Youtube Secrets The Psychology Of Video Content Creation

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YouTube Secrets: The Psychology of Video Content Creation

Author : Patrick McBride
Publisher : Benjamin Bautista
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4./5 ( download)

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Book Synopsis YouTube Secrets: The Psychology of Video Content Creation by : Patrick McBride

Download or read book YouTube Secrets: The Psychology of Video Content Creation written by Patrick McBride and published by Benjamin Bautista. This book was released on 2024-05-30 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to YouTube stardom with "YouTube Secrets: The Psychology of Video Content Creation - Tips and Tricks to One Million Viewers." This indispensable guide reveals the psychological strategies and practical techniques used by top YouTubers to captivate audiences, build a loyal following, and achieve massive success. In a digital world where video content reigns supreme, standing out on YouTube requires more than just great content—it demands an understanding of what truly engages viewers. Whether you're a budding creator or a seasoned YouTuber looking to elevate your channel, this book provides a step-by-step roadmap to help you reach and surpass the coveted one million viewers milestone. Inside "YouTube Secrets," you'll discover: The Psychology of Engagement: Learn the psychological principles that drive viewer behavior and how to use them to create compelling, addictive content. Content Creation Tips: Master the art of storytelling, scripting, and video production to keep your audience hooked from the first second to the last. Channel Optimization: Get insider tips on optimizing your channel, from choosing the right keywords and tags to designing eye-catching thumbnails and titles. Growth Strategies: Uncover proven strategies for growing your subscriber base, including leveraging social media, collaborations, and community engagement. Analytics and Insights: Understand YouTube analytics and use data-driven insights to refine your content strategy and maximize your reach. Monetization Techniques: Explore various ways to monetize your channel, from ad revenue and sponsorships to merchandise and online courses. Real-Life Success Stories: Be inspired by case studies and success stories from top YouTubers who have transformed their passion into a thriving career. With practical advice, expert insights, and actionable tips, "YouTube Secrets" equips you with everything you need to take your channel to the next level. Whether you aim to educate, entertain, or inspire, this book will help you connect with your audience and grow your channel like never before. Don't miss out on your chance to turn your YouTube dreams into reality. Invest in your success today with "YouTube Secrets: The Psychology of Video Content Creation - Tips and Tricks to One Million Viewers" and start your journey to becoming a YouTube sensation. Your path to one million viewers begins here!

Social Media Marketing

Author : Next Money Publishing
Publisher :
ISBN 13 : 9781702436991
Total Pages : 68 pages
Book Rating : 4.4/5 (369 download)

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Book Synopsis Social Media Marketing by : Next Money Publishing

Download or read book Social Media Marketing written by Next Money Publishing and published by . This book was released on 2019-11-20 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are an online marketer, entrepreneur, if you have a product to sell, or even just a message to get out, then you NEED to be on YouTube! YouTube is a search engine, a social media platform, an encyclopedia, and a live streaming site all in one. And video content is increasing in relevance, making it one of the TOP WAYS of attracting new customers and growing a long term audience. And yet, this platform remains an untapped frontier for many businesses and entrepreneurs, making it a great opportunity for you to become a content creator in your niche and reap the rewards down the line. Get started today building your digital empire - create quality content that people will come back to again and again, and watch your subscriber count grow! With a user base of over 1.8 billion people, you have the opportunity to massively grow your influence with this platform. This guide will teach you exactly what you need to know to become successful at YouTube marketing today. Here's just a fraction of the things you will learn in this book: ✔ Why YouTube is one of the best platforms for driving traffic to your webpage, product, or service ✔ The Four Essential Goals of YouTube Marketing ✔ How to hack the YouTube algorithm to get your video at the top of search ✔ The best secret formula for structuring your videos to get viewers hooked ✔ Exactly how to use YouTube to drive massive traffic to your website or product ✔ Secret methods for doing keyword research ✔ The Five types of videos that sellers and marketers can use to drive targeted traffic ✔ Top Tech tips on producing high quality content ✔ Essential tips for video creation to ensure that your video is successful on YouTube ✔ Exactly how to get started as a content creator ✔ And much, much more So what are you waiting for? Pick up a copy of YouTube Secrets Revealed and learn how to take advantage of this powerful platform today! Click the BUY NOW button at the top of this page!

Youtube Playbook 2024

Author : Jason P Smith
Publisher : Jason P Smith
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Book Synopsis Youtube Playbook 2024 by : Jason P Smith

Download or read book Youtube Playbook 2024 written by Jason P Smith and published by Jason P Smith. This book was released on 2021-09-29 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large, YouTube has leveled the playing field for everyone. With YouTube, everyone starts with the same tools and everyone is given the same opportunity to connect with billions of people from around the world. This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade when it comes to growing your subscribers and viewership. You will learn about the different revenue streams you can utilize when using YouTube as a marketing and advertising tool. The book covers not only the basics but also advanced YouTube tips and tricks that can elevate your video marketing game. Let’s get started.

The Psychology of Secrets

Author : Andrew Gold
Publisher : Pan Macmillan
ISBN 13 : 1035002639
Total Pages : 294 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Psychology of Secrets by : Andrew Gold

Download or read book The Psychology of Secrets written by Andrew Gold and published by Pan Macmillan. This book was released on 2024-04-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Andrew Gold is the new Jon Ronson. Smart, funny, brave and deeply thoughtful, The Psychology of Secrets is an absolute must read' - Will Storr, bestselling author of The Status Game and The Science of Storytelling Cult leaders, murderers, psychopaths – and you. Take a deep dive into the bizarre psychology of secrecy with Andrew Gold, award-winning investigative journalist and host of Heretics. We all keep secrets. 97 per cent of us are hiding a secret right now, and on average we each hold thirteen at any one time. There’s a one-in-two chance that those secrets involve a breach of trust, a lie or a financial impropriety. They are the stuff of gossip, of novels and of classic dramas; secrets form a major part of our hidden inner lives. Andrew Gold knows this better than anyone. As a public figure, he has found himself the unwitting recipient of hundreds of strangers' most private revelations. This set him on a journey to understand this critical part of our societies and lives. Why do we keep secrets? Why are we fascinated by those of others? What happens to our mind when we confess? Drawing from psychology, history, social science, philosophy and personal interviews, The Psychology of Secrets is a rollicking journey through the history of secrecy. -- 'Andrew Gold is - but should not be - one of our culture’s best kept secrets. He is a truly edgy journalist, broadcaster and writer' - David Baddiel, bestselling author of The God Desire

YouTube Channels For Dummies

Author : Rob Ciampa
Publisher : John Wiley & Sons
ISBN 13 : 1119687985
Total Pages : 400 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis YouTube Channels For Dummies by : Rob Ciampa

Download or read book YouTube Channels For Dummies written by Rob Ciampa and published by John Wiley & Sons. This book was released on 2020-08-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

YouTube Playbook 2021

Author : Brandon's Business Guides
Publisher :
ISBN 13 : 9781914108198
Total Pages : 208 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis YouTube Playbook 2021 by : Brandon's Business Guides

Download or read book YouTube Playbook 2021 written by Brandon's Business Guides and published by . This book was released on 2020-10-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Key Strategies to Rapidly Growing Your YouTube Channel in 2021 & Beyond Even If You've Never Uploaded a Video Before and Have Major Camera Anxiety Do you want to create and grow a successful YouTube channel? Do you want to create videos you are passionate about? Do you want to build a thriving online business and earn $1000's doing something you love? YouTube has changed the way we consume media, and has opened up a never before seen opportunity for creative entrepreneurs looking to make Videos they are passionate about AND make six to seven figures in the process! You can do exactly the same. Of course, the strategies that worked in 2010 don't work now, but by following this updated 2021 blueprint to YouTube success there is absolutely no reason you couldn't build a HUGE YouTube following with thousands, if not millions of subscribers & loyal fans. We made it our mission to provide that exact practical blueprint to go from 0 subscribers to rapid YouTube success. Inside, you'll find EVERYTHING you need to know from overcoming Camera Anxiety, to optimizing your chances at creating viral videos. It's time to start your journey to YouTube success & a business you're passionate about today. Here's a Tiny Preview of What you'll Discover Inside... A Step by Step Guide to Overcoming Camera Anxiety and Effortlessly Recording Unlimited Amounts Of Videos! 5 Income Streams You Can Develop From Your YouTube Channel Without Selling Your Soul How to Ethically 'Hack' The Most Popular Videos to Give You Endless Amounts of Viral Video Ideas! (One Of The Fastest Ways To Grow Your Channel By The Way...) Everything You Need To Know About Social Media Marketing To Rapidly Grow Your Channel & Brand Use This 1 Simple, Yet Wildly Effective, Trick to Get More Views Why Engagement With Your Audience is Key and How To Increase Engagement Hugely 7 Steps to Building a YouTube Channel Brand That Creates You a Loyal Tribe of Followers How to Effectively Use Analytics to Monitor and Grow Your Channel At A Faster Rate Everything You Need To Master The YouTube Algorithm To Maximize The Success Of Your Videos And Channel! How to Find Your Ideal Niche and Build Your Loyal Tribe! And that is BARELY scratching the surface! BONUS- 7 Almost Unknown Tips To Optimize YouTube Growth In 2021! Even if you have almost unbearable camera anxiety, even if you've never even made a YouTube video before and even if you've failed with countless YouTube channels in the past, this book outlines exactly how to build an amazing channel for scratch that can make you $1000's on autopilot! So If You Want the Proven Blueprint to Rapidly Growing Your YouTube Channel & Building A Business Around Your Passion Then Buy This Book Today.

Success Secrets of Social Media Marketing Superstars

Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1599183773
Total Pages : 354 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Success Secrets of Social Media Marketing Superstars by : Mitch Meyerson

Download or read book Success Secrets of Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-06-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources"

YouTube Marketing Secrets

Author : Emily Hart
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis YouTube Marketing Secrets by : Emily Hart

Download or read book YouTube Marketing Secrets written by Emily Hart and published by Independently Published. This book was released on 2023-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your YouTube marketing game to a whole new level? Do you want to harness the power of YouTube to drive engagement, growth, and skyrocket your online presence? Look no further! "YouTube Marketing Secrets: Strategies for Success on the World's Largest Video Platform" is the ultimate resource you've been waiting for! YouTube has revolutionized the way we consume video content, and it's time for you to tap into its limitless potential. Whether you're a content creator, entrepreneur, marketer, or business owner, this book will equip you with the knowledge and strategies to dominate the YouTube landscape like never before. With step-by-step instructions, expert insights, and real-world examples, you'll learn how to optimize your YouTube channel for maximum visibility and discoverability. Say goodbye to being lost in the sea of content and hello to a thriving audience! Craft compelling video content that captivates viewers from the first second. Discover the secrets to crafting irresistible video titles, descriptions, and thumbnails that entice clicks and drive organic traffic. Let your videos rise to the top of YouTube search results and attract legions of loyal fans. But it doesn't stop there! Dive into the world of YouTube analytics and uncover the power of data-driven decision-making. Track and measure video performance, interpret key metrics, and refine your strategies to achieve unparalleled success. No more guesswork-unlock the true potential of your YouTube channel with precision and expertise. Worried about monetization? We've got you covered! Discover how to monetize your channel through ads and sponsorships, turning your passion into a profitable venture. Generate revenue and unlock financial freedom like never before. Don't let this opportunity slip away. Take control of your YouTube destiny, leave your competitors in the dust, and become the YouTube sensation you were born to be! Are you ready to unleash the power of YouTube and achieve unprecedented success? Don't wait another moment. Grab your copy of " YouTube Marketing Secrets" now and embark on your journey to YouTube domination! Scroll Up to unlock the secrets to YouTube success! Grab Your Copy Now!

Youtube Channel Secrets

Author : Mohammed Mouhssine
Publisher : Independently Published
ISBN 13 : 9781791921804
Total Pages : 104 pages
Book Rating : 4.9/5 (218 download)

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Book Synopsis Youtube Channel Secrets by : Mohammed Mouhssine

Download or read book Youtube Channel Secrets written by Mohammed Mouhssine and published by Independently Published. This book was released on 2018-12-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube Channel Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer Sick and tired of not getting tons of high paying customers to boost sales and profits? YouTube has changed our world

Youtube Mastery Marketing

Author : Robert Grow
Publisher :
ISBN 13 : 9781801127479
Total Pages : 80 pages
Book Rating : 4.1/5 (274 download)

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Book Synopsis Youtube Mastery Marketing by : Robert Grow

Download or read book Youtube Mastery Marketing written by Robert Grow and published by . This book was released on 2020-10-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people have discovered creative methods to earn money using the internet. A "money-making" technique that is currently popular today is the monetization of YouTube channels. Whether you are a musician who wants to get some attention from music fans all over the world or a business owner who is establishing a video library for the products that you are selling, monetizing your YouTube account is a great way to build a reliable income, provided you do it correctly. There is a lot of misconception about YouTube as a social media platform. Because of the ease with which users can update and create their own content, it often seems like less of a social media network and more of a personal page. But just because you can use Facebook, Twitter and the like to promote your video, doesn't mean that YouTube isn't a viable social media platform. In fact, YouTube can be seen as the heart of the social media platforms as its content is widely distributed throughout the other platforms. In fact, 400 tweets per minute contain a YouTube link, and YouTube's search bar is the second only after Google. YouTube has the benefit of having one of the most engaged audiences out of the social media platforms. With tweets flooding Twitter news feeds, and posts cluttering Facebook feeds, it's harder than ever to reach followers on platforms. However, 85% of YouTube subscribers consider themselves "regular" YouTube users. It's recommended that if you do pursue creating a YouTube channel that you have a professional team of producers and creators as the content uploaded should maintain a high standard. However, a lot of big Youtubers have started with just their mobile phone and a personality. Now, video content and a strong YouTube presence can be significantly harder to establish than say Twitter, Facebook or Instagram. But if video content were right for your brand, it would be well worth the extra step. As YouTube is free to set up (and easy - all you need is your Gmail address, and you're set), the company makes its massive profits from ads. While they are reserved for those top budget players, YouTube still has certain issues with the ads as they are considered a form of interruption messaging, i.e. not organic content that is so highly favored on other social media platforms. Essentially, the paid ads are disrupting viewers from what they are doing on the site. And with the ease of the "Skip Now" button, the ads have a high chance of not being viewed if they are not properly targeted. This guide will focus on the following: Features and impact of YouTube YouTube tools to help you target viewers Creating great YouTube content How the YouTube algorithm works How to get more YouTube subscribers Making your videos Bringing in the traffic Picking a profitable niche and keyword research SEO YouTube channel goals you can control... AND MORE!

YOUTUBE MASTERY MARKETING 2020

Author : Robert Grow
Publisher :
ISBN 13 : 9781801542081
Total Pages : 116 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis YOUTUBE MASTERY MARKETING 2020 by : Robert Grow

Download or read book YOUTUBE MASTERY MARKETING 2020 written by Robert Grow and published by . This book was released on 2020-10-16 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

YouTube Secrets

Author : Sean Cannell
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.5/5 (779 download)

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Book Synopsis YouTube Secrets by : Sean Cannell

Download or read book YouTube Secrets written by Sean Cannell and published by . This book was released on 2020-12-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube secrets this book is stressed by young and old alike and requires him not to it until they come on the lost line of it. 120 pages and 6×9 nebled

The Composition of Video Games

Author : Johansen Quijano
Publisher : McFarland
ISBN 13 : 1476673934
Total Pages : 243 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis The Composition of Video Games by : Johansen Quijano

Download or read book The Composition of Video Games written by Johansen Quijano and published by McFarland. This book was released on 2019-10-07 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games are a complex, compelling medium in which established art forms intersect with technology to create an interactive text. Visual arts, architectural design, music, narrative and rules of play all find a place within, and are constrained by, computer systems whose purpose is to create an immersive player experience. In the relatively short life of video game studies, many authors have approached the question of how games function, some focusing on technical aspects of game design, others on rules of play. Taking a holistic view, this study explores how ludology, narratology, visual rhetoric, musical theory and player psychology work (or don't work) together to create a cohesive experience and to provide a unified framework for understanding video games.

Gender, Age and Inequality in the Professions

Author : Marta Choroszewicz
Publisher : Routledge
ISBN 13 : 1351052446
Total Pages : 276 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Gender, Age and Inequality in the Professions by : Marta Choroszewicz

Download or read book Gender, Age and Inequality in the Professions written by Marta Choroszewicz and published by Routledge. This book was released on 2019-03-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The literature on gender and professions shows that professional careers continue to be impacted by gender – albeit with important differences among professions and countries. Much less researched is the issue of the significance of gender and age-cohort or generation to professional work. Gender, Age and Inequality in the Professions explores men’s and women’s experiences of professional work and careers through an intersectional lens by focusing on the intersection of gender and age. The chapters explore different professions – including Medicine, Nursing, Law, Academia, Information Technology and Engineering – in different Western countries, in the present and over time. Through original research, and critical re-analysis of existing research, each of the chapters explores the significance of gender and age-cohort or generation to professional work, with particular attention to professionals just entering professional careers, those building professional careers, and comparisons of men and women in professions across generational cohorts. The book contributes to literature on inequalities in the professions by demonstrating the ways in which gender and age converge to confer privilege and produce disadvantage, and the ways in which gender inequality is reproduced, and disrupted, through the activities of professionals on the job. The book constitutes a departure point for future research in terms of theoretical perspectives and empirical findings on how gendered and age-related processes are produced and reproduced in particular organisational, professional and socio-cultural contexts. To enhance generational understanding, relationships and collaboration in educational institutions, organisations and professions, the book ends with a section on policy recommendations for educators, professionals, professional organisations as well as policy- and decision-makers. This book will also appeal to students and researchers in the fields of Sociology, Gender Studies, Organisational and Management Studies, Law, Medicine, Engineering and Information Technology as well as related disciplines.

Human Rights Responsibilities in the Digital Age

Author : Jonathan Andrew
Publisher : Bloomsbury Publishing
ISBN 13 : 1509938842
Total Pages : 320 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Human Rights Responsibilities in the Digital Age by : Jonathan Andrew

Download or read book Human Rights Responsibilities in the Digital Age written by Jonathan Andrew and published by Bloomsbury Publishing. This book was released on 2021-08-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the tangled responsibilities of states, companies, and individuals surrounding human rights in the digital age. Digital technologies have a huge impact – for better and worse – on human lives; while they can clearly enhance some human rights, they also facilitate a wide range of violations. States are expected to implement efficient measures against powerful private companies, but, at the same time, they are drawn to technologies that extend their own control over citizens. Tech companies are increasingly asked to prevent violations committed online by their users, yet many of their business models depend on the accumulation and exploitation of users' personal data. While civil society has a crucial part to play in upholding human rights, it is also the case that individuals harm other individuals online. All three stakeholders need to ensure that technology does not provoke the disintegration of human rights. Bringing together experts from a range of disciplines, including law, international relations, and journalism, this book provides a detailed analysis of the impact of digital technologies on human rights, which will be of interest to academics, research students and professionals concerned by this issue.

Dark Psychology

Author : Amanda Grapes
Publisher : Self Publisher
ISBN 13 : 8835852471
Total Pages : 613 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Dark Psychology by : Amanda Grapes

Download or read book Dark Psychology written by Amanda Grapes and published by Self Publisher. This book was released on 2020-06-20 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the bundle of 10 titles! You will read or listen to topics that involve the following: - How to influence people. - The essence of persuasion, what it does, and how to do it. - How to recognize manipulation, mind control, and blackmail. - Facts and myths about psychopaths, sociopaths, and narcissists. - Human trafficking and tactics criminals use to target new victims. - How blackmail works and how to avoid it. - The insidious nature and the process of brainwashing in cults. - Propaganda; facts, theories, and examples. - Personality types that everyone can relate to. - Personality disorders such as borderline disorder and schizophrenia. - Issues of abuse, bullying, and depression. - And lots, lots more. These topics can help you understand the dark side of human nature, yourself, and the human interaction that causes so many of us to do things we don’t want. Don’t wait and get started now! You won’t regret it.

Douyin, TikTok and China’s Online Screen Industry

Author : Chunmeizi Su
Publisher : Taylor & Francis
ISBN 13 : 1000960390
Total Pages : 140 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Douyin, TikTok and China’s Online Screen Industry by : Chunmeizi Su

Download or read book Douyin, TikTok and China’s Online Screen Industry written by Chunmeizi Su and published by Taylor & Francis. This book was released on 2023-09-22 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China. This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.