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Author : Jim Kobs
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.3/5 (512 download)
Download or read book Profitable Direct Marketing written by Jim Kobs and published by . This book was released on 1979 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Thomas
Publisher : Routledge
ISBN 13 : 0750624280
Total Pages : 356 pages
Book Rating : 4.7/5 (56 download)
Download or read book Direct Marketing in Practice written by Brian Thomas and published by Routledge. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.
Author : Direct Marketing Educational Foundation
Publisher :
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4.:/5 (414 download)
Download or read book Your Career in Direct Marketing and Direct Response Advertising written by Direct Marketing Educational Foundation and published by . This book was released on 1996 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anne Basye
Publisher : VGM Career Books
ISBN 13 : 9780844240374
Total Pages : 146 pages
Book Rating : 4.2/5 (43 download)
Download or read book Opportunities in Direct Marketing Careers written by Anne Basye and published by VGM Career Books. This book was released on 1993 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is everything you need to explore a career in this unique field! Written by a leadind authority, this comprehensive guide gives all the information you need for intellegent career decision making.
Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 9780198035992
Total Pages : 402 pages
Book Rating : 4.0/5 (359 download)
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author : Karl G. Dentino
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (555 download)
Download or read book How to Use Direct Marketing to Get the Job You Want written by Karl G. Dentino and published by . This book was released on 1995 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Spiller Lisa
Publisher : Pearson Education India
ISBN 13 : 9788131730997
Total Pages : 508 pages
Book Rating : 4.7/5 (39 download)
Download or read book Contemporary Direct & Interactive Marketing, 2/E written by Spiller Lisa and published by Pearson Education India. This book was released on 2010-09 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel J. Polito
Publisher : iUniverse
ISBN 13 : 0595317871
Total Pages : 289 pages
Book Rating : 4.5/5 (953 download)
Download or read book The Direct Marketing Cookbook written by Daniel J. Polito and published by iUniverse. This book was released on 2004 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.
Author : Ray Jutkins
Publisher : N T C Business Books
ISBN 13 : 9780844234182
Total Pages : 314 pages
Book Rating : 4.2/5 (341 download)
Download or read book Power Direct Marketing written by Ray Jutkins and published by N T C Business Books. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joan Throckmorton
Publisher : Prentice Hall
ISBN 13 : 9780139606342
Total Pages : 420 pages
Book Rating : 4.6/5 (63 download)
Download or read book Winning Direct Response Advertising written by Joan Throckmorton and published by Prentice Hall. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232430
Total Pages : 424 pages
Book Rating : 4.2/5 (324 download)
Download or read book Business to Business Direct Marketing written by Robert W. Bly and published by McGraw Hill Professional. This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author : Anne Basye
Publisher : McGraw Hill Professional
ISBN 13 : 0071641904
Total Pages : 162 pages
Book Rating : 4.0/5 (716 download)
Download or read book Opportunties in Direct Marketing written by Anne Basye and published by McGraw Hill Professional. This book was released on 2008-04-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market yourself toward a successful career! Get started in a career that has a promising future and is financially rewarding. Opportunities in Direct Marketing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of direct marketing. This career-boosting book will help you: Determine the specialty that's right for you, from business-to-business marketing to telemarketing to catalog production Acquire in-depth knowledge of direct marketing Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources ENJOY A GREAT CAREER AS A: Buyer • Merchandiser • List manager • Market research director • Copywriter • Warehouse manager
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1992 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540396322
Total Pages : 339 pages
Book Rating : 4.5/5 (43 download)
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : Nat G. Bodian
Publisher : McGraw Hill Professional
ISBN 13 : 9780070063402
Total Pages : 456 pages
Book Rating : 4.0/5 (634 download)
Download or read book Direct Marketing Rules of Thumb written by Nat G. Bodian and published by McGraw Hill Professional. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.:/5 (321 download)
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1982 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
