Your Gut Is Still Not Smarter Than Your Head

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Your Gut is Still Not Smarter Than Your Head

Author : Kevin Clancy
Publisher : John Wiley & Sons
ISBN 13 : 0470149388
Total Pages : 304 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Your Gut is Still Not Smarter Than Your Head by : Kevin Clancy

Download or read book Your Gut is Still Not Smarter Than Your Head written by Kevin Clancy and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!" -Susanne Lyons, Chief Marketing Officer, Visa USA "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance." -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!" -Jon Luther, CEO, Dunkin' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it." -Bob Liodice, President and CEO, Association of National Advertisers "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies." -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

Introducing Philosophy Through Pop Culture

Author : William Irwin
Publisher : John Wiley & Sons
ISBN 13 : 1119757177
Total Pages : 436 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Introducing Philosophy Through Pop Culture by : William Irwin

Download or read book Introducing Philosophy Through Pop Culture written by William Irwin and published by John Wiley & Sons. This book was released on 2022-04-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can Wonder Woman help us understand feminist philosophy? How Does Wakandan technology transcend anti-Blackness? What can Star Trek teach us about the true nature of reality? Introducing Philosophy Through Pop Culture makes important philosophical concepts and the work of major philosophers relevant, fun, and exciting. Using engaging examples from film and television, this easy-to-read book covers everything from basic metaphysics and epistemology to abstract and complex philosophical ideas about ethics and the meaning of life. You don’t have to be a pop culture expert to benefit from this book—even a general awareness of cultural icons like Superman or Harry Potter will be more than enough for you to learn about a wide range of philosophical notions, thinkers, and movements. The expanded second edition offers timely coverage of important topics such as race, gender, personal identity, social justice, and environmental ethics. New essays explore the philosophical underpinnings of The Good Place, Game of Thrones, Black Panther, Star Wars, The Avengers, South Park, The Lego Movie, The Big Bang Theory, and more. This edition is supported by a new website with links to primary philosophical texts, information about all the popular culture discussed, and additional resources for teachers, students, and general readers alike. Features a selection of key essays from the bestselling Blackwell Philosophy and Pop Culture Series Draws on examples from popular media including The Matrix, Lost, Doctor Strange, The Hobbit, Westworld, and Star Trek Explains philosophical concepts such as relativism, skepticism, existentialist ethics, logic, social contract theory, utilitarianism, and mind-body dualism Discusses the ideas of Socrates, Aristotle, Plato, Descartes, Nietzsche, Heidegger, Marx, Mill, Kierkegaard, and other important thinkers Introducing Philosophy Through Pop Culture is an excellent supplementary textbook for introductory philos for introductory philosophy courses and a valuable resource for general readers wanting to learn about philosophy and its connections with pop culture.

The Cornell School of Hotel Administration on Hospitality

Author : Michael C. Sturman
Publisher : John Wiley & Sons
ISBN 13 : 1118016262
Total Pages : 519 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Cornell School of Hotel Administration on Hospitality by : Michael C. Sturman

Download or read book The Cornell School of Hotel Administration on Hospitality written by Michael C. Sturman and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

The Chief Marketing Officer Journal - Volume I

Author : William L. Koleszar
Publisher : Lulu.com
ISBN 13 : 0578011352
Total Pages : 122 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis The Chief Marketing Officer Journal - Volume I by : William L. Koleszar

Download or read book The Chief Marketing Officer Journal - Volume I written by William L. Koleszar and published by Lulu.com. This book was released on 2009-01-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Leading Edge Marketing Research

Author : Robert J. Kaden
Publisher : SAGE Publications
ISBN 13 : 1452285780
Total Pages : 504 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Leading Edge Marketing Research by : Robert J. Kaden

Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Breaking Failure

Author : Alexander Edsel
Publisher : FT Press
ISBN 13 : 013438699X
Total Pages : 284 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Breaking Failure by : Alexander Edsel

Download or read book Breaking Failure written by Alexander Edsel and published by FT Press. This book was released on 2015-10-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: TIME-PROVEN TECHNIQUES FOR REDUCING RISK AND IMPROVING PERFORMANCE IN MISSION-CRITICAL BUSINESS ACTIVITIES Proven in high-stakes, high-risk environments–from defense to healthcare For business functions ranging from marketing to HR, R&D to M&A Indispensable for all executives, entrepreneurs, strategists, and product managers This guide brings together simple, risk-free, and low-cost ways to break cycles of business failure and underperformance. These techniques aren’t new or trendy: they’ve repeatedly proven themselves in mission-critical disciplines ranging from manufacturing to space exploration, with lives and billions of dollars on the line. They work. And they’ll work for you, too. First, you’ll learn how to use well-proven Failure Mode and Effects Analysis (FMEA) techniques to anticipate potential failure points before you introduce products, implement strategy, or launch marketing campaigns. Next, utilizing Root Cause Analysis (RCA), you’ll learn to uncover the root cause of business problems, so you can solve them once and for all. Third, you’ll discover how to use an Early Warning System (EWS) to identify “driver” variables in your business, gaining timely and actionable insights without complex predictive modeling. Whatever your role in decision-making, leadership, strategy, or product management, Breaking Failure will help you mitigate risk more effectively, achieve better results–and move forward in your career When lives are on the line, when billions of dollars are at risk, failure is not an option. That’s why industries such as aerospace, chemical engineering, and healthcare have pioneered world-class methods for identifying, anticipating, and mitigating failure. In Breaking Failure, Alexander D. Edsel helps you adapt these proven techniques to the realities of your business. You’ll discover how to plan more effectively for contingencies, and how to uncover and address the root causes of poor performance in business functions ranging from marketing to hiring. Equally valuable, you’ll learn how to systematically improve your situational awareness, so you can uncover problems before they damage relationships, brand reputation, or business performance. Adapted to be 100% practical and actionable, these techniques will help companies of all sizes, in all markets. As you move towards greater speed and agility, they will become even more indispensable. A practical, systematic approach to “Breaking Failure” in your company Use Problem Framing to overcome the human bias towards thoughtless action Use Failure Mode & Effect Analysis (FMEA) to anticipate problems, prioritize risks,and plan corrective actions Use Root Cause Analysis (RCA) to identify true causes of failure in any process, product, or project Use an Early Warning System (EWS) to quickly recognize signs of underperformance Use Pre-Planned Exit Strategies and Exit Triggers to end failure and underperformance issues you can’t fix

The Momentum Effect

Author : J.C. Larreche
Publisher : Prentice Hall Professional
ISBN 13 : 013271633X
Total Pages : 350 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The Momentum Effect by : J.C. Larreche

Download or read book The Momentum Effect written by J.C. Larreche and published by Prentice Hall Professional. This book was released on 2008-03-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months...five years...even decades. •Pioneer or die: drive momentum and harness its stunning power How momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategy Craft power offers, mobilize for growth, and more •Master the Momentum Process: design and execution Eight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. —W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” —Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland

RELATIONSHIP MARKETING

Author : SUPRIYA BISWAS
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120348753
Total Pages : 480 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis RELATIONSHIP MARKETING by : SUPRIYA BISWAS

Download or read book RELATIONSHIP MARKETING written by SUPRIYA BISWAS and published by PHI Learning Pvt. Ltd.. This book was released on 2014-08-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1510 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Never Go With Your Gut

Author : Gleb Tsipursky
Publisher : Red Wheel/Weiser
ISBN 13 : 1632657708
Total Pages : 226 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Never Go With Your Gut by : Gleb Tsipursky

Download or read book Never Go With Your Gut written by Gleb Tsipursky and published by Red Wheel/Weiser. This book was released on 2019-11-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is Moneyball for management. It will help you understand your subconscious biases that can lead to bad decisions, and it will teach you the techniques to help you make better decisions.” —Gordon Tredgold, author of Fast “This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.” —Brian Tracy, bestselling author of Eat that Frog! Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars call “cognitive biases”—and are preventable. Unfortunately, the typical advice for business leaders to “go with their guts” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters. The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations—many of them his clients—avoid business disasters. Reading this book will enable you to: Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions. Adapt best practices on avoiding business disasters from these leaders and organizations to your own context. Develop processes that empower everyone in your organization to avoid business disasters.

It's Not the Size of the Data -- It's How You Use It

Author : Koen Pauwels
Publisher : AMACOM
ISBN 13 : 0814433960
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis It's Not the Size of the Data -- It's How You Use It by : Koen Pauwels

Download or read book It's Not the Size of the Data -- It's How You Use It written by Koen Pauwels and published by AMACOM. This book was released on 2014-03-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. The numbers available to you are mind-blowing--but the amount itself can be mind-numbing. Where can one begin to filter through it all to find what is most beneficial for their company?Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces readers to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to:• Gain crucial IT support • Build a rock-solid database • Select key leading performance indicators • Design the optimal dashboard layout • Use marketing analytics to improve decisions and reap rewardsThere is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.

Bugs, Bowels, and Behavior

Author : Teri Arranga
Publisher : Simon and Schuster
ISBN 13 : 1626364346
Total Pages : 304 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Bugs, Bowels, and Behavior by : Teri Arranga

Download or read book Bugs, Bowels, and Behavior written by Teri Arranga and published by Simon and Schuster. This book was released on 2013-06-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the National Institutes of Health, there are sixty to seventy million people affected by digestive diseases in the United States. The old proverb tells us “you are what you eat,” and the latest science shows that this may be truer than we even thought. Diet has a profound effect on both physical and mental health. Most of the body’s immune system is in the gut, so pathology and dysfunction in the gut and imbalanced gut flora can cause neuroinflammation and possibly even neurodegenerative disease over time. Featuring contributions from dozens of experts on gut disorders and related physical, mental, and behavioral health, this book will fascinate you as you read about the intriguing world of bad bugs, cytokine storms, and the environment in your belly that influences your brain. From the microscopic world of Clostridium to the complex communities of biofilm, Bugs, Bowels, and Behavior emphasizes one simple fact: The gut is connected to the brain.

Leadership Excellence

Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Leadership Excellence by :

Download or read book Leadership Excellence written by and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Concerning This House

Author : Janine Folks
Publisher : Xlibris Corporation
ISBN 13 : 148368413X
Total Pages : 279 pages
Book Rating : 4.4/5 (836 download)

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Book Synopsis Concerning This House by : Janine Folks

Download or read book Concerning This House written by Janine Folks and published by Xlibris Corporation. This book was released on 2013-09-17 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerning This House is a collection of inspirational weekly columns that appeared in the Telegram Newspaper under the heading: Walking By Faith between 2001 and 2013. This second volume, Concerning This House, contains select powerful messages. These writings fulfill Janine’s mandate to ‘Go Girl’: “Go into all the world and preach the gospel to every creature” (Mark 16:15). These articles have blessed countless readers inMichigan, across the United States and abroad. Some have been published in other periodicals, circulated via email, U.S. mail, shared Facebook posts and blogs. These powerful messages are timeless and will continue to bless readers.

Why Johnny Can't Brand

Author : Bill Schley
Publisher :
ISBN 13 : 9780982694169
Total Pages : 244 pages
Book Rating : 4.6/5 (941 download)

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Book Synopsis Why Johnny Can't Brand by : Bill Schley

Download or read book Why Johnny Can't Brand written by Bill Schley and published by . This book was released on 2010-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed. published in 2005 by Portfolio.

To Love and Protect

Author : Muriel Jensen
Publisher : Harlequin
ISBN 13 : 1460385071
Total Pages : 368 pages
Book Rating : 4.4/5 (63 download)

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Book Synopsis To Love and Protect by : Muriel Jensen

Download or read book To Love and Protect written by Muriel Jensen and published by Harlequin. This book was released on 2015-11-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: She'll make Christmas magic…in spite of him! In all his years as a cop, Ben Palmer had seen some hard cases. But Corie Ochoa took the cake. There was more hostility in her gorgeous five-foot-one frame than he'd seen in hardened criminals. Not to mention her uncanny knack for getting herself in trouble. But she was his adopted brother's sister, and he was going to help her whether she liked it or not. And clearly, she didn't. Too bad. He hadn't come all the way to Texas to let this infuriating woman off the hook. Every instinct told him there was more to this story…and to her.

Your Second Brain

Author : Leo Carter
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.6/5 (671 download)

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Book Synopsis Your Second Brain by : Leo Carter

Download or read book Your Second Brain written by Leo Carter and published by . This book was released on 2020-07-19 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: LOOK HERE: Know What Makes Your "Second Brain" Tick & Stay Healthy For Life Using This Book To Brain & Gut Health! Did you know that you have a "second brain" hidden in the walls of your digestive system? Your second brain is your gut, and it wields far more power over your physical, emotional, and mental health than you think! Your gut, known scientifically as the enteric nervous system (ENS), houses two thin membranes lined with over 100 million nerve cells that stretch from your oesophagus to your rectum. Its role is to regulate your digestion, including swallowing, releasing digestive enzymes, controlling nutrient absorption, and eliminating waste. Unlike your main brain, your gut isn't capable of reason. However, it does a pretty great job at communicating back and forth with your main brain, and may trigger great emotional shifts whenever you experience irritation in your gastrointestinal system, such as functional bowel disorder and irritable bowel syndrome. The problem is that not a lot of people know this fact, which leads them taking their guts' health for granted. And when you don't look after your gut, your overall health is going to be in a lot of trouble! Luckily for you, there's now a solution. Let me introduce you "Your Second Brain" by Leo Carter. In his book, you will learn why your gut controls you more than you think, and find out why it's the key to your health and happiness! Over the course of this life-changing book, you will: Successfully keep diseases and illnesses at bay with PROVEN tips to keep your second brain healthy Greatly boost your memory and productivity using FOOLPROOF ways to keep your second brain fit Significantly improve your gut health whatever lifestyle you lead by knowing what foods to eat and avoid Fast effectively and strengthen your immune system using various FIELD-TESTED fasting methods Efficiently use the BEST prebiotics, probiotics, and psychobiotics to your advantage and enhance your gut health for life Effectively enhance your diet and maximize on your exercise routines by finding out your core areas to work on And so much more! A happy, healthy gut regulates inflammation successfully, leading to less aches and pains, a boost in mental clarity, energy, and motivation, as well as better-looking skin. But, is a healthy gut the answer to keeping illnesses and diseases FOR GOOD? The short answer is NO. However, a healthy gut does lead to diminished symptoms, reduced risk of chronic illnesses, and increased general feeling of health and wellness. Using the easy-to-understand, science-backed information found in this book, you will be able to not only understand how your brain and gut work together to keep you happy and vibrant, but also recognize and find ways to maintain a fully functional system that will serve you well for the rest of your days. Take back control of your health! Scroll up, Click on "Buy Now with 1-Click", and Get Your Gut Healthy Today!