work on the subject of risk management. The English edition extends the scope of use to the English-language bachelor's and master's degree courses in economics and for potential use (especially as a reference work) in the professional practice of risk management. The subject of the book is company-wide risk management based on the Value at Risk concept. This includes quantitative and qualitative risk measurement, risk analysis based on the RoRaC and various management tools for risk control. Other topics covered are the peculiarities of the various risk types, e.g. risk management of the effects of climate change, the global financial crisis and risk reporting. The book is rounded off by a comprehensive case study, in which all aspects are summarized. The volume is thus an indispensable standard work for students and practitioners.
