American Automobile Advertising, 1930-1980

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Author :
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis American Automobile Advertising, 1930-1980 by : Heon Stevenson

Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Incentive Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 1054 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Incentive Marketing by :

Download or read book Incentive Marketing written by and published by . This book was released on 1971 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Standard Directory of Advertising Agencies

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Standard Directory of Advertising Agencies by :

Download or read book Standard Directory of Advertising Agencies written by and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automotive News

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Author :
Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Automotive News by :

Download or read book Automotive News written by and published by . This book was released on 1981-04 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Century of Innovation

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Author :
Publisher : 3m Company
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Century of Innovation by : 3M Company

Download or read book A Century of Innovation written by 3M Company and published by 3m Company. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.

Selling the American Muscle Car

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Author :
Publisher : CarTech Inc
ISBN 13 : 161325203X
Total Pages : 194 pages
Book Rating : 4.6/5 (132 download)

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Book Synopsis Selling the American Muscle Car by : Diego Rosenberg

Download or read book Selling the American Muscle Car written by Diego Rosenberg and published by CarTech Inc. This book was released on 2016-10-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.

The Lords and The New Creatures

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439147779
Total Pages : 148 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Lords and The New Creatures by : Jim Morrison

Download or read book The Lords and The New Creatures written by Jim Morrison and published by Simon and Schuster. This book was released on 2030-12-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intense, erotic, and enigmatic, Jim Morrison's persona is as riveting now as the lead singer/composer "Lizard King" was during The Doors' peak in the late sixties. His fast life and mysterious death remain controversial more than twenty years later. The Lords and the New Creatures, Morrison's first published volume of poetry, is an uninhibited exploration of society's dark side -- drugs, sex, fame, and death -- captured in sensual, seething images. Here, Morrison gives a revealing glimpse at an era and at the man whose songs and savage performances have left their indelible impression on our culture.

Business Publication Advertising Source

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Author :
Publisher :
ISBN 13 :
Total Pages : 1292 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Business Publication Advertising Source by :

Download or read book Business Publication Advertising Source written by and published by . This book was released on 2006 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SRDS Consumer Magazine Advertising Source

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Author :
Publisher :
ISBN 13 :
Total Pages : 1018 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis SRDS Consumer Magazine Advertising Source by :

Download or read book SRDS Consumer Magazine Advertising Source written by and published by . This book was released on 2006 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unsafe at Any Speed

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Author :
Publisher : New York : Grossman
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 (42 download)

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Book Synopsis Unsafe at Any Speed by : Ralph Nader

Download or read book Unsafe at Any Speed written by Ralph Nader and published by New York : Grossman. This book was released on 1965 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.

Funk & Scott Index of Corporations and Industries

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Author :
Publisher :
ISBN 13 :
Total Pages : 666 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Funk & Scott Index of Corporations and Industries by :

Download or read book Funk & Scott Index of Corporations and Industries written by and published by . This book was released on 1971 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 732 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Advertising by : Dorothy Cohen

Download or read book Advertising written by Dorothy Cohen and published by John Wiley & Sons. This book was released on 1972 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Age

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Author :
Publisher :
ISBN 13 :
Total Pages : 1068 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Advertising Age by :

Download or read book Advertising Age written by and published by . This book was released on 1961 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.

Delhi Press June 16, 2009

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Author :
Publisher : The Cincinnati Enquirer
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)

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Book Synopsis Delhi Press June 16, 2009 by :

Download or read book Delhi Press June 16, 2009 written by and published by The Cincinnati Enquirer. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jeep Color History

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Author :
Publisher :
ISBN 13 : 9781610590556
Total Pages : 132 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Jeep Color History by : Steve Statham

Download or read book Jeep Color History written by Steve Statham and published by . This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Compact

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Author :
Publisher :
ISBN 13 :
Total Pages : 862 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Compact by :

Download or read book Compact written by and published by . This book was released on 1969 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Science

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Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 1970-11 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.