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10 Ways To Grow Your Medical Practice In The New Age Of Marketing
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Author :Oguz Konar Publisher :Createspace Independent Publishing Platform ISBN 13 :9781492320944 Total Pages :76 pages Book Rating :4.3/5 (29 download)
Book Synopsis 10 Ways to Grow Your Medical Practice in the New Age of Marketing by : Oguz Konar
Download or read book 10 Ways to Grow Your Medical Practice in the New Age of Marketing written by Oguz Konar and published by Createspace Independent Publishing Platform. This book was released on 2013-09-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of wasting your hard earned money on unproven and archaic marketing strategies? Are you looking for a way to leverage your expertise to attract more patients to your practice? Or Do you just want to learn about the latest marketing tactics used by "7 figure practice practitioners" in your industry? Whether you operate multiple practices or just starting out, unless you are utilizing the new technologies of marketing and staying on top of the head spinning speed of online marketing, you are likely to fall behind and wonder why your business is not growing at the speed you were anticipating to. Not only this books provides you with a 10 proven steps to excel your practice and fill your appointment book, it also helps you identify and create your legacy.
Book Synopsis Marketing Your Clinical Practice by : Neil Baum
Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Learning. This book was released on 2010-10-22 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.
Book Synopsis Little Book of Healthcare Marketing by : Drew Stevens
Download or read book Little Book of Healthcare Marketing written by Drew Stevens and published by Momentum Press. This book was released on 2016-08-26 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
Book Synopsis The Business of Building and Managing a Healthcare Practice by : Neil Baum
Download or read book The Business of Building and Managing a Healthcare Practice written by Neil Baum and published by Springer. This book was released on 2023-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more. Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.
Book Synopsis How to Effectively Market and Manage a Private Medical Practice by : Romeo Richards
Download or read book How to Effectively Market and Manage a Private Medical Practice written by Romeo Richards and published by CreateSpace. This book was released on 2013-08-24 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a difference between the profession of medicine and the business of medicine. The profession of medicine is the deliverables: treating patients or giving prescriptions. The business of medicine encompasses the deliverables as well as finance and marketing. Success in the profession of medicine will make you a good employee. But to succeed as the owner of a private medical practice requires a sound understanding of the business of medicine. This book teaches you how to succeed in the business of medicine. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most doctors lack, or take for granted. At the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice. Furthermore, you will learn a critical skill most doctors lack - the ability to grow a practice. The large majority of private medical practices remain small for years because their owners do not know how to grow their practice. This book will show you how to effectively manage your practice; attract new patients and grow exponentially.
Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2020-12-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Book Synopsis Branding Concierge Medicine by : Michael Tetreault
Download or read book Branding Concierge Medicine written by Michael Tetreault and published by Createspace Independent Pub. This book was released on 2012-10-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.
Book Synopsis Grow Your Eye Care Practice by : Ming Wang
Download or read book Grow Your Eye Care Practice written by Ming Wang and published by CRC Press. This book was released on 2024-06-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning Patient experience Branding versus call to action Word of mouth referrals Digital marketing, including social media, websites and SEO Innovative marketing approaches Ethics and laws governing medical marketing Upcoming disruptive marketing technologies Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry students—who wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.
Book Synopsis How to Save Lives Through Marketing by : John Bergman
Download or read book How to Save Lives Through Marketing written by John Bergman and published by . This book was released on 2013-03-26 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: I am a subluxation based corrective Chiropractor and I've been in practice for 15 years. I have about 800 patient visits a week and over 95% of my patients pay in cash (I don't like insurance). I have an awesome team - we train on office procedures and patient interaction 3 days a week, and we are a Monday-to-Thursday office so we have regular 3-day weekends. Yes! This is a dream practice!The greatest joy I have is making a difference in people's lives. We change our patients' perception of their potential - by reversing Arthritis, correcting High Blood Pressure, eliminating Fibromyalgia, etc., always using drug-free solutions. We just use the power that made the body in the first place to then heal the body. It wasn't always like this. When I started in practice, I was working in a multi-doctor practice and it was commission only. I started at three office visits per week, and those visits were from my mom - Monday, Wednesday and Friday. As you can imagine, it took me a while to save up for a cup of Starbucks. The clinic didn't provide me with any patients until I made it to at least four months in practice - a sink or swim proposition. I was also teaching part time at Cleveland Chiropractic L.A., which put food on the table but not much more. I had two sons, age 5 and 11, and we were staying in a 10' x 12' room in a 30-year-old mobile home. My school, Cleveland Chiropractic College, had given me one of the finest educations in the world. I knew anatomy, physiology, neurology, microbiology, biochemistry, multiple Chiropractic techniques, and I was skilled in diagnostics and pathologies. In short, I was one of the finest trained doctors on the planet. However, school had taught me absolutely no business skills. I had all this passion and all these skills and absolutely no idea how to get patients. I did have a business background, however, and I had been self-employed for nine years before I entered Chiropractic College. And every business that I started, I did it with very little capital - lots of enthusiasm but very little cash. As a brand new Chiropractor, I knew it would take me some time to build up the practice of my dreams, but with kids and bills I had to get it going fast. With only a vision of my dream practice and absolutely no idea how to get there, I was in panic mode. Let me tell you: reality hits hard. Like Rocky Balboa said: "Nobody is going to hit as hard as life." So there's that twisting-of-your-gut feeling that you get when your kids want something and you just can't get it for them, or when you're putting the bills in those three piles: 1. Gotta pay; 2. Gotta pay now, really; 3. Gotta pay because they're past due. To keep a positive mental outlook with my patients and my family - and with myself - was hard when all I could do was feed the kids and pay pile #3. There is a story that a lot of motivational speakers have used about how the early settlers came to this country ill prepared. The way the story goes is that the colonists were attacked by the natives and the colonists were losing. During the attack the leaders of the colony rowed out to the boats in the bay. The boats were the only means of escape the colonists had, and the leaders of the colony burned the boats, eliminating the option of escaping. That way there was nothing the settlers could do except be successful or die; there was no escape. My predicament was similar: make it as a Chiropractor or die; there was no plan "B" in my world. Essentially I had burned my boats in the bay. I had no savings, two young kids, a mountain of student loans, and a passion for helping people. Desperate for a plan to get my practice up and running, I asked every successful Chiropractor what they had done when they started out. I also asked what they read, what they did for motivation . . . I asked them everything. What was amazing was that they all told me what they had done. What was even more amazing was that when I did it, it worked!
Book Synopsis Healthcare Marketing in the Digital Times by : Olivia Flaggert
Download or read book Healthcare Marketing in the Digital Times written by Olivia Flaggert and published by . This book was released on 2018-02-09 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it is essential for healthcare marketing to take place online. Patients are becoming more pro-active in their health and are researching and choosing their doctors online. This means it is essential for providers to have an online presence. This ebook will teach healthcare professionals how to use online marketing tools to grow their business even more. Some of the topics covered include: -Google PPC-Google My Business-Google PPC-SEO-Content Marketing-Social Media Marketing -Facebook Ad Campaigns-Customer Service Includes 30 days of Facebook post ideas!
Book Synopsis McDonald and Avery's Dentistry for the Child and Adolescent - E-Book by : Jeffrey A. Dean
Download or read book McDonald and Avery's Dentistry for the Child and Adolescent - E-Book written by Jeffrey A. Dean and published by Elsevier Health Sciences. This book was released on 2021-02-02 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the expert knowledge you need to provide quality oral care to pediatric patients! Trusted for more than 50 years, McDonald and Avery's Dentistry for the Child and Adolescent, 11th Edition provides the latest diagnostic and treatment recommendations for infants, children, and adolescents. It covers topics ranging from pediatric examination and radiographic techniques to development and morphology of the primary teeth, dental caries, dental materials, and local anesthesia. Another point of emphasis is the management of patients with special medical issues. On the Expert Consult website, you’ll find a fully searchable version of the entire text along with case studies and step-by-step procedure videos. From internationally known educator Jeffrey A. Dean, this resource provides everything you need to prepare for board certification and succeed in clinical practice. Comprehensive coverage of pediatric dentistry includes the treatment of deep caries, prosthodontics, occlusion, trauma, gingivitis and periodontal disease, cleft lip and palate, facial esthetics, and medically compromised patients. More than 1,000 illustrations show oral structures and conditions along with dental procedures. Five major areas of focus help you organize your thinking and practice around key clinical concepts: diagnoses, caries and periodontology, pain control, oral growth and development, and management of special medical issues. Expert Consult website includes fully searchable access to the text, plus videos and case studies. Diverse and respected team of authors contribute chapters on their areas of expertise. Global readership includes translations of the text into seven different languages. NEW! Updated content includes a new section on sleep apnea, plus COVID-19 in children, pain management, dental bleaching, a minimalist approach to restorative dentistry, the latest dental materials, new pulp recommendations, community dentistry, patient-centered care, preventive orthodontic treatment, the use of silver diamine fluoride, and vaping with its oral implications. NEW! Additional patient cases and questions are included in the book and website. NEW! Procedure videos plus updates of existing videos are added to the Expert Consult website. NEW authors contribute updated and unique chapters throughout the book.
Download or read book Marketing Health Services written by and published by . This book was released on 1997 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing the Million Dollar Practice by : Bill Williams
Download or read book Marketing the Million Dollar Practice written by Bill Williams and published by Segr Publishing LLC. This book was released on 2013-09-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing The Million Dollar Practice defines the new paradigm of creating rapid growth and higher profits by generating loyal new patients for any professional practice. Dr Bill Williams, a dentist in Suwanee, GA, reveals 27 steps to follow to grow a practice 1/2 million dollars a year. Starting over with no patients, he grew from zero to $5.8 million in 10 years. Every step can be duplicated, no matter what type of professional practice employs them; they are universal truths, not just unique-to-dentistry concepts. Endorsements by dental luminaries such as Dr Mike Abernathy of Summit Practice Solutions, Dr Bruce Baird of The Productive Dentist Academy, Dr Chris Kammer of the American Academy of Cosmetic Dentistry, Dr Bill Blatchford of Blatchford Solutions, and Gary Takacs, founder of Takacs Learning Center all point to one common recommendation: "This book is a must get, must read and must apply book if you want a thriving professional practice in today's economic climate." Marketing The Million Dollar Practice is not just book of how to's on marketing. Dr Williams takes you through his personal journey that led him to make the Big Decision to start over. He gives the reader the tools to do a mental makeover that allows a complete re-framing of what is important in life and how to negotiate that often frightening tightrope stretched between those canyon walls called failure and success. Do you need to rearrange your approach to marketing, tweak an already successful practice, or make a brand new start and create the practice of your dreams? This book is full of ideas; it can help any service business. Physicians, chiropractors, veterinarians, audiologists, spas and salons could all benefit from applying these new marketing methods. If you've ever heard of Guerrilla Marketing and want to see how it's implemented, you will want to read this book. Dr Williams is the only dentist who is a Certified Trainer in Guerrilla Marketing by Guerrilla Marketing's founder, Jay Conrad Levinson. This book includes 10 Guerrilla Marketing tactics for startup practices and his Seven Mountain Marketing Strategy. The centerpiece of Dr Williams' success is the New Patient Experience ( 93% case acceptance success). To understand how it is possible to average over $10,000 per day in production, day in and day out, as an individual practitioner, it is essential to understand the psychology of sales and marketing and why people make the decisions they do. If you are a person who wants to find answers through prayer, you will want to see how Dr. Williams and his wife, Sheila, received The Answer. Follow their spiritual journey into Africa and back. Climb the Seven Mountains of Marketing, Dr Williams own prescription for practice growth. See the view of how to run a successful business from 10,000 feet. Running a $5 million practice is not about doing all the work yourself. Dr Williams identifies the steps he took so that he could travel, take continuing education courses, do dental missions and family vacations. Learn the value of mentors and how to position yourself as a mentor to others. Finally, Dr Williams describes the Perfect Dental Storm; when it all came together and how you can also achieve a similar result. Years of being an understudy paid handsome dividends. The road to success is paved with stones collected over a lifetime of experiences. Dr Williams offers readers to take and use stones he has collected over four decades of practice. All of this would never have been possible without the inspiration and guidance of Dr Williams' main mentor, Dr Omer Reed of Phoenix, AZ. Dr Reed opens this book with his Forward that provides contextual congruity, defines how it all came to be and why this book is important. Reed says that "When the paradigm shifts, everyone starts at the beginning" and in the case of this generation, "Marketing has come a long way. The paradigm has shifted "
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1953-05 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Illinois Medicine written by and published by . This book was released on 1996 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New York Magazine written by and published by . This book was released on 1994-04-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Book Synopsis John Pinto’s Little Green Book of Ophthalmology by : John B. Pinto
Download or read book John Pinto’s Little Green Book of Ophthalmology written by John B. Pinto and published by CRC Press. This book was released on 2024-06-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic reference text for surgeons and managers alike that has been improving ophthalmic practices for decades, John Pinto’s Little Green Book of Ophthalmology: Strategies, Tips, and Pearls to Help You Grow and Manage a Practice of Distinction, Sixth Edition, has been updated into a new edition. Author John B. Pinto, a world-renowned expert on the business of ophthalmic practice, has brought his decades of expertise to bear in this comprehensive guide to practice management. Inside, Pinto covers everything from the basics of business planning to esoteric and complex topics unique to ophthalmology. Topics include: Strategic business planning Leadership, governance, and discipline Finance, accounting, and patient accounts management Staff evaluation, training, and supervision Marketing and development Managing physicians Operations enhancement Facility design and management Improving an optical dispensary This Sixth Edition features updates and edits throughout the book as well as 9 new appendices covering the latest trends and advice in ophthalmic administration. It is also designed in a flexible format, allowing readers to read it straight through, or just hunt down advice on the focused problems facing their practice. As the business of ophthalmology continues to change, the proven guidance of John Pinto’s Little Green Book of Ophthalmology, Sixth Edition, will help any practice adapt and thrive.
