2022 Cannes

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2022 Cannes

Author : Andrew Delaplaine
Publisher : Gramercy Park Press
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis 2022 Cannes by : Andrew Delaplaine

Download or read book 2022 Cannes written by Andrew Delaplaine and published by Gramercy Park Press. This book was released on 2021-11-01 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many people who are enthusiastic about food—the cooking of it, the preparation of it, the serving of it, and let’s not forget the eating of it, especially the eating of it in restaurants. Andrew Delaplaine is the ultimate Restaurant Enthusiast. “This concise guidebook was exactly what I needed to make the most of my limited time in town.” = Tanner Davis, Milwaukee This is another of his books with spot-on reviews of the most exciting restaurants in town. Some will merit only a line or two, just to bring them to your attention. Others deserve a half page or more. “The fact that he doesn’t accept free meals in exchange for a good review makes all the difference in his something brutally accurate reviews.” = Jerry Adams, El Paso “Exciting” does not necessarily mean expensive. The area’s top spots get the recognition they so richly deserve (and that they so loudly demand), but there are plenty of “sensible alternatives” for those looking for good food handsomely prepared by cooks and chefs who really care what they “plate up” in the kitchen. For those with a touch of Guy Fieri, Delaplaine ferrets out the best food for those on a budget. That dingy looking dive bar around the corner may serve up one of the juiciest burgers in town, perfect to wash down with a locally brewed craft beer. Whatever your predilection or taste, cuisine of choice or your budget, you may rely on Andrew Delaplaine not to disappoint. “Unlike the ‘honest’ reviews on site like Yelp, this writer knows what he’s talking about. He’s a professional, with decades in the business, not an amateur.” = Holly Titler, Los Angeles Delaplaine dines anonymously at the Publisher’s expense. No restaurant listed in this series has paid a penny or given so much as a free meal to be included. Bon Appétit!

Shareworthy

Author : Robin Landa
Publisher : Columbia University Press
ISBN 13 : 0231557345
Total Pages : 374 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Shareworthy by : Robin Landa

Download or read book Shareworthy written by Robin Landa and published by Columbia University Press. This book was released on 2024-06-25 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

Principles and Practice of Marketing 10/e

Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Advertising as a Creative Industry

Author : Izabela Derda
Publisher : Taylor & Francis
ISBN 13 : 1000970450
Total Pages : 92 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Advertising as a Creative Industry by : Izabela Derda

Download or read book Advertising as a Creative Industry written by Izabela Derda and published by Taylor & Francis. This book was released on 2023-07-25 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.

The Value Gap

Author : Courtney Brannon Donoghue
Publisher : University of Texas Press
ISBN 13 : 1477327320
Total Pages : 344 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis The Value Gap by : Courtney Brannon Donoghue

Download or read book The Value Gap written by Courtney Brannon Donoghue and published by University of Texas Press. This book was released on 2023-08-08 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: How female directors, producers, and writers navigate the challenges and barriers facing female-driven projects at each stage of filmmaking in contemporary Hollywood. Conversations about gender equity in the workplace accelerated in the 2010s, with debates inside Hollywood specifically pointing to broader systemic problems of employment disparities and exploitative labor practices. Compounded by the devastating #MeToo revelations, these problems led to a wide-scale call for change. The Value Gap traces female-driven filmmaking across development, financing, production, film festivals, marketing, and distribution, examining the realities facing women working in the industry during this transformative moment. Drawing from five years of extensive interviews with female producers, writers, and directors at different stages of their careers, Courtney Brannon Donoghue examines how Hollywood business cultures “value” female-driven projects as risky or not bankable. Industry claims that “movies targeting female audiences don’t make money” or “women can’t direct big-budget blockbusters” have long circulated to rationalize systemic gender inequities and have served to normalize studios prioritizing the white male–driven status quo. Through a critical media industry studies lens, The Value Gap challenges this pervasive logic with firsthand accounts of women actively navigating the male-dominated and conglomerate-owned industrial landscape.

The Daddy Diaries

Author : Andy Cohen
Publisher : Henry Holt and Company
ISBN 13 : 1250890934
Total Pages : 287 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Daddy Diaries by : Andy Cohen

Download or read book The Daddy Diaries written by Andy Cohen and published by Henry Holt and Company. This book was released on 2023-05-09 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Instant New York Times Bestseller! New York Times bestselling author Andy Cohen goes from bottle service to baby bottles in a hilarious, heartwarming, and name-dropping account of the most important year of his life. Andy Cohen has taken on the most important job of his life—father— and boy (and girl!) does he have a lot to say about it! One of Andy Cohen’s most momentous years starts off with a hangover the morning after an epic New Year’s Eve broadcast. But Andy doesn’t have time to dwell on the drama, as his role as media mogul is now matched with the responsibilities, joys, and growing pains of parenthood. This fast-paced, mile-a-minute look behind the scenes of living the so-called glamorous life in Manhattan now takes firm aim at life at home. With a three-year-old son, Ben, and a daughter, Lucy, born in May, stories of late-night parties are replaced by early mornings with Ben, drama at the play-ground, and the musings of a single dad trying to navigate having it all. All this is set against the backdrop of constant Housewives drama, hijinks behind the scenes at Watch What Happens Live, a revolving door of famous faces, and a worried mother (and newly minted grandmother) in St. Louis. Buckle up, bottle up, and get ready for a laugh-out-loud and surprisingly poignant look at the ways in which family changes everything and the superficial gets very real. Watch what happens!

Revolutionizing Communication

Author : Raquel V. Benítez Rojas
Publisher : CRC Press
ISBN 13 : 1040159958
Total Pages : 195 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Revolutionizing Communication by : Raquel V. Benítez Rojas

Download or read book Revolutionizing Communication written by Raquel V. Benítez Rojas and published by CRC Press. This book was released on 2024-10-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions. Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.

Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams

Download Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams PDF Online Free

Author : EduGorilla Prep Experts
Publisher : EduGorilla Community Pvt. Ltd.
ISBN 13 : 9355565941
Total Pages : 88 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams by : EduGorilla Prep Experts

Download or read book Yearly Current Affairs : January 2022 to December 2022 - Covered All Important Events, News, Issues for SSC, Defence, Banking and All Competitive exams written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2023-06-10 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the latest national & international current affairs in one Book. EduGorilla's Current Affairs guide covers all of the latest news that is especially likely to come in competitive exams. The book covers the whole year's current affairs with a chapter for each month from January to December 2022. Formulated by current affairs experts for competitive exams, the book is especially designed keeping in mind the topics asked in the current affairs asked in competitive exams. Packed with relevant study material, EduGorilla's Current Affairs are a sure-shot way to assured success. With the help of this guide, candidates can stay up to date with all the latest news. A must have for last-minute revisions and complete current affairs preparations.

Sociolinguistics of the Korean Wave

Author : Nora Samosir
Publisher : Taylor & Francis
ISBN 13 : 1003830935
Total Pages : 150 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Sociolinguistics of the Korean Wave by : Nora Samosir

Download or read book Sociolinguistics of the Korean Wave written by Nora Samosir and published by Taylor & Francis. This book was released on 2023-12-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.

Brand Storytelling

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1538176394
Total Pages : 321 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Brand Storytelling by : Keith A. Quesenberry

Download or read book Brand Storytelling written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2023-02-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.

Screenwriting for Virtual Reality

Author : Kath Dooley
Publisher : Springer Nature
ISBN 13 : 3031541006
Total Pages : 329 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Screenwriting for Virtual Reality by : Kath Dooley

Download or read book Screenwriting for Virtual Reality written by Kath Dooley and published by Springer Nature. This book was released on 2024 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of the Metaverse

Author : Hemachandran K
Publisher : CRC Press
ISBN 13 : 1000989828
Total Pages : 316 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Business of the Metaverse by : Hemachandran K

Download or read book The Business of the Metaverse written by Hemachandran K and published by CRC Press. This book was released on 2023-12-19 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight. In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the metaverse across business sectors through the use of case studies.

Public Relations and the Digital

Author : Clea Bourne
Publisher : Springer Nature
ISBN 13 : 3031139569
Total Pages : 244 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Public Relations and the Digital by : Clea Bourne

Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Cinematic Homelands

Author : Mara Antic
Publisher : Springer Nature
ISBN 13 : 3031692721
Total Pages : 227 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Cinematic Homelands by : Mara Antic

Download or read book Cinematic Homelands written by Mara Antic and published by Springer Nature. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ulster American

Author : David Ireland
Publisher : Bloomsbury Publishing
ISBN 13 : 1350463744
Total Pages : 113 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Ulster American by : David Ireland

Download or read book Ulster American written by David Ireland and published by Bloomsbury Publishing. This book was released on 2023-12-18 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you mind if I asked you a troubling question? An Oscar-winning American actor, an English director and a Northern Irish playwright are about to begin rehearsals for a new play - one that could transform each of their careers. But when it turns out that they're not on the same page, the night threatens to spiral out of control. Power dynamics, cultural identity and the perils of being a woman in the entertainment industry; nothing is off limits in this pitch-black comedy from the award-winning playwright David Ireland. This edition is published to coincide with the revival at Riverside Studios, London, in December 2023.

Kosciuszko

Author : Anthony Sharwood
Publisher : Hachette Australia
ISBN 13 : 0733650988
Total Pages : 316 pages
Book Rating : 4.7/5 (336 download)

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Book Synopsis Kosciuszko by : Anthony Sharwood

Download or read book Kosciuszko written by Anthony Sharwood and published by Hachette Australia. This book was released on 2024-09-25 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heroes are hard to come by - but there's one man whose legend has stood the test of two centuries, and whose name sits on Australia's highest peak. Tadeusz Kosciuszko: freedom fighter, friend of Thomas Jefferson and champion of liberty on two continents. Bestselling author Anthony Sharwood finds out why he's the hero the world needs right now. Kosciuszko - our iconic highest mountain - is a name familiar to all Australians. But how many people know who the mountain is named after? Tadeusz Kosciuszko, who lived from 1746 to 1817, is the most famous person Australians probably know absolutely nothing about. A military engineer, freedom fighter, and champion of human rights, this extraordinary revolutionary was crucial to the success of the American War of Independence, then bravely led an uprising against Russia and other invaders in his native Poland, promising freedom and equality to all who joined his cause. In his day, Kosciuszko was loved and respected across Europe and America. His great friend Thomas Jefferson called him 'as pure a son of liberty as I have ever known', while Kosciuszko would later challenge Jefferson to live up to the famous words 'All men are created equal' by bequeathing his American funds to free enslaved people, including those on Jefferson's plantation. Bestselling author Anthony Sharwood (From Snow to Ash; The Brumby Wars) has spent a lifetime walking, skiing and writing about Kosciuszko National Park. Now he sets off on the trail of the man himself, travelling across the USA, Poland and Switzerland to key sites in Kosciuszko's life. Returning to Australia where a potential name change from Mt Kosciuszko to an Indigenous name is hotly debated, he walks with the area's traditional owners and discovers the ancient history of Australia's highest peak. Kosciuszko's life and legacy is enthralling, inspiring and indispensable. But is that reason enough to keep his name on the mountain?

Russian Invasion of Ukraine: Identity, History & Conflict

Author : Vladimir Putin
Publisher : Good Press
ISBN 13 :
Total Pages : 1808 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis Russian Invasion of Ukraine: Identity, History & Conflict by : Vladimir Putin

Download or read book Russian Invasion of Ukraine: Identity, History & Conflict written by Vladimir Putin and published by Good Press. This book was released on 2023-12-26 with total page 1808 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 24 February 2022, Russia invaded Ukraine in a major escalation of the Russo-Ukrainian War, which began in 2014. Following the 2014 Ukrainian Revolution, Russia annexed Crimea, and Russian-backed paramilitaries seized part of the Donbas region of south-eastern Ukraine, which consists of Lugansk and Donetsk oblasts, sparking a regional war. In March 2021, Russia began a large military build-up along its border with Ukraine, eventually amassing up to 190,000 troops and their equipment. Despite the build-up, denials of plans to invade or attack Ukraine were issued by various Russian government officials up to the day before the invasion. On 21 February 2022, Russia recognized the Donetsk People's Republic and the Lugansk People's Republic, two self-proclaimed breakaway quasi-states in the Donbas. The next day, the Federation Council of Russia authorized the use of military force and Russian troops entered both territories. This book tries to shed light on the causes which led to this war. It presents arguments of both sides carried through the words of presidents Putin and Zelenskyy. This edition includes as well the book about the historical background of the conflict and the military actions during the war. Content: The Speeches and Decisions of Vladimir Putin The Speeches and Decisions of Volodymyr Zelenskyy The Consequence: Russo-Ukrainian War