101 Top Tips On How To Grow Your Business Through Referral And Word Of Mouth Marketing

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101 TOP TIPS ON HOW TO GROW YOUR BUSINESS THROUGH REFERRAL AND WORD OF MOUTH MARKETING

Author : Barry Allaway
Publisher : Lulu.com
ISBN 13 : 1291264043
Total Pages : 121 pages
Book Rating : 4.2/5 (912 download)

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Book Synopsis 101 TOP TIPS ON HOW TO GROW YOUR BUSINESS THROUGH REFERRAL AND WORD OF MOUTH MARKETING by : Barry Allaway

Download or read book 101 TOP TIPS ON HOW TO GROW YOUR BUSINESS THROUGH REFERRAL AND WORD OF MOUTH MARKETING written by Barry Allaway and published by Lulu.com. This book was released on 2013-05-21 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 101 TOP TIPS ON HOW TO GROW YOUR BUSINESS THROUGH REFERRALS AND WORD OF MOUTH MARKETING' Book is full of practical ideas for you to implement to make a big difference in your business and working life

Freelance Web Developer 101

Author : HowExpert
Publisher : HowExpert
ISBN 13 : 1647586968
Total Pages : 73 pages
Book Rating : 4.6/5 (475 download)

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Book Synopsis Freelance Web Developer 101 by : HowExpert

Download or read book Freelance Web Developer 101 written by HowExpert and published by HowExpert. This book was released on 2019-04-12 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: You probably use websites every day, but have you ever thought about building them? With the help of this book, now you can! In this exceptional step-by-step guide, you’ll learn what web development is all about, which resources will help you master it, and how you can build stunning and interactive websites. After instructing you on how to create your own personal web portfolio, the author will take you through all the major web development languages and technologies, including the following: • HTML • CSS • JavaScript • Bootstrap and jQuery • PHP and MySQL • WordPress Each of these chapters contains best practices and tips for success as well as a “Show Your Skills” section with practical and fun project ideas for you to apply what you’re learning. For example, “Write a JavaScript program that will run the game Chutes and Ladders thousands of time and determine the minimum, maximum, and average number of turns to win.” Lastly, you’ll find out how to transform your newfound hobby into a profitable career by becoming a freelance web developer. The author will share tips for perfecting your portfolio and finding clients, especially through the popular freelancing website Upwork. If you’ve ever been curious about web development but didn’t know where to start, this book is for you! Come and embrace both your creativity and logic by delving into the wonderful world of web development! About the Expert: Liz Kazandzhy is a passionate web developer who also greatly enjoys writing and editing. As the daughter of a software engineer, she has always had a knack for technology, so when she stumbled upon web development in 2016, it was love at first keystroke. She studied it voraciously and began building websites related to her personal interests, like RandomScriptureVerse.com. In time, she started branching out and building websites for others, like JonathanWhitlockArt.com. Liz currently lives in Orem, UT, with her husband Vlad and two energetic young daughters, Katya and Sophia. In the rare moments when the kids are asleep and the housework is done, she enjoys reading, writing, and developing websites. HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

Do It! Marketing

Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Small Business Sourcebook

Author :
Publisher :
ISBN 13 : 9780787670160
Total Pages : 2170 pages
Book Rating : 4.6/5 (71 download)

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Book Synopsis Small Business Sourcebook by :

Download or read book Small Business Sourcebook written by and published by . This book was released on 2004 with total page 2170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Dig Your Well before You're Thirsty

Author : Harvey Mackay
Publisher : Crown Currency
ISBN 13 : 0385485468
Total Pages : 337 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay

Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.

Hope after Faith

Author : Jerry DeWitt
Publisher : Da Capo Press
ISBN 13 : 0306822504
Total Pages : 253 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Hope after Faith by : Jerry DeWitt

Download or read book Hope after Faith written by Jerry DeWitt and published by Da Capo Press. This book was released on 2013-06-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atheism's leading lights have long been intellectuals raised in the secular and academic worlds: Richard Dawkins, Sam Harris, and the late Christopher Hitchens. By contrast, Jerry DeWitt was born and bred into the church and was in fact a Pentecostal preacher before arriving at atheism through an extraordinary dialogue with faith that spanned more than a quarter of a century. Hope After Faith is his account of that journey. DeWitt was a pastor in the town of DeRidder, Louisiana, and was a fixture of the community. In private, however, he'd begun to question his faith. Late one night in May 2011, a member of his flock called seeking prayer for her brother who had been in a serious accident. As DeWitt searched for the right words to console her, speech failed him, and he found that the faith which once had formed the cornerstone of his life had finally crumbled to dust. When it became public knowledge that DeWitt was now an atheist, he found himself shunned by much of DeRidder's highly religious community, losing nearly everything he'd known. DeWitt's struggle for identity and meaning mirrors the one currently facing millions of people around the world. With both agnosticism and atheism entering the mainstream—one in five Americans now claim no religious affiliation, according to a recent study—the moment has arrived for a new atheist voice, one that is respectful of faith and religious traditions yet warmly embraces a life free of religion, finding not skepticism and cold doubt but rather profound meaning and hope. Hope After Faith is the story of one man's evolution toward a committed and considered atheism, one driven by humanism, a profound moral dimension, and a happiness and self-confidence obtained through living free of fear.

Training and Development Organizations Directory

Author : Janice W. McLean
Publisher : Gale Cengage
ISBN 13 : 9780810388277
Total Pages : 952 pages
Book Rating : 4.3/5 (882 download)

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Book Synopsis Training and Development Organizations Directory by : Janice W. McLean

Download or read book Training and Development Organizations Directory written by Janice W. McLean and published by Gale Cengage. This book was released on 1994 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference is a guide to more than 2500 companies that produce more than 12,000 workshops, seminars, videos and other training programmes that enhance skills and personal development.

Creating Customer Evangelists

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195400
Total Pages : 0 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Creating Customer Evangelists by : Jackie Huba

Download or read book Creating Customer Evangelists written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Popular Science

Author :
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 1909-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Starting and Running a Business All-in-One For Dummies

Author : Colin Barrow
Publisher : John Wiley & Sons
ISBN 13 : 1119361028
Total Pages : 696 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Starting and Running a Business All-in-One For Dummies by : Colin Barrow

Download or read book Starting and Running a Business All-in-One For Dummies written by Colin Barrow and published by John Wiley & Sons. This book was released on 2016-10-20 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services

Hello, Startup

Author : Yevgeniy Brikman
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491910046
Total Pages : 465 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Hello, Startup by : Yevgeniy Brikman

Download or read book Hello, Startup written by Yevgeniy Brikman and published by "O'Reilly Media, Inc.". This book was released on 2015-10-21 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Hooked

Author : Nir Eyal
Publisher : Penguin
ISBN 13 : 0698190661
Total Pages : 203 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Hooked by : Nir Eyal

Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Business 2.0

Author :
Publisher :
ISBN 13 :
Total Pages : 1314 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Business 2.0 by :

Download or read book Business 2.0 written by and published by . This book was released on 2006 with total page 1314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Metrics

Author : Paul W. Farris
Publisher : Pearson Education
ISBN 13 : 0132716275
Total Pages : 463 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2006-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.