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Author : Ray Jutkins
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.0/5 ( download)
Download or read book Power Direct Marketing written by Ray Jutkins and published by N T C Business Books. This book was released on 1999 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: ...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket
Author : Ray Jutkins
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (555 download)
Download or read book Power Direct Marketing written by Ray Jutkins and published by N T C Business Books. This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed worldwide for his unique ability to translate concepts into ideas, Ray Jutkins clues you into the total process of direct marketing planning and how to make it work for you. Includes his well known, 8 point Market Action Plan and shows how to: -- Establish concise objectives and achieve them -- Evaluate and select the tactics that will "work the plan" -- Determine the most profitable timetable for your campaign -- Measure and analyze the outcome
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.4/5 (91 download)
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1986 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : G. P. SUDHAKAR
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120346408
Total Pages : 165 pages
Book Rating : 4.1/5 (23 download)
Download or read book Integrated Retail Marketing Communications written by G. P. SUDHAKAR and published by PHI Learning Pvt. Ltd.. This book was released on 2012-08-07 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.
Author : Prof. (Dr.) Arun Kumar
Publisher : BooksClub
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4./5 ( download)
Download or read book AN ART AND SCIENCE OF NETWORK MARKETING: MILLIONARAIRE (A GUIDE TO ZERO TO MILLIONAIRE) written by Prof. (Dr.) Arun Kumar and published by BooksClub. This book was released on 2022-01-27 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prof. (Dr.) Arun Kumar , B.Tech (IT), M.Tech (CSE), PhD( A.I), He has 10+ years of Experience in (Professor, Researcher, Entrepreneur, Writer, Motivator, Business Trainer, Engineer, Developer,) Founder, President, CEO, Prerna Society of Technical Education and Research, New Delhi. He has published 30+ Research Papers in National, International Journals, and Conferences. 10+ Books, 05+ National and International Journals Editors, Worked as Professor and C.O.E, H.O.D in various Engineering Colleges and Universities. Editor in Chief in International Journal of Computer Science and Information Technology Research Excellence (IJCSITRE ): www.ijcsitre.org since 2011 Assistant Editor in Chief: International Journal of Applied Science Technology Research Excellence (IJASTRE): www.ijastre.org, since 2011. He is Trusted Educator and Successful Technical teachers to over 10,000+ students in engineering fields. He has been practical and experimental in providing CEO training to more then 500+ CEOs in the country.
Author : Library of Congress. Cataloging Policy and Support Office
Publisher :
ISBN 13 :
Total Pages : 1688 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2009 with total page 1688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herschell Gordon Lewis
Publisher : Bonus Books
ISBN 13 : 9780929387727
Total Pages : pages
Book Rating : 4.3/5 (877 download)
Download or read book Unleash the Power of Dir written by Herschell Gordon Lewis and published by Bonus Books. This book was released on 1992-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1410 pages
Book Rating : 4.3/5 (243 download)
Download or read book Monthly Catalog of United States Government Publications written by and published by . This book was released on 1981 with total page 1410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pengwei Du
Publisher : Springer
ISBN 13 : 3319555812
Total Pages : 337 pages
Book Rating : 4.3/5 (195 download)
Download or read book Integration of Large-Scale Renewable Energy into Bulk Power Systems written by Pengwei Du and published by Springer. This book was released on 2017-05-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the challenges that increasing amounts of renewable and distributed energy represent when integrated into established electricity grid infrastructures, offering a range of potential solutions that will support engineers, grid operators, system planners, utilities, and policymakers alike in their efforts to realize the vision of moving toward greener, more secure energy portfolios. Covering all major renewable sources, from wind and solar, to waste energy and hydropower, the authors highlight case studies of successful integration scenarios to demonstrate pathways toward overcoming the complexities created by variable and distributed generation.
Author : Denny Hatch
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)
Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1536 pages
Book Rating : 4.:/5 (3 download)
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2006 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ryan Ellis
Publisher : MIT Press
ISBN 13 : 026235778X
Total Pages : 385 pages
Book Rating : 4.2/5 (623 download)
Download or read book Letters, Power Lines, and Other Dangerous Things written by Ryan Ellis and published by MIT Press. This book was released on 2020-03-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of how post-9/11 security concerns have transformed the public view and governance of infrastructure. After September 11, 2001, infrastructures—the mundane systems that undergird much of modern life—were suddenly considered “soft targets” that required immediate security enhancements. Infrastructure protection quickly became the multibillion dollar core of a new and expansive homeland security mission. In this book, Ryan Ellis examines how the long shadow of post-9/11 security concerns have remade and reordered infrastructure, arguing that it has been a stunning transformation. Ellis describes the way workers, civic groups, city councils, bureaucrats, and others used the threat of terrorism as a political resource, taking the opportunity not only to address security vulnerabilities but also to reassert a degree of public control over infrastructure. Nearly two decades after September 11, the threat of terrorism remains etched into the inner workings of infrastructures through new laws, regulations, technologies, and practices. Ellis maps these changes through an examination of three U.S. infrastructures: the postal system, the freight rail network, and the electric power grid. He describes, for example, how debates about protecting the mail from anthrax and other biological hazards spiraled into larger arguments over worker rights, the power of large-volume mailers, and the fortunes of old media in a new media world; how environmental activists leveraged post-9/11 security fears over shipments of hazardous materials to take on the rail industry and the chemical lobby; and how otherwise marginal federal regulators parlayed new mandatory cybersecurity standards for the electric power industry into a robust system of accountability.
Author : Mark S. Bacon
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.0/5 ( download)
Download or read book Do-It-Yourself Direct Marketing written by Mark S. Bacon and published by . This book was released on 1997-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low-cost direct marketing strategies that really work, updated throughout to include the Internet as a resource, with information on how to set up a Web page and examples of successful Web sites. This nuts-and-bolts how-to helps small business owners develop techniques that are tailored to their individual business and financial needs--from selecting the appropriate media and markets to creating a mailing list database to tracking responses.
Author : Herschell Gordon Lewis
Publisher :
ISBN 13 : 9789837200876
Total Pages : 360 pages
Book Rating : 4.2/5 (8 download)
Download or read book Direct Marketing Strategies and Tactics written by Herschell Gordon Lewis and published by . This book was released on 1993 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (319 download)
Download or read book Postal Reform, 2013 written by United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs and published by . This book was released on 2014 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Riedl
Publisher : Business Plus
ISBN 13 : 9780759527270
Total Pages : 288 pages
Book Rating : 4.5/5 (272 download)
Download or read book Word of Mouse written by John Riedl and published by Business Plus. This book was released on 2002-08-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
