199 Great Home Businesses You Can Start (and Succeed In) for Under $1,000

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Author :
Publisher : Currency
ISBN 13 : 0307576213
Total Pages : 288 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis 199 Great Home Businesses You Can Start (and Succeed In) for Under $1,000 by : Tyler G. Hicks

Download or read book 199 Great Home Businesses You Can Start (and Succeed In) for Under $1,000 written by Tyler G. Hicks and published by Currency. This book was released on 2010-04-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Dream of Starting a Home-Based Business into Reality! It's incredibly easy to start a money-making business right from the comfort of your own home. Millions of people just like you are enjoying the freedom—and extra income—of working for themselves. You can too. In 199 Great Home Businesses You Can Start (and Succeed In) for Under $1,000, home-based business guru Tyler Hicks shows you how to achieve your work-at-home dream. Inside you'll learn the secrets to: ·Choosing the home-based business that's just right for you ·Getting started in your business with minimal cost ·Building your fortune doing what you love ·Running a business from home while keeping your day job ·Using the Internet to advertise and promote your home-based business ·And much more! This invaluable book will help you begin your promising new life today as a successful home-based entrepreneur!

Start a Successful Business

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Author :
Publisher : AMACOM
ISBN 13 : 0814439195
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Start a Successful Business by : Colleen DeBaise

Download or read book Start a Successful Business written by Colleen DeBaise and published by AMACOM. This book was released on 2018-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business.Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including:• Establishing a brilliant business idea• Selecting the best structure and strategy for your startup• Getting the word out and building clientele• Preparing to go global• And more!Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb’s success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. With the war stories and keen advice from a fleet of trusted experts, Start a Successful Business provides the all-encompassing guide for anyone wishing to not only get their business off the ground, but to become the next wildly successful entrepreneur everyone is reading about.

Shark Tank Jump Start Your Business

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Publisher : Disney Electronic Content
ISBN 13 : 1401306209
Total Pages : 304 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Shark Tank Jump Start Your Business by : Michael Parrish DuDell

Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.

Motivation

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814433111
Total Pages : 131 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Motivation by : Brian Tracy

Download or read book Motivation written by Brian Tracy and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

101 Internet Businesses You Can Start from Home

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Author :
Publisher : Maximum Press
ISBN 13 : 1931644799
Total Pages : 354 pages
Book Rating : 4.9/5 (316 download)

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Book Synopsis 101 Internet Businesses You Can Start from Home by : Susan Sweeney

Download or read book 101 Internet Businesses You Can Start from Home written by Susan Sweeney and published by Maximum Press. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.

Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119521254
Total Pages : 480 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Entrepreneur by : Lars Tvede

Download or read book Entrepreneur written by Lars Tvede and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a world class business with a clear blueprint to success Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.

Why Startups Fail

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Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Escape From Cubicle Nation

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Author :
Publisher : Penguin
ISBN 13 : 1101052538
Total Pages : 384 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Escape From Cubicle Nation by : Pamela Slim

Download or read book Escape From Cubicle Nation written by Pamela Slim and published by Penguin. This book was released on 2009-04-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it. In her groundbreaking book, based on her popular blog Escape from Cubicle Nation, Slim explores both the emotional issues of leaving the corporate world and the nuts and bolts of launching a business. Drawing on her own career, as well as stories from her coaching clients and blog readers, Slim will help readers weigh their options, and make a successful escape if they decide to go for it.

How to Succeed in Business by Breaking All the Rules

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Author :
Publisher : Dutton Adult
ISBN 13 : 9780525941989
Total Pages : 0 pages
Book Rating : 4.9/5 (419 download)

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Book Synopsis How to Succeed in Business by Breaking All the Rules by : Dan S. Kennedy

Download or read book How to Succeed in Business by Breaking All the Rules written by Dan S. Kennedy and published by Dutton Adult. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.? The customer is not always right. Make an effort to understand people?s dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.? Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur.

Burn the Business Plan

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1476794367
Total Pages : 288 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Burn the Business Plan by : Carl J. Schramm

Download or read book Burn the Business Plan written by Carl J. Schramm and published by Simon and Schuster. This book was released on 2018-01-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.

The Everything Start Your Own Business Book

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1605503150
Total Pages : 320 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis The Everything Start Your Own Business Book by : Judith B Harrington

Download or read book The Everything Start Your Own Business Book written by Judith B Harrington and published by Simon and Schuster. This book was released on 2006-08-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn't easy-one in three new businesses fail the first year. With this straightforward, no-nonsense reference book, you can make sure your business succeeds. Whether you need help formulating a business plan, finding financing, or running the business once it's off the ground, you'll find it all in The Everything Start Your Own Business Book, 2nd Edition.

Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071601899
Total Pages : 272 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by : Donna Fenn

Download or read book Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success written by Donna Fenn and published by McGraw Hill Professional. This book was released on 2009-09-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: They’re young, they’re brash, they’re smart—and they’re 77-million strong. Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time. Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different—and it’s changing the way everyone must do business now. Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn. Fenn describes a generation of entrepreneurs that is highly collaborative and team-oriented. It’s quick and alert when it comes to new technologies. It’s hell-bent on changing the world. And it’s totally impatient with outmoded business models. The sooner you adapt to the new way of business, the greater chance you have to grow and profit in the years ahead. Upstarts provides key insight into: Building collaborative tribes Deploying technology to your competitive advantage Disrupting the status quo Deconstructing the GenY market Generating branding buzz Adopting a social mission Inventing the workplace of the future Reinventing your company Misreading GenY companies could be the biggest business mistake you ever make. This forward-looking book serves both as a headsup to the far-reaching changes coming your way and as a detailed guide to meeting the resulting challenges. The upstarts are here to stay. Are you?

The Business Idea Factory

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Author :
Publisher :
ISBN 13 : 9781074384111
Total Pages : 124 pages
Book Rating : 4.3/5 (841 download)

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Book Synopsis The Business Idea Factory by : Andrii Sedniev

Download or read book The Business Idea Factory written by Andrii Sedniev and published by . This book was released on 2019-06-16 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Idea Factory is an effective and easy-to-use system for creating successful business ideas. It is based on 10 years of research into idea-generation techniques used by the world's best scientists, artists, CEOs, entrepreneurs and innovators. The book is entertaining to read, has plenty of stories and offers bits of wisdom necessary to increase the quantity and quality of ideas that you create multiple times. Once you begin applying strategies described in this book, you will create successful business ideas regularly and make your life more adventurous. You will realize that there are few things that can bring as much joy and success in business as the moment when an excellent idea comes to your head.

Start Your Business in 7 Days

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Author :
Publisher : Penguin UK
ISBN 13 : 014197107X
Total Pages : 183 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Start Your Business in 7 Days by : James Caan

Download or read book Start Your Business in 7 Days written by James Caan and published by Penguin UK. This book was released on 2012-03-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work for yourself in just one week with Britain's most dynamic entrepreneur 'Everybody wants to be an entrepreneur. Every single day of my life I am bombarded by people with pitches. But 90% of new businesses fail, because their founders failed to ask themselves the simplest of questions. I can save you years of wasted time and thousands of pounds of wasted money by giving you the ammunition to ask the right questions, and helping you make the decision that is right for you. I will show you how to spend a maximum of seven days deciding if your idea is workable and bankable. How to say 'I'm in', but equally importantly, to have the courage to say 'I'm out'. How to become your own Dragon. Each piece of advice in this book is based on my thirty years of starting businesses. You will find all the fundamental ingredients for any new company, whatever sector you want to be in, whatever size of business you have in mind, along with the tools to make it work. Answer all the tough questions I am going to get you to ask yourself and you will have a business that genuinely has a chance of success. You can be one of the 10% of businesses that do make it.' - James Caan. James Caan is one of the UK's most successful and dynamic entrepreneurs, having built and sold businesses since 1985. After dropping out of school at sixteen and starting his first business in a Pall Mall broom cupboard - armed with little more than charm and his father's advice - Caan went on to make his fortune in the recruitment industry, founding the Alexander Mann Group, a company with a turnover of £130m. A 2003 graduate of Harvard Business School, Caan's most recent endeavour has been to set up private equity firm Hamilton Bradshaw. Caan hit our screens when he joined the panel of the BBC's Dragons' Den in 2007. He is a regular in the national and business press, advises on various Government programmes, and initiates numerous philanthropic projects via the James Caan Foundation.

Starting A Business

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Author :
Publisher : Mark Atwood via PublishDrive
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Starting A Business by : Mark Atwood

Download or read book Starting A Business written by Mark Atwood and published by Mark Atwood via PublishDrive. This book was released on 2018-07-05 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about starting your own business but never found the time to do it? Are you unhappy with your current situation and want to make a change? Learn what you need to know to get started today! Starting a Business: the 15 Rules for a Successful Business Starting a successful business could be your key to earning passive income for a lifetime and achieving financial freedom! This is, however, not as easy as the majority thinks. No matter what you have heard before about business startups, you need to realize that starting a business takes a lot of hard work! If starting a business and becoming a millionaire was easy, everyone would do it. The truth is that most people fail to start a successful business. This does not mean that it is impossible. The difference between those who fail and those who succeed is mainly preparation and investments in knowledge. Those who fail do not take the time to learn and prepare for what is coming. Successful business owners read books, takes courses and studies those who have already made it to the top. Successful business owners know that it better to learn as much as they possibly can before investing their hard-earned money. This book was not created by some rookie entrepreneur who just had their first thousand dollar check written. This book is based on my own success and the success of many other successful entrepreneurs. In comparison to many other business books, this one is not packed with stories and other nonsense fluff just to fill up the pages and make you pay more. This book provides high-quality content, true value to your business career, strategies, tips, advice and much more to ensure that you succeed in the field of business and entrepreneurship. What you are learning here could potentially benefit you for a lifetime! Preview Of What You Will Receive: The Essentials For A Successful Business Start-up Main Factors Why Most People Fail In Business 10 Mindsets That Will Radically Improve Your Business How To Turn Past Failures Into Success The Business Planning Process Step By Step What To Know About Business Law Ways To Grow Your Business Into A Million-dollar Corporation MUCH, MUCH MORE! Note: This book is no get-rich-quick scheme! No matter what field of work you are in, creating wealth takes time and effort. This book, however, lets you know of the strategies and processes involved in business startups. Easy-to-understand guides and step by step formulas that are guaranteed to work are also provided. ACT NOW! Get your own personal copy of ''Starting A Business'' TODAY! Series: Starting A Business Business Startups How To Start A Business Building A Business Passive Income Passive Income Ideas Business Startup Guide Successful Business Startups Starting A Business Starting A Business Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business Online Starting A Business From Home Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Entrepreneurial Mindset Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book Starting A Business Book

How to Succeed as a Small Business Owner ... and Still Have a Life!

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Author :
Publisher : Collier Business Advisors, LLC
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis How to Succeed as a Small Business Owner ... and Still Have a Life! by : Bill Collier

Download or read book How to Succeed as a Small Business Owner ... and Still Have a Life! written by Bill Collier and published by Collier Business Advisors, LLC. This book was released on 2006 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Succeed as a Small Business Owner ... and Still Have a Life!" An "owner's manual" for small businesses! Put your business on "auto-pilot." Learn how to ... - Use your business as a tool to enhance your personal life - Set ambitious goals and achieve them - Develop a real, working business plan - Use values to provide guidance to your staff - even when you're not at the office - Get the right people on your team and keep them there - Delegate effectively - Create a "self-healing" culture that practically fixes its own problems - And much more "If you own a small business, or are thinking of starting one, you need Bill Collier's wonderful book. Bill writes clearly and succinctly as a small business owner who learned how to do it right. His book is a much-needed guide for anyone who wants to get the most out of the small business experience." -- Bo Burlingham, editor-at-large of Inc. magazine About the Author: Bill Collier is a long-time entrepreneur who knows what it's like to have to "make payroll." Bill earned success the hard way - grinding it out for years after starting his first business, and learning from his own mistakes. After a good first few years, his company hit a wall. Morale was low, employee turnover was high, and cash flow was awful. In near desperation, he discovered a number of common-sense management approaches that saw his firm through years of prosperity. Product Details: Printed: 164 pages, 6.00" x 9.00", perfect binding, black and white interior ink, full color paperback cover ISBN: 0-9777-7850-9 Publisher: Porchester Press Copyright: (c) 2006 Bill Collier Language: English Country: United States Edition: First Edition

The Lean Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.