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Your Business Is A Leaky Bucket
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Book Synopsis Your Business is a Leaky Bucket by : Howard M. Shore
Download or read book Your Business is a Leaky Bucket written by Howard M. Shore and published by Morgan James Publishing. This book was released on 2017-09-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the metaphor of a “Leaky Bucket,” Howard Shore addresses the 15 most common issues in the areas of people, strategy, and execution that drain energy, direction, and profitability from every business. Shore provides a practical guide on how to effect change and ignite growth in the leadership team in order to achieve an organization's full potential. The principles outlined in this book lead to clear and purposeful direction, a stronger, invigorated leadership team, and maximum growth and revenue, all while reducing workplace drama.
Book Synopsis Watertight Marketing by : Bryony Thomas
Download or read book Watertight Marketing written by Bryony Thomas and published by Ecademy Press. This book was released on 2013 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
Book Synopsis Small Business Survival: Teach Yourself by : Kevin Duncan
Download or read book Small Business Survival: Teach Yourself written by Kevin Duncan and published by Teach Yourself. This book was released on 2010-01-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Survival will give you all the help you need to not just ""get by"" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Book Synopsis Get Out From Under Your Business by :
Download or read book Get Out From Under Your Business written by and published by John Coleman. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Customer Success Economy by : Nick Mehta
Download or read book The Customer Success Economy written by Nick Mehta and published by John Wiley & Sons. This book was released on 2020-04-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.
Download or read book E.S.P. written by D Anne Liebroder and published by AuthorHouse. This book was released on 2012-01-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking Bigger written by Sarah Dusek and published by Georgetown University Press. This book was released on 2024 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The paucity of women-led start-ups to reach the same stratospheric levels of funding, growth, and annual revenue achieved by many of the new businesses founded by men is staggering. The lack of female representation among the top-earning founders is all the more surprising when compared to the number of women who do start businesses. So many women would love to build something great but don't know the rules of the game. They want real, practical, usable tools to help them make big things happen. This book aims to bridge the gap between knowledge and practice, empowering women to secure funding and thrive in big business and finance. Sarah Dusek delves into the art and science of creating a winning pitch deck, from crafting a compelling story to using data and design to make a lasting impact. She offers real-life examples from other female entrepreneurs and stories from her own journey, both as an entrepreneur and now as an investor in other women's businesses. Thinking Bigger is for women entrepreneurs around the world who want to think bigger and understand what it will take to get funded. Increasing the number of women-led businesses is not only beneficial for individual women entrepreneurs but is also critical for building a more equal, diverse world. The world is in desperate need of women entrepreneurs who will bring their unique perspectives to solving some of the world's biggest and most stubborn problems. This book is a rallying cry to encourage women to think big, to take their seats at the proverbial tables of power, and to build their own tables if necessary"--
Book Synopsis Marketing Professional Services by : Michael Roe
Download or read book Marketing Professional Services written by Michael Roe and published by Routledge. This book was released on 2012-10-02 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market * How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.
Book Synopsis Write the Perfect Book Proposal by : Jeff Herman
Download or read book Write the Perfect Book Proposal written by Jeff Herman and published by Turner Publishing Company. This book was released on 2008-04-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to publish your book? Learn how--it's easier than you think! Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold hundreds of titles and learned--through trial and error--how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain: * How to shape your idea and create a title * Ways to get to know the market and competition * Tips on writing an effective outline, query letter, and sample chapter * The art and science of fiction and nonfiction book proposals * How ten actual proposals (included here) were successfully sold to publishers--and why "A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top."--Frederic W. Hills Vice President, Simon & Schuster "This book will take writers to the highest level of proposal writing and success."--Roger Cooper Quality Paperback Book Club "If you want your proposal to ignite a busy editor's interest, read this book."--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books
Book Synopsis Startups: the art of getting f*cked every day and not giving up by : Israel Salmen
Download or read book Startups: the art of getting f*cked every day and not giving up written by Israel Salmen and published by Editora Gente. This book was released on 2023-05-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: ENTREPRENEURSHIP IS A ROLLER COASTER WITH THORNS IN THE SEAT, WITHOUT ANY KIND OF RESTRAINTS FOR THE RIDERS. SO DON'T EXPECT INSPIRING SUCCESS STORIES OR A STEP-BY-STEP LIST OF HOW TO CREATE A BILLION-DOLLAR BUSINESS. INSTEAD, YOU'LL FIND SOMETHING ELSE ON THESE PAGES: WE AIM TO KEEP IT REAL FOR THOSE WHO DREAM OF BUILDING A BUSINESS. Everyone knows that entrepreneurship is not a bed of roses: creating a business requires a lot of effort, sweat, determination, and resilience. The good news is that Israel Salmen, founder and CEO of Méliuz, and Lucas Marques, COO of Méliuz, let go of their egos and decided to reveal all their mistakes, failures, and learnings throughout their journeys as entrepreneurs. In S tartups: The Art of Getting F*cked Every Day and Not Giving Up, you will see entrepreneurship as it is. There are no big stages or audiences but, a battlefield that rewards the effort of those who keep going despite the hardships. The victorious are those who do not give up even after successive falls. In this book, you will find: Stories of conflicts between partners and what we can learn from them. Problems that come up when the team grows, and how to solve them. Challenges that may appear getting investments and how to deal with them. Essential learnings to nurture your company's culture and not let the problems caused by the lack of it take over the business. Thousands of challenges that entrepreneurs will face in their journeys.
Book Synopsis Find (and Keep) Top Talent for Your Business (Collection) by : Vince Thompson
Download or read book Find (and Keep) Top Talent for Your Business (Collection) written by Vince Thompson and published by FT Press. This book was released on 2013-05-02 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art talent management techniques Breakthrough talent management techniques! 5 authoritative books bring together the state-of-the-art in finding, growing, and keeping world-class people! Talent is everything — and finding, growing, and keeping the best talent has never been more difficult. This 5-book collection brings together powerful new insights, techniques, practices, and skills for improving the way you manage talent in any organization, industry, or environment… including the talent that matters most. (Yours!) In 17 Rules Successful Companies Use to Attract and Keep Top Talent, renowned workforce expert David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules for everything from resourcing and compensation to leadership development, risk-taking to change management. Next, he shows how to apply these rules in your organization, whether you’re large or small, high-tech or low-tech, for-profit or non-profit. Then, in Talent Force, Rusty Rueff and Hank Springer help you systematically get the right talent into the right place at the right time. You’ll learn how to develop and implement a world-class talent plan that aligns with business objectives, and identify metrics for tracking and optimizing progress. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife — and learn how to use these technologies yourself to grow the world’s best Talent Force. In The Truth About Hiring the Best, Cathy Fyock reveals 53 proven hiring principles for identifying, reaching, and recruiting the very best. Fyock helps you find hidden talent sources… make great people want to work with you… choose amongst the great new people you’ve found, while building great relationships with strong candidates you don’t hire. Next, in The Truth About Getting the Best From People, Second Edition, Martha Finney 60+ proven principles for achieving unprecedented levels of employee engagement. This new edition features more than 15 new truths including: managing virtual teams, building persuasive skills, tuning into your own unconscious biases, managing multiple generations, and identifying and cultivating individual high performers. Not feeling empowered enough to do all this? Vince Thompson’s Ignited! reveals gathering forces that are re-empowering you right now. Thompson outlines realistic steps for leveraging networks and resources to transform your own visions into reality, and accomplishing powerful goals only you can achieve. He offers new tools for leading “from the middle”… expanding your influence and overcoming traps… connecting your passions with business goals… mastering all your new roles: linkmaker, process master, pilot, healer, bard, scout, and translator! From world-renowned talent management experts Vince Thompson, David Russo, Rusty Rueff, Hank Stringer, Cathy Fyock, and Martha I. Finney
Download or read book Evergreen written by Noah Fleming and published by AMACOM. This book was released on 2015-01-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. The book's entertaining stories and action steps reveal how you can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.?The perfect solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season.
Book Synopsis The Financial Times Guide to Business Development by : Ian Cooper
Download or read book The Financial Times Guide to Business Development written by Ian Cooper and published by Pearson UK. This book was released on 2012-08-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.
Book Synopsis Social Media For Small Business by : Franziska Iseli
Download or read book Social Media For Small Business written by Franziska Iseli and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Book Synopsis The Experience Maker by : Dan Gingiss
Download or read book The Experience Maker written by Dan Gingiss and published by Morgan James Publishing. This book was released on 2021-06-01 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
Book Synopsis The Leader Launchpad by : Howard M. Shore
Download or read book The Leader Launchpad written by Howard M. Shore and published by Amplify Publishing. This book was released on 2020-08-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Howard has distilled his vast experience, identified the key levers for acceleration, and conveyed them through real-life stories that are interesting and illuminating." Brad Smart, author; president and CEO, Topgrading[„[ Inc. Sooner or later, every business owner finds themselves working too much "in" the business rather than "on" the business. Despite working harder than ever, they know their organization could be growing faster and generating greater profits. To stimulate the traction and significant growth that leaders seek, they need strategies to create and sustain a successful business as well as ways to break through the invisible barriers that prevent forward movement. In The Leader Launchpad, growth expert and master business accelerator Howard M. Shore offers a five-step, clear-cut, actionable plan to help leaders feel in control of their professional destiny. Packed with practical information, The Leader Launchpad includes profit-actualizing and scale-enhancing systems for: [€[ Identifying mindsets essential to creating great companies [€[ Recognizing the crucial steps to increase employee engagement [€[ Developing a strategy that leads to faster growth and higher profitability [€[ Aligning teams with priorities to significantly impact results [€[ Ensuring the right people are in the right seats doing the right thing [€[ Building a culture of accountability Engaging and compelling, The Leader Launchpad is a must-read for any leadership team looking to create a massively successful and enjoyable business."
