You People

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You People

Author : Nikita Lalwani
Publisher : National Geographic Books
ISBN 13 : 0241987075
Total Pages : 0 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis You People by : Nikita Lalwani

Download or read book You People written by Nikita Lalwani and published by National Geographic Books. This book was released on 2022-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A moving, authentic, humane novel which raises fundamental questions about what it means to be kind in an unkind world' Guardian ____________________________________________ The Pizzeria Vesuvio looks like any other Italian restaurant in London - with a few small differences. The chefs who make the pizza fiorentinas are Sri Lankan, and half the kitchen staff are illegal immigrants. At the centre is Tuli, the restaurant's charismatic proprietor and resident Robin Hood, who promises to help anyone in need. Welsh nineteen-year-old Nia, haunted by her troubled past, is running from her family. Shan, having fled the Sri Lankan civil war, is desperate to find his. But when Tuli's guidance leads them all into dangerous territory, and the extent of his mysterious operation unravels, each is faced with an impossible moral choice. In a world where the law is against you, how far would you be willing to lie for a chance to live? ____________________________________________ 'Intelligent and heart-piercing - an exceptional novel about the Britain we live in, even if we choose not to see it' Kamila Shamsie, author of Home Fire 'Asks tough questions about the nature of goodness in an unfair society' Sunday Telegraph BOOK OF THE WEEK 'Lively, poetically written and above all compassionate' Sunday Times 'A female lead who isn't defined by a romantic story arc? Yes please. Lalwani's serious, ravishing way of writing about the secret life of Britain is just what we need' Times

What Love Means to You People

Author : Nancy Kay Shapiro
Publisher : Macmillan
ISBN 13 : 1429908769
Total Pages : 394 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis What Love Means to You People by : Nancy Kay Shapiro

Download or read book What Love Means to You People written by Nancy Kay Shapiro and published by Macmillan. This book was released on 2007-04-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful debut about a young man whose denial of his past nearly destroys the new life he seeks Shaking off his hellish adolescence in a nowhere Nebraska town (and leaving a beloved younger sister to fend for herself in the same hostile environment), Seth McKenna escapes to make a new reality for himself as a struggling artist in Manhattan. When he falls hard for Jim Glaser, an alluring older man who is astonished to find in Seth the second love of his life, it seems simpler to gloss over his old life in Drinkwater and the history he used to have. Jim, who expected to remain alone forever, is happy to start over, too, and theirs becomes a tender, sexy romance. Although Seth seems to have successfully put his past behind him to become the man he wants to be---the kind of man Jim can cherish---his childhood rushes back unexpectedly and with a vengeance. When Seth's sister, Cassie, arrives in the city with significant secrets and plans of her own, Drinkwater's intractable demands force Seth to revisit his hidden past. What Jim learns about Seth's concealments threatens to destroy their new life together. An engrossing contemporary drama of family ties both imposed and chosen, What Love Means to You People presents an indelible, illuminating look at the survival of the human spirit through willful reinvention and the power of love. Advance Praise for What Love Means to You People "A powerful debut novel--smart, sexy, and highly readable. NancyKay Shapiro's characters are subtly observed and movingly human."--Regina McBride, author of The Marriage Bed "Profound and moving. Shapiro dares to reimagine suffering and takes us on a journey to love and back. Seth McKenna will get under your skin. I am touched."--Abha Dawesar, author of Babyji "NancyKay Shapiro's debut is a powerful and knowing look at what can happen to love when the past bubbles up into the present. Elegantly written, this is a moving and surprising novel that doesn't let you go."--Katharine Weber, author of The Little Women, The Music Lesson, and Objects in Mirror Are Closer Than They Appear

Who Are You People?

Author : Shari Caudron
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Who Are You People? by : Shari Caudron

Download or read book Who Are You People? written by Shari Caudron and published by . This book was released on 2006 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is highly entertaining, but it also provides significant insight into contemporary life in America. Caudron reveals why people are indulging in their fanatical passions, and how that indulgence is transforming community life.

People You Follow

Author : Hayley Gene Penner
Publisher : Dundurn
ISBN 13 : 1459747151
Total Pages : 240 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis People You Follow by : Hayley Gene Penner

Download or read book People You Follow written by Hayley Gene Penner and published by Dundurn. This book was released on 2020-07-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this deliciously entertaining memoir, Hayley Gene Penner digs into her sexual history to unearth stories that delicately straddle ethical and unethical behaviour, self-protection and self-destruction.

Top Five Regrets of the Dying

Author : Bronnie Ware
Publisher : Hay House, Inc
ISBN 13 : 1401956009
Total Pages : 322 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Top Five Regrets of the Dying by : Bronnie Ware

Download or read book Top Five Regrets of the Dying written by Bronnie Ware and published by Hay House, Inc. This book was released on 2019-08-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the best-selling memoir that has been read by over a million people worldwide with translations in 29 languages. After too many years of unfulfilling work, Bronnie Ware began searching for a job with heart. Despite having no formal qualifications or previous experience in the field, she found herself working in palliative care. During the time she spent tending to those who were dying, Bronnie's life was transformed. Later, she wrote an Internet blog post, outlining the most common regrets that the people she had cared for had expressed. The post gained so much momentum that it was viewed by more than three million readers worldwide in its first year. At the request of many, Bronnie subsequently wrote a book, The Top Five Regrets of the Dying, to share her story. Bronnie has had a colourful and diverse life. By applying the lessons of those nearing their death to her own life, she developed an understanding that it is possible for everyone, if we make the right choices, to die with peace of mind. In this revised edition of the best-selling memoir that has been read by over a million people worldwide, with translations in 29 languages, Bronnie expresses how significant these regrets are and how we can positively address these issues while we still have the time. The Top Five Regrets of the Dying gives hope for a better world. It is a courageous, life-changing book that will leave you feeling more compassionate and inspired to live the life you are truly here to live.

People Love You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1118433246
Total Pages : 199 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis People Love You by : Jeb Blount

Download or read book People Love You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2013-02-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you. In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including: 7 Essential Principles of Customer Engagement 5 Levers for Creating a Legendary Customer Experience The Secret to Bridging the Experience Gap How to Leverage the Pull Strategy to become a Trusted Advisor 2 Most Important Rules for Dealing with Pissed-off Customers In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.

Who Are Your People?

Author : Bakari Sellers
Publisher : Quill Tree Books
ISBN 13 : 9780063082854
Total Pages : 32 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis Who Are Your People? by : Bakari Sellers

Download or read book Who Are Your People? written by Bakari Sellers and published by Quill Tree Books. This book was released on 2022-01-11 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring picture book by New York Times bestselling author Bakari Sellers is a tribute to the family and community that help make us who we are. Perfect for sharing and gifting. When you meet someone for the first time, they might ask, Who are your people? and Where are you from? Children are shaped by their ancestors, and this book celebrates the village it takes to raise a child. In the vein of I Am Enough and Eyes That Kiss in the Corners, this powerful picture book with beautiful illustrations by Reggie Brown is a joyful recognition of the people and places that help define young readers and adults alike. Don't miss this picture book debut from Bakari Sellers, author of the acclaimed New York Times bestseller My Vanishing Country: A Memoir.

People Follow You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1118094018
Total Pages : 199 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis People Follow You by : Jeb Blount

Download or read book People Follow You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2011-11-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to influencing the performance of the people you lead Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead. Ultimately, people follow people that they like, trust, and believe in. Understand how to build stronger relationships with direct and indirect reports that lead to loyalty, higher productivity, and long-term development. Relevant to middle and high level managers, People Follow You provides a foundation for managing people. Practical lessons help managers employ winning interpersonal skills to move others to take action. Learn how to leverage the basics of interpersonal relationships to inspire others to take action Get a simple and actionable formula for connecting with employees and indirect reports and gaining their buy-in through the use of personal power vs. the power of authority Discover the fundamental on-the-job coaching skills that deliver instant performance improvement Author Jeb Blount is the most downloaded sales expert in iTunes history; his Sales Gravy and Sales Guy audio programs have been downloaded more than 3 million times When all else is stripped away, people don't work for companies, paychecks, perks, or slogans, people work for you. Become a manager people will follow, and lead your team to greater achievements and measurable gains.

Some People Do

Author : Frank Lowe
Publisher : BQB Publishing
ISBN 13 : 1945448318
Total Pages : 54 pages
Book Rating : 4.9/5 (454 download)

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Book Synopsis Some People Do by : Frank Lowe

Download or read book Some People Do written by Frank Lowe and published by BQB Publishing. This book was released on 2019-06-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a parent, discussing diversity with your child/children can be difficult, especially if you have your own questions. "Some People Do" boils this topic down to provide the simplest of answers. By the time your child/children finish reading this book, they will have been introduced to all facets of people, without any one being more revered than the other.

How to Make People Like You in 90 Seconds or Less

Author : Nicholas Boothman
Publisher : Workman Publishing Company
ISBN 13 : 0761148426
Total Pages : 222 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis How to Make People Like You in 90 Seconds or Less by : Nicholas Boothman

Download or read book How to Make People Like You in 90 Seconds or Less written by Nicholas Boothman and published by Workman Publishing Company. This book was released on 2008-07-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make instant, meaningful connections. For interviewing, selling, managing, pitching an idea, applying to college—or looking for a soulmate—the secret of success is based on connecting with other people. And you can do it in 90 seconds or less through Nicholas Boothman’s program of establishing face-to-face communication. A master of Neuro-Linguistic Programming (NLP), Boothman teaches us the concept of synchrony—how to synchronize our attitudes, body language, and voice tone in a way that instantly and imperceptibly makes us irresistibly likable to another person. He explains the different between open and closed body language. The power of communicating with what he calls a Really Useful Attitude. How to be an active listener. And how to identify and read the three most important sensory preferences. Step by step, it shows how to make the very best of any relationship’s most critical moment—those first 90 seconds.

You, the People

Author : Vanessa B. Beasley
Publisher : Texas A&M University Press
ISBN 13 : 1603442987
Total Pages : 217 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis You, the People by : Vanessa B. Beasley

Download or read book You, the People written by Vanessa B. Beasley and published by Texas A&M University Press. This book was released on 2011-11-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in paperback As we ask anew in these troubled times what it means to be an American, You, the People provides perspective by casting its eye over the answers given by past U.S. presidents in their addresses to the public. Who is an American, and who is not? And yet, as Vanessa Beasley demonstrates in this eloquent exploration of a century of presidential speeches, the questions are not new. Since the Founders first identified the nation as “we, the people,” the faces and accents of U.S. citizens have changed dramatically due to immigration and other constitutive changes. U.S. presidents have often spoken as if there were one monolithic American people. Here Beasley traces rhetorical constructions of American national identity in presidents’ inaugural addresses and state of the union messages from 1885 through 2000. She argues convincingly that while the demographics of the voting citizenry changed rapidly during this period, presidential definitions of American national identity did not. Chief executives have consistently employed a rhetoric of American nationalism that is simultaneously inclusive and exclusive; Beasley examines both the genius and the limitations of this language.

What's Stopping You?

Author : Robert Kelsey
Publisher : John Wiley & Sons
ISBN 13 : 0857081802
Total Pages : 195 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis What's Stopping You? by : Robert Kelsey

Download or read book What's Stopping You? written by Robert Kelsey and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This personal witty and insightful book teaches us about the fears that drive failure and the self-awareness that can help us navigate it. The great point about this book is that it is both philosophical with regards the nature of fear and its impact on achievement, and practical. For those that may be paralysed by a fear of failure, it offers a way through." —Luke Johnson, serial entrepreneur, Financial Times columnist and Chairman of the RSA "This powerful, insightful book shows you how to unlock your unconscious brakes and step on the acceleration of your true potential!" —Brian Tracy, author of Maximum Achievement "Kelsey offers a successful and eloquent analysis of fear of failure as a mass condition in the modern world, and one we ignore at our peril." —Donald Kirkpatrick, psychoanalyst and a founder of the London Association for Counselling and Psychoanalysis Do fear and doubt hinder your progress in life? Are you paralyzed at key moments by your insecurities? Millions of smart people are held back from achieving their potential by a fear of failure. Many of them don't even realize that this recognized condition is limiting their progress. What's Stopping You? offers no quick-fix solution. Why? Because the key to unlocking you potential for success lies in understanding the root causes of the fears and insecurities that hold you back and in accepting who you are, rather than trying to become someone you are not. Based on extensive research, recognized science and stark reality, this book will help you navigate the barriers that hold you back: at work, with people and in life. "Robert Kelsey has combined thorough research, careful thought and the lessons of his own experience to produce a valuable, original and eminently readable book. I can strongly recommend it to anyone whose progress has been impeded by fear of failure." —John Caunt, author of Boost Your Self-esteem "Confidence is the ultimate secret weapon of any successful entrepreneur. If Robert's book can help you find yours then it will be worth its weight in gold." —Rachel Bridge, author of How I Made It

David Attenborough

Author : Isabel Sanchez Vegara
Publisher :
ISBN 13 : 0711245630
Total Pages : 35 pages
Book Rating : 4.7/5 (112 download)

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Book Synopsis David Attenborough by : Isabel Sanchez Vegara

Download or read book David Attenborough written by Isabel Sanchez Vegara and published by . This book was released on 2020-02-04 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book from the critically acclaimed Little People, BIG DREAMS series, discover the life of David Attenborough, the inspiring broadcaster and conservationist. Little David grew up in Leicester on the campus of a university, where his father was a professor. As a child, he spent hours in the science library, collating his own specimens and creating a mini animal museum. When he was old enough to go to university, he studied science and zoology--but what he wanted most of all was to be close to the animals he was studying. So, he started working in television, visiting animals in their natural habitats, and telling the world the untold stories of these animals. This moving book features stylish and quirky illustrations and extra facts at the back, including a biographical timeline with historical photos and a detailed profile of the broadcaster's life. Little People, BIG DREAMS is a best-selling series of books and educational games that explore the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream. This empowering series offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardcover versions present expanded stories for beginning readers. Boxed gift sets allow you to collect a selection of the books by theme. Paper dolls, learning cards, matching games, and other fun learning tools provide even more ways to make the lives of these role models accessible to children. Inspire the next generation of outstanding people who will change the world with Little People, BIG DREAMS!

How Do You Kill 11 Million People?

Author : Andy Andrews
Publisher : Thomas Nelson
ISBN 13 : 0849949904
Total Pages : 97 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis How Do You Kill 11 Million People? by : Andy Andrews

Download or read book How Do You Kill 11 Million People? written by Andy Andrews and published by Thomas Nelson. This book was released on 2012-01-02 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you get away with the murder of 11 million people? The answer is simple—and disturbing. You lie to them. Learn how you can become an informed, passionate citizen who demands honesty and integrity from your leaders. In this nonpartisan New York Times bestselling book, Andy Andrews emphasizes that seeking and discerning the truth is of critical importance, and that believing lies is the most dangerous thing you can do. You’ll be challenged to become a more careful student of the past, seeking accurate, factual accounts of events that illuminate choices our world faces now. By considering how the Nazi German regime was able to carry out over eleven million institutional killings between 1933 and 1945, Andrews advocates for an informed population that demands honesty and integrity from its leaders and from each other. This short, thought-provoking book poses questions like: What happens to a society in which truth is absent? How are we supposed to tell the difference between the “good guys" and the “bad guys”? How does the answer to this question affect our country, families, faith, and values? Does it matter that millions of ordinary citizens aren't participating in the decisions that shape the future of our country? Which is more dangerous: politicians with ill intent, or the too-trusting population that allows such people to lead them? This is a wake-up call: we must become informed, passionate citizens or suffer the consequences of our own ignorance and apathy. We can no longer measure a leader’s worth by the yardsticks provided by the left or the right. Instead, we must use an unchanging standard: the pure, unvarnished truth.

Five People You Need In Your Life

Author : Oscar Moses
Publisher : Christian Faith Publishing, Inc.
ISBN 13 : 1098009029
Total Pages : 74 pages
Book Rating : 4.0/5 (98 download)

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Book Synopsis Five People You Need In Your Life by : Oscar Moses

Download or read book Five People You Need In Your Life written by Oscar Moses and published by Christian Faith Publishing, Inc.. This book was released on 2020-02-17 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing Christian relationships within a congregation is important. As a pastor for seventeen years, I have had the experience of observing people, their trends, behaviors, and relationships. I've learned that in many instances, people respond to God and life based on the relationships they have established. It's simple. The people you surround yourself with will impact you in one way or another. Who you are and where you are right now has been influenced by who you choose to be in relationships with. Our relationships can have good or bad consequences concerning our relationship with God. Let's be clear. You cannot choose your family, but you can choose your friends. Establishing stronger Christian relationships within a congregation is vital to the overall health and mission of a church and to the individual spiritual maturation of its congregants. Relationships are critical, and this book is critical for the church right now. In these perilous times, it becomes incumbent upon the church to take the responsibility of building stronger Christian lives with a biblical worldview of God and relationships to counter the culture of new age religion and relationships. Five People You Need in Your Life is a small group study guide that will present five biblical models of relationships that are critical. This book encourages the congregation individually and corporately in 5 areas: Mediocrity in Ministry-Challenge Caring for the Comfortless-Comfort Cheering on the Saints-Celebration Boundaries for Bad Behavior-Correction Connection to the Kingdom Agenda-Covenant Five People You Need in Your Life is a great tool for small group Bible study. Each lesson will pinpoint areas where God strategically places people in our lives to make the journey of life more productive for the Kingdom.

How to Work With and Lead People Not Like You

Author : Kelly McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1119369975
Total Pages : 164 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis How to Work With and Lead People Not Like You by : Kelly McDonald

Download or read book How to Work With and Lead People Not Like You written by Kelly McDonald and published by John Wiley & Sons. This book was released on 2017-07-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different race, different gender, or just a different philosophy toward work and life in general, but you need to work together toward a common goal. How to Work With and Lead People Not Like You explains how to dial down the differences, smooth out the friction, and play upon each other's strengths to become more effective, more productive, and less stressed. The keys are to find the common ground and identify hidden conflicts that are hurting productivity. Many people shudder at the prospect of working with diverse groups of people, but they can't voice their fear or anxiety. At work, it's not OK or politically correct to say, 'I'm uncomfortable with this person.' In fact, if you do say something along those lines, your job may be at risk. Your company may terminate you for not being on the 'diversity bandwagon.' So you keep quiet and you keep your thoughts to yourself. But deep down, you are uncomfortable. If you feel like this, it doesn't mean you're racist, sexist, ageist, homophobic, or any other negative label. It means you're struggling. You're struggling to understand people, cultures, or values that are unfamiliar to you. You're struggling to do your job with teammates and coworkers who may have very different viewpoints or different approaches to communication than you have. You're struggling to overcome differences and pull together to achieve high performance at work. Whether you're leading a diverse team, working in a challenging cross-cultural environment, or simply working with people who are 'not like you,' you need to be able to get along with everyone as a team, to get the work done. This book explains the skills you need to communicate, motivate, and inspire people to collaborate—even if they have very different values, lifestyles, or priorities. Learn key steps that bring cohesion to diversity How to have a constructive conversation about working alongside people who are different The four magic words that make this easier and smooth over friction What not to say—and why Learn to set aside differences and get things done Learn how to handle a racist, sexist, homophobic or offensive remark in a professional way Retain your sanity when colleagues drive you crazy The changing demographics of today's workforce bring conflicting viewpoints, perspectives, approaches, skills, habits, and personalities together in one place; whether that leads to synergy or catastrophe is up to you. How to Work With and Lead People Not Like You helps you turn a hurdle into an advantage so you or your team can do more, achieve more, and enjoy the ride.

Seducing Strangers

Author : Josh Weltman
Publisher : Workman Publishing
ISBN 13 : 076118175X
Total Pages : 193 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Seducing Strangers by : Josh Weltman

Download or read book Seducing Strangers written by Josh Weltman and published by Workman Publishing. This book was released on 2015-04-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm