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Author : General Motors Corporation. Buick Motor Division
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (647 download)
Download or read book 1970 Buick Dealer Advertising Kit written by General Motors Corporation. Buick Motor Division and published by . This book was released on 1970 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : General Motors Corporation. Buick Motor Division
Publisher :
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4.:/5 (647 download)
Download or read book Dealer Advertising Kit 1970 Buick written by General Motors Corporation. Buick Motor Division and published by . This book was released on 1970 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1054 pages
Book Rating : 4.:/5 ( download)
Download or read book Incentive Marketing written by and published by . This book was released on 1971 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.7/5 (864 download)
Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Download or read book Standard Directory of Advertising Agencies written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.3/5 (97 download)
Download or read book Automotive News written by and published by . This book was released on 1981-04 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : 3M Company
Publisher : 3m Company
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)
Download or read book A Century of Innovation written by 3M Company and published by 3m Company. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.
Author : Jim Morrison
Publisher : Simon and Schuster
ISBN 13 : 1439147779
Total Pages : 148 pages
Book Rating : 4.4/5 (391 download)
Download or read book The Lords and The New Creatures written by Jim Morrison and published by Simon and Schuster. This book was released on 2030-12-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intense, erotic, and enigmatic, Jim Morrison's persona is as riveting now as the lead singer/composer "Lizard King" was during The Doors' peak in the late sixties. His fast life and mysterious death remain controversial more than twenty years later. The Lords and the New Creatures, Morrison's first published volume of poetry, is an uninhibited exploration of society's dark side -- drugs, sex, fame, and death -- captured in sensual, seething images. Here, Morrison gives a revealing glimpse at an era and at the man whose songs and savage performances have left their indelible impression on our culture.
Author : Ralph Nader
Publisher : New York : Grossman
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 (42 download)
Download or read book Unsafe at Any Speed written by Ralph Nader and published by New York : Grossman. This book was released on 1965 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.
Author : Diego Rosenberg
Publisher : CarTech Inc
ISBN 13 : 161325203X
Total Pages : 194 pages
Book Rating : 4.6/5 (132 download)
Download or read book Selling the American Muscle Car written by Diego Rosenberg and published by CarTech Inc. This book was released on 2016-10-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Author : Mark Fletcher
Publisher : Motorbooks
ISBN 13 : 0760366799
Total Pages : 183 pages
Book Rating : 4.7/5 (63 download)
Download or read book 1970 Maximum Muscle written by Mark Fletcher and published by Motorbooks. This book was released on 2021-03-16 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970, the American muscle car was as fast and outrageous as it would ever get. But the end was nigh, and 1970 Maximum Muscle dives head-first into the storm before the calm. Wherever you mark the beginning of the muscle car era—Oldsmobile’s 1949 Rocket 88, Chrysler’s 1951 FirePower engines, the 1964 Pontiac GTO—one thing is certain: in 1970, the era that had witnessed a parade of gloriously powerful, stylish, and brawny cars apt to make the hearts of even the most dispassionate squares go pitter-patter was sucking fumes. Gasoline shortages, skyrocketing fuel prices, insurance-industry bean counters, rising ecological concerns, and new, more fuel-efficient imports all conspired to consign the American muscle car to an ugly and unseemly denouement. Yet 1970 saw the actual zenith of the cars themselves, the year manufacturers pulled out all the stops and produced the most powerful and stunning machines the automotive world had ever seen. 1970 Maximum Muscle not only explores the factors that led to the decline of the most exciting era in the American automotive industry, it details some of the new models and model options that arguably made 1970 the climax of the muscle car era from engineering, styling, and cultural standpoints. As the war among GM, Ford, Chrysler, and AMC played out at dealerships, dragstrips, and drive-ins, ready-and-willing gearheads drove off dealer lots in potent behemoths like the Buick GSX, Oldsmobile 4-4-2, and Ford Torino Cobra. Muscle car stalwarts like the SS Chevelle, Pontiac GTO, and Plymouth ’Cuda became available with optional LS-6, Stage 1, and Hemi engines, respectively. Manufacturers ratcheted up the advertising hyperbole at the same time, offering performance packages with names like “Six-Pack,” “Ram Air,” and “Cobra Jet,” while spoilers, scoops, hood tachometers, and decal packages were de rigueur. Meanwhile, on the popular SCCA Trans Am circuit, top drivers campaigned more nimble muscle off-the-rack cars like the Camaro Z/28 and Boss 302 Mustang. 1970 Maximum Muscle is an entertaining and rollicking look at the muscle car's peak year!
Author : Dorothy Cohen
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising written by Dorothy Cohen and published by John Wiley & Sons. This book was released on 1972 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Lynch
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.F/5 ( download)
Download or read book Arrogance and Accords written by Steve Lynch and published by . This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1994 and 1997, 18 former executives of American Honda Motor Company were convicted on federal fraud and racketeering charges. This true-crime story reveals the underbelly of one of the world's most respected companies, detailing the key characters in this 15-year scandal and their shady deals, along with internal and FBI investigations. Examines how the corruption adversely affected Honda's sales efforts, and analyzes the corporate culture that allowed it to flourish for so long. c. Book News Inc.
Author : Duncan Brown
Publisher : CarTech Inc
ISBN 13 : 1613254512
Total Pages : 190 pages
Book Rating : 4.6/5 (132 download)
Download or read book Lost Muscle Car Dealerships written by Duncan Brown and published by CarTech Inc. This book was released on 2019-09-15 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entire volume dedicated to detailing and preserving the iconic muscle car dealerships of the 1960s and early 1970s, many whose doors are now closed. Text is supported with more than 350 historic photos and illustrations. Muscle car historian Duncan Brown revisits this glorious automotive era when Nickey 427 Camaros and supercharged Dodge Demons by Grand Spaulding Dodge terrorized the streets. Drag sponsored cars from Reynolds Buick, Yeakel Chrysler-Plymouth, and Mel Burns Ford informed buyers that if you came to their dealership, you too could have a screaming fast muscle car just like the ones you saw at the dragstrip. It was these dealerships that created the lasting muscle car legacy through their innovative advertising and over-the-top performance. The majority of these dealerships floundered, unable to re-attract the customers they had prior to the muscle car. Thankfully, a volume has been dedicated to preserving the history of those less fortunate and revisiting the past success of these Lost Muscle Car Dealerships.
Author :
Publisher :
ISBN 13 :
Total Pages : 1068 pages
Book Rating : 4.3/5 (55 download)
Download or read book Advertising Age written by and published by . This book was released on 1961 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.:/5 (31 download)
Download or read book Compact written by and published by . This book was released on 1969 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : The Cincinnati Enquirer
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)
Download or read book Delhi Press June 16, 2009 written by and published by The Cincinnati Enquirer. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
